Burger King was founded in 1953 in Miami, Florida and has since expanded to over 12,000 restaurants globally. It introduced the Whopper sandwich in 1957. Currently, Burger King is the second largest fast food hamburger chain in the world. The company aims to offer reasonably priced, quality food served quickly in attractive surroundings. Its vision is to grow profitably while providing career opportunities. Burger King focuses on better operations, affordability, variety, and market share growth to create long-term shareholder value.

3. Welcome to the World of Burger King
Have it your way

4. History of
Burger king

5. Burger King was founded in 1953 by Keith Kramer and Matthew
Burns opened the first Burger King restaurant in Miami, Florida
the company owned or franchised 12,174 restaurants in 76
countries and U.S. territories, of which 1,387 were company-
owned and 10,787 were owned by franchisees
Burger King had long-term exclusive contracts with Coca Cola and
with Dr. Pepper/Seven-Up to purchase soft drinks for its
restaurants.
The restaurant chain introduced the first Whopper sandwich in
1957

6. QSR sales had grown at an annual rate of 3% over the past 10
years and were projected to continue increasing at 3% from 2010
Burger is the second largest FFHR chain in the world as
measured by number of restaurant and system-wide sales right
now
Burger King’s recently introduced Pizza Burger was a 2,530-calorie
item that included four hamburger patties, pepperoni, mozzarella,
and Tuscan sauce on a sesame seed bun

7. Vision
 Offering reasonably priced quality food,
served quickly, in attractive, clean
surroundings
 Sell quick service food to fulfil our guest's needs more
accurately, quickly, courteously, and in a cleaner
environment than our competitors.
 Grow profitably and responsibly, and provide career
advancement opportunities for every willing member
of our organization.

8. •Better restaurant operations
•Branded affordability
•Menu variety and beverage choice
•Grow market share
•Maintain debt-to-capital levels to 35-40%
•Create long-term profitable growth for shareholders

9. Slogan

11. Corporate Resources
 Product : Burger King produces flame-broiled hamburgers,
chicken and other specialty sandwiches, French fries, soft drinks,
and other low-priced food items.
 Marketing Mix Price : Burger King recently joined
Hamburgers, Cheese burgers .
 Promotion : Burger King operates its business via franchises in
worldwide. Burger king value menu featuring six items at less
than $1.
Internal environment

12. Turnover Ratios Dec31,
2012
Dec31,
2011
Dec31,
2010
Dec31,
2009
Dec31,
2008
Inventory turnover 226.52 231.22 219.06 214.17 210.96
Receivables turnover 20.04 20.23 20.42 21.45 25.26
Payables turnover 24.14 28.09 25.51 35.76 37.91
Ratio Comments
Inventory turnover Burger king Corp.'s inventory turnover improved
from 2010 to 2011 but then slightly deteriorated from
2011 to 2012. This means performance regarding
inventory increase.
Receivables turnover Burger king Corp.'s receivables turnover deteriorated
from 2010 to 2011 and from 2011 to 2012.
Payables turnover Burger king Corp.'s payables turnover increased from
2010 to 2011 but then declined significantly from 2011
to 2012.

13. Dec31,
2012
Dec31,
2011
Dec31,
2010
Dec31,
2009
Dec31,
2008
Net fixed asset turnover 1.12 1.18 1.09 1.06 1.16
Total asset turnover 0.78 0.82 0.75 0.75 0.83
Equity turnover 1.80 1.88 1.65 1.62 1.76
Ratio Comments
Net fixed asset turnover Burger king Corp.'s net fixed asset turnover improved from
2010 to 2011 but then slightly deteriorated from 2011 to 2012
not reaching 2010 level.
Total asset turnover Burger king Corp.'s total asset turnover improved from 2010 to
2011 but then slightly deteriorated from 2011 to 2012 not
reaching 2010 level.
Equity turnover Burger king Corp.'s equity turnover improved from 2010 to
2011 but then slightly deteriorated from 2011 to 2012.

14. Dec31,
2012
Dec31,
2011
Dec31,
2010
Dec31,
2009
Dec31,
2008
Current ratio 1.45 1.25 1.29 1.14 1.39
Quick ratio 1.09 1.05 1.22 0.96 1.18
Cash ratio 0.69 0.67 0.82 0.60 0.81

15. Ratio Comments
Current ratio Burger king Corp.'s current ratio deteriorated from 2010 to
2011 but then improved from 2011 to 2012 not reaching
2010 level.
Quick ratio Burger king Corp.'s quick ratio deteriorated from 2010 to
2011 but then slightly improved from 2011 to 2012.
Cash ratio Burger king Corp.'s cash ratio deteriorated from 2010 to
2011 but then slightly improved from 2011 to 2012.

