41631 lecture 1 pt1 course intro

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  • Intro slide.
  • Martin and Steffen (CBS) won 50.000 DKK in the Software category in Venture Cup Startup Competition 2011. They got the idea to create Iconfinder - a web platform enabling designers to easily compare quality and prices of icons.The platform is designed much like a search engine and is planned to include adwords for icons, customized icons and other verticals.
  • 41631 lecture 1 pt1 course intro

    1. 1. Welcome to 41631Innovation in Product Development - IntroductionThomas J. Howardthow@mek.dtu.dk Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:“Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in ProductDevelopment Department of Mechanical Engineering, Technical University of Denmark”
    2. 2. Agenda08:00 – Introduction to course09:00 – Break09:15 – Integrated Product Development09:45 – Business Model Canvas10:15 – Break10:30 – Project Introductions12:00 - Close2 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    3. 3. The DTU Teaching TeamCourse Responsible & Lecturer Thomas J. Howard, PhD, Associate Professor DTU-MEK, building 426 room 142 thow@mek.dtu.dk http://www.thomasjhoward.com/Course Lecturer Jakob Bejbro Andersen, Entrepreneur CEO and Co-Founder of EdgeFlow http://www.edgeflow.dk http://www.edgeflow.dk3 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    4. 4. The CBS Teaching TeamCourse Responsible & Lecturer Steffen Thilsted - Startup guy and tech entrepreneur (1calendar.com, Iconfinder.com, Birdback.com) Dedicated supervisor of groups from CBS choosing to work with the DTU patents.Course Lecturer Louise Harder Fischer Ext. associate professor CBS Independent writer, researcher speaker, consultant and process facilitator on issues of innovation, adoption processes and knowledge flows.4 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    5. 5. Design in my Research5 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    6. 6. Design in Practice6 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    7. 7. Jakob Bejbro Andersen• Graduate from DTU Design & Innovation.• Thesis on utilizing wind resource in the built environment (2008).• Co-founded EdgeFlow Aps in 2009 (www.edgeflow.dk).• Co-founders: PLH Architects, SEED Capital (investor) & Henning Solfeldt• Currently CEO of EdgeFlow.• Has led the company through two full scale prototypes iterations,• ... and three succesful funding rounds.• Large network within the Danish entrepreneurship sector.7 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    8. 8. Previous YearsInnovation in Product Development •The course has been going for about 10 years with lots of owners and formats and is constantly re-inventing itself •2012 Jakob and Tom took over the course as a team and it’s now our passion and hobby Previous course outputs horse. •2012 the focus was on Start-ups •Perhaps the most successful course ever for the venture cup •Great student feedback but some were a little uneasy about the structure.8 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    9. 9. This Year Innovation in Product Development •The course has been going for about 10 years with lots of owners and formats and is constantly re-inventing itself •2012 Jakob and Tom took over the course as•New focus on high tech spin-outs a team and it’s now our passion and hobby horse.•Teaming up with CBS to provide expertiseon the business development side •2012 the focus was on Start-ups•Inventors and IPthe most successful course ever for •Perhaps protection to ensuremeaningful projects cup real spin-out the venture withpotentials 2013 student feedback but some were a •Great•Aim forlittle uneasy aboutmorestructure. more capital and the spin outs 9 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    10. 10. Could be your last chance to start-up/spin-out in a safe environment. Hopefully you’ll carry the mindset with you forever10 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    11. 11. Reading Material Product Design and Development 5th Ed. The Lean Startup: by Ulrich and Eppinger. by Eric Ries. ISBN-13: 978-007340477-6. ISBN-13: 978-030788789-4.11 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    12. 12. Homework• As this course is 10 ects – so you need to do extra work!• You will have very few assignment of extra reading material, but when it is asked for it is pretty essential!• Instead you are asked to focus on: – Applying what you are learning to developing your product and business – Get engaged in the entrepreneurial networks and events around Copenhagen• Practical and applied rather than theoretical, everything should be geared towards making your product better and your business stronger.12 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    13. 13. Who didn’t complete the competencies survey?13 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    14. 14. LecturesLectures: Tuesdays, 08.30 - 12.00 in Building 427 Room 119.Group work: Fridays, 13.00 - 17.00 - VARIOUS.The Lectures:1. 15/2 - Introduction to course and projects2. 12/2 - Intellectual Property and patenting3. 19/2 - Product/Business Development Processes4. 26/2 - Protovation5. 5/3 - Rapidprototyping and Additive Manufacturing6. 12/3 - Electronics prototyping Friday7. 19/3 - Mid Term Presentations8. 2/4 - User Interaction9. 9/4 - Concept Costing10. 16/4 - Design for Manufacture and Assembly Sessions11. 23/4 - Funding and Market Studies12. 30/4 - Video Pitch Creation13. 7/5 - Pitch Training14 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    15. 