Iron deficiency is a global health crisis affecting 3.5 billion people, leading to significant economic losses and health complications. The Lucky Iron Fish project aims to provide an affordable and effective solution to improve iron levels, having initially focused on Cambodia. The initiative has resulted in increased iron status among users and promotes social responsibility through its 'buy one, give one' model.

1. Doing Well by Doing Good
@LuckyIronFish

2. Source:Copenhagen Consensus Reports
”Number one challenge facing the world in terms
of health
and economic impacts is iron deficiency”

3. Causes health complications and even death
Reduces work capacity by 20%
Loss on Global GDP of $70B
Iron Deficiency….

4. 3.5 Billion people suffer from Iron Deficiency
Source: Micronutrient Malnutrition Unit- World Health Organization
Minimal
Low
Moderate
High

5. Cambodia Iron deficiency rates:
- 55% of children under the age of 5
- 43% of women of reproductive age
- 50% of pregnant women
We started in Cambodia where..

6. Iron supplements and treatments
~10% increase in global iron deficiency
~20% increase in spending on iron supplementation

7. We need
a Simple Solution

8. A Global
Problem
A Simple
Solution

9. Clean Boil for
10mins
Enjoy!

11. Happy fish 1.0 (beta fish) Lucky Iron Fish™
Development of the Lucky Iron Fish
Block of iron

12. Cultural understandingRecycled iron
Fading smile
Convex - iron release
Design Features

13. Comparison
~$30 per year
~32% compliance rate ~92% compliance rate
>$10 for 5 years

14. $500M $2M
Comparison

15. The Science
• 3 Clinical trails completed
• 4 more underway
• Increase in iron status (Hb, Serum Ferritin, SfTr
• Rule out false data (CRP/AGP)
• 3 groups
• Iron supplement, iron fish, and control

16. Competitive advantage
Effective
Affordable
First to
the market

17. Based on Science
Built on Values

20. FSC Certified

22. Buy One Give One
We donate
a fish for
every fish
sold
To date we
have
donated
70,000
Units

25. Production
Sales and
Distribution
Health and
Education
Strong
Partnerships
ycled material
Packaging
Economic stimulus
Skills
development
Educational
programs
Quality control
program
NGO Support
Government
Improves
health
Improves
wealth

26. Features on and Awarded By

27. Supported by

28. This fish gets around

29. 3.5 Billion people suffer from Iron Deficiency
Source: Micronutrient Malnutrition Unit- World Health Organization
Minimal
Low
Moderate
High

30. s put a fish in
every pot

31. www.LuckyIronFish.com