This document discusses various in-store promotional activities and their impact on sales. It analyzes customer preferences and the effectiveness of occasion offers from Sony and LG that included free gifts and extended warranties, finding sales increased by 75-80%. Prize promotions like winning a TV or shopping spree were preferred by 42% of customers and increased sales by 1-2%. Additional promotions like spend $15,000 to get a $3,500 gift card or getting rewards for stamping a loyalty card were liked by over half of customers.

1. In-store Promotions
Presented By:
Dipanway Bhabuk

2. Objectives
To find the types of in-store promotional activity
And how it impact on sales and customers mind

3. Occasion Offers- E-Zone
94%
6%
Prefered
Like
Dislike

4. Offers
SONY
DVD Player worth Rs.3390.
Bluetooth Speaker worth Rs.4990.
1 year extended warranty.
Smart remote worth Rs.4990.
LG
30% Off.
Blueray Disc player worth Rs.6490.
1.6 Years of extended warrenty

5. Impact on sales
• Sales increased by 75-80%

6. • Customer attracts by Prizes- Win a Sony FPD
Win a Shopping Spree
42%
58%
Prefered
Like
Dislike

7. Impact on Sales
• It’s a value added promotional activity
• Sales increase by 1-2%

8. Spend 15000, Get a 3500 Gift Card
47%
53%
Like Dislike

9. Get Your CardStamped,Get Rewards
63%
37%
Like Dislike

10. Get a Time-limitedCoupon, Save Big
Like Dislike

11. Thank You