A project report on awareness regarding mutual fund with special reference to india infoline

Projectsformba.blogspot.com

A
Summer Project Report
On

“Awareness Regarding Mutual Fund”
At

Submitted
In the partial fulfillment of the Degree of
Master of Business Administration
By

Enrollment No.
Under the Guidance of:

International Business School

Under the Supervision:

Branch Manager,
India Infoline Ltd.

Submitted To:
International Business School
EIILM University
Ahmedabad

BATCH:

Projectsformba.blogspot.com 1


INDEX
Rank Particulars Page No.
1. Certificate by Guide 4
2. Certificate by Mentor 5
3. Candidates Statement 6
4. Preface 7
5. Acknowledgement 8
6. Executive Summery 9
7. Objective of Study 10
About Mutual Fund 11
8. Introduction 12
9. History of Mutual Fund 14
10. Organization Of Mutual Fund 17
11. The way and type to invest in Mutual Fund 19
12. Regulatory of mutual Fund Scheme 20
13. Types of Mutual Fund Scheme 21
14. SEBI Registered Mutual Fund 24
15. Points to measure M.F Performance 26
16. Procedure for registering M.F. with SEBI 27
17. How to reduce risk while investing 28
18. Growth in assets in Management 30
19. Advantages of Mutual Fund 31
20. Disadvantage of Mutual Fund 33
Company Details 34
21. Snapshot of “India Infoline Ltd” 35
22. History 36
23. Milestones 37
24. About India Infoline Ltd. 39
25. Vision statement 40
26. Management team 41
27. Contact details 44
28. Company’s structure 45
29. Unique Approaches 48
30. Assets under Management 49
31. NFO Period from 1st June to 3rd July 2010 50
32. Invest online 51
33. Philosophy on Corporate Governance 53
34. Financial Statement of IIFL 55
Research Methodology 57
35. Research Methodology 58
36. Hypothesis 59
37. Data analysis 69
Summery and Conclusion 83
38. Findings 84
39. Suggestion 85
40. Limitations 86
41. Conclusion 87
42. Bibliography 88
Annexure 89



43. Questionnaire 89
44. Different Terminology 92

CERTIFICATE BY THE GUIDE

This is to certify that the contents of this report entitled “Awareness Regarding Mutual fund” by
……………………………………………………… submitted to International Business School
for the Award of Master of Business Administration (MBA Semester-II) is original research
work carried out by him/her/them under my supervision.
This report has not been submitted either partly or fully to any other University or Institute for
award of any degree or diploma.

Professor & Head,
International Business School,
EIILM University,
Ahmedabad.



Date:
Place: Ahmedabad



CERTIFICATE BY THE MENTOR

This is to certify that the contents of this report entitled “Awareness Regarding Mutual Fund” by
…………………………………………. submitted to International Business School, Ahmedabad
for the Award of Master of Business Administration (MBA Semester-II) is original research
work carried out by him/her under my mentoring. I, hereby certify the authenticity of the data
and facts mentioned in the report.
This report has not been submitted either partly or fully to any other University or Institute for
award of any degree or diploma.

Professor & Head,
International Business School,
EIILM University,
Ahmedabad.
Date:
Place: Ahmedabad



CANDIDATE’S STATEMENT
I hereby declare that the work incorporated in this report entitled “Awareness Regarding Mutual
Fund” in partial fulfillment of the requirements for the award of Master of Business
Administration (Sem.- II) is the outcome of original study undertaken by me and it has not been
submitted earlier to any other University or Institution for the award of any Degree or Diploma.

Date : 10 July 2010
Place : Ahmedabad
(Enrollment No. )



PREFACE

In today’s trend of cut-throat competition, Masters of Business Administration (MBA) is sure to
have an edge over their counterparts.

MBA education brings its students in direct contact with the real corporate world through
industrial training. The MBA program provides its students with an in depth study of various
managerial activities that are performed in any organization.

A detailed analysis of managerial activities conducted in various departments like production,
marketing, finance, human resources, export-imports, credit dept, etc. gives the student a
conceptual idea of what they are expected to manage , how to manage and how to obtain the
maximum output through minimum inputs and how to minimize the wastage of resources.

I have undergone my summer training at India Infoline Ltd. It is one of the leading mutual fund
companies in the country. I feel great pleasure to present this report work after my training at
India Infoline Ltd. that produced to be golden opportunity for me by enriching my knowledge
by comparing my theoretical knowledge with the managerial skill and application.
Simple language has been used throughout the report. Report is illustrated with figure, charts and
diagrams as and when required.



ACKNOWLEDGEMENT

“Expression of feelings by words makes them less significant when it comes to make
statement of gratitude”

It is with a sense of gratitude that I acknowledge the effort of a whole host of well-wishers who
have in some way or the other contributed in their own special ways to the success of this effort.

Individual effort alone can never contribute in totality, to the successful completion of any
venture. At first, I wish to express my sincere gratitude to ……………………… who has give
me lots of support and encourage for this project, who has guide me throughout the project. I
would also like to thank other member of the company like …………………… and other
company members.

I would also like to thank ………………… has also help me as a project guide of the college
whenever I am in need.

How can I forget my Parents who rendered me not only financial support but also a moral
support without which I could not have completed my project.

I am also thankful to all the persons who help us directly or indirectly.



EXECUTIVE SUMMARY

The India Info line group, comprising the holding company, India Info line Limited and
its wholly-owned subsidiaries, straddle the entire financial services space with offerings ranging
from Equity research, Equities and derivatives trading, Commodities trading, Portfolio
management Services, Mutual Funds, Life Insurance, Fixed deposits, Govt. bonds and other
small savings instruments to loan products and Investment banking. India Info line also owns and
manages the websites www.indiainfoline. Command www.5paisa.com The Company has a
network of 976 business locations (branches and sub-brokers) spread across 365 cities and towns.
It has more than 800,000 customers.
In today’s competitive world there are many goods chasing few customers some are trying
it expands their size and share of existing market. As a result there are loser and winners.
Winners are those who carefully analyze needs identify opportunities and create aloe rich offers
for target customer.
The objective of the market research to determine the demand and supply and use of the
product and competitors study so as to get the total market scenario of the product for analyzing
market problem research is needed. A firm can obtained market research in number of ways. It
can hire market research firm or it can ask student to design and carry out market research
project.
These marketing problems and opportunities if entrust to the student of marketing.
Especially when they seek the same during the project gives opportunities to apply their
theoretical knowledge and managerial knowledge.
India infoline.com/5paisa.com is related tosh remarket, it is equity to caused organization
tracing its lineage to SSKL, a veteran solution company with over 8 decades of experience in the
lead in stock market.



OBJECTIVES OF THE STUDY

1. The objective of the research is to study and analyze the awareness level of investors of
mutual funds.

2. To measure the satisfaction level of investors regarding mutual funds.

3. An attempt has been made to measure various variable’s playing in the minds of investors in
terms of safety, liquidity, service, returns, and tax saving.

4. To get insight knowledge about mutual funds

5. To know the mutual funds performance levels in the present market

6. To analyze the comparative study between other leading mutual funds in the present market.

7. To know the awareness of mutual funds among different groups of investors.

8. Finding out ways and means to improve on the services by India Infoline Ltd.



ABOUT MUTUAL
FUND



INTRODUCTION

What is a Mutual fund?

Mutual fund is an investment company that pools money from shareholders and invests in a
variety of securities, such as stocks, bonds and money market instruments. Most open-end
Mutual funds stand ready to buy back (redeem) its shares at their current net asset value, which
depends on the total market value of the fund's investment portfolio at the time of redemption.
Most open-end Mutual funds continuously offer new shares to investors. Also known as an open-
end investment company, to differentiate it from a closed-end investment company. Mutual funds
invest pooled cash of many investors to meet the fund's stated investment objective. Mutual
funds stand ready to sell and redeem their shares at any time at the fund's current net
asset value: total fund assets divided by shares outstanding.

