This document provides information about conducting DIY survey research. It begins with an introduction to survey research and discusses why research is important to reduce risks, discover opportunities, and improve business results. Common mistakes in survey questions are outlined. The document then covers how to write effective survey questions, choose appropriate response scales, and develop a survey flow. Tips for determining appropriate sample sizes and finding respondents are provided. The document concludes with an exercise where attendees develop survey questions to get feedback.
- Challenges to proposal writing
- What do funders look for?
- 10 questions every proposal should answer
- How to get to submitting successful proposals
In this webinar, we look at our turnaround experience helping financially distressed NGOs over the past 10 years. Hear about past and current case studies (with permission of our clients) and learn about the top three factors that make a turnaround successful.
Managing projects effectively has become essential in every organisation large or small. The uncertainties of the world business economy, rapidly changing technology, and the intensifying focus on sustainability has driven many organisations to develop specific methods for managing projects and to seek highly qualified and competent people to manage those projects. These driving factors require today’s project managers to accept and adapt to change, lead diverse teams, act as ambassadors for their organisations and deal with a multitude of challenging project stakeholders.
It is clear that Project managers are placed in a unique position. They must balance their roles as leader and manager, interface with multiple types of stakeholders, are often the "face" of their organisation to its customers, and must deal with a seemingly unending stream of challenges to be successful. These challenges and the ability to address them require the project manager to maintain awareness of personal brand of and the impact it will have on project assignments, career opportunity, and the willingness of project teams to work for and support the project manager. As the profession of project management evolves and the demand for competent and value driven project managers increases, personal brand and reputation have become major factors in the criteria used to select and assign people to project leadership positions.
Indispensable Factors
The project manager must develop skills and competencies in several areas to be considered for an assign. In addition there are 4 major factors a project manager must address and continue to develop:
Accomplishability: your ability to achieve and deliver valued results.
Value/cost: the value delivered perception relative to the cost.
Supply/Demand: the market dynamics of your position, skills, etc.
Likeability: how others perceive you.
This presentation addresses the importance of the professional project manager in today’s business environment and the need for the project manager to continually enhance existing skills, adapt to a changing environment, and become a “go to” person in the organisation. Emphasis is placed on understanding the business needs of an organisation, clearly and visibly creating value from a client and supplier view point, and continually developing and managing personal brand.
Pmiuk feb 2020 webinar stakeholder engagement for infrastructure projectsPMIUKChapter
Stakeholder Engagement (not management) is one of the factors considered to be critical for project success, yet it is under-represented in the bodies of knowledge and other “best practice” standards and methodologies.
As one of the “soft skills” it is often left to be implemented at the discretion of the Project Manager and their team, and therefore is under-resourced. It is often responsive, rather than pro-active.
Based upon current research and recent case studies, this webinar will provide an overview of the International Association for Public Participation spectrum (IAP2) and discuss when each element of the spectrum could and should be applied.
As a progressive leader in talent management, you have undoubtedly noticed that there has been continuous volatility and change in your world.
To survive in this new normal, organizations must do things differently when it comes to their people. Our guidebook offers a path forward, an opportunity to move beyond best practices and create a business-changing talent strategy.
The Strategic PMO - 7 elements of successful strategy execution PMIUKChapter
In this presentation, Matt Williams draws on his international experience and expertise to make the case for ‘The Strategic PMO’, as he outlines 7 elements of successful strategy execution that include; the formulation of a strategic plan, prioritizing projects and creating a winning culture.
He demonstrate how the implesmentation of Amplify™ software supports each of the 7 elements, whilst addressing many of the common causes of failure.
Matt Williams is the founder and CEO of Amplify-Now Inc., who provide innovative systems for organizations looking to create significant value through the effective execution of strategic change.
Matt has 20 years of experience systems working with Project Management Offices and Strategy Management Offices, with a particular focus on measuring and reporting on the business impact of strategic initiatives.
See also Mentimeter results - http://bit.ly/StrategicPMOMentiResults
August Community of Practice Webinar - How to manage resistance to change!Prosci ANZ
"It's not easy to change things. Things fight back." Marty Rubin
Resistance to change - it's the most common barrier to change and left unchecked, can damage project success and benefit realisation.
In this interactive webinar, we will cover:
- Unpacking resistance - what it is and what it looks like
- How to make the case for intervening early and often
- Snapshot of Prosci Best Practices
- Top 5 tips from our consulting team
- Q&A
- Challenges to proposal writing
- What do funders look for?
- 10 questions every proposal should answer
- How to get to submitting successful proposals
In this webinar, we look at our turnaround experience helping financially distressed NGOs over the past 10 years. Hear about past and current case studies (with permission of our clients) and learn about the top three factors that make a turnaround successful.
Managing projects effectively has become essential in every organisation large or small. The uncertainties of the world business economy, rapidly changing technology, and the intensifying focus on sustainability has driven many organisations to develop specific methods for managing projects and to seek highly qualified and competent people to manage those projects. These driving factors require today’s project managers to accept and adapt to change, lead diverse teams, act as ambassadors for their organisations and deal with a multitude of challenging project stakeholders.
