Elasticity partner Aaron Perlut recently address the Cooperative Communications Association in a session about selling social media to senior executives as platforms like Twitter, Facebook, Instagram, and LinkedIn have become the key conduits to the hearts and minds of your audience. Oftentimes communicators, however, still struggle to sell this reality to the C-suite and articulate to leaders that success is predicated on more than simply owning and operating social accounts.
Sociable! How Social Media is Turning Sales Upside-DownMaximizer Software
It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer owns your brand, and you need a solid strategy and set of principles to engage the marketplace.
Nimble Small-to-Medium size businesses armed with social media tools and insights can in many cases now compete for mind-share and wallet-share like never before.
The fascinating and evolving landscape of social media presents businesses with a new world of challenges, opportunities and rewards. It is imperative to have formalized processes that can help achieve social media goals.
* Social Media Productivity – 3 Pieces to the Puzzle
* Applications for Task Management
* Employee Profile for Social Media Management
* Mobile Apps
The promise of social media has not been realized. Social media is no longer a place of deep engagement, it's optimized to share content – increasingly paid content. No longer can brands – big & small, use their social efforts to meaningfully connect & converse with their audience. Social media is increasingly social advertising – and risks chasing away the very audience with whom you hope to connect. What’s the alternative? Creating communities where your audience can easily interact & you determine the rules of engagement. Communities are the all mighty duct tape – connecting individuals, building new relationships & strengthening existing ones.
In this session Rachel shared:
- The difference in engagement & results between social media & community approaches
- Ways to shift your engagement from light exchanges around content to deep exchanges reflecting your brand promise
-Frameworks & strategies to engage your customers & prospects to increase your brand presence & sentiment
Sociable! How Social Media is Turning Sales Upside-DownMaximizer Software
It's not who you know but who knows you in today’s hyper-connected marketplace. The consumer owns your brand, and you need a solid strategy and set of principles to engage the marketplace.
Nimble Small-to-Medium size businesses armed with social media tools and insights can in many cases now compete for mind-share and wallet-share like never before.
The fascinating and evolving landscape of social media presents businesses with a new world of challenges, opportunities and rewards. It is imperative to have formalized processes that can help achieve social media goals.
* Social Media Productivity – 3 Pieces to the Puzzle
* Applications for Task Management
* Employee Profile for Social Media Management
* Mobile Apps
The promise of social media has not been realized. Social media is no longer a place of deep engagement, it's optimized to share content – increasingly paid content. No longer can brands – big & small, use their social efforts to meaningfully connect & converse with their audience. Social media is increasingly social advertising – and risks chasing away the very audience with whom you hope to connect. What’s the alternative? Creating communities where your audience can easily interact & you determine the rules of engagement. Communities are the all mighty duct tape – connecting individuals, building new relationships & strengthening existing ones.
In this session Rachel shared:
- The difference in engagement & results between social media & community approaches
- Ways to shift your engagement from light exchanges around content to deep exchanges reflecting your brand promise
-Frameworks & strategies to engage your customers & prospects to increase your brand presence & sentiment
Hannah will look at how we cut through a sea of ‘unprecedented times’ and ‘new normals’ to develop creative solutions to the challenges presented by COVID-19. We will delve into the importance of being reactive, knowing your brand’s purpose and listening to your audience. With lots of practical takeaways and learnings, this webinar perfect for anyone creating social media content.
The metrics of audience: Size, engagement, and value, presented by Jeffrey RohrsSocialMedia.org
In his Brands-Only Summit Measuring Pre-Conference keynote, ExactTarget's VP of Marketing Insights, Jeffrey Rohrs, explains why audiences are a valuable business asset.
He shares ideas of proprietary audience development from his book, "AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers."
Introducing the 2015 Social Media Power Influencers by Haydn Shaughnessy
Learn how to identify and target influencers for your next campaign with Val Lopez
Slides from a Tourism Currents social media marketing workshop for Wisconsin Main Street & downtown development partners, in Kenosha, WI.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Donna Wilkins, CEO, CharityDynamics
Twitter Handle: @DonnaJWilkins
Donor Engagement is rapidly evolving and is immensely important to your organization’s success. Is your nonprofit organization reaching out to the donors who make your campaigns successful? Is your nonprofit connecting with those who have chosen your nonprofit as their favorite charity? Nonprofits that establish themselves as a donor’s favorite charity are more likely to receive greater support from them – not just in terms of cash contributions, but also through volunteering, event participation and issue advocacy.
