Product Management model to go about identifying android applications that are worthy of pursuing, analyzes and draws conclusion from leading android apps like Google Goggles, Netflix, Mint.com, Bookmyshow etc, helps plan a roadmap, designing the user experience, building viral loops and Viral DNA’s and finally do a zero budget launch.
To create the best mobile applications possible we have to look at the design from a user perspective before we start programming a single line of code. And the design process doesn’t stop after the first deployment. When an application has been submitted to a marketplace or appstore we can start monitoring the usage and study the end-user reviews.
The following topics are covered in this slidedeck:
1. Creating awareness on the importance of app strategy and design.
2. What should be happening before we start developing mobile apps?
3. What should be done once the mobile app has been deployed?
4. Wrap up and next steps.
Mobile app delivery has unique considerations that cannot be addressed by utilizing a generic digital delivery framework. To build, manage, and maintain mobile apps requires specific processes and skill sets layered into a traditional Agile-based project approach to ensure success. With Gartner stating that “many organizations are asking what skills and tools to adapt to successfully deliver mobile apps,” it is critical that organizations build their understanding in this area.
www.shockoe.com
For a successful app, enterprises should have the proper Development Process including Requirement Gathering, Design, Development, Quality Assurance, Launch and Maintenance. The mobile app development should be strategized considering performance, monetization, customer engagement and much more.
With these slides you will learn more about:
- Mobile App Development Process
- Strategies for Mobile App Development
- Challenges in developing Mobile App Development
Hybrid Smart phone application development analysisSandeep Krishna
Describes how to analyze requirement and choose the application development platform for smart phones apps. Suggests approach and platform on prior implementation experience. An Analysis initiated by UST global Malaysia Microsoft Excellence Team.
The complexity of application testing in today's multiscreen environment calls for the use of the Responsive Web Design (RWD) fluidic-design methodology, which facilitates integration, regression, UI and performance testing.
To create the best mobile applications possible we have to look at the design from a user perspective before we start programming a single line of code. And the design process doesn’t stop after the first deployment. When an application has been submitted to a marketplace or appstore we can start monitoring the usage and study the end-user reviews.
The following topics are covered in this slidedeck:
1. Creating awareness on the importance of app strategy and design.
2. What should be happening before we start developing mobile apps?
3. What should be done once the mobile app has been deployed?
4. Wrap up and next steps.
Mobile app delivery has unique considerations that cannot be addressed by utilizing a generic digital delivery framework. To build, manage, and maintain mobile apps requires specific processes and skill sets layered into a traditional Agile-based project approach to ensure success. With Gartner stating that “many organizations are asking what skills and tools to adapt to successfully deliver mobile apps,” it is critical that organizations build their understanding in this area.
www.shockoe.com
For a successful app, enterprises should have the proper Development Process including Requirement Gathering, Design, Development, Quality Assurance, Launch and Maintenance. The mobile app development should be strategized considering performance, monetization, customer engagement and much more.
With these slides you will learn more about:
- Mobile App Development Process
- Strategies for Mobile App Development
- Challenges in developing Mobile App Development
Hybrid Smart phone application development analysisSandeep Krishna
Describes how to analyze requirement and choose the application development platform for smart phones apps. Suggests approach and platform on prior implementation experience. An Analysis initiated by UST global Malaysia Microsoft Excellence Team.
The complexity of application testing in today's multiscreen environment calls for the use of the Responsive Web Design (RWD) fluidic-design methodology, which facilitates integration, regression, UI and performance testing.
Mobile Application Design & DevelopmentRonnie Liew
The mobile landscape is incredibly fragmented with a huge pool of devices and operating systems. This presentation shares tips and guidelines on how to navigate this maze and help design/develop better mobile applications.