It is clear that Project managers are placed in a unique position. They must balance their roles as leader and manager, interface with multiple types of stakeholders, are often the "face" of their organisation to its customers, and must deal with a seemingly unending stream of challenges to be successful. These challenges and the ability to address them require the project manager to maintain awareness of personal brand of and the impact it will have on project assignments, career opportunity, and the willingness of project teams to work for and support the project manager. As the profession of project management evolves and the demand for competent and value driven project managers increases, personal brand and reputation have become major factors in the criteria used to select and assign people to project leadership positions.
Indispensable Factors
The project manager must develop skills and competencies in several areas to be considered for an assign. In addition there are 4 major factors a project manager must address and continue to develop:
Accomplishability: your ability to achieve and deliver valued results.
Value/cost: the value delivered perception relative to the cost.
Supply/Demand: the market dynamics of your position, skills, etc.
Likeability: how others perceive you.
This presentation addresses the importance of the professional project manager in today’s business environment and the need for the project manager to continually enhance existing skills, adapt to a changing environment, and become a “go to” person in the organisation. Emphasis is placed on understanding the business needs of an organisation, clearly and visibly creating value from a client and supplier view point, and continually developing and managing personal brand.
Pmiuk feb 2020 webinar stakeholder engagement for infrastructure projectsPMIUKChapter
Stakeholder Engagement (not management) is one of the factors considered to be critical for project success, yet it is under-represented in the bodies of knowledge and other “best practice” standards and methodologies.
As one of the “soft skills” it is often left to be implemented at the discretion of the Project Manager and their team, and therefore is under-resourced. It is often responsive, rather than pro-active.
Based upon current research and recent case studies, this webinar will provide an overview of the International Association for Public Participation spectrum (IAP2) and discuss when each element of the spectrum could and should be applied.
As a progressive leader in talent management, you have undoubtedly noticed that there has been continuous volatility and change in your world.
To survive in this new normal, organizations must do things differently when it comes to their people. Our guidebook offers a path forward, an opportunity to move beyond best practices and create a business-changing talent strategy.
The Strategic PMO - 7 elements of successful strategy execution PMIUKChapter
In this presentation, Matt Williams draws on his international experience and expertise to make the case for ‘The Strategic PMO’, as he outlines 7 elements of successful strategy execution that include; the formulation of a strategic plan, prioritizing projects and creating a winning culture.
He demonstrate how the implesmentation of Amplify™ software supports each of the 7 elements, whilst addressing many of the common causes of failure.
Matt Williams is the founder and CEO of Amplify-Now Inc., who provide innovative systems for organizations looking to create significant value through the effective execution of strategic change.
Matt has 20 years of experience systems working with Project Management Offices and Strategy Management Offices, with a particular focus on measuring and reporting on the business impact of strategic initiatives.
See also Mentimeter results - http://bit.ly/StrategicPMOMentiResults
August Community of Practice Webinar - How to manage resistance to change!Prosci ANZ
"It's not easy to change things. Things fight back." Marty Rubin
Resistance to change - it's the most common barrier to change and left unchecked, can damage project success and benefit realisation.
In this interactive webinar, we will cover:
- Unpacking resistance - what it is and what it looks like
- How to make the case for intervening early and often
- Snapshot of Prosci Best Practices
- Top 5 tips from our consulting team
- Q&A
Due to the current economic downturn from the impact of the COVID-19 outbreak, companies are shifting from hiring and retaining to aligning, inspiring, and engaging their current teams. With all these changes come difficult challenges.
Join experts from The Predictive Index to get actionable tips on the transition to working remotely and how to engage your workforce during times of uncertainty. Topics covered will include:
- How to protect and adapt your culture through change.
- How to drive employee engagement while remote.
- How to empower managers to build resilient teams.
- How to maintain strong communication throughout the organization.
Innovation Management Support - Accialini Training & ConsultingNicola Accialini
Accialini Training & Consulting provides support in Innovation Management. Please visit our website www.accialiniconsulting.com or send us an email at info@accialiniconsulting.com for additional info.
Please don't forget to subscribe to our newsletter!
At Richert Innovation Consulting, we are innovation catalysts. We activate the value of your entire organization by combining fire with focus so you can transform your organization. Together, we unleash the possibilities.
(Cover Photo Credit: "Power of the Sun" by Dave Gough)
Being resilient: Self care for Change PractitionersProsci ANZ
It's nearly the end of another big year of change - an ideal time to pause and take time out for ourselves. Being involved in change can be exciting and exhausting and for us to be of service to others, we need to regularly take stock of how WE are and build our resilience.
In our final Change Community of Practice Webinar for 2017, join us in sharing how you refresh your energy and passion and build the resilience you need to perform at your best.
- What is resilience?
- Why is it important for change professionals?
- Top 5 Tips for Being Resilient
10 Tips for Implementing Employee Suggestion and Innovation ProgramsVocoli
Interested in saving time and money while increasing employee engagement? Well, Vocoli is here to help. We've put together our top tips for implementing a successful program!
Community of Practice - Self Care for Change PractitionersProsci ANZ
Being involved in change can be exciting and exhausting and for us to be of service to others, we need to regularly take stock of how WE are and build our resilience.
This 60 min webinar will give you tips and tricks on how you can refresh your energy and passion and build the resilience you need to perform at your best.
