SlideShare a Scribd company logo
Selling Enterprise
Mobility
AKP @anoopkumar_p
www.soclomo.org
#B2E #B2C #Mobility #MADP #MEAP #MDM #HTML5 #MCAP #MAM #Cloud #Platforms #App #IOS #Android #win8
www.soclomo.org

Scope
-

Discovering Customer Problem space
Understanding the attributes of a problem
Knowing the constraints
Identifying Approaches to address
Quantifying Opportunity
www.soclomo.org

Complexity to solve

Discovering The Customer Problem Space
Lines of
Business
burning
needs

Innovation
Thirst
Better in
Competition

Current burning problems of the enterprise
Innovation threads of interests and associated
problems
Chasing the problems of competition

Desire for transformation over problems of
legacy systems
To Feel
Cool

Improve
workforce

Aspiration to improve the way employees work
Everybody nowadays do this, me too

Volume of Benefits

Key to Mobilization is to discover or enable customer discover the core problem space
www.soclomo.org

Understanding the attributes of a problem
Users

Types
Volume
Roles
Usage
durations
Devices
Use cases

Nature of
engagement

Online/Offline
Secure/Insecure
Web/App
Peripherals
Part / Whole of
workflow
Shared/Unshared

Point of
Engagement

Network
Usage context
Manual/Assisted
Location

Systems of
engagement

Internet
Enterprise core
systems
Standard / Legacy
Enabler systems

Nature of
Access

Systems of
Records

Protocol
Port
Security criteria
Direction of Data
User ID
Sync/Async
Notifications

Type of Data
Relationships of Data
Operations on Data
Freshness of Data
Partition of Data
www.soclomo.org

Knowing the constraints
Capabilities

Cost

Features Performance Manage
ability

Time

Legacy
systems

Devices

Usability

Governance

ReEngineeri
ng

Reuse

Capex

Complexity

Scale

Innovation
www.soclomo.org

Approaches to address problems
Device
Strategy

Platform
Strategy

Integration
Strategy

Backend
Strategy

Deployment
Strategy

Management
Strategy

-Choice of Devices
- Rollout phasing
-Choice of Protocols
-Choice of
- Beta lot identification
-Choice of Trust
Development
- App Mgmt / MDM
-Choice of Access
-Choice of Hardening
- Usage assessment
-Choice of Buses
-Choice of Validation
- System assessment
-Choice of Mobile
- Use case
- Solution
friendly interfaces -Choice of Existing / New
-Choice of (no)
- UX
management
systems/ Cloud
Middleware
- System management
-Choice of scale based
-Choice of Technologies
- KPI assessment
on mobile load
-Choice of Components
- Scale out
-Choice of Data partitions
-Choice of Tuning
assessment
-Choice of user
-Choice of sizing
segregation
-Choice of NFR adoption
tracks
www.soclomo.org

Quantifying Opportunity
EOL
HW
Licenses

Value

Vendors
Development

Software
Mix

Infra

Re-Engg

Maintenance

Cost

Deployment

Developer
Licenses/
Certs

Cost
Skils
Devices
Longivity

Support

Validation
Thank You

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How to sell Mobility to Enterprises ?

  • 1. Selling Enterprise Mobility AKP @anoopkumar_p www.soclomo.org #B2E #B2C #Mobility #MADP #MEAP #MDM #HTML5 #MCAP #MAM #Cloud #Platforms #App #IOS #Android #win8
  • 2. www.soclomo.org Scope - Discovering Customer Problem space Understanding the attributes of a problem Knowing the constraints Identifying Approaches to address Quantifying Opportunity
  • 3. www.soclomo.org Complexity to solve Discovering The Customer Problem Space Lines of Business burning needs Innovation Thirst Better in Competition Current burning problems of the enterprise Innovation threads of interests and associated problems Chasing the problems of competition Desire for transformation over problems of legacy systems To Feel Cool Improve workforce Aspiration to improve the way employees work Everybody nowadays do this, me too Volume of Benefits Key to Mobilization is to discover or enable customer discover the core problem space
  • 4. www.soclomo.org Understanding the attributes of a problem Users Types Volume Roles Usage durations Devices Use cases Nature of engagement Online/Offline Secure/Insecure Web/App Peripherals Part / Whole of workflow Shared/Unshared Point of Engagement Network Usage context Manual/Assisted Location Systems of engagement Internet Enterprise core systems Standard / Legacy Enabler systems Nature of Access Systems of Records Protocol Port Security criteria Direction of Data User ID Sync/Async Notifications Type of Data Relationships of Data Operations on Data Freshness of Data Partition of Data
  • 5. www.soclomo.org Knowing the constraints Capabilities Cost Features Performance Manage ability Time Legacy systems Devices Usability Governance ReEngineeri ng Reuse Capex Complexity Scale Innovation
  • 6. www.soclomo.org Approaches to address problems Device Strategy Platform Strategy Integration Strategy Backend Strategy Deployment Strategy Management Strategy -Choice of Devices - Rollout phasing -Choice of Protocols -Choice of - Beta lot identification -Choice of Trust Development - App Mgmt / MDM -Choice of Access -Choice of Hardening - Usage assessment -Choice of Buses -Choice of Validation - System assessment -Choice of Mobile - Use case - Solution friendly interfaces -Choice of Existing / New -Choice of (no) - UX management systems/ Cloud Middleware - System management -Choice of scale based -Choice of Technologies - KPI assessment on mobile load -Choice of Components - Scale out -Choice of Data partitions -Choice of Tuning assessment -Choice of user -Choice of sizing segregation -Choice of NFR adoption tracks