BROKE-IMPLEMENT AGILE METHOD OF MOBILE APP DEVELOPMENTijseajournal
The mobile application market has been expanding very rapidly. For successful mobile app development and ensuring app’s visibility, one needs to follow a systematic approach. Currently, all the models are based on two methodologies of mobile app development i.e. Waterfall methodology and Agile Methodology. In agile methodology, the different phases of app development cycle take place in parallel, with a defined pipeline of expected features and requirements. While there are many advantages of parallel development of various modules under the agile theory, the development is fraught with certain challenges. In a case a previous module doesn’t perform as expected, the entire undertaking may be subject to failure. Keeping this weakness in mind, this paper is presenting an idea of broke-implement agile method. This method is especially beneficial from a user’s point of view as it provides them the opportunity to customize the app while development is underway. Thus, it helps make the user comfortable and ensure he/ she is satisfied with the product. Moreover, this method helps user choose only the relevant features thereby translating into cost and time savings.
Optimizing Mobile UX Design Webinar Presentation SlidesUserZoom
Optimizing Mobile UX Design: Webinar on Mobile User Experience Research Methods & Tools
Most businesses are investing in mobile apps and mobile commerce. Recently, more emphasis has been placed on the interactive experiences users have on mobile devices
To explain how to optimize the user experience on mobile interfaces, UserZoom will be joined by special guest User Centric in a complimentary webinar. The webinar will focus on how user experience research methods and tools can add extremely valuable insights into the design process and help brands optimize their mobile site or application’s performance. Attendees will hear presentations from the following experts:
Gavin Lew, Managing Director, User Centric
Gavin’s 20 years of experience in corporate and academic environments have given him a strong foundation in user-centered design and evaluation. In addition to managing User Centric, he holds particular expertise in mobile technology, among other interests. He is a frequent presenter at national conferences, adjunct faculty member at DePaul University and Northwestern University’s Feinberg School of Medicine, and the inventor of several patents.
Kim Oslob, UserZoom Director of Client Services
Kim has extensive experience with both qualitative and quantitative UX Research through her work at Claris (now Filemaker), Macromedia (now Adobe) and VistoCorp (now Good). She has managed projects with companies in the mobile space such as Vodafone, Nokia, Sprint, and Roger’s Wireless to improve the user experience of over 10 different mobile operating systems.
Building a mobile app is no easy task, and with all the options out there, picking the right technology is half the battle. This report, released by IQ, illustrates the differences between building a mobile web app and a native app. At the end is a scorecard to help readers decide which approach is right for them. For questions or more information, please contact IQ at newbiz@iqagency.com.
EasyJPJ : To help anyone who wants to get Malaysian Driving License to take computer theory test and to help you pass the Malaysian KPP Test ( Ujian Kurikulum Pendidikan Pemandu ).
Optimizing Marketing Results By Engaging Customers Using Mobile AppsProscape
How can you meet customer demands for deeper and more meaningful levels of engagement in a mobile-first world? The answer starts with a better understanding of the landscape, your customers’ needs, and the common challenges that all marketers face.
This presentation provides a holistic view of the mobile app creation process. Learn about the latest marketplace trends, the keys to creating a solid mobile strategy, how to build a comprehensive app blueprint, and the finer points of mobile app design.
"Mobile App Flipbook - OptiSol provides a detailed flipbook for beginners who startup mobile app services. It's covers topics such as overview of app development, platforms, technologies, testing, monetization and app launch."
Mobile Enterprise Application Platforms (MEAP) are now an essential building block for enterprise's information system. This presentation shows why and what are the challenges solved.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
For our clients we create apps for every mobile platform and smart TV that is available in Poland. We have carried out over 400 projects and our apps are used by millions of users all over the world. We offer advanced IT solutions in the area of video media consumption and mobile commerce. We also specialise in NFC technologies, Bluetooth, interior navigation and many other issues which are essential on the mobile solutions market.
Mobile Application Design & DevelopmentRonnie Liew
The mobile landscape is incredibly fragmented with a huge pool of devices and operating systems. This presentation shares tips and guidelines on how to navigate this maze and help design/develop better mobile applications.