What I shouldn't tell you about Social Influencer MarketingAndrea Olivato
Slides from my speech at Echelon2016.
After a brief introduction of Influencer Marketing I dig into the "bad metrics" of Influencers, the ones that are usually not shared.
A presentation for the tourism track at the GSMS (Government Social Media Summit) in Dubai, Fall 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
How to decide between outsoucing and internal, presented by Barbara LissSocialMedia.org
In her Brands-Only Summit presentation, Motorola Mobility's Barbara Liss teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies.
She provides clear steps to take and questions to ask when your team is faced with making the decision to outsource or keep the responsibilities internal.
Why Twitter is the most powerful social media channel for what your visitors expect today: a digital concierge and digital Visitor Center. A presentation for TTIA Travel and Tourism College 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
We also started a list of travel and tourism Twitter chats - http://www.tourismcurrents.com/travel-tourism-twitter-chats/
Digital Campaign Trail: Mobilizing Political Support for Mélanie Joly by Rowe...Rowena Roy
In the recent Montreal Mayoral election, Mélanie Joly went from being a complete newcomer on the political stage to becoming the runner-up candidate with over 26% of the vote. This feat has many wondering just how she managed it, and now it’s time for Montreal Girl Geeks to find out!
In this talk Rowena Roy, Digital Strategy Advisor to the Joly Campaign, will disclose the real numbers and hard facts of the oh-so-close mayoral race. We’ll peek behind the scenes to see how the social media movement had an impact on the campaign and explore Rowena’s digital inspirations including the leadership of Joly herself.
It’s a unique opportunity to explore the digital action plan for a real political campaign, as well as the impact of the team’s efforts and logistics; from how volunteers were organized to the roles of each social media platform in maximizing engagement. We will be privy to lessons learned from the campaign as well what is next for Joly and Roy – come discover it all!
About Rowena Roy
Rowena is the Vice President of Netic Hypermedia, a web agency that she cofounded at the age of 25. Her sweet spot is designing creative digital strategy and collaborating with a talented multidisciplinary team: from writers to SEO specialists, from designers to ux experts, from web & mobile developers to system administrators. She is passionate about the art of the narrative & technology. Connect with her @RowenaRoy.
How to find and connect with your social media championsSheila Scarborough
Finding and building relationships with bloggers, online publishers, and other influencers. A presentation for the Missouri Governor's Conference on Tourism 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
Popular Chips Insights is the world's first Social Media Analytics tool able to monitor Influencers and Competitors on Instagram and present unique Demographic reports like followers country, age and gender distribution.
'Keep Calm & Deal With It' outlines We Are Social's 3As approach to preparing for and handling negative issues in social media, from simple complaints through to full-blown social media #fails. Learn how to define your brand's social media policies and procedures, and start putting an action plan together now so that you're best prepared should a crisis ever hit.
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Advanced Facebook Ads: Ad Formats & Targeting Tactics That Sell On Facebook. PRESENTATION: 360° Paid Social! - Given by Marty Weintraub, @martyweintraub - aimClear, Founder. #SocialPro #13B
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
Social media have changed advertising forever, offering marketers and agencies tools and approaches to overcome the key challenges posed by the broadcast model that dominated advertising for the past 50 years. This presentation explains how social insights are transforming the way we write briefs, build strategies, and craft ideas to ensure we deliver the most effective and efficient brand communications. For more information, visit http://wearesocial.sg
Triangle SMC - 5 Attributes of a FANatical SalespersonMeredith Oliver
Presented to the Triangle Sales and Marketing Council, this program addresses five of the most important attributes of the modern day salesperson. Professional sales and marketing speaker, Meredith Oliver, CSP, MIRM has fifteen years of experience in the home building industry. She is an author, speaker and founder of Meredith Communications, a digital marketing agency in Raleigh, NC. For more information about Meredith's speaking services visit MeredithSpeaks.com.
Did you know – there are currently 1.39 billion users on Facebook and 200 million users on Twitter? Social media has changed the way we communicate and share information with others. Are you taking advantage of all these potential participants? Download the recording our webinar and learn the 30 best practices for marketing your event on social media.
Discover tips and tricks for increasing your organization’s presence on major social media outlets and drive more registrations to your event.