In Simple Words, Mutual fund is a mechanism for pooling the resources by issuing units to the
investors and investing funds in securities in accordance with objectives as disclosed in offer
document. Investments in securities are spread across a wide cross-section of industries and
sectors and thus the risk is reduced. Diversification reduces the risk because all stocks may not


move in the same direction in the same proportion at the same time. Mutual fund issues units to
the investors in accordance with quantum of money invested by them. Investors of Mutual funds
are known as unit holders. The profits or losses are shared by the investors in proportion to their
investments. The Mutual funds normally come out with a number of schemes with different
investment objectives which are launched from time to time. In India, A Mutual fund is required
to be registered with Securities and Exchange Board of India (SEBI) which regulates securities
markets before it can collect funds from the public. In Short, a Mutual fund is a common pool of
money in to which investors with common investment objective place their contributions that are
to be invested in accordance with the stated investment objective of the scheme. The investment
manager would invest the money collected from the investor in to assets that are defined/
permitted by the stated objective of the scheme. For example, an equity fund would invest equity
and equity related instruments and a debt fund would invest in bonds, debentures, gilts etc.
Mutual fund is a suitable investment for the common man as it offers an opportunity to invest in
a diversified, professionally managed basket of securities at a relatively low cost

CONCEPT OF THE MUTUAL FUND
A Mutual Fund is a trust that pools the savings of a number of investors who share a common
financial goal. The money thus collected is then invested in capital market instruments such as
shares, debentures and other securities. The income earned through these investments and the
capital appreciations realized are shared by its unit holders in proportion to the number of units
owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it
offers an opportunity to invest in a diversified, professionally managed basket of securities at a
relatively low cost. The flow chart below describes broadly the working of a mutual fund:



HISTORY OF THE MUTUAL FUND INDUSTRY



The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, at the
initiative of the Government of India and Reserve Bank. The history of mutual funds in India can
be broadly divided into four distinct phases

Phase - 1964-87

Unit Trust of India (UTI) was established on 1963 by an Act of Parliament. It was set up by the
Reserve Bank of India and functioned under the Regulatory and administrative control of the
Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the Industrial Development
Bank of India (IDBI) took over the regulatory and administrative control in place of RBI. The
first scheme launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs.6,700
crores of assets under management.

Second Phase - 1987-1993 (Entry of Public Sector Funds)

1987 marked the entry of non- UTI, public sector mutual funds set up by public sector banks and
Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC).
SBI Mutual Fund was the first non- UTI Mutual Fund established in June 1987 followed by Can


ORGANISATION OF MUTUAL FUND



THE STRUCTURE CONSISTS OF

SPONSOR



Sponsor is the person who acting alone or in combination with another body corporate
establishes a mutual fund. Sponsor must contribute at least 40% of the net worth of the
Investment managed and meet the eligibility criteria prescribed under the Securities and
Exchange Board of India (Mutual Fund) Regulations, 1996. The sponsor is not responsible or
liable for any loss or shortfall resulting from the operation of the Schemes beyond the initial
contribution made by it towards setting up of the Mutual Fund.
TRUST
The Mutual Fund is constituted as a trust in accordance with the provisions of the Indian Trusts
Act, 1882 by the Sponsor. The trust deed is registered under the Indian Registration Act, 1908.
TRUSTEE
Trustee is usually a company (corporate body) or a Board of Trustees (body of individuals). The
main responsibility of the Trustee is to safeguard the interest of the unit holders and ensure that
the AMC functions in the interest of investors and in accordance with the Securities and
Exchange Board of India (Mutual Funds) Regulations, 1996, the provisions of the Trust Deed
and the Offer Documents of the respective Schemes. At least 2/3rd directors of the Trustee are
independent directors who are not associated with the Sponsor in any manner.
ASSET MANAGEMENT COMPANY (AMC)
The AMC is appointed by the Trustee as the Investment Manager of the Mutual Fund. The AMC
is required to be approved by the Securities and Exchange Board of India (SEBI) to act as an
asset management company of the Mutual Fund. At least 50% of the directors of the AMC are
independent directors who are not associated with the Sponsor in any manner. The AMC must
have a net worth of at least 10 cores at all times.
REGISTRAR AND TRANSFER AGENT
The AMC if so authorized by the Trust Deed appoints the Registrar and Transfer Agent to the
Mutual Fund. The Registrar processes the application form, redemption requests and dispatches
account statements to the unit holders. The Registrar and Transfer agent also handles
communications with investors and updates investor records.

THE WAY & TYPE TO INVEST IN MUTUAL FUND



Mutual funds normally come out with an advertisement in newspapers publishing the date of
launch of the new schemes. Investors can also contact the agents and distributors of mutual funds
who are spread all over the country for necessary information and application forms. Forms can
be deposited with mutual funds through the agents and distributors who provide such services.
Now days, the post offices and banks also distribute the units of mutual funds. However, the
investors may please note that the mutual funds schemes being marketed by banks and post
offices should not be taken as their own schemes and no assurance of returns is given by them.
The only role of banks and post offices is to help in. distribution of mutual funds schemes to the
investors. Investors should not be carried away by commission/gifts given by agents/distributors
for investing in a particular scheme. On the other hand they must consider the track record of the
mutual fund and should take objective decision.

 ONE TIME INVESTMENT
The amount that has to be invested in onetime is known as Onetime Investment. The
investor has to pay the whole amount at once. The minimum amount is Rs. 5000 and
maximum is as per the investor’s Choice. This investment is generally preferred for the
business man who is able to pay at one time.

 SYSTEMATIC INVESTMENT PLAN (SIP)
The amount that has to be invested through same monthly installment is known as
Systematic Investment Plan. The investor has to pay the minimum amount Rs.1000
monthly for all equity and balanced schemes like that for 6months. And Rs.500 monthly
for Tax Saver scheme like that for 12 months. The minimum amount that the investor has
to invest is Rs6000 and maximum as per their choice. This type of investment is generally
preferred for the salaried people.

REGULATORY OF MUTUAL FUND IN INDIA
 SEBI



The capital market regulates the mutual funds in India. SEBI requires all mutual funds to
be registered with them. SEBI issues guidelines for all mutual funds operations-
investment, accounts, expenses etc. Recently, it has been decided that Money Market
Mutual Funds of registered mutual funds will be regulated by SEBI through (Mutual
Fund) Regulations 1996.

 RBI
RBI, a supervisor of the Banks owned Mutual Funds-As banks in India come under the
regulatory Jurisdiction of RBI, banks owned funds to be under supervision of RBI and
SEBI. RBI has supervisory responsibility over all entities that operate in the money
markets.

 MINISTRY OF FINANCE (MOF)
Ministry of Finance ultimately supervises both the RBI and the SEBI and plays the role of
apex authority for any major disputes over SEBI guidelines.

 COMPANY LOW BOARD
Registrar of companies is called Company Low Board. AMCs of Mutual Funds are
companies registered under the companies Act 1956 and therefore answerable to
regulatory authorities empowered by the Companies Act.

 STOCK EXCHANGE
Stock Exchanges are Self-regulatory organizations supervised by SEBI. Many closed
ended funds of AMCs are listed as stock exchanges and are traded like shares.

 OFFICE OF THE PUBLIC TRUSTE
Mutual Fund being public trust is governed y the Indian Trust Act 1882. The Board of
trustee or the Trustees Company is accountable to the office of public trustee, which in
turn reports to the Charity commissioner.

