42629 lecture 8 - better place

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42629 lecture 8 - better place

  1. 1. Better Place DenmarkTorben Andersen, Chief Commercial OfficerMarch 2012
  2. 2. “How do you make the world a better place by 2020?”End dependence on oil...…accelerate the transformation to a sustainable electric automotive solution 2
  3. 3. Better Place Solution | Better Place AddressesHistoric Barriers to EV AdoptionMass adoption of EVs will not happen without a solution which provides an economically attractive and convenient infrastructure platform ConsumerHistorical Barriers Better Place Solution Requirements •Working closely with OEMs on adaptingDriving experience Full performance cars traditional car design to new EV specifications •Battery ownership is separated from car Comparable upfront costs Affordability b/w EV and ICE ownership, relieving drivers high upfront cost of battery •Ubiquitous recharge infrastructure and Drive distances with Range anxiety confidence battery switch stations allow long-range driving •In-car software provides interface betweenCustomer support In-car and on-road support the driver, the battery and the car, and on- road support gives driver reassurance •Service and Control Center intelligently EVs cannot scale withoutGrid management high-level grid management manages electricity grid to ensure optimization of demand 3
  4. 4. The electric car network operator
  5. 5. Better Place Denmark | Go To Market model• Customers • Fleet owner – public and private • Early adopters among consumers • General Consumers• Channels • Visitor Center • Leasing companies • Car dealers • Web• Products • Subscriptions for annual mileage • Switch Battery • Fixed Battery • Roaming Customers • Additional Services i.e. extra charge spot 5
  6. 6. Our value proposition and pricing for Denmark
  7. 7. Q&A 7
  8. 8. 8

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