16. Dec31,
2012
Dec31,
2011
Dec31,
2010
Dec31,
2009
Dec31,
2008
Debt-to-equity ratio 0.89 0.87 0.79 0.75 0.76
Debt-to-capital ratio 0.47 0.46 0.44 0.43 0.43
Interest coverage ratio 16.64 17.26 16.53 14.71 12.78

17. Return on Sales Dec31,
2012
Dec31,
2011
Dec31,
2010
Dec31,
2009
Dec31,
2008
Operating profit margin 31.21% 31.58% 31.04% 30.08% 27.39%
Net profit margin 19.82% 20.38% 20.55% 20.01% 18.34%
Return on Investment
Return on equity (ROE) 35.73% 38.24% 33.80% 32.43% 32.23%
Return on assets (ROA) 15.44% 16.68% 15.47% 15.06% 15.15%

20. Porter five forces are-
•Industry competitiveness
• Power of buyer
•Power of supplier
• Threat of new entrants
• Threat of substitutes
PORTERS FIVE FORCES
MODEL

21. Individual
state policies
enforced by
the
government
greatly
influenced the
international
operations of
Barger King .
any groups in
Europe and
USA clamor for
the actions
taken by the
state
pertaining to
the hygiene,
health and
fitness
proposition of
eating fast
food
In all parts of
country and
outside the
country
government
check all these
elements
before issuance
of any kind of
license in the
respective
states

22. SOCIAL FACTORS:
Working within many groups
Increase employment

23. Customers now opting for more healthy options which
offers more healthier foods.

26. Internal Factors Strengths (S) Weaknesses (W)
External Factors
Opportunities (O)
SO Strategies
Introduce home
delivery
Improve the products,
it as per tastes of
people around the
world.
Offer various side
dishes.
WO Strategies
Open new branches and
outlets.
Advertise more to
reduce customers
confusion.
Acquire more
marketing strategy to
increase sales
Threats (T)
ST Strategies
Increase the
percentage of sales than
major competitors
Produce healthy and
hygienic food
WT Strategies
Keep pace with the
customers changing food
habit
Reduce concentration
on the specific markets

27. Internal Strategic Factors Weight Rating Weighted
Score
Comments
Strengths:
Strong market position
Greater franchise mix
Geographic Diversification
Established Market Share
0.05
0.20
0.15
0.10
4.2
5.0
3.9
2.5
0.21
1.00
0.60
0.25
Help them to get
the customer.
Good for the
company profit.
Helpful for
international
market
Enhances profits
promotes growth
Weaknesses:
Market concentration
Scattered Marketing
Campaign
Lack of advertisement
Lack marketing strategy
Total score
0.20
0.10
0.10
0.10
1.00
3.0
2.2
2.0
2.0
0.60
0.33
0.30
0.30
3.59
Can affect its
operations.
Fail to efficiently
promote products.
Damage the
business growth.
Disadvantage spot
in competitors areas

28. External Strategic
Factors
Weight Rating Weighted
Score
Comments
Opportunities:
New products
development
Brand Licensing
Project
Expand in Asia market
0.15
0.20
0.15
4.1
3.2
5.0
0.61
0.64
0.75
It can increase their
profits.
Increase the company’s’
brand awareness
Important for their brand.
Threats:
Intense competition
Raise of cost
Changing consumer
eating habits
Total score
0.20
0.15
0.15
1.00
2.5
2.2
2.0
0.50
0.33
0.30
3.13
Have to increase sales.
Should minimize the cost.
Maintain the menu of the
food.

29.  Barger King should focus greatly
on building good customer
relationship and uphold customer
retention.
 Having a more comfortable
seating and
 Dining environment that would
make dining-in more desirable to
more customers

30. There are three main reasons for
Barger King to focus on the children:
(1) Children are one of the biggest
consumers groups to McDonald’s
(2) Barger King believe that focusing on
children can build the stable business, and
will provide the best engine to encourage
the whole family to come to McDonald’s.
(3) By Building a brand loyalty with the
children, Barger King more likely to be
successfully today and in the future.
In my opinion, Barger King is not just selling the happy meal to
children; it is selling the American culture to the children – the
enjoyable individual life.

31.  The burger king have to focus on international
expansion so that they can cover new market in
the Middle East and Asia.
 The burger king can do operation analysis of the
in-store work and speed up the system.
 Introduce the home delivery at any place.
 They can target all ages people to market their
product.
 They can introduce more healthier food items to
the health concern people.

32. BYE BYE, SEE U AT BURGER KING