This document discusses various social media platforms and how businesses are using social media. It provides examples of how Wendy Weiss uses social media for networking and lead generation. It also discusses how Fresh Public Relations and the Australian Tax Office use social media platforms like Facebook, LinkedIn and Twitter. McDonald's is highlighted for their interactive Facebook page with over 2 million fans. The document concludes by discussing social media analytics and how SME Assistance Group can help small and medium businesses with social networking.