TYPES OF MUTUAL FUND SCHEMES

1. BY STRUCTURE
1.1. Open – Ended Schemes.



1.2. Close – Ended Schemes.
1.3. Interval Schemes.

2. BY INVESTMENT OBJECTIVE
2.1. Growth Schemes.
2.2. Income Schemes.
2.3. Balanced Schemes.

3. OTHER SCHEMES
3.1. Tax Saving Schemes.
3.2. Special Schemes.
3.3. Index Schemes.
3.4. Sector Specific Schemes.

1.1 OPEN – ENDED SCHEMES
The units offered by these schemes are available for sale and repurchase on any business day at
NAV based prices. Hence, the unit capital of the schemes keeps changing each day. Such
schemes thus offer very high liquidity to investors and are becoming increasingly popular in
India. Please note that an open-ended fund is NOT obliged to keep selling/issuing new units at all
times, and may stop issuing further subscription to new investors. On the other hand, an open-
ended fund rarely denies to its investor the facility to redeem existing units.

1.2 CLOSED – ENDED SCHEMES
The unit capital of a close-ended product is fixed as it makes a one-time sale of fixed number of
units. These schemes are launched with an initial public offer (IPO) with a stated maturity period
after which the units are fully redeemed at NAV linked prices. In the interim, investors can buy
or sell units on the stock exchanges where they are listed. Unlike open-ended schemes, the unit
capital in closed-ended schemes usually remains unchanged. After an initial closed period, the
scheme may offer direct repurchase facility to the investors. Closed-ended schemes are usually
more illiquid as compared to open-ended schemes and hence trade at a discount to the NAV. This
discount tends towards the NAV closer to the maturity date of the scheme.

1.3 INTERVAL SCHEMES



These schemes combine the features of open-ended and closed-ended schemes. They may be
traded on the stock exchange or may be open for sale or redemption during pre-determined
intervals at NAV based prices.

2.1 GROWTH SCHEMES
These schemes, also commonly called Equity Schemes, seek to invest a majority of their funds in
equities and a small portion in money market instruments. Such schemes have the potential to
deliver superior returns over the long term. However, because they invest in equities, these
schemes are exposed to fluctuations in value especially in the short term.

2.2 INCOME SCHEMES
These schemes, also commonly called Debt Schemes, invest in debt securities such as corporate
bonds, debentures and government securities. The prices of these schemes tend to be more stable
compared with equity schemes and most of the returns to the investors are generated through
dividends or steady capital appreciation. These schemes are ideal for conservative investors or
those not in a position to take higher equity risks, such as retired individuals. However, as
compared to the money market schemes they do have a higher price fluctuation risk and
compared to a Gilt fund they have a higher credit risk.

2.3 BALANCED SCHEMES
These schemes are commonly known as Hybrid schemes. These schemes invest in both equities
as well as debt. By investing in a mix of this nature, balanced schemes seek to attain the objective
of income and moderate capital appreciation and are ideal for investors with a conservative, long-
term orientation.

3.1 TAX SAVING SCHEMES
Investors are being encouraged to invest in equity markets through Equity Linked Savings
Scheme (“ELSS”) by offering them a tax rebate. Units purchased cannot be assigned /
transferred/ pledged / redeemed / switched – out until completion of 3 years from the date of
allotment of the respective Units.
The Scheme is subject to Securities & Exchange Board of India (Mutual Funds) Regulations,
1996 and the notifications issued by the Ministry of Finance (Department of Economic Affairs),
Government of India regarding ELSS.



Subject to such conditions and limitations, as prescribed under Section 88 of the Income-tax Act,
1961.

3.2 INDEX SCHEMES
The primary purpose of an Index is to serve as a measure of the performance of the market as a
whole, or a specific sector of the market. An Index also serves as a relevant benchmark to
evaluate the performance of mutual funds. Some investors are interested in investing in the
market in general rather than investing in any specific fund. Such investors are happy to receive
the returns posted by the markets. As it is not practical to invest in each and every stock in the
market in proportion to its size, these investors are comfortable investing in a fund that they
believe is a good representative of the entire market. Index Funds are launched and managed for
such investors.

3.3 SECTOR SPECIFIC SCHEMES.
Sector Specific Schemes generally invests money in some specified sectors for example: “Real
Estate” Specialized real estate funds would invest in real estates directly, or may fund real estate
developers or lend to them directly or buy shares of housing finance companies or may even buy
their securitized assets.

SEBI REGISTERED MUTUAL FUND



1. FORTIS Mutual fund
2. Alliance Capital Mutual fund,
3. AIG Global Investment Group Mutual fund
4. Benchmark Mutual fund,
5. Baroda Pioneer Mutual fund
6. Birla Mutual fund
7. Bharti AXA Mutual fund
8. Canara Robeco Mutual fund
9. CRB Mutual fund (Suspended)
10. DBS Chola Mutual fund,
11. Deutsche Mutual fund
12. DSP Blackrock Mutual fund,
13. Edelweiss Mutual fund
14. Escorts Mutual fund,
15. Franklin Templeton Mutual fund
16. Fidelity Mutual fund
17. Goldman Sachs Mutual fund
18. HDFC Mutual fund,
19. HSBC Mutual fund,
20. ICICI Securities Fund,
21. IL & FS Mutual fund,
22. ING Mutual fund,
23. ICICI Prudential Mutual fund
24. IDFC Mutual fund,
25. JM Financial Mutual fund
26. JP Morgan Mutual fund
27. Kotak Mahindra Mutual fund,
29. LIC Mutual fund
31. Morgan Stanley Mutual fund
32. Mirae Asset Mutual fund
33. Principal Mutual fund
34. Quantum Mutual fund,
35. Reliance Mutual fund
36. Religare AEGON Mutual fund


37. Sahara Mutual fund,
38. SBI Mutual fund
39. Shriram Mutual fund
40. Sundaram BNP Paribas Mutual fund,
41. Taurus Mutual fund
42. Tata Mutual fund,
43. UTI Mutual fund



POINTERS TO MEASURE MUTUAL FUND
PERFORMANCE

MEASURES DESCRIPTION IDEAL RANGE
STANDARD Standard Deviation allows evaluating the volatility of Should be near to it’s mean
DEVIATION the fund. The standard deviation of a fund measures return.
this risk by measuring the degree to which the fund
fluctuates in relation to its mean return.
BETA Beta is a fairly commonly used measure of risk. It Beta > 1 = high risky
basically indicates the level of volatility associated with Beta = 1 = Average
the fund as compared to the benchmark. Beta <1 = Low Risky
R-SQUARE R- square measures the correlation of a fund’s R-squared values range between
movement to that of an index. R-squared describes the 0 and 1, where 0 represents no
level of association between the fund's volatility and correlation and 1 represents full
market risk. correlation.
ALPHA Alpha is the difference between the returns one would Alpha is positive = returns of
expect from a fund, given its beta, and the return it stock are better then market
actually produces. It also measures the unsystematic returns.
risk. Alpha is negative = returns of
stock are worst then market.
Alpha is zero = returns are same
as market.
SHARPE Sharpe Ratio= Fund return in excess of risk free return/ The higher the Sharpe ratio, the
RATIO Standard deviation of Fund. Sharpe ratios are ideal for better a funds returns relative to
comparing funds that have a mixed asset classes. the amount of risk taken.

26


WHAT IS THE PROCEDURE FOR
REGISTERING A MUTUAL FUND WITH SEBI?

