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‘Seeds’ Idea Workshop
You reap what you sow.
What is the challenge?
There is so much legitimately useful work that we can do. 

Determining priority based on solely on ROI is fraught.
Why does it matter?
In the absence of a shared strategic vision we can become
reactionary and our perception as product leaders
diminished.
How might seeds help?
They can provide a strategic context when deciding 

which initiatives to pursue and which, while useful, we should not pursue.
Not to big and not to small. 

What Makes a Good Seed?
“Focus and Dominate”
Too Big
“Build world class expertise in on site audits”
Better Size
“Convert Workflows to to-dos”
Too Small
“Establish the to-do list as the single source of truth for requests by
community owners.”
Better Size
What makes a Good Seed?
• Usually sticks arounds for a while. If you can accomplish it in 6 weeks you
probably need to go bigger. Usually 1 maybe 2 years.

• Accomplishing a seed allows you to get to something you can presently
do. So if this years seed is “Clean up and Normalize the data in connect”.
Next year’s seed might very well be “Use our data to answer questions
our customer’s didn’t know to ask.”
Brainstorming Principles
• Defer judgment

• Encourage wild ideas

• Build on the ideas of others

• Stay focused on the topic

• One conversation at a time

• Be visual

• Go for quantity
Theme Generation
10m
Go wide: If something feels like it is tailored to a particular feature
or initiative is there a way to express it as a wider goal that opens it
up to alternate or multiple approaches?

Ex: "Add the ability to assign items in the to-do list"
But not too wide - If a theme is to broad it can hard to take action 

Ex: "Make FoodLogiQ the industries leading traceability software"
Adjust Group & Synthesize
(15m)
Are there themes that are saying the same thing in different ways? 

Let's group them together and maybe write a new theme that encompasses them. 

Are there ones that are to wide or too narrow? 

Adjust accordingly.
Quick Vote
(5m)
Everyone gets 5 dots to apply as they see fit.
How Might We Exercise
(5-8m per seed)
For the highest vote getting themes generate ideas
that could advance them. 

No doubt many will be existing initiatives but no need
to limit ourselves. 

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Seeds workshop

  • 1. ‘Seeds’ Idea Workshop You reap what you sow.
  • 2. What is the challenge? There is so much legitimately useful work that we can do. Determining priority based on solely on ROI is fraught.
  • 3. Why does it matter? In the absence of a shared strategic vision we can become reactionary and our perception as product leaders diminished.
  • 4. How might seeds help? They can provide a strategic context when deciding which initiatives to pursue and which, while useful, we should not pursue.
  • 5. Not to big and not to small. What Makes a Good Seed?
  • 7. “Build world class expertise in on site audits” Better Size
  • 8. “Convert Workflows to to-dos” Too Small
  • 9. “Establish the to-do list as the single source of truth for requests by community owners.” Better Size
  • 10. What makes a Good Seed? • Usually sticks arounds for a while. If you can accomplish it in 6 weeks you probably need to go bigger. Usually 1 maybe 2 years. • Accomplishing a seed allows you to get to something you can presently do. So if this years seed is “Clean up and Normalize the data in connect”. Next year’s seed might very well be “Use our data to answer questions our customer’s didn’t know to ask.”
  • 11. Brainstorming Principles • Defer judgment • Encourage wild ideas • Build on the ideas of others • Stay focused on the topic • One conversation at a time • Be visual • Go for quantity
  • 12. Theme Generation 10m Go wide: If something feels like it is tailored to a particular feature or initiative is there a way to express it as a wider goal that opens it up to alternate or multiple approaches? Ex: "Add the ability to assign items in the to-do list" But not too wide - If a theme is to broad it can hard to take action  Ex: "Make FoodLogiQ the industries leading traceability software"
  • 13. Adjust Group & Synthesize (15m) Are there themes that are saying the same thing in different ways? Let's group them together and maybe write a new theme that encompasses them.  Are there ones that are to wide or too narrow? Adjust accordingly.
  • 14. Quick Vote (5m) Everyone gets 5 dots to apply as they see fit.
  • 15. How Might We Exercise (5-8m per seed) For the highest vote getting themes generate ideas that could advance them. No doubt many will be existing initiatives but no need to limit ourselves.