BROKE-IMPLEMENT AGILE METHOD OF MOBILE APP DEVELOPMENTijseajournal
The mobile application market has been expanding very rapidly. For successful mobile app development and ensuring app’s visibility, one needs to follow a systematic approach. Currently, all the models are based on two methodologies of mobile app development i.e. Waterfall methodology and Agile Methodology. In agile methodology, the different phases of app development cycle take place in parallel, with a defined pipeline of expected features and requirements. While there are many advantages of parallel development of various modules under the agile theory, the development is fraught with certain challenges. In a case a previous module doesn’t perform as expected, the entire undertaking may be subject to failure. Keeping this weakness in mind, this paper is presenting an idea of broke-implement agile method. This method is especially beneficial from a user’s point of view as it provides them the opportunity to customize the app while development is underway. Thus, it helps make the user comfortable and ensure he/ she is satisfied with the product. Moreover, this method helps user choose only the relevant features thereby translating into cost and time savings.
Optimizing Mobile UX Design Webinar Presentation SlidesUserZoom
Optimizing Mobile UX Design: Webinar on Mobile User Experience Research Methods & Tools
Most businesses are investing in mobile apps and mobile commerce. Recently, more emphasis has been placed on the interactive experiences users have on mobile devices
To explain how to optimize the user experience on mobile interfaces, UserZoom will be joined by special guest User Centric in a complimentary webinar. The webinar will focus on how user experience research methods and tools can add extremely valuable insights into the design process and help brands optimize their mobile site or application’s performance. Attendees will hear presentations from the following experts:
Gavin Lew, Managing Director, User Centric
Gavin’s 20 years of experience in corporate and academic environments have given him a strong foundation in user-centered design and evaluation. In addition to managing User Centric, he holds particular expertise in mobile technology, among other interests. He is a frequent presenter at national conferences, adjunct faculty member at DePaul University and Northwestern University’s Feinberg School of Medicine, and the inventor of several patents.
Kim Oslob, UserZoom Director of Client Services
Kim has extensive experience with both qualitative and quantitative UX Research through her work at Claris (now Filemaker), Macromedia (now Adobe) and VistoCorp (now Good). She has managed projects with companies in the mobile space such as Vodafone, Nokia, Sprint, and Roger’s Wireless to improve the user experience of over 10 different mobile operating systems.
Building a mobile app is no easy task, and with all the options out there, picking the right technology is half the battle. This report, released by IQ, illustrates the differences between building a mobile web app and a native app. At the end is a scorecard to help readers decide which approach is right for them. For questions or more information, please contact IQ at newbiz@iqagency.com.
EasyJPJ : To help anyone who wants to get Malaysian Driving License to take computer theory test and to help you pass the Malaysian KPP Test ( Ujian Kurikulum Pendidikan Pemandu ).
Optimizing Marketing Results By Engaging Customers Using Mobile AppsProscape
How can you meet customer demands for deeper and more meaningful levels of engagement in a mobile-first world? The answer starts with a better understanding of the landscape, your customers’ needs, and the common challenges that all marketers face.
This presentation provides a holistic view of the mobile app creation process. Learn about the latest marketplace trends, the keys to creating a solid mobile strategy, how to build a comprehensive app blueprint, and the finer points of mobile app design.
"Mobile App Flipbook - OptiSol provides a detailed flipbook for beginners who startup mobile app services. It's covers topics such as overview of app development, platforms, technologies, testing, monetization and app launch."
Mobile Enterprise Application Platforms (MEAP) are now an essential building block for enterprise's information system. This presentation shows why and what are the challenges solved.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
For our clients we create apps for every mobile platform and smart TV that is available in Poland. We have carried out over 400 projects and our apps are used by millions of users all over the world. We offer advanced IT solutions in the area of video media consumption and mobile commerce. We also specialise in NFC technologies, Bluetooth, interior navigation and many other issues which are essential on the mobile solutions market.
For our clients we create apps for every mobile platform and smart TV that is available in Poland. We have carried out over 400 projects and our apps are used by millions of users all over the world. We offer advanced IT solutions in the area of video media consumption and mobile commerce. We also specialise in NFC technologies, Bluetooth, interior navigation and many other issues which are essential on the mobile solutions market.
