The Microsoft Ignite document discusses the integration of AI strategies within organizations and emphasizes the importance of managing data security, governance, and compliance using Microsoft Purview solutions. It highlights concerns from risk leaders about the leakage of sensitive data and lack of preparedness for deploying generative AI, as well as regulatory challenges. The document introduces innovations in Microsoft Purview aimed at strengthening data protection and enhancing visibility across the data estate to support the evolving landscape of AI usage and compliance requirements.

1. Microsoft Ignite

2. Secure and govern
your data with
Microsoft Purview
Herain Oberoi
General Manager
Microsoft Purview
Rudra Mitra
Corporate Vice President
Microsoft Purview

3. AI transformation
is happening now
95% of organizations are implementing or
developing an AI strategy1
75% of knowledge workers already using AI at
work (doubled in the past 6 months)2
1% of risk leaders are thoroughly prepared for
mass GenAI availability risks3
1. Microsoft internal research May 2023, N=638, 2. Work Trends Index,
3. Gartner®, Executive Pulse: Organizations are not prepared for Generative AI risks Sept 2023.

4. Top concerns from risk leaders
Leakage of
sensitive data 80%+
of leaders cited leakage of sensitive data as their main concern
with 48% of them expect to continue banning all use of GenAI in
workplace2
.
Lack preparedness
for deploying GenAI 31% of organizations have established a global data architecture
and 25% have a global data quality program3
.
Regulatory evolution
+ uncertainty 2027
at least one global company will see its AI deployment
banned by a regulator for noncompliance with data
protection or AI governance legislation1
.
1. Gartner Security Leader’s Guide to Data Security, Sep 2023
2. First Annual Generative AI study: Business Rewards vs. Security Risks, Q3 2023, ISMG, N=400
3. Voice of the Chief Data Officer 2024, 4. DSI Report

5. It’s challenging to work with disparate solutions
Exposed infrastructure gaps that are costly
and complex to manage
Source: Microsoft Data Security Index report
10+
Disparate solutions used by
organizations to secure and
govern their data estate4
.

6. Fragmented solutions lead to
Duplicate copies of data
Inconsistent data classification
Redundant alerts
Siloed + slower investigations
Untrusted data sources
Exposure gaps
Higher costs + complexities
Greater management burden
Ineffective governance for AI
Worse security outcomes
Regulatory non-compliance

7. Microsoft Purview
Data Security Data Governance Data Compliance
Shared Capabilities
Data Map l Connectors l Classification l Labels l Audit l Visibility
Unified data security, governance, compliance, and privacy solutions for the era of AI
Data Loss Prevention
Insider Risk Management
Information Protection
Data Catalog
Data Quality
Data Management
Data Estate Health
eDiscovery and Audit
Communication Compliance
Data Lifecycle Management
Compliance Manager
Shared Capabilities
Data Map l Connectors l Classification l Labels l Audit l Visibility
M365
Microsoft
Office
Microsoft
Exchange
Microsoft
SharePoint
Microsoft
Teams
MIDP
Microsoft
Fabric
Azure
Databases
Azure AI
Azure
Databricks
Business Apps
MS Copilot
Studio
…
Microsoft Copilots
M365
Copilot
Microsoft
Fabric
…
3rd
Party
AWS
Google
Dropbox
Snowflake
…

8. Microsoft Purview
Safeguard your
AI innovation
Secure
and govern all
your data
Support
regulations +
compliance

9. Microsoft
Purview
Innovations Rudra Mitra
Corporate Vice President,
Microsoft Purview

10. Microsoft Purview Innovations
Safeguard your
AI innovation
Secure and
govern all your
data
Support
regulations +
compliance

11. Unlock comprehensive data protection
Strengthen data
security
Strengthen data
security
Govern data across the
digital estate

12. Purview Data Security
Strengthen data security across the digital estate
Automatically discover and
classify sensitive data
Create effective protection
and prevention policies
Discover and respond to
hidden data usage risks
Information
Protection
Data Loss
Prevention
Insider Risk
Management
Adaptive
Protection

13. Timely visibility into data security risks is a challenge
Pain points
Need a comprehensive
view for managing data
security posture
Lack of integrated processes
and shared understanding
across data and user context
Vast volume of data and
unmanageable quantity of
alerts

14. Announcing
Data Security Posture Management
(Preview)
A consolidated view of your data security posture
to discover and respond to hidden risks.
Uncovers hidden data risks
Integrates actions to
protect data
Strengthens investigation
and remediation

