This document discusses how businesses can move their operations to the cloud in a cost-effective manner. It addresses common myths about cloud computing, such as that it is always cheaper than on-premise solutions. In reality, total cost of ownership must be considered, as well as factors like migration costs. The document recommends that businesses educate themselves on cloud options, benchmark against competitors, and take a strategic approach, starting with small pilots rather than migrating all at once.

1. Stop Your Website Sending
Your Customers to Your
Competition
Move Your Business to the
Cloud
Cost-Effectively

2. What we will cover today
 Web
 Common web mistakes
 What SEO really is
 Cloud
 Common myths about the cloud
 Difference between cost and price
 What can you do today?

3. Three main types of business websites
Static Site
Dynamic (Content site)
E-Commerce Site

4.  Flash websites
 Websites on someone else’s domain – eg blogger.com/mybusiness
 “Free” websites using proprietary software – no access to your own
code or ability to port to another server
 Using a Gmail or Hotmail address as your business address
 Spinning and rotating kitsch
 http://www.11points.com/Web-Tech/11_Best_Old_School_Animated_GIFs
 Design that looks like (insert bad word here)
 http://www.dokimos.org/ajff/
 http://www.huntgraphic.com/moto.htm
 http://www.esupersoft.com/lips/
 http://www.arngren.net/
 http://home.comcast.net/~computerphysicians/
Really bad things

5. Common Missing Components
 Common web mistakes
 No easy contact details
 No benefits to customer
 No testimonials
 No calls to action
 None or very poor social media – no engagement
 Reasons
 Poor understanding on how buyers use the web
 Website designed by developer not a sales oriented marketer
 Poor understanding of business costs, breakeven and margins

6. Typical Generic Sales Process

7.  Return on investment and goals for your site
 Does your site actually send you customers? How many –
can you track this?
 What is the marginal value of acquiring a customer using
your site?
 Total cost of site divided by number of customers is the cost per
customer – and marginal revenue is the additional revenue a
new customer is worth to you.
 Why bother spending money on something that doesn’t
return a net increase in cash?
Does your site make you money or cost
you money?

8. What SEO Really is
 What it isn’t – ranking on 1st page of Google for your site
name – google bombs etc
 Understanding what your site activity actually means
 Acquisition, keywords, landing and exit pages, bounce rate
 How users navigate your site is important only if you have
a site goal or call to action and need to measure it
 What use is a homepage?
 http://www.fastcompany.com/3030721/the-homepage-is-dead-long-live-the-homepage
 Content, Content, Content
 SEO cheat sheet

9. 0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3
Random chart about nothing

10. Moving to the Cloud Cost
Effectively

11. Common Myths & Misconceptions
 Dropbox is a backup
 The cloud is the answer to todays business IT needs - begs the
question – what are todays IT needs?
 Everyone else is doing it - so must I – jump on the bandwagon
 I can do it myself – No IT people needed
 Its cheaper – or more expensive
 Its not reliable
 It’s a new fad, phenomenon and wont last
 http://www.microsoft.com/apac/news/cloud-
myths/all/index.html
 Public, Private, On Premise and Hybrid cloud definitions

12.  Enterprises are still experimenting with cloud
 A recent study found “that 58 percent of the enterprises spend more than
10 percent of their annual IT budgets on cloud services.”
 Cloud is relevant only for technology needs
 It goes well beyond the data center. “Today 56% of enterprises consider
cloud to be a strategic business differentiator that enables operational
excellence and accelerated innovation.”
 Security concerns are a thing of the past
 Security is still top of mind when it comes to cloud decisions. But it no
longer automatically means going to private cloud. Hybrid is the way
forward.
 Cloud consumption is simple
 “In actuality, more than 65% of enterprises believe they need help to
deploy cloud solutions as most lack the internal IT skills and expertise
needed.”
Misconceptions – study results

13. Different Data Models
Public Cloud
Private Cloud
On Premise

14.  Total Cost of Ownership
 Most people have a car that is their 2nd most expensive asset – and it
sits idle 23 hours a day
 Mobile workforces
 Multi device access from any location
 Common user experience across each space / device
 Seamless transition between locations
 BYOD
 Do you know how to take advantage of this in the most cost
effective way for your business?
Why use the Cloud?

15. Today’s Users
work-life blur
more mobile
tech savvy
multiple devices
digital generation
fast paced

16.  Migration from existing service,
changes to user processes,
speed of access to data, new
backup processes, staff
training, integration into DR &
BCP
 Regular maintenance, tri-
annual replacement, risk
associated with on premises
data, unskilled staff managing
servers, backup and restore
Cost
 Free or small monthly
subscription to service –
perception that is the total cost
 Purchase price of on premises
server, installation and
configuration
Price
Difference between cost and price

17.  Educate yourself – read business blogs and news articles.
 Benchmark with peers – find out what your competitors are
doing before they begin to respond faster, more cheaply and
your market share drops.
 Strategise – if you don’t have a trusted IT advisor, find one. Be
prepared to tell them everything. If you don’t align your IT with
your business goals then you will only get mixed results.
 Count the cost. Be prepared for disruption to existing processes
but ensure that the proposed productivity gains are achieved.
 Take small steps - Don’t jump in boots and all!
What can you do today?

18.  Email tim@jethromanagement.biz
 Blog www.spyjournal.biz
 Twitter @spyjournal
 Facebook
 https://www.facebook.com/JethroManagement
 https://www.facebook.com/JethroMarketing
 https://www.facebook.com/spyjournal.biz
Questions?