Download the webinar here: http://www.zapevent.com/blog/marketing-your-event-on-social-media-30-tips-in-30-minutes-webinar/
Hannah will look at how we cut through a sea of ‘unprecedented times’ and ‘new normals’ to develop creative solutions to the challenges presented by COVID-19. We will delve into the importance of being reactive, knowing your brand’s purpose and listening to your audience. With lots of practical takeaways and learnings, this webinar perfect for anyone creating social media content.
The metrics of audience: Size, engagement, and value, presented by Jeffrey RohrsSocialMedia.org
In his Brands-Only Summit Measuring Pre-Conference keynote, ExactTarget's VP of Marketing Insights, Jeffrey Rohrs, explains why audiences are a valuable business asset.
He shares ideas of proprietary audience development from his book, "AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers."
Introducing the 2015 Social Media Power Influencers by Haydn Shaughnessy
Learn how to identify and target influencers for your next campaign with Val Lopez
Slides from a Tourism Currents social media marketing workshop for Wisconsin Main Street & downtown development partners, in Kenosha, WI.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
Donna Wilkins, CEO, CharityDynamics
Twitter Handle: @DonnaJWilkins
Donor Engagement is rapidly evolving and is immensely important to your organization’s success. Is your nonprofit organization reaching out to the donors who make your campaigns successful? Is your nonprofit connecting with those who have chosen your nonprofit as their favorite charity? Nonprofits that establish themselves as a donor’s favorite charity are more likely to receive greater support from them – not just in terms of cash contributions, but also through volunteering, event participation and issue advocacy.
What I shouldn't tell you about Social Influencer MarketingAndrea Olivato
Slides from my speech at Echelon2016.
After a brief introduction of Influencer Marketing I dig into the "bad metrics" of Influencers, the ones that are usually not shared.
A presentation for the tourism track at the GSMS (Government Social Media Summit) in Dubai, Fall 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
How to decide between outsoucing and internal, presented by Barbara LissSocialMedia.org
In her Brands-Only Summit presentation, Motorola Mobility's Barbara Liss teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies.
She provides clear steps to take and questions to ask when your team is faced with making the decision to outsource or keep the responsibilities internal.
Why Twitter is the most powerful social media channel for what your visitors expect today: a digital concierge and digital Visitor Center. A presentation for TTIA Travel and Tourism College 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
We also started a list of travel and tourism Twitter chats - http://www.tourismcurrents.com/travel-tourism-twitter-chats/
Digital Campaign Trail: Mobilizing Political Support for Mélanie Joly by Rowe...Rowena Roy
In the recent Montreal Mayoral election, Mélanie Joly went from being a complete newcomer on the political stage to becoming the runner-up candidate with over 26% of the vote. This feat has many wondering just how she managed it, and now it’s time for Montreal Girl Geeks to find out!
In this talk Rowena Roy, Digital Strategy Advisor to the Joly Campaign, will disclose the real numbers and hard facts of the oh-so-close mayoral race. We’ll peek behind the scenes to see how the social media movement had an impact on the campaign and explore Rowena’s digital inspirations including the leadership of Joly herself.
It’s a unique opportunity to explore the digital action plan for a real political campaign, as well as the impact of the team’s efforts and logistics; from how volunteers were organized to the roles of each social media platform in maximizing engagement. We will be privy to lessons learned from the campaign as well what is next for Joly and Roy – come discover it all!
About Rowena Roy
Rowena is the Vice President of Netic Hypermedia, a web agency that she cofounded at the age of 25. Her sweet spot is designing creative digital strategy and collaborating with a talented multidisciplinary team: from writers to SEO specialists, from designers to ux experts, from web & mobile developers to system administrators. She is passionate about the art of the narrative & technology. Connect with her @RowenaRoy.
How to find and connect with your social media championsSheila Scarborough
Finding and building relationships with bloggers, online publishers, and other influencers. A presentation for the Missouri Governor's Conference on Tourism 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
Popular Chips Insights is the world's first Social Media Analytics tool able to monitor Influencers and Competitors on Instagram and present unique Demographic reports like followers country, age and gender distribution.
'Keep Calm & Deal With It' outlines We Are Social's 3As approach to preparing for and handling negative issues in social media, from simple complaints through to full-blown social media #fails. Learn how to define your brand's social media policies and procedures, and start putting an action plan together now so that you're best prepared should a crisis ever hit.