15. Demo
Data Security Posture
Management
Talhah Mir
Principle Product Manager, Purview Data Security

16. Unlock comprehensive data protection
Strengthen data security
Govern data across the
digital estate
Govern data across the
digital estate

17. Data Governance is not new. Why now?
Inaccurat
e data
False signals in AI can trigger
consequential business actions
Time to
value
Data Scientists + Analysts spend 37.5% time on
data prep and cleansing1
Shadow
innovatio
n
Tightly centralized governance can lead to
unsanctioned use of data and greater risk
 Clean trusted data
 Centralized oversight
 Unlock business innovation
Modern Federated Governance
Central Data Office
Sales
Marketing
HR
Finance
Ops
Source: 1. 2022 State of Data Science Report

18. Purview Data Governance
Govern data across the digital estate
Comprehensive visibility
across the data estate with
a global catalog of catalogs
Data confidence via built-
in data quality, lineage, and
master data management
Responsible innovation
with easy discovery of
trusted
data and access control
Unified Catalog
Catalog
Curation +
Access
Global
Enterprise
Policies
Data Health
Management
Master Data
Management
Local Catalogs
OneLake
Catalog
Azure Databricks
Unity Catalog
Snowflake
Polaris
…
Data Sources
Microsoft
Fabric
Azure
Databricks
Snowflake Azure
Data
Azure AI Google
Big Query
AWS
S3
Data Quality
Management

19. Consistent data quality is paramount for innovation
Pain points
Complexity across multiple
data sources + catalogs
Inconsistent data quality
standards across data estate
Time consuming to perform
comprehensive data quality
investigations

20. Announcin
g
New Data Quality scan engine (Preview)
Deeper data quality management for big data platforms,
including Microsoft Fabric, Databricks Unity Catalog, Snowflake,
Google Big Query, and Amazon S3
More effective data quality
management
Consistency across the
heterogenous estate
Purview Analytics in OneLake (Preview)
Export tenant-specific catalog metadata from Unified Catalog for
deeper evidence and reporting via Power BI in OneLake.
Richer data health insights
Deeper analysis for data
quality issue investigation

21. Demo
Purview Unified Catalog
Joanne Marone
Director, Purview Product Marketing

22. Microsoft Purview Innovations
Safeguard your
AI innovation
Secure and
govern all your
data
Support
regulations +
compliance

23. Support regulations + compliance
Investigate, respond,
and mitigate
risks quickly
Comply with corporate
and global regulations
Investigate, respond,
and mitigate data risks

24. Purview Data Compliance
Investigate, respond, and mitigate data risks quickly
Manage the retention and
archiving of your data
Search and identify data
interactions for investigations
Power your compliance
investigations with forensic
data
Data
Lifecycle
Management
Audit
eDiscovery

25. Risks with pre-built GenAI apps across the enterprise
Pain points
Limited visibility into user risks
related to pre-built AI apps
Time consuming to search and
organize data for internal and
legal investigations
Difficult to meet regulatory
obligations through data
audit and retention policies

26. Announcin
g
Purview integration with
ChatGPT Enterprise Compliance API
(Preview)
Detect usage risks, manage retention policies, streamline
legal investigations, and support regulatory compliance
Visibility into AI usage
Compliance controls

27. Support regulations + compliance
Investigate, respond,
and mitigate data risks
Help comply with corporate
and regional regulations
efficiently
Comply with corporate
and global regulations

28. Purview Data Compliance
Comply with corporate and global regulations
Build a culture of compliance
and prevent accidental or
intentional sharing of sensitive
data
Align to industry standards
and corporate policies
Automatically assess and
manage regulatory
compliance
Compliance
Manager
Communications
Compliance

29. Global Regulatory Environment
is ever-evolving
European Union
AI Act
China
Cybersecurity Laws
India
DPDP
Data Protection Bill
United States
CMMC Cybersecurity Maturity
Model Certification
Chile
Chile Regulations Australia
Essential 8 Strategy
DORA
NIS2
AI
ACT
137 out of 194 countries
have enacted legislation to
protect data and privacy

30. Announcin
g
New templates in Compliance Manager
(GA)
EU AI Act
NIST AI Risk Management Framework
ISO 42001, 23894
Streamline assessments
against AI regulations
Monitor historical trends
and recommended actions

31. Demo
New Purview Compliance Manager
Templates
Herain Oberoi
General Manager, Microsoft Purview

34. Microsoft Purview Innovations
Safeguard your
AI innovation
Secure + govern
all your data
Support
regulations +
compliance

35. Safeguard your AI innovation
Secure and govern
pre-built AI
Secure and govern
pre-built AI app data
Secure and govern
custom built AI app data

