The document summarizes the target audience, distribution methods, and reception of the 2015 film Jurassic World. The target audience was fans of the original Jurassic Park trilogy, along with families and teenagers. Distribution included traditional methods like posters and trailers, as well as interviews and an interactive website. While it was a financial success, reviews were mixed with some critics feeling it lacked the awe of the original films.

1. Jurassic WorldAmerican Conglomerate

2. Target Audience
• All audiences were targeted however primary focus went to previous fans of the original
trilogy, young and middle age adults as well as older children and teenagers. The films in
general would not be appropriate for children under the age of around 10, due the mildly
violent and scary scenes and weaponry used throughout.
• The films as a whole would be credited as a must see movie experience.
• The film has a bbfc rating of 12A.
• Sci-Fi, action and fans of the previous trilogy targeted.

3. Distribution
Methods
• Traditional- Posters
and Trailers
• Bus Shelters, Buses,
Billboards, In Cinemas
before films.
• Interviews, Radio, TV
(The Tonight Show
USA, Graham Norton
UK)
• Own interactive
website.

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5. In Cinema Promotion
• 2 minute trailer PG and above audiences
• Quad Poster
• Small posters, dinosaur interactions and beverages merchandising

8. Sponsors and Merchandising

9. Researching Screening results
• An undeniably vigorous assault of jaw-chomping jolts and
Spielbergian family bonding that nevertheless captures only a fraction
of the original films overflowing awe and wonderment. Scott Foundas
• 71% Rotten Tomatoes
• 7.1/10 IMDB
• 59% Metacritic