Effectuation - Managing Uncertainty by Optimizing OpportunityDavender Gupta
The Effectual mindset is essential for entrepreneurs who understand that the future is unknowable and unpredictable and who want to make decisions which guide them towards success. This is an essential foundation for Momentum Scaling A summary of Effectuation (Saras Sarasvathy).
Presented to Ville-Marie Toastmasters (PERINF L1 Project 3)
22 February 2018
(c) 2018 Davender Gupta. All rights reserved. Permission to download for personal use only
These are the slides (including the exercises) from a 1-day workshop I designed, which covered a range of skills and tools to help managers cope with an increasingly volatile, uncertain, complex and ambiguous (VUCA) world.
Community of Practice Webinar - What makes a good (or great) change manager? Prosci ANZ
As Change Management develops as a profession, we are building a better understanding of what makes a good (or great) Change Manager. Certification or university qualifications are important but not enough!
- Topics we will cover:
- Recap on the role of the Change Manager
- Qualifications vs experience - what matters most?
- Snapshot of Prosci Best Practices research
- Top 5 insights from our consulting team
- Q & A
How To Succesfully Lead Projects with Professor John Kotter's 8-step ModelPink Elephant
How To Successfully Lead Projects With Professor John P. Kotter’s 8-Step Model
Every IT leader should know about Kotter’s 8-Step Model for leading and implementing change!
Leading Change is recognised as one of the all-time best business books and the definitive work on the subject. Harvard Business School Professor, John P. Kotter, methodically and carefully explains his 8-step process for leading and managing major organisational change in an easy to understand fashion. Leading Change captures his wealth of knowledge and experience working with major companies all over the world. Professor Kotter takes concepts like leadership, urgency, vision, strategy, quick wins, and communication and puts them in well-explained, practical terms that anyone can follow.
If you're a manager at any level of your IT organisation who is currently leading any aspect of a change (and today it’s an ongoing occurrence!), understanding Kotter’s 8-step change process is a must-know, and this is a not-to-be-missed session. Plus, learn how to apply the best practices from this book from one of the world's leading management consultants – Karen Chua. You'll gain huge benefits from her extensive transformation experience as she walks you through several real-world examples for each of the eight steps.
Does your company have an overseas workforce plan to attract and retain top talent for your global operations? Attracting the right talent in your overseas location is not as simple as it sounds. Recruiting techniques that work domestically might not attract top-tier talent abroad. Successful recruiting operations require specific plans for your target country. View this SlideShare to learn more.
Change Community of Practice Webinar: Life after go live - what Change Manage...Prosci ANZ
Why do we need Change management post go live?
What are the Best Practices highlights
What does "post go live" Change Management look like?
What are the risks of cutting Change Management short
And the Top 5 tips from our consulting team!
The 5 Team Leadership Principles for Project SuccessDr. Thomas Juli
We all need and thrive for successful projects. But what does it take to get there? There is no doubt that good project management is a critical success factor. But is it really sufficient? The author doesn’t think so. He claims that effective project management needs to have a solid foundation in project leadership AND team work. It takes a performing team to run a project successfully and it takes effective leadership to empower the team to do so. This is why team building is a decisive factor for project success.
Based on his experience, having managed projects of all sizes, from a few to 24,000 person days effort, in various industries, Thomas Juli identifies the five team leadership principles that build a foundation for effective team building. They include building a common project vision, nurturing team collaboration, cultivating team performance, promoting team learning and ensuring team delivery. These five principles encompass the core of effective leadership in a team. The lecture will present these five principles of effective project leadership and show how they can help build and manage a performing and winning team.
Visit www.thomasjuli.wordpress.com for additional information.
Due to the current economic downturn from the impact of the COVID-19 outbreak, companies are shifting from hiring and retaining to aligning, inspiring, and engaging their current teams. With all these changes come difficult challenges.
Join experts from The Predictive Index to get actionable tips on the transition to working remotely and how to engage your workforce during times of uncertainty. Topics covered will include:
- How to protect and adapt your culture through change.
- How to drive employee engagement while remote.
- How to empower managers to build resilient teams.
- How to maintain strong communication throughout the organization.
Innovation Management Support - Accialini Training & ConsultingNicola Accialini
Accialini Training & Consulting provides support in Innovation Management. Please visit our website www.accialiniconsulting.com or send us an email at info@accialiniconsulting.com for additional info.
Please don't forget to subscribe to our newsletter!
At Richert Innovation Consulting, we are innovation catalysts. We activate the value of your entire organization by combining fire with focus so you can transform your organization. Together, we unleash the possibilities.
(Cover Photo Credit: "Power of the Sun" by Dave Gough)
Being resilient: Self care for Change PractitionersProsci ANZ
It's nearly the end of another big year of change - an ideal time to pause and take time out for ourselves. Being involved in change can be exciting and exhausting and for us to be of service to others, we need to regularly take stock of how WE are and build our resilience.
In our final Change Community of Practice Webinar for 2017, join us in sharing how you refresh your energy and passion and build the resilience you need to perform at your best.
- What is resilience?
- Why is it important for change professionals?
- Top 5 Tips for Being Resilient
10 Tips for Implementing Employee Suggestion and Innovation ProgramsVocoli
Interested in saving time and money while increasing employee engagement? Well, Vocoli is here to help. We've put together our top tips for implementing a successful program!
Community of Practice - Self Care for Change PractitionersProsci ANZ
Being involved in change can be exciting and exhausting and for us to be of service to others, we need to regularly take stock of how WE are and build our resilience.
