Social Media: An Advanced Guide

Presented by: Sue Gresham
Innovative Client Solutions

© 2013 , Innovative Client Solutions, All Rights Reserved

And now – the way we do business


“Definition” of Social Media
Production, consumption
and exchange of user-
generated information
through online social
interactions and
platforms.


IT’S NOT
FISHING
It’s Strategic


RELATIONSHIPS

Build

Nurture

 Maintain


Starting Points
Your Goals Customer’s Goals
 Customer Service  Praise vs complain
 Sales – New or Repeat  Deals, coupons, contests,
 Education  How-to info, industry news
 Product Launch  Compare/choose
 Branding  First that comes to
 Goodwill mind, thought leader
 Community - charity


Target Market
 Demographics
 Concerns
 Likes
 Dislikes
 Habits
 What Else?


Assess Your Readiness

Comfort Level


Listen & Watch
Set up Google Alerts


Consider the Platform
 Focus of Social Media Site
 Number of members – Demographics
 Is it easy to use?
 How do I gain followers/fans/connections?
 Can I add pictures, words, videos, events?
 Why are people there?


Is it good for adding customers?


LinkedIn
 Focus is Business  Primarily B2B
“connections”  Profiles first on Google
 160+ Million Users  Great search capabilities
 Individual profiles  Linking to other media is
 Company pages all but gone now
 Closed connecting  Pay upgrades available
 Inbox Email  Now mobile-friendly
 Groups/discussions


Facebook
 Focus is “Friends” and  Primarily B2C
family  Search needs
 1 Billion users improvement
 1 out of 7 minutes online  Lots of “apps” and
on Facebook linking to other media
 Individual Timelines  Mobile friendly
 Company “Pages”  Paid
advertising/promotions
 “Fans” for businesses
 Privacy concerns
 “Likes” “Shares”

Versus


Twitter
• 120 Million Daily Users • More B2B companies
• 200Million Daily Tweets • Drives more B2C
• Social business
• 140 Character • Discussions called
• Short bio
#chats
• Google Search
• Open “follow”
• Female-55%
• Fast paced
• 25-34 years = 33%


Google+
 170+ Million  Thought leaders
 Personal Profile  Embed multi-media
 Business page  Hangouts/Video
 Social Sharing is King conferencing
 Linked to Google Search  Google Privacy Policy
 Open follow  Predominately male
 Sort to Circles  Students, web
developers, software,
engineers, tech


Pinterest
 Pictures
 Personal profile is minimal
 Boards
 Imbed your links to website
 VISUAL
 93% female
 Open following of “boards”


Blogs
 Personal & Company
 40% of all companies blog for marketing purposes
 57% of all individuals read 5-10 blogs per day
 Blog readers tend to share links
 152 Million Blogs
 Average blog = 350 words
 YouTube is video blogging


,


Most Important Thing to
Remember


Connect


Converse – Ask Questions


Create (gather) compelling Content


Misc To Do’s
 Use badges
 Be consistent between the sites
 Show personality
 Don’t forget about the importance of “Word-of-mouth”
and endorsements


Copyright versus Creative Commons
Privacy


IF YOU CAN’T SAY IT
TO YOUR
MOTHER….DON’T
SAY IT.


ROI is not always about the $
It depends on your GOALS


Measurables
 Sales numbers
 Visitors to your site
 Referral sources (from links)
 Number of followers
 RT’s, Shares, Likes, Conversations
 Sentiment
 Interaction Ratios
 Influence of your followers


www.e.ggtimer.com


http://www.hootsuite.com


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