An applicant proposing to sponsor a Mutual fund in India must submit an application in Form
A along with a fee of Rs.25, 000. The application is examined and once the sponsor satisfies
certain conditions such as being in the financial services business and possessing positive net
worth for the last five years, having net profit in three out of the last five years and possessing
the general reputation of fairness and integrity in all business transactions, it is required to
complete the remaining formalities for setting up a Mutual fund. These include inter alia,
executing the trust deed and investment management agreement, setting up a trustee
company/board of trustees comprising two- thirds independent trustees, incorporating the
asset management company (AMC), contributing to at least 40% of the net worth of the
AMC and appointing a custodian. Upon satisfying these conditions, the registration
certificate is issued subject to the payment of registration fees of Rs.25.00 lacs for details; see
the SEBI (Mutual funds) Regulations, 1996.

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HOW TO REDUCE RISK WHILE INVESTING:

 Any kind of investment we make is subject to risk. In fact we get return on our
investment purely and solely because at the very beginning we take the risk of parting
with our funds, for getting higher value back at a later date. Partition itself is a risk.

 Well known economist and Nobel Prize recipient William Sharpe tried to segregate
the total risk faced in any kind of investment into two parts - systematic (Systemic)
risk and unsystematic (Unsystemic) risk.

 Systematic risk is that risk which exists in the system. Some of the biggest examples
of systematic risk are inflation, recession, war, political situation etc.

 Inflation erodes returns generated from all investments e.g. If return from fixed
deposit is 8 per cent and if inflation is 6 per cent then real rate of return from fixed
deposit is reduced by 6 per cent.

 Similarly if returns generated from equity market is 18 per cent and inflation is still 6
per cent then equity returns will be lesser by the rate of inflation. Since inflation exists
in the system there is no way one can stay away from the risk of inflation.

 Economic cycles, war and political situations have effects on all forms of investments.
Also these exist in the system and there is no way to stay away from them. It is like
learning to walk.

 Anyone who wants to learn to walk has to first fall; you cannot learn to walk without
falling. Similarly anyone who wants to invest has to first face systematic risk; there
can never make any kind of investment without systematic risk.

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 Another form of risk is unsystematic risk. This risk does not exist in the system and
hence is not applicable to all forms of investment. Unsystematic risk is associated
with particular form of investment.

 Suppose we invest in stock market and the market falls, then only our investment in
equity gets affected OR if we have placed a fixed deposit in particular bank and bank
goes bankrupt, than we only lose money placed in that bank.

 While there is no way to keep away from risk, we can always reduce the impact of
risk. Diversification helps in reducing the impact of unsystematic risk. If our
investment is distributed across various asset classes the impact of unsystematic risk
is reduced.

 If we have placed fixed deposit in several banks, then even if one of the banks goes
bankrupt our entire fixed deposit investment is not lost.

 Similarly if our equity investment is in Tata Motors, HLL, Infosys, adverse news
about Infosys will only impact investment in Infosys, all other stocks will not have
any impact.

 To reduce the impact of systematic risk, we should invest regularly. By investing
regularly we average out the impact of risk.

 Mutual fund, as an investment vehicle gives us benefit of both diversification and
averaging.

 Portfolio of mutual funds consists of multiple securities and hence adverse news about
single security will have nominal impact on overall portfolio.

 By systematically investing in mutual fund we get benefit of rupee cost averaging.

 Mutual fund as an investment vehicle helps reduce, both, systematic as well as
unsystematic risk.

29


30


ADVANTAGES OF MUTUAL FUNDS

 Professional Management.
The major advantage of investing in a mutual fund is that you get a
professional money manager to manage your investments for a small fee. You
can leave the investment decisions to him and only have to monitor the
performance of the fund at regular intervals.
 Diversification.
Considered the essential tool in risk management, mutual funds make it
possible for even small investors to diversify their portfolio. A mutual fund
can effectively diversify its portfolio because of the large corpus. However, a
small investor cannot have a well-diversified portfolio because it calls for
large investment. For example, a modest portfolio of 10 bluechip stocks calls
for a few a few thousands.
 Convenient Administration.

31


Mutual funds offer tailor-made solutions like systematic investment plans and
systematic withdrawal plans to investors, which is very convenient to
investors. Investors also do not have to worry about investment decisions, they
do not have to deal with brokerage or depository, etc. for buying or selling of
securities. Mutual funds also offer specialized schemes like retirement plans,
children’s plans, industry specific schemes, etc. to suit personal preference of
investors. These schemes also help small investors with asset allocation of
their corpus. It also saves a lot of paper work.
 Costs Effectiveness
A small investor will find that the mutual fund route is a cost-effective method
(the AMC fee is normally 2.5%) and it also saves a lot of transaction cost as
mutual funds get concession from brokerages. Also, the investor gets the
service of a financial professional for a very small fee. If he were to seek a
financial advisor's help directly, he will end up paying significantly more for
investment advice. Also, he will need to have a sizeable corpus to offer for
investment management to be eligible for an investment adviser’s services.
 Liquidity.
You can liquidate your investments within 3 to 5 working days (mutual funds
dispatch redemption cheques speedily and also offer direct credit facility into
your bank account i.e. Electronic Clearing Services).
 Transparency.
Mutual funds offer daily NAVs of schemes, which help you to monitor your
investments on a regular basis. They also send quarterly newsletters, which
give details of the portfolio, performance of schemes against various
benchmarks, etc. They are also well regulated and Sebi monitors their actions
closely.
 Tax benefits.
You do not have to pay any taxes on dividends issued by mutual funds. You
also have the advantage of capital gains taxation. Tax-saving schemes and
pension schemes give you the added advantage of benefits under section 88.
 Affordability
Mutual funds allow you to invest small sums. For instance, if you want to buy
a portfolio of blue chips of modest size, you should at least have a few lakhs

32


of rupees. A mutual fund gives you the same portfolio for meager investment
of Rs.1,000-5,000. A mutual fund can do that because it collects money from
many people and it has a large corpus.

DISADVANTAGES OF MUTUAL FUNDS

 Professional Management-
Did you notice how we qualified the advantage of professional management with the
word "theoretically"? Many investors debate over whether or not the so-called
professionals are any better than you or I at picking stocks. Management is by no
means infallible, and, even if the fund loses money, the manager still takes his/her cut.
We'll talk about this in detail in a later section.

 Costs –
Mutual funds don't exist solely to make your life easier--all funds are in it for a profit.
The Mutual fund industry is masterful at burying costs under layers of jargon. These
costs are so complicated that in this tutorial we have devoted an entire section to the
subject.

 Dilution –
It's possible to have too much diversification (this is explained in our article entitled
"Are You Over-Diversified?"). Because funds have small holdings in so many
different companies, high returns from a few investments often don't make much
difference on the overall return. Dilution is also the result of a successful fund getting
too big. When money pours into funds that have had strong success, the manager often
has trouble finding a good investment for all the new money.

 Taxes –
When making decisions about your money, fund managers don't consider your
personal tax situation. For example, when a fund manager sells a security, a capital-
gain tax is triggered, which affects how profitable the individual is from the sale. It
might have been more advantageous for the individual to defer the capital gains
liability.

 Equity funds-
if selected in the right manner and in the right proportion, have the ability to play an
important role in achieving most long-term objectives of investors in different
segments. While the selection process becomes much easier if you get advice from
professionals, it is equally important to know certain aspects of equity investing
yourself to do justice to your hard earned money.

