This document profiles a UI/UX designer with 5 years of experience in mobile app design. Some of their notable projects include designing a taxi booking app that increased annual bookings five-fold, an election debate app used to display live audience reactions, and a fuel company app later rebranded for major suppliers. The designer is skilled in user research, information architecture, prototyping, and usability testing. Their objective is to use design, research, and technology to build meaningful relationships and improve products for users.

1. Silver Top Taxi’s Booking App (iOS / Android)
• Substantially reduce call center overhead through fully automated booking process
• Annual bookings increased five-fold compare to previous year (over 1 million bookings in 2014)
• App received Australian Mobile Award 2012
• App got featured on Appstore as top 10 recommended Australia taxi app
• App has been rebranded for other taxi fleets (Bendigo, FrankstonCab, iCabSydney, Geelong, PremiersCab,etc..)
Key Achievements
RoyMorgan’s Mobile Reactor App (iOS/Android)
• App was used in 2012 Federal Election debate to display viewer’s reaction realtime on TV
Wright Express Motorpass App (iOS/Android)
• Provide intuitive and flexible white label mobile interface
• App has been rebranded for major fuel suppliers including Caltex and BP
JMango’s 360 Multi Platform App Development Framework
• App received Mobile Innovation 2014 Global Award of Tech Trailblazers
UI/UX Designer
• Analyze user requirements including personas, scenarios, task analysis.
• Liaising and negotiating design rationale with both business and technical stakeholders
• Design the interaction and layout of interfaces by producing wireframes, user flows and prototypes.
• Provide visual and front end design with brand guidelines adherence.
• Facilitating and assisting with end user contextual enquiries
• Conduct user research and usability testing including quantitative survey, users interview, a/b test
• Interface with different areas of the business to provide design, reports, presentations, and recommendations.
• Work with the rest of the team to promote good user-experience practice across the company
Responsibilities:
JMango360
Solution oriented and enthusiastic User experience designer with 5 years experience in mobile user
experience design, including extensive hands-on problem-solving in concept creation, information
architecture, interaction design, brand strategy, visual /user interface design, usability & user research
I'm passionate about understanding customers and helping businesses produce the best possible design
outcomes. What gets me up in the morning is the belief that I am changing the products that I work on for the
better of the people that use them. My objective is to communicate using design, research and technology to
interconnect people and build meaningful relationships.
Specialties:
UX Design • UX/design requirement • Competitive Analysis • Personas • Use-case Scenarios •
Information Architecture • Product Strategy • User task flows • Taxonomy and Navigation design •
Interaction Design • Analytics Metrics • Content Audits • Wire-framing • Prototyping & Visual Design •
Usability Testing • Heuristic Analysis
au.linkedin.com/in/hueyleuxmodology@gmail.com 0452 597 979 www.hueyle.com

2. UI/UX Designer
Duties:
• Responsible for mobile apps UI/UX design for iOS/Android platform
• Design CMS Front End to be intergrated with mobile app
• Working closely with Account Manager on project and cost planning
• Prepare project proposals and mockup designs to be reviewed by clients
• Assist development team during the development phase
Intern Editorial Designer
Intermedia Group Ltd.
I was responsible for assisting senior editorial designer with designing print advertisements,
co-ordinating the visual layout in conjunction with the sub-editors and Senior Editor, and
producing page layouts for magazines.
Advance Diploma in Screen - CG / 3D Animation
Bachelor's Degree, Marketing/Marketing Management
UX Tools
Axure
Pixate
Flinto
InVision
OmniGraffle
Adobe Creative CC
BohemianCoding Sketch
OptimalSort
LookBack
TypeForm
Referees
Please contact me for a list of referees
Web Designer
ITS management
Responsible for the smooth, coordination of all creative collateral, including but not limited
to; print advertisements, website banners/graphics, instore window displays/flyers,
flash/static banners, email newsletter,EDM’s, social media graphics and campaign microsites.
AppLabs
au.linkedin.com/in/hueyleuxmodology@gmail.com 0452 597 979 www.hueyle.com