15. Deliverables Product Business Process (33%) (33%) (33%) Mid Term X VC Business X Plan Product X Report Video (?) (?) (?) Investment X Pitch Exam X X15 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    16. 16. Deliverables Presentation in front of other groups describing Mid Term process and directions of your project. VC Business A joint deliverable with your CBS colleagues Plan (and inventor) using VC template. Product A 10 page report on the technical specifications Report of your product (appendices are allowed). A 2 minute video either pitching for funding, Video promoting your product and selling your team and process. 5min Investment pitch in front or real investors Investment with cross examination. Get them hooked then Pitch get try to get their money. 15 minute presentation introducing your task, Exam your process and your final solution followed by 15minute cross examination.16 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    17. 17. Agenda17 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    18. 18. Group Work18 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    19. 19. ?19 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    20. 20. ENTREPRENEURSHIP SUPPORT SERVICES A list of useful support services for entrepreneurs and business start-ups Add to the list by visiting here: https://docs.google.com/present/edit?id=0AdeCnozdKOjKZGNjcjJmdjVfMjYxZGNkcTc1Y3o&hl=en_US20 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    21. 21. Business Start-up Support Serviceshttp://www.foundable.dk/ http://www.enterprise-europe-network.ec.europa.eu/ http://di.dk/di/entrepreneur/Pages/Entrepreneur.aspxhttp://cse.cbs.dk/ http://ecorner.stanford.edu/ http://www.startvaekst.dk/vhhr.dk http://www.svforum.org/ http://www.nxtgen.dk/en/home/ Foundable Activities & resources for student entrepreneurs Venture Cup Resources & business plan competitionhttp://www.venturecup.dk/ CSE Free office space for student entrepreneurs Next Generation Proof of concept money for student entrepreneurs Københavns Kommune Courses in start-up Connect Denmark Springboard – get ready to pitch for investorshttp://www.kk.dk/Erhverv.aspx One year free membership Dansk Industri Symbion Accelerace A fast-pace growth programme for tech startups Væksthus KBH Help for growth and potential growth companies E Corner - Stanford 2000 free entrepreneurship videos and podcasts http://symbion.dk/index.php?id=1411 SVForum Free resources from Silicon Valley Enterprise EU Network Helps make the most of the European marketplacehttp://www.connectdenmark.dk/ 21 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    22. 22. Business Start-up Support Serviceshttp://www.cleantechpartnerskab.dk/ http://www.sortedam.com/ http://www.cphcleantech.com/innovation http://www.stardust-cbs.dk/ Stardust Student Entrepreneurial Network Sortedam Investors and providers web-tech competencies Cleantech Partnerships between entrepreneurs/startups and established http://innovationsradar.dk/ Partnerskaber companies Cleantech A cluster organisation offering different services to Partnerskaber entrepreneurs in the cleantech field. Innovationsradar Resource for finding relevant funding sources22 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    23. 23. Social Ventures Support Services http://www.socialokonomi.dk/ www.dansic.org Center for socialt entreprenørskab http://www.ruc.dk/forskning/forskningscentre/cse/ Socialøkonomi Political organisation Center for Socialt Resources & business plan competition entreprenørskabhttp://www.thehub.dk/ The Hub Office space for social entrepreneurs KPH Projects Office space & project support for social entrepreneurs Danish Social Network, support and knowledge for student based social Innovation Center entrepreneurshiphttp://kph-projects.dk/ 23 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    24. 24. 24 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    25. 25. The Startup Competition Participate by entering 10-15 pages 50.000 DKK - 5 categories First prize 200.000 DKK Deadline: May 7th Lots of feedback25 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    26. 26. The Idea Competition Describe your business idea in 2-3 pages Evaluation and feedback from a very competent jury 25000 DKK to the best idea in each of the 5 categories26 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    27. 27. Category Description Cleantech & Environment - energy efficiency, waste management, pollution reduction etc. Life Science & Medtech - biotech, pharma, medical devices, healthcare, biomaterials etc. Mobile & Web - apps, web services, search engines, augmented reality, NFC etc. People & Society - education, consultancy, marketing, services, tourism, social e-ship etc. Product & Technology - industrial design, devices, robotics, hardware, nanotech etc.27 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    28. 28. Criteria • Product & Service • Market & Customer • Industry & Competition • People & Organisation • Money & Feasibility • Implementation28 • Budget Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    29. 29. 29 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    30. 30. Project Management https://podio.com/ https://innovation-and-product- development.podio.com/employeenetwork/30 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    31. 31. The Importance of the Team http://www.lionsrugby.com31 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    32. 32. Your Project Teams32 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark
    33. 33. ?33 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark

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