33


COMPANY
DETAILS

34


SNAPSHOT OF “India Infoline Ltd.”
Date of Establishment October 1995
Revenue Rs. 2654.1 million (2008-2009)
Market Cap Rs. 5110.71 (April 21 2009)
Corporate Address 84, Nariman Bhavan, Nariman Point, Mumbai -
400021, Maharashtra, India
Branches India
Management Team Nirmal Jain – Founder
R Venkataraman-- Co-promoter and Executive
Director
Sat Pal Khattar- Non Executive Director
Nilesh Vikamsey- Independent Director
Kranti Sinha - Independent Director

Overview India Infoline Limited provides the entire gamut of
financial services entailing equity research, equities and
derivatives trading, commodities trading, portfolio
management services, mutual funds, life insurance,
fixed deposits, GoI bonds and investment banking. It is
proficient in equities broking, wealth advisory services
and portfolio management services. The company is a
member of BSE and NSE. It is a depository member of
National Securities Depository Limited and Central
Depository Securities Ltd. The parent company India

35


Infoline Group also contains India Infoline Media and
Research Services Limited, India Infoline Commodities
Limited, India Infoline Marketing & Services, India
Infoline Investment Services Limited and IIFL (Asia)
Private Limited

HISTORY
We were founded in 1995 by Mr. Nirmal Jain (Chairman and Managing Director) as an
independent business research and information provider. We gradually evolved into a one-
stop financial services solutions provider. Our strong management team comprises competent
and dedicated professionals

We are a pan-India financial services organization across 1,361 business locations and a
presence in 428 cities. Our global footprint extends across geographies with offices in New
York, Singapore and Dubai. We are listed on the Bombay Stock Exchange (BSE) and the
National Stock Exchange (NSE).

We offser a wide range of services and products comprising broking (retail and institutional
equities and commodities), wealth management, credit and finance, insurance, asset
management and investment banking.

We are registered with the BSE and the NSE for securities trading, MCX, NCDEX and
DGCX for commodities trading, CDSL and NSDL as depository participants. We are
registered as a Category I merchant banker and are a SEBI registered portfolio manager. We
also received the FII license in IIFL Inc. IIFL Securities Pte Ltd received approval from the
Monetary Authority of Singapore to carry out corporate advisory and dealing in securities
operations. Two subsidiaries – India Infoline Investment Services and Moneyline Credit
Limited – are registered with RBI as non-deposit taking non-banking financial services
companies. India infoline Housing Finance Ltd, the housing finance arm, is registered with
the National Housing Bank.

36


37


MILESTONES

1995

Incorporated as an equity research and consulting firm with a client base that included
leading FIIs, banks, consulting firms and corporates.

1999

Restructured the business model to embrace the internet; launched
archives.indiainfoline.com mobilised capital from reputed private equity investors.

2000

Commenced the distribution of personal financial products; launched online equity
trading; entered life insurance distribution as a corporate agent. Acknowledged by
Forbes as ‘Best of the Web’ and ‘...must read for investors’.

2004

Acquired commodities broking license; launched Portfolio Management Service.

2005

38


“India Infoline Ltd.”

39




India Info Line is a one-stop financial services shop, most respected for quality of its
advice, personalized service and cutting-edge technology.
 Vision Statement :
Our vision is to be the most respected company in the financial service space.
 India Info line Group :
The India Info line group, comprising the holding company, india info line limited
and its wholly-owned subsidiaries, straddle the entire financial services space with
offerings ranging from equity research, equities and derivatives trading, commodities
trading, portfolio management services, mutual funds, life insurance, fixed deposits,
goi bonds and other small savings instruments to loan products and investment
banking.

India Info line also owns and manages the websites www.indiainfoline.com and
www.5paisa.com the company has a network of over 2100 business locations
(branches and sub-brokers) spread across more than 450 cities and towns. the group
caters to approximately a million customers.

 India Infoline Group subsidiaries:

India Infoline Media and Research Services Limited

India Infoline Commodities Limited

India Infoline Marketing & Services

India Infoline Investment Services Limited

IIFL (Asia) Pte Limited

 Our Global Presence:
40


VISION
To become the most respected
Company in the financial
Service space

Diversified,
Addressing all customer segments

41


MANAGEMENT TEAM

42


Mr. A.K. Purvar – Board member since March 2008 –
completed his Masters degree in commerce from
Allahabad University in 1966 and a diploma in Business
Administration in 1967. Mr. Purwar joined the State
Bank of India as a probationary officer in 1968, where he
held several important and critical positions in retail,
corporate and international banking, covering almost the
entire range of commercial banking operations in his
illustrious career. He also played a key role in co-
coordinating the work for the Bank's entry into the field
of insurance. After retiring from the Bank at end May
2006, Mr. Purwar is now working as Member of Board of
Governors of IIM-Lucknow, joined IIM–Indore as a
visiting professor, joined as a Hon.-Professor in NMIMS
and he is also a member of Advisory Board for Institute
of Indian Economic Studies (IIES), Waseda University,
Tokyo, Japan. He has now taken over as Chairman of
IndiaVenture Advisors Pvt. Ltd., as well as IL & FS

Projectsformba.blogspot.com He is also working as
Renewable Energy Limited.
43


CONTECT DETAILS

44


Registrar & Transfer Agent
Intime Spectrum Registry Ltd,

C13 Pannalal Silk Mills compound,

LBS Marg,Bhandup West,

Mumbai 400078

Tel : 91-22-5555 5454

Fax : 91-22-5555 5353

Email : vishwasa@intimespectrum.com

Shareholder Enquiries
The Company Secretary,

Bldg. No. 75, Nirlon Complex,

Off W E Highway, Goregaon(E),

Mumbai-400 063

Tel : +(91 22) 6669 3200

Fax: +(91 22) 2272 2419

Email : Investor@indiainfoline.com

45


Shareholder Enquiries
India Infoline Ltd

75, Nirlon Complex,

Off W.E.Highway,

Goregaon (E),

Mumbai,

India - 400 063,

Boardline No : (91-22) 4007 7000

Tel: (91-22) 4249 9000

Fax: (91-22) 2685 0451

Website : http://www.indiainfoline.com

Email : mail@indiainfoline.com

Email Details
Investor Relations

ir@indiainfoline.com

46


COMPANY STRUCTURE

47


India Infoline Limited is listed on both the leading stock exchanges in India, viz. the Stock
Exchange, Mumbai (BSE) and the National Stock Exchange (NSE) and is also a member of
both the exchanges. It is engaged in the businesses of Equities broking, Wealth Advisory
Services and Portfolio Management Services. It offers broking services in the Cash and
Derivatives segments of the NSE as well as the Cash segment of the BSE. It is registered with
NSDL as well as CDSL as a depository participant, providing a one-stop solution for clients
trading in the equities market. It has recently launched its Investment banking and
Institutional Broking business.

A SEBI authorized Portfolio Manager; it offers Portfolio Management Services to clients.
These services are offered to clients as different schemes, which are based on differing
investment strategies made to reflect the varied risk-return preferences of clients.

48


India Infoline Media and Research Services Limited.

The content services represent a strong support that drives the broking, commodities, mutual
fund and portfolio management services businesses. Revenue generation is through the sale
of content to financial and media houses, Indian as well as global.

It undertakes equities research which is acknowledged by none other than Forbes as 'Best of
the Web' and '…a must read for investors in Asia'. India Infoline's research is available not
just over the internet but also on international wire services like Bloomberg (Code: IILL),
Thomson First Call and Internet Securities where India Infoline is amongst the most read
Indian brokers.

India Infoline Commodities Limited.

India Infoline Commodities Pvt Limited is engaged in the business of commodities broking.
Our experience in securities broking empowered us with the requisite skills and technologies
to allow us offer commodities broking as a contra-cyclical alternative to equities broking. We
enjoy memberships with the MCX and NCDEX, two leading Indian commodities exchanges,
and recently acquired membership of DGCX. We have a multi-channel delivery model,
making it among the select few to offer online as well as offline trading facilities.

