This presentation covers some of the threats of Mobile OS and some of the considerations for mass market mobility. While the traditional OSs compete against each other , there is a business segment emerging to support mass market with great developer acceptance.

1. The Threat to Mobile OS
growth
AKP @anoopkumar_p
www.soclomo.org
#B2E #B2C#Mobility #MADP #MEAP #MDM #HTML5 #MCAP #MAM #Cloud #Platforms #App #IOS #Android #win8
#development

2. www.soclomo.org
Scope
● Mobile OS innovations
● Threats
● Strategies

3. www.soclomo.org
Where are Mobile OS innovations heading ?
● Mobile Operating system innovations happen
inline to support the max usability, max
peripherals , max intuitiveness, max cloud
friendliness , max standards of telcos
● They innovate to be slimmer - lightweight longer lasting power
● Their innovation demands faster processor,
support processors for graphics , larger memory
and powerful batteries

4. www.soclomo.org
What happens in the race ?
●
●
●
●
●
Cost of devices shoots
Application is more demanding from OS
Larger than life capabilities for devices
Ecosystems to support mobility is complex
Basic minimal capabilities are ignored

5. www.soclomo.org
While incumbents compete ….
● HTML5 sneaked in with “rock solid” roadmap
perspectives
● HTML5 browser became the viewport of world
● Browser became the Mobile OS ( Once failed
with desktops, rejuvenated with mobiles )
● Low end device needs
● Easiest app developments

6. www.soclomo.org
What should incumbents do ?
Incumbents who are interested in mass markets should
● Align the OS for support for low processing, low
memory devices
● OSs to be tested and tried with the widest range of
device possibilities
● Evaluate what kind of apps are best fit for them and
tag in appstores
● Get a greater set of HTML5 developers to their side
● Market the OS against stronger incumbents

7. www.soclomo.org
Thank You
AKP @anoopkumar_p
www.soclomo.org