36. Secure pre-built AI App Data with Microsoft Purview
Detect risky access and
identify sensitive data in AI
app interactions
Protect access to sensitive
data and restrict or block
risky access
Retain and delete Copilot
interactions and detect
non-compliant use
M365 Copilot
Built on Microsoft’s security,
compliance, privacy, and responsible AI
framework
3rd
party Enterprise apps
Development can range in security and
compliance standards
Security Privacy Responsible AI
Compliance

37. Risks evolving across data, users, and AI apps
Are
outputs
and
interaction
s protected
and well-
governed?
What type
of
sensitive
data is
flowing in
Pre-built
GenAI Apps

38. Data Security Posture Management for AI (GA)
Discover AI usage and data risks, assess oversharing risks, and receive
recommended actions
Gain comprehensive
visibility
Data Loss Prevention for M365 Copilot
(Preview)
Prevent M365 Copilot from processing files based on sensitivity labels
Prevent sensitive
data use
Risky AI usage detection and response
(Preview)
Detect anomaly and risky AI usage, including data theft and prompt
injection attacks, and dynamically apply controls
Detect and respond
to risky users
Announcin
g

39. Demo
DSPM for AI + oversharing in M365 Copilot
Shilpa Ranganathan
Principal Product Manager

40. Safeguard your AI innovation
Secure and govern
pre-built AI app data
Secure and govern
custom built AI
Secure and govern
custom built AI app
data

41. Custom AI app proliferation accelerated with low
code
new apps will be built by 20281
of the user base for low code dev tools will be
outside of formal IT departments, by 20262
of new applications will use AI to drive
personalized adaptive user interfaces, by 20263
customers use Microsoft Copilot Studio to
build low code Gen AI apps4
80%
1B
50k+
30%
Data security
and protections
for low code-
built Gen AI
apps are critical
1. IDC, 1 Billion New Logical Applications: More Background, Doc #US51953724, April 2024
2. Gartner 2023, 3. Gartner 2024, 4. Microsoft internal data

42. Microsoft Purview for custom AI
built in Copilot Studio (Preview)
Strengthen data security posture, detect anomaly
and risky AI usage, and govern AI prompts and
responses for custom agents built in Copilot Studio
DSPM for AI
Insider risk
management
Announcin
g
Data compliance

43. Demo
Purview data controls for
Copilot Studio
Shilpa Ranganathan
Principal Product Manager

44. Microsoft Purview
Safeguard your
AI innovation
Secure + govern
all your data
Support
regulations +
compliance

45. Safeguard your
AI innovation
Secure + govern all
your data
Support regulations +
compliance
Data Security Posture Management
(Preview)
Deeper data quality for Databricks,
Snowflake, Fabric, GCP Big Query,
& AWS S3 (Preview)
Purview analytics in OneLake
(Preview)
Purview controls for
ChatGPT Enterprise (Preview)
New Compliance Manager
templates for AI (GA)
Data Security Posture Management
for AI (Preview)
Data Loss Prevention for
M365 Copilot (Preview)
Risky AI usage detection and
response (Preview)
Purview data controls for
Copilot Studio (Preview)

46. Microsoft Purview
Unified data security, governance, compliance, and privacy solutions for the era of AI
Data Loss Prevention
Insider Risk Management
Information Protection
Data Catalog
Data Quality
Data Management
Data Estate Health
eDiscovery and Audit
Communication Compliance
Data Lifecycle Management
Compliance Manager
Share Capabilities Value
Data Map l Connectors l Classification l Labels l Audit l Visibility
Data Security Data Governance Data Compliance

47. Resources + Sessions
Resources Recommended Sessions
QR Code
Trial
Website
Strengthen data security in the era of AI with Microsoft Purview
Wednesday, Nov 20 at 2:30PM
Integrating data security into your Security Operations Center
Thursday, Nov 21 at 1:15PM
Secure and govern your data with Microsoft Fabric and Purview
Friday, Nov 22 at 9AM

48. Microsoft Security connected
communities
Help us shape the future of Microsoft Security products by joining
our community!
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directly to engineering as well as engage with other customers and partners. You will also be able to
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participation will help us build the right product from the start, align with your strategic goals, and
accelerate adoption.
By joining the CCP community, you can:
• Influence Microsoft Product Groups with your direct engagement.
• Explore upcoming features and deep-dives in dedicated sessions.
• Access Private Preview and Roadmap information before others.
• Exchange valuable inputs with Microsoft and other customers under NDA.
• Learn and interact with other customers across different domains.
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