User Insight Vol.1 - Brokerage iPhone apps: Examining the Mobile User ExperienceCorporate Insight
In this study, Corporate Insight's User Research team examined some of the brokerage industry’s most popular mobile apps. CI conducted small-scale usability tests on iPhone apps offered by Charles Schwab, E*TRADE, Fidelity, and Merrill Lynch focusing on design and core features like trade order entry and stock quotes. This slide deck shares the key findings from our mobile usability testing results and also offers advice for financial services firms looking to optimize the mobile user experience on their apps.
A Guide for Anyone Who Wants to Turn App Development Idea into RealityIndianAppDevelopers
Here are the feature list to make Mobile App Idea Into Reality for your business. Read this blog guide of complete steps to build successful app product.
The journey of mobile app development unfolds through a strategic and iterative process. Beginning with idea generation and conceptualization, developers navigate the landscape with thorough market research, analyzing competitors, and defining a unique selling proposition. The design and user experience phase focuses on creating an intuitive interface, guided by prototypes and user testing. Development and coding bring the app to life, with attention to choosing the right technology stack. Rigorous testing ensures functionality, usability, and security. Deployment and launch involve adherence to app store guidelines and a well-planned strategy. Post-launch support, updates, and analytics contribute to ongoing refinement and optimization. Monetization strategies and adaptation to emerging trends complete the journey, shaping mobile apps into impactful solutions for users in the dynamic digital realm.
This was a presentation that was given at Adobe MAX to help businesses and developers get their app discovered and further more optimized for the public to download, experience and rate.
Mobile App Development Process in 2022_deya.pdfknot sync
Latest Mobile App Development Process to Follow in 2022. 1.Study the market 2. Define your business model and end-user Experience 3. Develop a Prototype 4. Design your mobile app UI/UX 5. Test and Refine 6. Launch your mobile application....Read More
https://knotsync.com/mobile-app-development-process/
Role of UX in a Mobile First approach @ NextStep Americas 2014Gonçalo Veiga
Mobile is now everywhere and it is forcing its way into the enterprise. The future is in creating great experiences which multi-channel. Building a great experience is very challenging, particularly in the mobile medium. A solid understanding of usability and the implementation of a pragmatic UX design process is key for a successful application.
Everything You Should Know About Mobile App DevelopmentMicrobase Infotech
Mobile application development refers to the process of creating applications for “personal digital assistants” and “mobile phones”. These apps are designed to function on a particular mobile platform, be it “Android” or “iOS”, with a specific operating system.
IBM Cognos Social Media Analytic Solution - G A InfoMartGA InfoMart Ltd
IBM Cognos Social Media Analytic Solution helps you to analyse the voice of your customer on any user generated content like blog, forum, Facebook Page...etc, so you could easy identify:
1. Who the key influencer - some review/blog writer got 3000 page view in a day, can you leverage him?
2. What's the evolving topic - what's mostly mentioned topic while the user discussing your product/services?
3. what's the best time and best channel to release news?
Check more details in the slide and you will know how to unveil the hidden gems!
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...RapidValue
We are in the decade of mobility. Smart phones are driving Mobile Internet and App usage. Since the introduction of iPhone in 2007, smart phone penetration has been growing significantly. According to report released by ZentithOptimedia, smartphone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.
Not only are smart phones getting more prevalent, consumers are spending more time on them. According
to Flurry Analytics, about 81 minutes per day are spent on smart phones compared to 74 minutes on desktop internet. Businesses need to adapt to this changing consumer behavior and consider mobile as one of the key strategic channels for the future.
Despite increasing prevalence of mobile teams and initiatives, the field is relatively young and best practices
are hard to come by.
Having worked on over 100 engagements and countless interactions with our customers over the past three years, we have put together a set of key considerations for navigating your mobile roadmap. These considerations will help you identify opportunities and also avoid major pitfalls while trying to implement mobility projects. We have categorized these considerations into Three phases – Assess, Build and Deploy based on the activity timeline and a series of steps within each phase.