India Infoline Marketing & Services

India Infoline Marketing and Services Limited is the holding company of India Infoline
Insurance Services Limited and India Infoline Insurance Brokers Limited.

49


COMPANY’S UNIQUE APPROACHES

50


ASSET UNDER MANAGEMENT

51


No. of Schemes(Incl Corpus(Rs.Cr) Corpus(Rs.Cr) Net Inc/Dec in
Mutual Fund Name
Options) 30-Apr-10 31-Mar-10 Corpus
Reliance Mutual Fund 491 111,819 110,413 1,407
HDFC Mutual Fund 437 94,703 88,780 5,923
ICICI Prudential
594 83,064 81,018 2,046
Mutual Fund
UTI Mutual Fund 378 79,457 80,218 [761]
Birla Sun Life Mutual
496 69,532 62,367 7,165
Fund
LIC Mutual Fund 100 40,507 42,304 [1,797]
SBI Mutual Fund 178 39,826 37,417 2,409
Franklin Templeton
276 34,912 34,034 878
Mutual Fund
Kotak Mahindra
222 33,845 34,787 [942]
Mutual Fund
IDFC Mutual Fund 271 25,623 25,775 [151]
Tata Mutual Fund 409 22,051 21,935 116
DSP Blackrock
229 21,949 21,491 458
Mutual Fund
Sundaram BNP
314 14,361 13,878 483
Paribas Mutual Fund
Religare Mutual Fund 288 13,829 12,945 885
Deutsche Mutual Fund 245 10,112 10,477 [365]

NFO PERIOD FROM 1ST JUNE TO 30TH JUNE 2010.

52


IDFC Mutual Fund has launched a new fund named as IDFC Capital Protection Oriented Fund - Series
II, a three year close ended income scheme. The scheme shall mature on 30 June 2013. The New Fund
Offer (NFO) price for the scheme is Rs 10 per unit. The new issue is open for subscription from 1 June
and closes on 30 June 2010.

The investment objective of the scheme is to protect the capital by investing in high quality fixed
income securities as the primary objective and generate capital appreciation by investing in equity and
equity related instruments as a secondary objective.

The scheme offers dividend and growth option.

The scheme would allocate up to 16% of assets in equities & equity related securities with high risk
profile. It would further allocate 84% to 100% of assets in debt securities & money market instruments
(of which up to 30% would be in securitized instruments) with low to medium risk profile. Equity
Derivatives (futures and options) may be used in place of cash equities with the condition that the total
notional exposure together with the investments in equities will not exceed the allocation of the corpus
towards equity investments at any point of time.

The minimum investment amount is Rs 5,000 and in multiples of Rs 10 thereafter.

The fund seeks to collect a minimum subscription (minimum target) amount of Rs 1 crore under the
scheme during the NFO period.

Entry and entry load charge shall be nil for the scheme.

The Scheme's performance will be benchmarked against CRISIL MIP Blended Index.

Ashwin Patni will be the fund manager for the scheme.

53


INVEST ONLINE

India Infoline has made investing in Mutual funds and primary market so effortless.
All you have to do is register with us and thats all. No paperwork no queues and No
registration charges.

If you are 5p customer use your existing login ID and Ledger (fund transfer) password.
Indiainfoline offers you a host of mutual fund and IPO choices under one roof; backed by
in-depth information and research to help you invest effortlessly.

INVEST IN MF

Indiainfoline offers you a host of mutual fund choices under one roof, backed by in-depth
research and advice from research house and tools configured as investor friendly.Investing
in Mutual Funds has never been easier

Know more about MF

Buying a mutual fund may be the smartest financial decision of your life. But with
over 2500 mutual funds to choose from, you can be sure that there are a decent
number of sour apples out there. To be safe, take a look at the items mentioned on
this list before you invest in any mutual fund.

54


Evaluate MF

Invest Wisely! Don't get caught in the trap of chasing performance. Buy a fund
because it meets an objective in your portfolio. Let us provide you platform where
you can search, research and compare funds across all fund families, asset classes
and objectives using this section.

Buy & Sell MF

Now you are one click away from building your portfolio. This section brings you
mutual fund schemes, which you desire to buy.

55


56


APPLY IN IPOs

You could also invest in Initial Public Offers (IPOs) online without going through the
hassles of filling ANY application form/ paperwork.

Know more about IPO

Get in-depth analyses of new IPOs issues (Initial Public Offerings) which are
about to hit the market and analysis on these recent IPO listings, prospectus/offer
documents, and IPO reports are few of the features, which help you, keep on top
of the IPO markets.

Apply for IPOs

Easiest way to bid for IPO. This section brings you IPOs, which you wants in
your portfolio.

Register Now!

57


COMPANY’S PHYLOSOPHY ON CORPORATE
GOVERNANCE

58


The India Infoline Group is committed to placing the Investor First, by continuously striving to
increase the efficiency of the operations as well as the systems and processes for use of corporate
resources in such a way so as to maximize the value to the stakeholders. The Group aims at achieving
not only the highest possible standards of legal and regulatory compliances, but also of effective
management.

Committee

Audit Committee

Terms of reference & Composition, Name of members and Chairman: The Audit committee
comprises Mr Nilesh Vikamsey, Chairman of the Committee, Mr Sat Pal Khattar, Mr Sanjiv Ahuja
and Mr Kranti Sinha, three of whom are independent Directors. The Managing Director, the
Executive Director along with the Statutory and Internal Auditors are invitees to the Meeting. The
Terms of reference of this committee are as under: - To investigate into any matter that may be
prescribed under the provisions of Section 292A of The Companies Act, 1956 - Recommendation and
removal of External Auditor and fixation of the Audit Fees. - Reviewing with the management the
financial statements before submission of the same to the Board. - Overseeing of Company’s financial
reporting process and disclosure of its financial information. - Reviewing the Adequacy of the Internal
Audit Function.

Compensation/ Remuneration Committee

Terms of reference & Composition, Name of members and Chairman: The Compensation /
Remuneration Committee comprises Mr Sanjiv Ahuja, Chairman of the Committee, Mr Nilesh
Vikamsey and Mr Kranti Sinha, all of whom are independent Directors. The Terms of reference of
this committee are as under: - To fix suitable remuneration package of all the Executive Directors and
Non Executive Directors, Senior Employees and officers i.e. Salary, perquisites, bonuses, stock
options, pensions etc. - Determination of the fixed component and performance linked incentives
alongwith the performance criteria to all employees of the company - Service Contracts, Notice
Period, Severance Fees of Directors and employees. - Stock Option details: whether to be issued at
discount as well as the period over which to be accrued and over which exercisable. - To conduct
discussions with the HR department and form suitable remuneration policies.

Share Transfer and Investor Grievance Committee

Details of the Members, Compliance Officer, No of Complaints received and pending and pending
59


RESEARCH

METHODOLOGY

60


Research Methodology

Type of Research Design : Conclusive Research Design

Source of Data : a. Primary Data: Survey Method
b. Secondary Data: Internet,
Magazines, Reference Books,
Newspapers.

Research Equipment : Questionnaire

Sampling Technique : Non-Probability Technique-
Convenience Sampling Method.