This 60 min webinar will give you tips and tricks on how you can refresh your energy and passion and build the resilience you need to perform at your best.
Effectuation - Managing Uncertainty by Optimizing OpportunityDavender Gupta
The Effectual mindset is essential for entrepreneurs who understand that the future is unknowable and unpredictable and who want to make decisions which guide them towards success. This is an essential foundation for Momentum Scaling A summary of Effectuation (Saras Sarasvathy).
Presented to Ville-Marie Toastmasters (PERINF L1 Project 3)
22 February 2018
(c) 2018 Davender Gupta. All rights reserved. Permission to download for personal use only
These are the slides (including the exercises) from a 1-day workshop I designed, which covered a range of skills and tools to help managers cope with an increasingly volatile, uncertain, complex and ambiguous (VUCA) world.
Community of Practice Webinar - What makes a good (or great) change manager? Prosci ANZ
As Change Management develops as a profession, we are building a better understanding of what makes a good (or great) Change Manager. Certification or university qualifications are important but not enough!
- Topics we will cover:
- Recap on the role of the Change Manager
- Qualifications vs experience - what matters most?
- Snapshot of Prosci Best Practices research
- Top 5 insights from our consulting team
- Q & A
How To Succesfully Lead Projects with Professor John Kotter's 8-step ModelPink Elephant
How To Successfully Lead Projects With Professor John P. Kotter’s 8-Step Model
Every IT leader should know about Kotter’s 8-Step Model for leading and implementing change!
Leading Change is recognised as one of the all-time best business books and the definitive work on the subject. Harvard Business School Professor, John P. Kotter, methodically and carefully explains his 8-step process for leading and managing major organisational change in an easy to understand fashion. Leading Change captures his wealth of knowledge and experience working with major companies all over the world. Professor Kotter takes concepts like leadership, urgency, vision, strategy, quick wins, and communication and puts them in well-explained, practical terms that anyone can follow.
If you're a manager at any level of your IT organisation who is currently leading any aspect of a change (and today it’s an ongoing occurrence!), understanding Kotter’s 8-step change process is a must-know, and this is a not-to-be-missed session. Plus, learn how to apply the best practices from this book from one of the world's leading management consultants – Karen Chua. You'll gain huge benefits from her extensive transformation experience as she walks you through several real-world examples for each of the eight steps.
Does your company have an overseas workforce plan to attract and retain top talent for your global operations? Attracting the right talent in your overseas location is not as simple as it sounds. Recruiting techniques that work domestically might not attract top-tier talent abroad. Successful recruiting operations require specific plans for your target country. View this SlideShare to learn more.
Change Community of Practice Webinar: Life after go live - what Change Manage...Prosci ANZ
Why do we need Change management post go live?
What are the Best Practices highlights
What does "post go live" Change Management look like?
What are the risks of cutting Change Management short
And the Top 5 tips from our consulting team!
The 5 Team Leadership Principles for Project SuccessDr. Thomas Juli
We all need and thrive for successful projects. But what does it take to get there? There is no doubt that good project management is a critical success factor. But is it really sufficient? The author doesn’t think so. He claims that effective project management needs to have a solid foundation in project leadership AND team work. It takes a performing team to run a project successfully and it takes effective leadership to empower the team to do so. This is why team building is a decisive factor for project success.
Based on his experience, having managed projects of all sizes, from a few to 24,000 person days effort, in various industries, Thomas Juli identifies the five team leadership principles that build a foundation for effective team building. They include building a common project vision, nurturing team collaboration, cultivating team performance, promoting team learning and ensuring team delivery. These five principles encompass the core of effective leadership in a team. The lecture will present these five principles of effective project leadership and show how they can help build and manage a performing and winning team.
Visit www.thomasjuli.wordpress.com for additional information.
Trio of Trouble - Design Thinking, Lean, and AgileJonny Schneider
First presented at Agile Australia, June 2017.
Which way is right? They all are. This talk untangles what these movements, mindsets, and approaches mean, and helps teams and leaders to choose the right bits at the right times, and bring it all together into one big happy collaboration.
- To Understand the Importance of Consumer Research for Firms and Their Brands, as Well as Consumers.
-To Navigate Steps in the Consumer Research Process using Models & Frameworks.
- To Explain the Importance of Establishing Specific Research Objectives as the First Step in the Design of a Consumer Research Project.
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...Jonathan Steingiesser
The User Experience (UX) Abu Dhabi Meetup is a monthly gathering for UX practioners, UX fanatics and anyone curious about User Experience Design. All are welcome! UX Abu Dhabi is sponsored by UX UAE which looks to grow User Experience awareness and practice in the UAE and MENA.
This presentation was created for the October 2014 meetup and has highlights from the book Just Enough Research by Erika Hall .
How can you help new product managers hit the ground running? Here is product management advice we share at HubSpot when onboarding new product leaders to the team. Check out the blog post here: http://product.hubspot.com/blog/9-lessons-from-onboarding-new-product-managers
A mini workshop designed to prepare teams with the knowledge and practice they need to better understand their problems and project gaps, determine appropriate participants, ask the right qualitative questions, and gather information in an unbiased and thoughtful way.