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Advanced Facebook Ads: Ad Formats & Targeting Tactics That Sell On Facebook. PRESENTATION: 360° Paid Social! - Given by Marty Weintraub, @martyweintraub - aimClear, Founder. #SocialPro #13B
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
Social media have changed advertising forever, offering marketers and agencies tools and approaches to overcome the key challenges posed by the broadcast model that dominated advertising for the past 50 years. This presentation explains how social insights are transforming the way we write briefs, build strategies, and craft ideas to ensure we deliver the most effective and efficient brand communications. For more information, visit http://wearesocial.sg
Triangle SMC - 5 Attributes of a FANatical SalespersonMeredith Oliver
Presented to the Triangle Sales and Marketing Council, this program addresses five of the most important attributes of the modern day salesperson. Professional sales and marketing speaker, Meredith Oliver, CSP, MIRM has fifteen years of experience in the home building industry. She is an author, speaker and founder of Meredith Communications, a digital marketing agency in Raleigh, NC. For more information about Meredith's speaking services visit MeredithSpeaks.com.
Did you know – there are currently 1.39 billion users on Facebook and 200 million users on Twitter? Social media has changed the way we communicate and share information with others. Are you taking advantage of all these potential participants? Download the recording our webinar and learn the 30 best practices for marketing your event on social media.
Discover tips and tricks for increasing your organization’s presence on major social media outlets and drive more registrations to your event.
Download the webinar here: http://www.zapevent.com/blog/marketing-your-event-on-social-media-30-tips-in-30-minutes-webinar/
smartCEM project - Reggio Emilia pilot site local event (Italian language)Leandro Guidotti
Reggio Emilia pilot site event at University of Modena and Reggio Emilia. 14 October 2014.
prof. Mauro Dell'Amico and Leandro Guidotti presented the activities carried out by smartCEM project in Reggio Emilia, where 10 fully equipped electric vans have been equipped with smartCEM services as EV-Navigation and Efficient Driving.
Ogni evento Evento è una opportunità per creare e consolidare relazioni significative, e perseguire degli obiettivi concreti, misurabili e significativi. Ecco però cosa devi considerare
Introduzione al Social Media Listening - update 2016Andrea Alfieri
Breve presentazione introduttiva al modello del Listening applicato ai Social Media per aziende e progetti. LISTENING è una tecnica di Social Media Marketing utilizzata per definire strategie digitali. Aiuta a pianificare una strategia 2.0 ascoltando e monitorando le conversazioni online, posizionando il brand e la concorrenza, identificando opinion leader. Aiuta a comprendere le caratteristiche specifiche posizionamento di un brand e dei suoi concorrenti online, gli attori coinvolti, gli strumenti ed il metodo per la raccolta dati ed il monitoraggio.
Linkedin Professional Business Network - Andrea AlfieriAndrea Alfieri
Presentazione del 9/2/2015 su Linkedin per SQcuola di Blog. Linkedin è uno strumento professionale in costante evoluzione, sia per aziende che per individui che va oggi ben oltre il semplice «trovare lavoro».
Linkedin guida Strategica al tuo profilo professionale - Parte 2 di 4Andrea Alfieri
Linkedin come strumento professionale, non solo per trovare lavoro ma anche strumento strategico per rendersi ricercabile, migliorando la propria reputazione professionale online
Usare Linkedin come strumento strategico per la propria azienda evitando criticità. Linee guida aziendali, utilizzo strategico come strumento di marketing oltre che recruitment e vendita
Social Media Governance - Processi, persone e politicheAndrea Alfieri
La Social Business Governance (SBG) è un sistema integrato di persone, politiche, processi e pratiche che supporta la struttura organizzativa e il processo decisionale al fine di garantire una gestione efficace del Social Business su larga scala
Comprendere come e perchè investire tempo nell'utilizzo professionale di Linkedin, Business Friendly Network ma anche strumento potente del quale non si può più fare a meno
Guida Funzionale al tuo Profilo Linkedin - Part 5Andrea Alfieri
Alcune funzionalità utili per ottimizzare il tuo profilo Linkedin. Spunti e suggerimenti ma anche approfondimenti e la possibilità di testarsi usando il modello Linkedin Score Card
Market research is long been a costly proposition. Not as much anymore thanks to social media. Jason Falls's deck on mining conversational data for consumer insights.
Event Management Software | Mobile Apps for Events | Conference Manage Softwa...EventRoller
EventRoller can be envisaged as a perfect solution to organize and manage your events accordingly and perfectly. One can undoubtedly say that this software is victorious for event management purposes as it comprises of feedbacks from the leading organizations and individuals who are engrossed in event management.
