State of Social Media
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The document discusses Dennis Schiraldi's path in marketing and his plans for DOYO Live, a digital marketing conference in Youngstown, Ohio. Some key points include: - 95% of buying decisions start with online search and over 50% involve social media, demonstrating the importance of digital marketing. - DOYO Live aims to educate local marketing professionals on digital strategies over a 1-2 day conference, with the goals of stimulating the local economy and creating jobs. - The first year will target 200 participants and be held at Youngstown State University, expanding in future years.
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State of Social Media
- 1. The State of Digital by Dennis Schiraldi @dschiraldi
- 2. Agenda • Introduction • Marketing – Compelling Storytelling • Education on Digital Marketing • Why Digital Marketing • Facebook • DOYO Live
- 5. My path… Cleveland – NYC – Columbus - Youngstown
- 19. 19
- 26. Why?
- 27. 95% of all buying decisions start with online search – over 50% of decisions involve social media
- 29. Critical Mass Bi-Directional Engagement Cost Effective ROI Analytics
- 34. Omni-Channel
- 35. The new standard in network television, radio, publishing, advertising, etc…
- 41. Thank You!
- 43. Fun…
- 44. Family fun day…
- 45. Family…
- 46. Journal…
- 49. New buttons…
- 50. Story telling…
- 51. Lead ads…
- 53. Solidarity…
- 54. News…
- 55. Business…
- 56. Bar in Youngstown Why doesn’t this work?
- 57. Why does this work? Read the fine print…CYO Marketng provides marketing consultation informally from time to time.
- 60. Mission: Dedicated to educating marketing and design professionals, business owners & sales executives on digital marketing and interactive design. Goals & Objectives • Stimulate the economy of Youngstown, Ohio • Create Jobs • Purpose Driven – Give back, way finding signage, The Rich Center for Autism, YSU. Mission + Goals & Objectives
- 61. Long Term Plan • Year 1 – 200 participants – 1 day event • Year 3 – 500 participants – 1 day event • Year 5 – 500 – 1,000 participants – 2 day event Logistics • Year 1 - YSU – WCB • Year 2 – DeYor + Breakout Sessions in Downtown Infrastructure + Dining Establishments • Year 5 – Hotels
- 62. Educational Content 365 x 24 x 7
- 63. DOYO Live - Keynote Speakers Joe Pulizzi – CEO of CMWorld Nate Riggs – CEO – NR Media Group
- 64. FAQ’s about DOYO • 2 – Keynotes Speakers • 15 – Breakout Sessions • 17 – Hours of Content • Networking • Inspiration Discovery Lab Visit: www.doyolive.com
- 65. Join us – August 4, 2016 Youngstown State University – Williamson College of Business www.doyolive.com - Register using “EAG” in the promo code get 20% off registration. For you and everyone you refer! Until April 30, 2016
- 66. Claim your free copy of… Go To www.DOYOLive.com and complete the subscribe to list button today! Content Inc by Joe Pulizzi – Founder of the Content Marketing Institute & Content Marketing World
- 67. Things the cost $150 • Cell phone bill • Cable TV • Dinner and drinks on a Friday night • Monthly tab at Starbucks • Lunching daily at your favorite downtown establishments • Family of 5 trip to the movies and popcorn, wait that cost a lot more. • Theatre Tickets • 2 - Concert tickets at the Covelli • 52 week subscription to Vindicator $202.80
Editor's Notes
- J/J
- PPC – webmaster tools - Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. The chart below shows the number of searches per year throughout Google's history:
- Do you remember what this is…Yup a phone book. I love nostaglia. The sound a record player makes, or hotdogs at a baseball game or that time before we had novicane at the dentist office. What’s great about the current world we live in is that we get to see and share these photos of others. There’s a downside of cyber bullying and or when people are on vacation.