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
Organizational Learning through ModelingDaniel Hayden
This presentation focuses on Rare's, rareconservation.org, data-driven learning model. It shows that establishing clear processes, consistent data and a focus on measurable outcomes can lead to improved organizational learning even in highly variable systems.
Stay connected to your customers using online surveys. A well-crafted survey will engage users, provide the feedback you need and show your customers that you value them.
No matter the industry or reason, there is an online survey for you. This guide will cover:
Reasons For Conducting Surveys
Best Practices
How To Best Design A Survey
Analyzing Those Juicy Results
Feedback & Surveys - How to use the Constant Contact Toolkit Part 2Frithjof Petscheleit
Take Marketing To the Next Level with the Constant Contact Toolkit
Finally, with a single login you can engage and grow your audience in all the places that matter: the inbox, mobile, social media, and the web. The Constant Contact Toolkit has beautiful, customizable templates to create your campaign fast. Integrated contact management and real-time reporting insights help you see results with each campaign.
This webinar series introduces all the awesome new Constant Contact tools. With one click you can sign up and take part in all free sessions.
Newsletters and Announcements
Surveys and Feedback
Event Promo & Registration
Deals and Promotions
Auto responders
Getting started with UX research October 2017.pptxCarol Rossi
You know you need customer insights to make good design decisions but without a dedicated researcher on your team how do you run the research? These tips will help you get started.
Similar to APF orlando diy survey workshop 071114 final (20)
Digital Ethnography and IoT: Curiously Cognitive Computers in RetailMike Courtney
Researchers at Aperio Insights have developed new methods of “Digital Ethnography” (the science of consumer observation) to sense and detect patterns of behavior in real time with more attention to detail than a human.
Aperio is using IoT platforms to merge the various data streams and develop algorithms that can predict the reactions consumers will have to layout changes, dynamic messages and offers. The platform has features that can also help influence consumer behavior while still in the store.
Sensors, Wearables, Wi-Fi, Video and other Technologies for Market ResearchersMike Courtney
A look at new technology for conducing marketing research. Sensors, wearable cameras, Wi-Fi and Video analytics and other emerging tools for observing and understanding consumer behavior.
This short presentation highlights the use of digital ethnography as an observation tool to understand consumer behavior in automobiles for the purposes of developing new connected car applications and services.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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-Recognize the critical role of strategy in marketing
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-Receive templates and guides for developing a marketing strategy
3. 2 Revealing Insights for Clear Decisions
Mike Courtney
Researcher | Ethnographer | Futurist
Educated and trained in both traditional
research and long range scenario planning.
MMR degree in research, published
author, angel investor.
Data Analysis | Ethnography
Ideation | End User Requirements
New Product Validation | Roadmaps
4. 3 Revealing Insights for Clear Decisions
Do YOU Research?
Term Research is vague
Research? Sure! I use Google almost every day.
– Many don’t know if they need it.
We don’t really need research. What we need is sales and marketing help.
– Our ads aren’t getting the response we expected. We might need to look
for a new ad agency.
– Competition just stole our top 3 customers. We need a better sales
trainer or maybe a new sales contest.
– I already did the research. Both my mom AND dad loved the idea. My
golfing buddies also think its awesome. Now I just need a couple million $
in funding so I can hire someone to do the marketing and sell it.
– Sales haven’t yet taken off, I think I just need better SEO.
5. 4 Revealing Insights for Clear Decisions
Why Do Research?
Three Simple Reasons
To reduce risks
To discover opportunities
To improve business results
One Metric for Success — Answers that Lead to Actions
“After conducting thousands of marketing research studies and asking
hundreds of thousands of questions, the author has come to understand one
thing: There are no bad questions, only irrelevant ones. In other words, the
majority of questions asked are irrelevant. That is, they don't result in
answers that lead to actions.”
The Secret to Great Marketing Research: Ask the Right Questions by Robert J. Kaden
6. 5 Revealing Insights for Clear Decisions
Research has Changed
COSTS
• Even straightforward projects
cost big $
• Simple projects are
inexpensive or free
TIMING
• Took months, hard to predict
completion date
• Often done in weeks if not
days or hours
TOOLS
• Tools were basic – skilled
experts needed
• Tools are powerful and
geared towards non-experts
OUTPUT
• Hard to change final output
once done
• Easier to adjust or change
final output
BACK THEN NOW
7. 6 Revealing Insights for Clear Decisions
Today’s Research Tools are Easy and Powerful
But could they be dangerous?