This presentation was given at Clemson University as part of the MACTS Second Friday speaker series. Branding yourself is becoming increasingly important as students get ready to make their way into the next chapter of their careers.This presentation explains what it means to build a brand, showcases tools to use to market yourself and how you can brand yourself using your degree.
Slides for the presentation at Outdoor Retailer Summer Market 2014 on the topic of Millennial Marketing.
Session Description:
Millennials buy “the experience”. They don’t purchase hiking boots; they buy the idea of protecting their feet on the trail, while staying dry, avoiding blisters and looking “cool". The outdoor lifestyle is about the feeling of the experience, but our marketing strategies don’t show it. This session will identify acquisition strategies focusing on content to attract and engage millennials.
This presentation will help you to gain a better understanding about the influential power of social media, and how that power can be used for good. Young people are growing up in a culture filled with media and messaging about alcohol use, and that most of these messages portray alcohol use as a normal and routine part of social life. By the end of the presentation, we hope you will have learned how to take a negative story (underage drinking and drug use), how to insert yourself into that story, then how to CHANGE the story for the good.
#GUMPmovement (The Start of the Mental Health Revolution)Nick Kullin
Everything you need to know about the BIGGEST Social Cause Campaign for the Modern Societal World.
If you are interested in joining the #GUMPmovement as a donor, brand, or volunteer - please email nick@gumpmovement.org
It's time to heal the world and break the silence. Together.
#UsTwo
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
Sometimes the best Preventionist struggle to answer the question, “What is prevention?” In the world of drug prevention, there is a gap between what we know works, and what actually happens in many prevention organizations. This high-energy workshop will challenge you to think differently and will help you to remember that information dissemination simply tries to change what people KNOW, while effective prevention works to change what people DO. Come find out if your organization knows how to tell the right story, how to be positive, how to message appropriately with youth, and how to harness information in appropriate and productive ways.
- Why are social media important?
- Social media & organisations: what's going wrong?
- Social media & organisations: how to do it right?
(presentation given by Davy Vandevinne during an AmCham Belgium workshop on 18 januay 2012)
This presentation reviews some top-level principles that go into a listening strategy. We also show some examples of tools that are used for listening and analytics/reporting.
Similar to SELLING SOCIAL MEDIA & UNDERSTANDING ITS DRIVERS (20)
Where bloggers and new media producers like podcasters fit in the media landscape and how they can make themselves more attractive to brands for partnerships an sponsorships.
Harnessing The Crowd: Building Brand Reputation Today and BeyondElasticity
On March 17, 2015, Elasticity partner Aaron Perlut presented in Uppsala, Sweden, at the RelationsDagen 2015 Conference on the topic of how brands, regions and tourist destinations can harness the crowd, as well as third party brand ambassadors, in building broader brand reputation.
Knowing Your Audience (using social data)Elasticity
Identify who to reach with your message on social media and how to engage them to maximize your social media platforms. Free data sources including Facebook Insights, Audience Insights and more are discussed.
Why PR is Positioned to Rule SEO: PRSA STLElasticity
In the last few years, the practice of search engine optimization has changed dramatically. While once SEO was dominated by a left-brain analytical approach, ruled by spreadsheets and meticulously constructed formulas, today what Google values the most in 2014 is precisely what public relations professionals have done for decades. In this presentation, we’ll walk through what Google is looking for in 2014 and how PR professionals can capitalize on the new convergence imperative.
The Convergence Imperative: Why Search Requires Social Media & PR To Be Succe...Elasticity
The Convergence Imperative: Why Search Requires Social Media & PR To Be Successful. Presentation from Elasticity given by Partner Andrew Barnett at IABC Omaha in October 2013. Why search requires social media and public relations to be successful in 2014 and beyond.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
1. ELASTI
CITYC A P A B I L I T I E S
S E LLI NG S OCI A L M E DI A
& UNDE RS TA NDI NG
I T S DRI V E RS
- Aaron Perlut –
ELASTICITY
@AaronPerlut
— JUNE —
2015
2.
3.
4. The Vast Social Universe
Aaron Perlut Social Media MeasurementAaron Perlut Social Media Measurement
9. “Simplicity is the ultimate sophistication”
Aaron Perlut Social Media MeasurementAaron Perlut Social Media Measurement
Boy that Tylenol
sure is killing
folks!