Sample Size : 100 Samples

Area of Research : Ahmadabad, Jamnagar, Bhavnagar

Objectives : The main objective of research is to find awareness
regarding Mutual fund among earning people
Sub-objectives
: To find how much people investing in Mutual Fund
To find in which Mutual Fund they are investing
To find which way or which option people like while

61


Investing in Mutual Fund

Hypotheses-1 Age and awareness regarding Mutual Fund

Ho=Age of the people have impact on awareness of Mutual Fund
H1=Age of the people have not impact on awareness of Mutual Fund

Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
age * awareness 100 100.0% 0 .0% 100 100.0%

62


age * awareness Cross tabulation
Awareness
yes No Total
age 20-30 Count 7 6 13
% of Total 7.0% 6.0% 13.0%
Std. Residual -.4 .5
30-40 Count 29 17 46
% of Total 29.0% 17.0% 46.0%
Std. Residual .0 .0
40-50 Count 25 10 35
% of Total 25.0% 10.0% 35.0%
Std. Residual .6 -.8
50-above Count 2 4 6
% of Total 2.0% 4.0% 6.0%
Std. Residual -.9 1.2
Total Count 63 37 100
% of Total 63.0% 37.0% 100.0%

Chi-Square Tests
Exact
Sig.
Asymp. Sig. (2- Exact Sig. (1-
Value Df sided) (2-sided) sided) Point Probability
Pearson Chi-Square 3.799a 3 .284 .292
Likelihood Ratio 3.727 3 .293 .313
Fisher's Exact Test 3.770 .289
Linear-by-Linear
.024b 1 .878 .896 .492 .104
Association
N of Valid Cases 100
a. 3 cells (37.5%) have expected count less than 5. The minimum expected count is
2.22.
b. The standardized statistic is -.154.

63


Interpretation:- The above chart and diagram shows that awareness of Mutual fund is more
in the age between 30 and 40.There are more people who have awareness regarding Mutual
Fund from 46 respondents 29 are aware it shows high awareness. People having age above 50
have not much awareness regarding Mutual fund from 6 respondents 4 are not aware and
only 2 are aware about Mutual Fund.

64


Hypotheses:-2 Occupation and awareness of Mutual Fund

Ho= Occupation have impact on awareness of mutual Fund

H1= Occupation have not impact on awareness of Mutual Fund

Cases
Valid Missing Total
occupation * awareness 100 100.0% 0 .0% 100 100.0%

occupation * awareness Cross tabulation
Awareness
Yes No Total
occupation student Count 5 2 7
% of Total 5.0% 2.0% 7.0%
business Count 16 12 28
% of Total 16.0% 12.0% 28.0%
service Count 18 12 30
% of Total 18.0% 12.0% 30.0%
profession Count 13 5 18
% of Total 13.0% 5.0% 18.0%
others Count 11 6 17
% of Total 11.0% 6.0% 17.0%
% of Total 63.0% 37.0% 100.0%

65


Chi-Square Tests
Point
Asymp. Sig. (2- Exact Sig. Exact Sig. Probabilit
Value Df sided) (2-sided) (1-sided) y
b
Linear-by-Linear Association .220 1 .639 .666 .352 .062
a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 2.59.
b. The standardized statistic is -.469.

Interpretation:-After analyzing all the data can say service people are more aware about
Mutual Fund and business person also are more aware among all the despondence. Students
are not more aware about Mutual Fund. From 18 Professional 13 are aware and 5 are not
aware is shows more awareness in professionals.

66


Hypotheses 3:-Education level and awareness of Mutual Fund

Ho=Education have impact on awareness of Mutual fund
H1=Education have not impact on awareness of Mutual Fund


Cases

Valid Missing Total


Education qualification *
100 100.0% 0 .0% 100 100.0%
awareness

Education qualification * awareness Cross tabulation

awareness

yes no Total

Education qualification under graduate Count 14 9 23
% of Total 14.0% 9.0% 23.0%
graduate Count 30 15 45
% of Total 30.0% 15.0% 45.0%
post graduate Count 19 12 31
% of Total 19.0% 12.0% 31.0%
other Count 0 1 1
% of Total .0% 1.0% 1.0%

% of Total 63.0% 37.0% 100.0%

67


Chi-Square Tests

Asymp. Sig. (2-
Value Df sided)

Pearson Chi-Square 2.046a 3 .563

Likelihood Ratio 2.335 3 .506

Linear-by-Linear Association .126 1 .723


a. 2 cells (25.0%) have expected count less than 5. The minimum
expected count is .37.

Interpretation:-Here we Interpret that Education qualification have much impact on
awareness of Mutual Fund out of 45 student 30 are aware and 15 are not aware. Among all
the respondents most of the respondents are Graduate level. People who are not graduate
have not much awareness regarding Mutual Fund.

68


Hypothesis 4:-Occupation and way of invest of Mutual Fund

Ho=Occupation have impact on way of investment of Mutual fund
H1=Occupation have not an impact on way of investment of Mutual Fund

Cases
Valid Missing Total
occupation * way of
28 28.0% 72 72.0% 100 100.0%
invest

occupation * way of invest Cross tabulation
Way of invest
lump sum s.i.p Total
occupation student Count 1 2 3
% of Total 3.6% 7.1% 10.7%
business Count 2 5 7
% of Total 7.1% 17.9% 25.0%
service Count 4 5 9
% of Total 14.3% 17.9% 32.1%
profession Count 6 0 6
% of Total 21.4% .0% 21.4%
Std. Residual 1.7 -1.7
others Count 1 2 3
% of Total 3.6% 7.1% 10.7%
% of Total 50.0% 50.0% 100.0%

69


Chi-Square Tests
Asymp. Point
Sig. (2- Exact Sig. (2- Exact Sig. Probabilit
Value Df sided) sided) (1-sided) y
Linear-by-Linear
2.113b 1 .146 .199 .099 .046
Association
N of Valid Cases 28
a. 10 cells (100.0%) have expected count less than 5. The minimum expected count is 1.50.
b. The standardized statistic is -1.454

Interpretation:-Above chart and data shows that both the ways of investing into Mutual
Fund are as fabulous. People choose lump sum option as much as sip. But we can see that
people whose occupation is Profession choose only lump sum way of investing in mutual
fund. Business people mostly choose sip as a way of their investment.

70


Hypotheses:-5 Annual income of people and type of Mutual Fund

Ho=Income of the people have impact on purchase of type of Mutual Fund
H1=Income of the people have impact on purchase of type of Mutual Fund


Cases

Valid Missing Total


Annual income * type of
31 31.0% 69 69.0% 100 100.0%
mutual fund

Annual income * type of mutual fund Cross tabulation

Type of mutual fund

TATA Franklin ICICI
mutual fund Templeton Reliance Prudential SBI Others Total

Annual below Count 1 0 0 1 2 3 7
income 100000 % of Total 3.2% .0% .0% 3.2% 6.5% 9.7% 22.6%
Std.
.1 -1.1 -1.1 -.3 .6 1.8
Residual
100000-300 Count 2 0 4 1 1 2 10
000 % of Total 6.5% .0% 12.9% 3.2% 3.2% 6.5% 32.3%
Std.
.6 -1.3 1.9 -.7 -.7 .3
Residual
300000-500 Count 1 3 1 3 1 0 9
000 % of Total 3.2% 9.7% 3.2% 9.7% 3.2% .0% 29.0%
Std.
-.1 1.3 -.4 1.0 -.6 -1.2
Residual
500000- Count 0 2 0 1 2 0 5
above % of Total .0% 6.5% .0% 3.2% 6.5% .0% 16.1%
Std.
-.8 1.3 -.9 .0 1.0 -.9
Residual

Total Count 4 5 5 6 6 5 31
% of Total 12.9% 16.1% 16.1% 19.4% 19.4% 16.1% 100.0%

71


Chi-Square Tests

Asymp. Sig. (2- Exact Sig. (2- Exact Sig. (1- Point
Value df sided) sided) sided) Probability




Linear-by-Linear Association 2.174b 1 .140 .150 .079 .015

N of Valid Cases 31

a. 24 cells (100.0%) have expected count less than 5. The minimum expected count is .65.
b. The standardized statistic is -1.475.

