Geographical segmentation is basically a
division of market according to different
geographical units like
For example: indian railways segment the
national market into sub regions like
northern, southern, eastern, western and
Psychographic segmentation is the
segmentation in which buyers are grouped
according to variables such as social class,
lifestyle and motive.
The people who like to spend their leisure
time at home then the firms target marketing
indoor games, home theatres, e.t.c.
4. BEHAVIORISTIC SEGMENTATION
Behavioristic segmentation is a segmentation
in which market is divided into variables like
purchase occasion, loyality rate, usage rate
and benefit sought.
In the case of tooth paste fresh breath, anti-
cavity, whitening of teeth, good taste, and
anti-decay may be the benefits. So it is the