8. 7 Revealing Insights for Clear Decisions
Safe Surveys –What We Will Cover
When to use Quant vs. Qual
Research brief basics– capturing the objectives upfront (Team Exercise)
Turning objectives into questions – subtle differences that add depth
Common Scales and other answer options – how to choose, examples, etc
Common mistakes and traps – rules of thumb (Featuring Dr. Bishop handout)
Survey question practice - you can do it, we can help (Team Exercise)
– Show and tell – share your questions and get reactions/critiques
I need how many? – The significance of sample size
Finding Respondents - Survey Sample Options
Survey and analysis tools - low cost options
Final Q & A
9. 8 Revealing Insights for Clear Decisions
Refresher — Qualitative vs. Quantitative
Qualitative (Qual):
– Discover and understand the “why” or the rationale behind actions
– Explore the range of possible perceptions and beliefs
– Understand the language used and how it impacts understanding
– Helps develop ideas and hypothesis to test
Quantitative (Quant):
– Measure the percentage who think a certain way
– Project findings onto larger population
– Gather feedback from a larger audience
– Benchmark and periodically re-measure
10. 9 Revealing Insights for Clear Decisions
Research Brief Keeps Everyone on Target
Background – Relevant background to understand context of the request including the scope of
project & information currently available:
Existing Research – what data/knowledge do you already have? Primary, secondary, anecdotal
Decision[s] to be made – What are the key decisions that will be made? What are the primary
reasons to consider conducting this research?:
Specific objectives/Hypotheses – Are there any theories about what will be learned? What
information will affect the decision[s]? What do you need to prove/find out? Ideally, what will
you know when the research is completed?:
Additional decision data required – If the research IS successful in gathering the required
information, what other data might ALSO be needed before making the decision[s] in question?:
Target respondents – What criteria (demographic, product usage and other specific
requirements) must the respondents meet in order to qualify for this study? Please note any
hard quotas or splits:
Justification – $ implications / ROI / reasons why project is important:
Deadline – For final results:
11. 10 Revealing Insights for Clear Decisions
Team Exercise: Use a Research Brief to Outline your Objectives
Team Task
– Complete the research brief and outline the specific survey objectives
that will form the outline of a survey. Pick a survey topic or use below.
Example Survey Topic
– As an APF member you understand the value a good futurist can bring to
an organization.
– Unfortunately there are still many people in the world who have no idea
what you do and how it might help them.
– Imagine you are working on a project to identify potential NEW clients to
approach in order to educate, work with, etc.
– Your team has been asked to create a survey to understand and measure
WHO may be interested in working with a futurist.
12. 11 Revealing Insights for Clear Decisions
TEAMS DEVELOP AND PRESENT
OBJECTIVES
OBJECTIVE = SOMETHING YOU WANT
TO LEARN/CONFIRM/MEASURE
(TEN MINUTES? DON’T OVERTHINK IT)
13. 12 Revealing Insights for Clear Decisions
12
Watch out for too many or too few
response options
“Capital punishment should be
reintroduced for “serious crimes”
1 = Agree 2 = Disagree
1 = Very, Very Strongly Agree 7 = Slightly Disagree
2 = Very Strongly Agree 8 = Disagree
3 = Strongly Agree 9 = Strongly Disagree
4 = Agree 10 = V. Strongly Disagree
5 = Slightly Agree 11 = V, V Strongly Disagree
6 = Neutral
14. 13 Revealing Insights for Clear Decisions
13
Example: How could
this question be improved?
How old are you?
___ 18-20
___ 20-22
___ 22-30
___ 30 and over
15. 14 Revealing Insights for Clear Decisions
14
Are you satisfied with your marriage
and your job?
__________________________
Example: How could
this question be improved?
16. 15 Revealing Insights for Clear Decisions
15
You didn’t think the food was very
good, did you?
_____ Yes _____ No
Example: How could
this question be improved?
17. 16 Revealing Insights for Clear Decisions
16
Environmental issues have become
increasingly important when
choosing respectable hotels. Are
environmental considerations an
important factor when deciding on
your choice of hotel accommodation?
____ Yes ____ No
Example: How could
this question be improved?
18. 17 Revealing Insights for Clear Decisions
17
What information sources did you
use to locate your restaurant for
today’s meal?
(please tick appropriate spaces)
____ yellow pages
____ Internet
____ word of mouth
Example: How could
this question be improved?
25. 24 Revealing Insights for Clear Decisions
Subtle Question Differences Add Depth (PS -don’t use this many)
Management and Fairness
My manager treats all his/her employees fairly.
My manager knows what is going on in my work group.
Favoritism is not an issue in raises or promotions.
My manager is always consistent when administering policies concerning employees.
I am always treated fairly by my manager.
Everybody is treated fairly in this organization.
My manager establishes plans and work objectives with me.
My manager gives me clear instructions.
My manager is available when I need advice.
My manager (immediate supervisor) trusts me.
My manager helps me to improve myself.
My manager takes prompt and fair corrective action on employees who fail to perform their work satisfactorily.
I feel free to talk openly and honestly to my manager.
My manager praises me when I do a good job.
My manager holds regular meetings with my work groups.
My manager is effective in making decisions.
TIP: Build and fine tune questions over time; share question lists with other DIY researchers.
26. 25 Revealing Insights for Clear Decisions
Survey Tips
Whose opinions matter? Need to ask a sample of respondents who you think might be worth
targeting in the future. Don’t ask mom if you doubt she would be a future customer etc.
Understand without Influence - Trying to get true perceptions – not trying to influence, sway,
convince etc.
Bias comes in many forms – question wording, concern for interviewer, those who know you,
those who take pity on you and want to help, fatigue, low category involvement etc.
Behavior then perception – ask first about what they have done, they what they think about it
KISS principal – Simple wording is often best.
Define Timelines - Have you …how much do you…how often do you….ALL require some sort of
timeline.
Define categories & avoid mental math– What % of your beverages are coca cola products?
Does % mean number of drinks per day? Are they asking about % as in how many ounces of
product or bottles? Cups? Fountain? Should I include bottled water sold by coca cola corp? etc.