Bayer, here
I come!
10. “Simplicity is the ultimate sophistication”
Aaron Perlut Social Media MeasurementAaron Perlut Social Media Measurement
11. YOU
MUST
HAVE
GOALS
Elevate brand awareness;
Protect organizational or brand
reputation;
Build community and third-party
ambassadors ambassadors;
Facilitate customer service;
Supplement research & development;
Drive sales or leads.
The Social Value Proposition
Aaron Perlut Social Media MeasurementAaron Perlut Social Media Measurement
12. YOU
MUST
HAVE
GOALS
How can my organization plan a cocktail party that
everyone who we care about want will want to attend?
Working the social media party
Aaron Perlut Social Media Measurement
13. YOU
MUST
HAVE
GOALS
How can my organization plan a cocktail party that
everyone who we care about want will want to attend?
Working the social media party
Aaron Perlut Social Media Measurement
Once they arrive, how can we hear what they have to
say?
14. YOU
MUST
HAVE
GOALS
How can my organization plan a cocktail party that
everyone who we care about want will want to attend?
Working the social media party
Aaron Perlut Social Media Measurement
Once they arrive, how can we hear what they have to
say?
How can we have a meaningful conversation with them?
15. YOU
MUST
HAVE
GOALS
How can my organization plan a cocktail party that
everyone who we care about want will want to attend?
Working the social media party
Aaron Perlut Social Media Measurement
Once they arrive, how can we hear what they have to
say?
How can we have a meaningful conversation with them?
How can we get them to take action?
16. YOU
MUST
HAVE
GOALS
How can my organization plan a cocktail party that
everyone who we care about want will want to attend?
Working the social media party
Aaron Perlut Social Media Measurement
Once they arrive, how can we hear what they have to
say?
How can we have a meaningful conversation with them?
How can we get them to take action?
How can we have them leave wanting to come back
again? (And to tell their friends!)
20. “Measuring without goals is
like watching ‘Keeping Up
With the Kardashians.’
It’s just stupid.”
- @AaronPerlut
said that. Tweet
your hearts out!
21. YOU
MUST
HAVE
GOALS
Attract potential new prospects;
Introduce content that appeals to the target audience you
wish to reach;
Present periodic calls to action;
Leverage unique coupon codes;
Delineate out social leads vs. advertising;
Track number, conversion rates, efficiency of spend.
GOAL: Lead generation
Aaron Perlut Social Media Measurement
25. Aaron Perlut Social Media MeasurementAaron Perlut Social Media Measurement
26. Aaron Perlut Social Media MeasurementAaron Perlut Social Media Measurement
27. Aaron Perlut Social Media MeasurementAaron Perlut Social Media Measurement
28. Aaron Perlut Social Media MeasurementAaron Perlut Social Media Measurement
CONTENT
29. Aaron Perlut Social Media MeasurementAaron Perlut Social Media Measurement
30. Aaron Perlut Social Media MeasurementAaron Perlut Social Media Measurement
31. But what about me (or you, rather)???
Aaron Perlut Social Media Measurement
32. What do I get in return?
Aaron Perlut Social Media Measurement
33. What do I get in return?
Let’s ask a better question …
34. YOU
MUST
HAVE
GOALS
Let’s get nerdy
Aaron Perlut Social Media Measurement
67 percent of consumer facing companies
acquire customers using Facebook.
Online ticketing platform Eventbrite derives
$1.34 from every “Like” on Facebook.
One of every six minutes online is spent
using a social network.
35. YOU
MUST
HAVE
GOALS
Let’s get nerdy
Aaron Perlut Social Media Measurement
According to top CMO’s:
Social engagement increases native website
traffic by 68 percent;
Increases conversion rates by 66 percent;
Raises positive customer mentions online by 63
percent.
36. YOU
MUST
HAVE
GOALS
IDENTIFY: Understand the reality of what social media
engagement brings to your organization or brand;
GOALS: Value of social media begins with setting goals
prior to engagement;
TOOLS: Determine which tools (platforms) allow you to
achieve those objectives most effectively;
CONENT: Realize that to be effective, you must think of
yourself as a news outlet and produce and curate content.
Blueprint fundamentals
Aaron Perlut Social Media Measurement
37. ELASTI
CITYC A P A B I L I T I E S
THANK YOU
- Aaron Perlut -
Partner, Elasticity
aaron@goelastic.com
GoElastic.com
@AaronPerlut
Editor's Notes
Personal background
IN 2006, I HAD AN epiphany ….OR PERHAPS IT WAS JUST A PERSONAL AWAKENING.