Welcome to
Step-by-step Guide for Mobile App Development for 2023
Step-by-Step Guide for Mobile App Development for 2023 The market for developing mobile apps is undergoing a transformation. You will be able to execute mobile applications on several platforms thanks to advancements in micro processing technology. For instance, mobile apps developed today will function flawlessly on PCs in the future. Additionally, mobile apps created with Flutter or React Native will run on PCs, Macs, Android phones, and iPhones. Before we get into more detail, let's examine the data on mobile app usage to see how people use their phones and what prospects there are for creating your own mobile application.
Mobile App Development Lifecycle 2023
There are over 3.5 billion smartphone users worldwide, so there is no doubt that the industry is healthy and thriving. Stats are growing steadily, without any indications of slowing down. And studies show that an average American checks their phone at least once every twelve minutes, and over 10% of these people check their phone about every four minutes. There are some more statistics to keep in mind.
People spend over half of the time they spend with digital media on mobile.
Smartphone users spend 90% of their screen time using mobile apps.
Over 85% of consumers prefer native apps over mobile cross-websites.
Revenue from mobile apps is set to cross $613 billion by 2023.
The average consumer has over 30 apps installed on their device.
An average user spends about 35 hours per month using mobile apps.
The statistics are motivating for anyone who wishes to build or develop a mobile app. But before we jump to any conclusions, let’s understand the exact process of mobile app development. Although it sounds very lucrative to build a mobile app to get a piece of the billion-dollar pie, the decision needs thought strategy and planning. The fact also states that your app will be competing with over 1.5 million applications on the Google Play Store and Apple’s App Store.
What is Mobile App Development?
What is the creation of mobile apps? The process of creating mobile applications that operate on mobile devices is known as mobile app development. These programs can either come pre-installed or the user can download them and install them themselves. They work with remote computing resources by utilizing the device's network capabilities. In order to access backend services for data access through APIs, create software that can be installed on the device, enable backend services, and test the application on target devices are all necessary steps in the development of mobile apps.
You must take into account screen sizes, hardware specifications, and numerous other elements of the app development process in order to create scalable mobile apps. Given the rise in employment opportunities in the mobile app development sector, it is crucial that entrepreneurs, startups.
OTOinsights Mobile UX Webinar, April 15 2010One to One
At OTOinsights we have conducted over 40 research projects in the mobile sector for mobile application developers and mobile manufacturers helping design products that connect with customers in meaningful ways.
Using our experience and knowledge we have created a new study called 'Mobile insights'. Key points include:
- details of research methodologies and techniques that can be used to understand the customer 's 'informational landscape'
- explores how to make mobile applications not only 'usable' but also 'engaging' so that your customers want to use them time and time again
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
There is no doubt that mobile phones have become a necessity for startups and enterprises. As a business person, you must step ahead to start your app development process. Below mentioned is the necessity to develop an app.
Launching an app can be daunting, but it doesn’t have to be. You can launch your app confidently and successfully with the right strategy and preparation.
By understanding the different elements of launching an app, such as choosing the right platform, preparing for user onboarding, and creating a marketing plan, you can ensure that your launch is successful. With the help of AI writing tools, you can also streamline your content creation process and make sure that your messaging resonates with your target audience.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
10. RewardingTune In Zero Budget Launch Proto types Private Releases Beta Programs Social Media Feedback Critical Mass Acquisition Others Investments | Building a Team | Industry & Competition | Building the Ecosystem | Product Life Cycle | Change Management | Discontinuation 3
11. Offering Awareness Netflix - Instantly watch TV shows & movies streaming on your android device. 1,000,000 - 5,000,000 4
12. Offering Awareness Qik - Capture special or spontaneous moments on video using your mobile phone. 1,000,000 - 5,000,000 5
14. Offering Awareness What VALUE will our app offer to our users? Define:Value The usefulness of something considered in respect of a particular purpose Some more examples Angry Birds – Interactive and Intuitive Fun on Mobile Weather Channel – Real-time weather conditions, local forecasts and severe weather alerts on the move Astro File Manager – Organize, Delete, Move files on your Android device Barcode Reader - Scan barcodes on products then look up prices and reviews on your mobile 7
15. Offering Awareness What is not VALUE? Real-time details Cool graphics Cloud Computing “Hi-Fi” Algorithms Etc., Value decides the PRODUCT-MARKET Fit. 8
16.