Chocolate Cake Factor - Most real world decisions involve many factors. Need to tell the rest
of the story – or enough to make sense. Don’t forget to ask about the major factors that would
influence behavior.
27. 26 Revealing Insights for Clear Decisions
Basic tips for Choosing Scales
Don’t recreate the wheel
Choose question stems carefully
Reverse word some of the items
Use the same scales each time data is collected
Avoid mixing too many scales in one survey
Format scales for one direction – negative to positive etc.
Balance Scales – Agreement, quality and satisfaction scales use an equal
number of options on either side (positive vs. negative) of a scale, each with
similar wording.
Scales vs. Checklists – Sometimes it’s better to use a checklist instead of
having everyone mark the same scale item multiple times.
https://www.case.edu/president/cir/wordfiles/tips_choosingscales.docx
28. 27 Revealing Insights for Clear Decisions
27
I need how many?
The significance of sample size
29. 28 Revealing Insights for Clear Decisions
Example Survey Flow
Screeners – Questions that confirm the respondent meets some minimum
criteria
Category Involvement – Questions that explore the level of activity in the
category
Stated Needs & Pain Points – What do they like/not like about their current___?
Concept Introduction – Imagine there is a new __ available. Here’s a description
of it...
5 Key Questions – Appeal, unique/different, satisfies a need, believability, value
for money/Interested in learning more etc.
Suggestions – How would you improve or change it?
Demographics – Age, gender, income, occupation, education, etc.
Bizographics – Company size, industry sectors, locations, etc.
Psychographics – Personality, values, attitudes, interests, or lifestyles
30. 29 Revealing Insights for Clear Decisions
Common Questionnaire Mistakes – Dr. Bishop’s List
Issue Definition Example
Ambiguous terms Terms that can mean more than one thing. Do you believe in freedom for all?
Anchoring
The response is biased by the last information
presented to the respondent, usually dealing
with numerical information.
The U.S. has over 39 million without health insurance. How many uninsured
does Germany have? versus
The U.S. has over 200 million with health insurance. How many insured
does Germany have?
Biased wording
Terms that indicate the attitude of the
questioner and influence the respondent to
answer the same way.
Do you agree that worthless people should be excluded from welfare
payments?
Complex questions
Items that are too difficult to answer because
the question is too complicated.
For each of the following courses, indicate whether the course should be
offered, when it should be offered, and by whom it should be offered. In the
last column, show whether the course should be offered by adjuncts or full-
time professors and whether the courses should include only undergraduates,
graduates, or both.
Double-barreled questions Asking two questions in one item.
Do you think the President should cut defense spending and reduce the
national debt?
Incomplete list
Response categories that do not contain all
possible responses.
Protestant, Baptist, Catholic, Jewish
Jargon Terms that are unique to a particular field. All health education curricula should contain courses on RVRBS.
Lack of a filter
Questions that apply to only a subgroup without
filtering.
What was your major in college?
Lack of knowledge
The respondent does not have the information
requested.
When was the last time a President visited Japan?
Mutually inclusive categories
Response categories that overlap and contain
the same material.
Protestant, Baptist, Catholic, Jewish
Negative questions Items that contain negations. Do you agree that the U.S. should not bomb the Serbs in Bosnia?
Spurious exactitude
Items that ask respondents to make distinctions
that are too fine.
Rank the following 20 items how important they are for the future.
31. 30 Revealing Insights for Clear Decisions
Survey question practice - you can do it, we can help (Team
Exercise)
TEAM TASK
–SELECT 2 SPECIFIC SURVEY OBJECTIVES AND
CREATE 2-3 SURVEY QUESTIONS FOR EACH.
–USE OBJECTIVES FROM LIST PROVIDED OR
YOU MAY USE YOUR OWN OBJECTIVES.
–QUESTION EXAMPLES FROM EACH TEAM
WILL BE PRESENTED AND CRITIQUED.
32. 31 Revealing Insights for Clear Decisions
Examples of objectives: (see handout)
Screening Criteria: Understanding who should be surveyed/not surveyed. Will you target any particular industry, sector
or organization type? Your list of emails to survey is a big hot mess, should anyone be screened out?
Targeting/Sampling: Which job roles or titles are most likely to be relevant to this study? Who would normally deal with
long term strategy and scenarios? Who would benefit and/or be a potential champion for the process?
General Background - What background or previous experience will the respondents have? What about their
background would be useful to understand?
Awareness of Futurists and Foresight. Do these organizations worry about the future? How much?
History of Involvement - Experience or history with doing this type of process? Do these respondents have any
knowledge of, or experience working with futurists?
Current State/Situation - Rate of change being experienced by org/industry now. Key issues they are dealing with that
create disruption/risk. Does org experience much change? Where are the major sources of change coming from? Do
different rates of change impact interest in working with futurists?
Outsourcing attitude – how often do they hire an outside group for help of any kind? How they view Futurists vs
working with some other type of consultant/agency Do they often (ever?) use outside help/consultants?
Time Horizons - What time horizons do these organizations typically deal with? What does short vs long term typically
mean to their organization or industry?
Understanding/Common Lexicon - Do they understand the same terms, acronyms and concepts you do? Are you sure
you are speaking the same language?
Internal Capabilities/Readiness - What parts of the process would they most like help with vs feel confident to do
themselves? Is their organization ready to take on a project that focuses on the future?