We are surrounded by CLUTTER AND NOISE at every turn.
AND IF WE WISH TO DELIVER A MESSAGE ON BEHALF OF OUR organizations…WE HAVE TO BREAK THROUGH IT
And in today’s environment, there are 2 levers to pull:
You must produce and curate great content (and we’ll get to that later.
And second, you must converge:
Paid – advertising
Owned – your website, your social channels. The things you control.
Earned – that’s media relations. Where you compel people to write or report on you. That’s what we’ll focus on today
For the novice or even the expert, social media can be overwhelming
But the reality is that it’s not that hard.
Think of it this way -- If Ashton Kutcher can be considered a whiz and master of social media – even the most simple minded of us can do pretty well.
But the question is -- how can you orchestrate the use of your social tools so that they can be seen to have true business value like any other tool?
Even today, 10 years after it advent of social media, there remains a tremendous about of confusion about its value proposition.
Is it magical? Do you not control some element of it? Do you not have access to analytics?
Da Vinci used to say that “simplicity is the ultimate sophistication.”
This is my favorite quote and it is for a reason – I think we overly complicate things.
So let me boil the impact of social media down to you this way.
It used to be we had actual human conversations with people.
We’d chat with our neighbors about the latest news – often companies in the news or interesting things going on.
Opinions were formed so that when Tylenol was poising people in the early 1980s, these ladies were saying they were going to move over to Bayer aspirin.
And it’s the same thing when you think about being at a cocktail party.
People milling around, talking about the latest greatest thing.
But today those cocktail and neighborhood conversations happen online, and are trackable, giving you a window into how people perceive you without spending hundreds of thousands of dollars on complex research.
And this is actionable data and not only that – but these social platforms exist as two-way portals. You can listen, and you can then engage.
Here’s what you can use social media to accomplish for your organization or brand
So just like you would in any aspect of business, you lay out a Blupeprint for leveraging marketing communications to build your brand, sell products, or build or protect your reputation.
First – understand what social media is, and what it is not.
What it’s not – a panacea or all you should be doing in marketing.
But like paid advertising, or media relations or your website – social media is a very important piece of it – one that you should integrate with your other marketing functions.
Break it down into strategies and tactics. Assign responsibilities to your team. Think about how you’ll measure success.
SECOND: And here’s your baseline: What are your goals? What do you want to achieve? Why are you spending time in social media? Just like you would with any other marketing vertical. In short – what the hell is the point?
After all……
For example, if you wanted to use social for lead generation
THIRD - What tools are the right tools to use and focus on? Facebook? Twitter? Pinterest? Instagram? LinkedIn? All of the above?
Where does it make sense for you to spend time? If you’re selling work boots, Pinterest is probably not a wise use of time or effort.
For example, do you want to reach women – well, Pinterest just might be for you
FOUTH - And finally – you MUST understand who … or what … is the absolute king in social media
It’s content. And it’s not good enough to simply open a facebook page or operate a Twitter account and assume you’ll have followers who adore and wish to engage with you.
You need to produce original content – video, infographic, white papers, bylined articles, blogs.
And curate 3rd party content that might also be of interest to your audience – it does not always need to be about you. In fact, that’s preferable if only about ½ of what you publish is about you.
But Much like when we ask people to judge us by our actions, content in social media is the same. You can say what you want about your brand, your logo, your color scheme – but we are judged by our content.
To go back to Burger King, let’s look at their Facebook content over a few months.
- Sunny Day
Gay rights – Proud Whopper
Earth day
And they left up this nasty video about cruelty to animals. It’s important to engage and be able to absorb criticism.
To go back to Burger King, let’s look at their Facebook content over a few months.
- Sunny Day
Gay rights – Proud Whopper
Earth day
And they left up this nasty video about cruelty to animals. It’s important to engage and be able to absorb criticism.
But as you make a recommendation or not to engage on social – this is the question you ask
But as you make a recommendation or not to engage on social – this is the question you ask
You must plan to measure
You must plan to measure
You must plan to measure
Former Fleishman-Hillard executives that ran practice groups in Search, Digital and National Media Relations
Built on notion that creative strategy can break the agency norm without a parent company to hinder risk taking
Deep B2B experience, customer care experience and energy experience