17.
18. Mobile apps – Android, iPhone, Bada, WinMo, Symbian etc
23. RewardingTune In Zero Budget Launch Proto types Private Releases Beta Programs Social Media Feedback Critical Mass Acquisition Others Investments | Building a Team | Industry & Competition | Building the Ecosystem | Product Life Cycle | Change Management | Discontinuation 9
24. Morphological Analysis A procedure used for Shortlisting Features My App has this feature. My App can also do this. My App My App My App also has this feature. My App also has this feature. My App also has this feature. My App also has this feature. My App also has this feature. My App also has this feature. My App also has this feature. So, What should the App really do? 10
26. Morphological Analysis - Example Offering - Must have writing accessory for the business professional. Time to Decide – 1 Hour Features Requirements 12
27.
28.
29. Mobile apps – Android, iPhone, Bada, WinMo, Symbian etc
34. RewardingTune In Zero Budget Launch Proto types Private Releases Beta Programs Social Media Feedback Critical Mass Acquisition Others Investments | Building a Team | Industry & Competition | Building the Ecosystem | Product Life Cycle | Change Management | Discontinuation 13
36. Designing User Experience App must be Useful (Value) and To the point Intuitive (No learning curve) Ovoid Existing Obstacles and Ease Bottlenecks Easily Accessible Credible and Trust worthy Predictable Self Learning (Recommendations) i.e. minimum of bullshit and a maximum of "get the job done." Don Norman says, “The essence of experience design is people’s memory. Every interaction contains good and bad, but it’s the final impression that matters” Hans Hoffmann says “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” 15
37. Designing User Experience Two BIG Questions to ask ourselves. Will females like it? What bottle necks that existing or competitor apps have are eased? Google Sky Google Goggles Some more examples 16
38.
39.
40. Mobile apps – Android, iPhone, Bada, WinMo, Symbian etc
45. RewardingTune In Zero Budget Launch Proto types Private Releases Beta Programs Social Media Feedback Critical Mass Acquisition Others Investments | Building a Team | Industry & Competition | Building the Ecosystem | Product Life Cycle | Change Management | Discontinuation 17
54. RewardingTune In Zero Budget Launch Proto types Private Releases Beta Programs Social Media Feedback Critical Mass Acquisition Others Investments | Building a Team | Industry & Competition | Building the Ecosystem | Product Life Cycle | Change Management | Discontinuation 19
56. Viral Loops Virility is built in the DNA of the product. Not Limited to Social Networks like FB, Twitter,etc Friends and Network are built into the Experience and Value. myBantu 21
57. Viral Loops Compelling value for sharing Overcomes privacy concern Simple integration with existing contacts: local address book, Facebook, Linkedin, etc. Low transaction friction to share Low transaction friction to sign up Embedding in App’s Core Conversion Viral Media Platform Funnel Optimization Email Social Networks like Facebook, Twitter, LinkedIn, etc. Blogs and RSS Feeds Mobile Scaling Plan B or “Ask” Model Designing a Viral Loop 22
58.
59.
60. Mobile apps – Android, iPhone, Bada, WinMo, Symbian etc
65. RewardingTune In Zero Budget Launch Proto types Private Releases Beta Programs Social Media Feedback Critical Mass Acquisition Others Investments | Building a Team | Industry & Competition | Building the Ecosystem | Product Life Cycle | Change Management | Discontinuation 23
66. Zero* Budget Marketing Elements to consider Website SEO Google Adwords Facebook Advertisments Blogging Facebook Page Tweets News letters White papers Article Submissions Directory Listing Social Bookmarking …. Elements to consider Value to the user Viral Loops Company Blog Website with Page Markups Examples * Minimal Budget and Not Zero Budget 24