In this webinar, we will dive into the accessibility laws for publishers, while providing tips on how you can create compliant content.

1. Publishing
Accessibility
Laws 101: Learn
How to Create
Accessible
Online Content
By

2. Hi, I'm Elisa.
Content Marketing Manager at 3Play Media
I manage our content team and
strategy
Passionate about web accessibility
I love dogs and all things crafting

3. Presentation
Overview
TODAY'S AGENDA
Video accessibility trends
Creating accessible online content
Accessibility laws and lawsuits
Benefits of incorporating
accessibility into your business
Tips for incorporating accessibility
into your content creation
3Play Media and accessible
publishing content

4. The Accessibility Picture
190 MILLION
People have some kind of motor disability
245 MILLION
People have some kind of vision loss
around the world
360 MILLION
People are deaf or hard of hearing around
the world

5. 82%
Of the world’s internet traffic will be video
by 2022.
71%
Of people with disabilities leave a website
immediately if it is not accessible.
The Video Picture

6. 54%
of people want to see videos
from their favorite brands.
DID YOU KNOW?

7. What are
Captions?

8. Captions vs.
Subtitles vs.
Transcripts
CAPTIONS
Captions assume the viewer can't hear
the audio.
SUBTITLES
Subtitles translate the audio into
another language.
TRANSCRIPTS
Transcripts contain text of the audio
that isn't time coded.

9. Caption
Example
LET'S TAKE A LOOK!

10. What is Audio
Description?
LET'S DEFINE IT!

11. Audio description
narrates the relevant
visual information.

12. Undescribed
vs. Described
Video
LET'S LISTEN TO IT!

13. Think of audio
description like a sports
broadcast.
He approaches the net, ready to hit a back-handed volley.

14. Now, your
turn!

15. Video
Accessibility
Laws for
Publishers

16. The
Rehabilitation
Act (1973)
SECTION 504:
Broad anti-discrimination law; Applies to
federal and federally-funded programs;
Requires equal access
SECTION 508:
Section 508: Accessible electronic and
information technology; Applies to federal
programs and states via “little 508s”
SECTION 508 REFRESH:
WCAG 2.0 requires AD for online videos

17. The
Americans
With
Disabilities
Act (1990)
TITLE II
Applies to public entities
TITLE III
Applies to places of public
accommodation, including
private organizations that
provide a public
accommodation
NETFLIX
Online-only businesses count as
places of public accommodation

18. 21st Century
Communications
& Video
Accessibility Act
(CVAA)
AD
REQUIREMENTS
for prime-time viewing &
children’s programming
CC
REQUIREMENTS
for online video that
previously aired on TV with
captions
INCLUDING
movie trailers, montages,
etc.

19. Web Content Accessibility
Guidelines (WCAG)
LEVEL A
Transcript for audio-only content (podcast); captions for
pre-recorded video; audio or text alternative for audio
description
LEVEL AA
Captions for pre-recorded; captions for live; audio
description for pre-recorded video
LEVEL AAA
Sign language track, extended AD, live transcript for
audio-only

20. 2,235
digital accessibility lawsuits.
IN 2019 THERE WERE

21. ROBLES V. DOMINO'S PIZZA
LLC
Lawsuit against Domino’s Pizza for an
inaccessible website and mobile app.
This case sets a strong precedent that despite
the lack of clear regulations of the ADA, the law
still applies to online businesses.
NATIONAL FEDERATION OF
THE BLIND V. TARGET
Class action lawsuit against Target Corp.
claiming that blind people were unable to access
much of the information on Target’s website.
The NFB v. Target Corp. case "established the
first precedent in the country regarding website
accessibility for commercial websites.
Accessibility
Lawsuits

22. Why Your
Publishing
Videos Should
Be Accessible
BENEFITS OF CC & AD

23. 66%
of marketing professionals
are captioning their videos!
FIND OUT WHY...

24. For Publishers:
Boost SEO
User Experience
Viewing Flexibility
Reach a Global Audience
Better Your Brand
Benefits of
Captioning

25. Benefits of Audio
Description

26. ACCESSIBILITY
An estimated 23.7 million
Americans (10%) have
trouble seeing.
FLEXIBILITY
View videos in eyes-free
environments
AUDITORY
LEARNERS
20-30% of students retain
information best through
sound.
INATENTIONAL
BLINDNESS
Phenomena where you fail
to recognize visuals “in plain
sight.”
LANGUAGE
DEVELOPMENT
Listening is a key step in
learning language.
LEGAL
COMPLIANCE
May be required by law

27. Tips for Making
Accessible Publishing
Videos

28. BUY-INBUDGETING
VENDOR ROI
Show it’s worth the money
Petition a pilot program
Raise money with grants and
funding
Find line items in other budgets
Pre-pay for the following year with
leftover funds
Be prepared with questions
Learn about process, price
and fees, workflows,
support, other services
Build awareness
Use research-backed reasons
Suggest doing a pilot project
Communicate the benefits; don't rely
on fear
Come to the table prepared with the
work done
Understand the outcomes
Be able to communicate
and calculate the ROI

29. About 3Play Media

30. What 3Play
Offers
PUBLISHERS
99%+ ACCURACY
EASE OF USE
2 HOUR TURNAROUND
ENGAGEMENT TOOLS
API

31. More FREE
Resources
DOWNLOADABLE GUIDES &
CHECKLISTS
www.3playmedia.com/resources/white-papers/
BLOGS, BLOGS, BLOGS
www.3playmedia.com/blog
ONLINE A11Y COURSE
www.3playmedia.com/certification

32. Questions?
Comments?