Attitudes/Perceptions - Does their mindset or attitude towards your process matter? What would success look like and
how would they measure results of a project?
Reaction to the Concept – Once the basics of the process is explained, what are their reactions to it? Do they
understand what is possible, services offered, value potential, etc.?
Sources of learning/knowledge – How do they keep up to date on new methods? Where do they look to learn about
new topics or approaches to organizational issues?
Alternatives - If they wanted to think about the future, where would they look for help? If they didn’t hire a futurist to
help think about the future, who WOULD they likely hire?
33. 32 Revealing Insights for Clear Decisions
TEAMS DEVELOP AND PRESENT
SURVEY QUESTIONS
(15 MINUTES?)
35. 34 Revealing Insights for Clear Decisions
Rapid Rise of DIY Research Tools
Tools for Easier Data Capture and Analysis
Quant survey and qualitative interviewing software
Analysis tools for the visual display of data
Tools that offer new hybrid methodologies
Features Anyone Can Use
Survey tools with more analysis features—built in cross tabs
Automate common tasks—graph output to PowerPoint and stat testing
Templates, canned reports and standard graphics
Tools marketed directly to non-research end users
36. 35 Revealing Insights for Clear Decisions
Finding Respondents - Survey Sample Options
Competition among traditional sample sources continues to reduce price points. Some offer DIY “self-serve”
sample tools for easy access. Non-traditional sample sources such as Google and Mechanical Turk can appear
cheap but are not always nationally representative, or the best value depending on the survey length. Respondent
quality is often and unexpectedly uneven for both sources and data cleaning is critical to meaningful results.
FULL FEATURE, FULL PRICE
• GreenBook.org – List of sample/panel
companies such as:
• Survey Sampling
• Cint
• ResearchNow
• Wide-open, nationally representative
sample is currently running $3-6 per
complete. Lower incidence studies can
still easily top $10-14 per complete.
SCRAPPY ALTERNATIVE
• Mechanical Turk
• Google Sample
37. 36 Revealing Insights for Clear Decisions
Quantitative Survey Tools
Many companies have, but don’t fully or frequently use their expensive software
licenses. If you really need the full featured versions consider partnering with or
consolidating your survey software activity among several companies.
FULL FEATURE, FULL PRICE
• Qualtrics – Lots of features, popular
with academic crowd ($5-10K+/year)
• ConfirmIt – Industrial strength feature
set, popular with larger research shops
($10K+/year)
• SawTooth Software – The standard
for classic conjoint and MaxDiff
($3-10K 1x fee)
SCRAPPY ALTERNATIVE
• SurveyGizmo – Free version (8
question types & 350 responses) or
Basic version $19/month
(28+ question types & unlimited
responses)
• SawTooth Software – Make friends
(and a deal) with someone who owns
a license
38. 37 Revealing Insights for Clear Decisions
Quantitative Analysis Tools
Many survey tools now have built-in analytics capabilities that can handle the basics.
If you really need the full featured versions consider partnering with or consolidating
your survey software activity among several companies.
FULL FEATURE, FULL PRICE
• SPSS – One of the original standard
analytic tools. Lots of statistical
features, poor graphics. Now IBM
owned and 5-10x the old prices
($5-40K+)
• MarketSight – Super easy to use online
analytics tool. Can create PPT charts in
batches from crosstabs
($99/year academic license, $1,600
standard license, free 30 day trial)
SCRAPPY ALTERNATIVE
• R Project for Statistical Computing –
Popular open source stats package,
tricky to install with basic graphics
(FREE)
• Excel – Easy for basic crosstabs and
many analysis templates exist for
FREE. Most of us already have an old
copy laying around right? Or use
Google docs
39. 38 Revealing Insights for Clear Decisions
Visualization Tools
Information overload means effective researchers need to have valuable data AND be
capable of using it to tell a clear and compelling story. Visualization tools are useful
for exploring data in the analytics phase as well as turning key findings into easily
understood and eye catching output.
FULL FEATURE, FULL PRICE
• Tableau Software – Drag and drop
visual analytics tool. Capable of
handling various data types and
creating great visual outputs with a
little practice ($999/year hosted
edition, $1,999 pro version)
SCRAPPY ALTERNATIVE
• RAW –Newly announced online
visualization tool with 7 graphic styles
and ability to export finished result
(FREE)
• Tableau Public – “Lite” version of drag
and drop visual analytics tool, main
caveat is your output must be publicly
shared
40. 39 Revealing Insights for Clear Decisions
Consider Methods Like MaxDiff
Requires either
SawTooth OR Survey
Analytics survey
software
41. 40 Revealing Insights for Clear Decisions
When Should I Use All This?
Trend is towards conducting smaller, more frequent studies that
provide a constant stream of feedback instead of a few large studies
Common Research Touch Points Include:
– Idea or concept stage, before any development has begun
– MVP or proto stage, testing a working version of the core offer
– Development milestones as features are added/perfected
– Friendly user stage – full product but pre-full public release
– Post launch – periodic testing to track how expectations are
evolving as users move past novelty and into routine use phases
– Timing also dependent on pace of change and response times in
the industry sector
42. 41 Revealing Insights for Clear Decisions
Keeping Score
Don’t look at just one score
Averages vs. Segmentation