Interpretation:-From the above data and chart we can analyze choice of the people in
purchasing Mutual fund as per their income level. People having annual income of a l lake to
3 lake prefer reliance Mutual Fund. There is different choice of purchasing Mutual Fund.

DATA ANALYSIS
72


Age
Cumulative
Frequency Percent Valid Percent Percent

Valid 20-30 13 12.9 13.0 13.0
30-40 46 45.5 46.0 59.0
40-50 35 34.7 35.0 94.0
50-above 6 5.9 6.0 100.0
Total 100 99.0 100.0
Missing System 1 1.0

Total 101 100.0

Analysis:-
From all the respondents there are more people who have age between 30-40 and less no of
people are having age of less then 50.

73


Gender

Cumulative

Valid male 70 69.3 70.0 70.0
female 30 29.7 30.0 100.0
Total 100 99.0 100.0

Total 101 100.0

Analysis:-
From the all respondents there are 70 % male and 30% female. It shows that there is more no.
of male then the female.

74


Occupation

Cumulative

Valid student 7 6.9 7.0 7.0
business 28 27.7 28.0 35.0
service 30 29.7 30.0 65.0
profession 18 17.8 18.0 83.0
others 17 16.8 17.0 100.0
Total 100 99.0 100.0

Total 101 100.0

Analysis:-
From all the respondents more respondents are service person and business person. These
number is double then the profession and student

75


Annual income

Cumulative

Valid below 100000 9 8.9 11.1 11.1
100000-300000 32 31.7 39.5 50.6
300000-500000 31 30.7 38.3 88.9
500000-above 9 8.9 11.1 100.0
Total 81 80.2 100.0

Total 101 100.0

Analysis:-
There are more people who have there annual income within one lakh to five lakh. People
having Income of below one lakh and above five lakh are very less.

76


Education qualification

Cumulative

Valid under graduate 23 22.8 23.0 23.0
graduate 45 44.6 45.0 68.0
post graduate 31 30.7 31.0 99.0
other 1 1.0 1.0 100.0
Total 100 99.0 100.0

Total 101 100.0

Analysis:-
Above graph shows that there are more people who complete there graduation and under
graduate people are less number it shows that now a days education level is increased.

77


Awareness

Cumulative

Valid yes 63 62.4 63.0 63.0
no 37 36.6 37.0 100.0
Total 100 99.0 100.0

Total 101 100.0

Analysis:-
Out of all the respondents 63% respondents are aware about Mutual Fund and 37%
respondents are not aware about Mutual Fund.

78


Source of awareness
Cumulative

Valid broker 10 9.9 15.2 15.2
friend/relative 9 8.9 13.6 28.8
bank 25 24.8 37.9 66.7
T.v/newspaper 12 11.9 18.2 84.8
AMC 9 8.9 13.6 98.5
other 1 1.0 1.5 100.0
Total 66 65.3 100.0

Total 101 100.0

Analysis:-
From all the respondents most of the respondents are aware about Mutual Fund from the bank
and others are aware from the T.V, News paper, Friends and Brokers.

79


Investment In M.F

Cumulative

Valid yes 34 33.7 34.0 34.0
no 66 65.3 66.0 100.0
Total 100 99.0 100.0

Total 101 100.0

Analysis:-
From all the respondents 63% respondents are aware about Mutual Fund and among all of
them only 34% have invest in the Mutual Fund.

80


Way of invest

Cumulative

Valid lump sum 14 13.9 50.0 50.0
s.i.p 14 13.9 50.0 100.0
Total 28 27.7 100.0

Total 101 100.0

Analysis:-

Above diagram shows that two ways of investing into Mutual Fund like Lump sum and S.I.P
are same famous people like Lump Sum investment as well as S.I.P (Systematic Investment
Plan).

81


Type of mutual fund

Cumulative

Valid TATA mutual fund 4 4.0 11.8 11.8
Frenklin Templeton 5 5.0 14.7 26.5
Reliance 5 5.0 14.7 41.2
ICICI Prudential 6 5.9 17.6 58.8
SBI 6 5.9 17.6 76.5
Others 8 7.9 23.5 100.0
Total 34 33.7 100.0

Total 101 100.0

Analysis:-
From above diagram we can say that there is no much difference in preference of purchasing
Mutual fund.There is minor difference in purchasing different type of Mutual fund.

82


Awareness of tax benefit
Cumulative

Valid yes 41 40.6 65.1 65.1
no 22 21.8 34.9 100.0
Total 63 62.4 100.0

Total 101 100.0

Analysis:-

In the above diagram we can see that more people are aware about tax benefit which is given
to the purchaser of the Mutual Fund. So tax benefit is more fabulous among the people.

83


Option like in M.F

Cumulative

Valid growth 19 18.8 57.6 57.6
dividend 14 13.9 42.4 100.0
Total 33 32.7 100.0

Total 101 100.0

Analysis:-

The above analysis shows that growth option is more Preferred then the dividend option
among all investors of the Mutual fund.

84


Awareness of service in M.F

Cumulative

Valid E-mail alert 6 5.9 12.2 12.2
SMS alert 21 20.8 42.9 55.1
correspondents 5 5.0 10.2 65.3
24 hrs tall free no. 11 10.9 22.4 87.8
personal assistance 6 5.9 12.2 100.0
Total 49 48.5 100.0

Total 101 100.0

Analysis:-
Above diagram shows that more no. of respondents know the SMS alert service which is
provided by the Investor of Mutual Fund and less no. of respondents know the service of
correspondents.

85


Satisfaction level

Cumulative

Valid extremely satisfied 8 7.9 23.5 23.5
satisfied 11 10.9 32.4 55.9
neutral 6 5.9 17.6 73.5
dissatisfied 6 5.9 17.6 91.2
extremely dissatisfied 3 3.0 8.8 100.0
Total 34 33.7 100.0

Total 101 100.0

Analysis:-
From the above diagram we can say that mostly people are satisfied and extremely satisfied
with Investment Company of Mutual Fund so we can say that Investment Company Play a
Good role in Investment of Mutual Fund.

86


SUMMERY
AND
CONCLUSION

87


FINDINGS OF THE RESEARCH

 Among all the respondents 63% are aware about Mutual Fund and 37% are not aware
about Mutual Fund.
 From all aware respondents onl 34 respondents have invest in Mutual Fund.
 There are 70% male and 30% female out of all the respondents and more no. of male
are aware then the female about Mutual Fund.
 Among 18 professionals 13 are aware and 5 are not aware about Mutual fund it shows
that there is more awareness in professionals.
 There are 23 respondents who are under graduate among them 14 are aware and 9 are
not aware about Mutual Fund.
 There are 45 respondents who are graduate among them 30 are aware about Mutual
Fund and 15 are not aware about Mutual Fund.
 More respondents have their annual income between 1 lacks to 3 lacks and from them
most of the people are prefer Reliance Mutual Fund.
 From all the respondents 67% respondents have awareness regarding Mutual Fund
through Bank and less no. of respondents are aware through broker.
 50% respondents are investing in lump sum and 50% are investing in Systematic
Investment Plan.
 65% respondents are known about Tax benefit and 35% are not aware about tax
benefit.
 58% respondents like Growth Option and 42% respondents like Dividend Option.
 From all the service provided by company SMS alert is more known by respondents
which is 55%.
 Among all the respondents 33% are satisfied with their investment in Mutual Fund
and 24% are extremely satisfied with their investment. Only 8% are extremely
dissatisfied with their investment.
88

A project report on awareness regarding mutual fund with special reference to india infoline

A project report on awareness regarding mutual fund with special reference to india infoline

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