Presentation given at the Cable Partner Manager Summit in Castle Rock, CO on July 31, 2018. Presented by Mojo Marketing founder Angela Leavitt, this presentation covers the state of the marketing industry, social media strategy, and LinkedIn tips and tricks.
Presented at Cloud Conventions 2020 by Angela Leavitt of Mojo Marketing.
Turbulent times may have you asking, 'What do I do now?' If history has shown us one thing, it's that innovative companies use down markets to cement their thought leadership, sharpen their strategies, and overtake competition. This session will explore sales and marketing strategies that will not only keep you afloat, but also allow you to grow during uncertain times.
10 Ways to Grow Your Email List: He Said, She SaidiContact
You’ve heard of the battle of the sexes, right? Well, that’s nothing comparing to the dueling perspectives of a sales director and an email marketing professional who knows the rules. Join us for our next FREE webinar, as two of iContact’s own will act out this common situation. Through lively points and counterpoints, Andrew Pearson, VP of Sales & Marketing, and Lauren Harold, Manager of Strategic Email Services, will get to the bottom of how YOU can grow your list—fast—using a mix of B2B and social media tactics.
So next time the sales team asks about buying a list, not only will you be able to explain why that idea won’t work for your business, but you’ll already know some that will, including:
• Bringing a tablet to the live event you’re sponsoring for digital sign-ups
• Promoting an exclusive piece of content behind a gated form
• Running gimmicks on social media, e.g. contests, sweepstakes, giveaway
• Placing PPC ads on the networking site right for your audience/products/services
• Sending a dedicated paid email through an industry media partner
… And many more!
Dominic Archibald from LinkedIn goes over tactics that LinkedIn’s own sales team employs to train people on social selling - goes over fundamentals like building a profile, how to have a warm introduction.
Change by design was the theme for the 2017 Masters of B2B Marketing Conference. The three-day event brought together dozens of expert speakers and hundreds of industry players to discuss how purposeful change can drive organizational growth. These are the best nine insights shared by speakers.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Presented at Cloud Conventions 2020 by Angela Leavitt of Mojo Marketing.
Turbulent times may have you asking, 'What do I do now?' If history has shown us one thing, it's that innovative companies use down markets to cement their thought leadership, sharpen their strategies, and overtake competition. This session will explore sales and marketing strategies that will not only keep you afloat, but also allow you to grow during uncertain times.
10 Ways to Grow Your Email List: He Said, She SaidiContact
You’ve heard of the battle of the sexes, right? Well, that’s nothing comparing to the dueling perspectives of a sales director and an email marketing professional who knows the rules. Join us for our next FREE webinar, as two of iContact’s own will act out this common situation. Through lively points and counterpoints, Andrew Pearson, VP of Sales & Marketing, and Lauren Harold, Manager of Strategic Email Services, will get to the bottom of how YOU can grow your list—fast—using a mix of B2B and social media tactics.
So next time the sales team asks about buying a list, not only will you be able to explain why that idea won’t work for your business, but you’ll already know some that will, including:
• Bringing a tablet to the live event you’re sponsoring for digital sign-ups
• Promoting an exclusive piece of content behind a gated form
• Running gimmicks on social media, e.g. contests, sweepstakes, giveaway
• Placing PPC ads on the networking site right for your audience/products/services
• Sending a dedicated paid email through an industry media partner
… And many more!
Dominic Archibald from LinkedIn goes over tactics that LinkedIn’s own sales team employs to train people on social selling - goes over fundamentals like building a profile, how to have a warm introduction.
Change by design was the theme for the 2017 Masters of B2B Marketing Conference. The three-day event brought together dozens of expert speakers and hundreds of industry players to discuss how purposeful change can drive organizational growth. These are the best nine insights shared by speakers.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Social Selling: How to Unlock Competitive Advantage - Mike Derezin, VP, Sales...LinkedIn Sales Solutions
Featured at Sales Connect London - Social Selling: How to Unlock Competitive Advantage - Mike Derezin, VP, Sales Solutions, LinkedIn. The Sales profession is evolving. Discover how social selling can become a competitive advantage for you and your company. Learn the formula for success that your industry peers are using today, and seize this opportunity.
Selling in today’s competitive environment has never been fiercer. With the explosion of easily accessible data on competition, pricing, and reviews, buyers are incredibly informed. And while the tools to arm sales professionals have improved and grown in number, it’s becoming increasingly difficult to make sense of the crowded sales technology market.
In this webinar, Marcus Murphy, Global Partner Development Manager at Infusionsoft, discusses the key components in building a sales stack that is tuned for today’s social selling environment.
You'll learn:
-The key components of a modern sales stack
-Why social selling is mission critical to your stack
-How an efficient sales stack can increase sales and revenue
Social Selling Roadshow, Dublin Part 1 of 2 - How to Unlock Competitive Advan...LinkedIn Sales Solutions
The Sales profession is evolving. Discover how social selling can become a competitive advantage for you and your company. Learn the formula for success that your industry peers are using today, and seize this opportunity.
Getting Your First 100 Customers On The Cheap - Startup Scaling Up SeriesIn Marketing We Trust
Part of Manly Entrepreneurs Meetup Scaling up Series
Freddy Chanut presented, MD at In Marketing We Trust presented a few fundamental elements on how to target and acquire your core target users.
We cover:
* Customer segmentation and problem definition,
* Messaging
* Tips and tricks to reach out your core user group
Wisdom by Noah Kagan, Seth Godin, Ash Maurya, Copyhackers
Hacks & Ideas from : Tim Ferris, Noah Kagan, Atlassian boys, Hiten Shah and Freddy Chanut
Now, go! Do something amazing
The Beginner's Guide to Conversion Rate OptimizationMWI
If you want your marketing efforts to get reflected in your revenue, take a look at these 12 ways Conversion Rate Optimization can turn traffic into leads and sales.
Annie Pettit's AI presentation at the 2018 annual Travel and Tourism Research Association (TTRA) conference in Miami. Sharing results from a Sklar Wilton white paper on Canadian perceptions of AI, plus applications of AI in marketing research.
Links to videos I showed:
@SklarWilton #AI white paper on what Canadians think about #AI, #VoiceAssistants, and #Chatbots.
https://www.sklarwilton.com/wp-content/uploads/2017/12/Sklar-Wilton-Canadian-Artificial-Intelligence-Paper-2017.pdf
Joy Buolamwini of M.I.T.’s Media Lab shows how facial recognition technology has trouble recognizing dark faces.
https://www.youtube.com/watch?v=TWWsW1w-BVo
Google can now make #AI phone calls that are virtually indistinguishable from human beings.
https://ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.html
#AI can write newspaper articles about anything.
http://articlecreator.fullcontentrss.com/index.php
#AI can create humour that people actually laugh at.
https://www.youtube.com/watch?v=Vhe-JOP7PCs
#AI can read your mind.
https://www.youtube.com/watch?v=RuUSc53Xpeg
mindread
#AI, #Chatbots, and #VoiceAssistants are already running #questionnaires.
https://www.messenger.com/t/202671200242510/?messaging_source=source%3Apages%3Amessage_shortlink
Talent professionals worldwide agree that employee referrals are the best source of quality hires, yet most companies struggle to get employees on board. Our newest product, LinkedIn Referrals, overcomes this challenge by providing employees a tool that works for them.
Learn more about why employee referrals are an exceptional source of hire: http://bit.ly/1roc4Nc
How Financial Services Professionals can Leverage LinkedIn Sales NavigatorJennifer Benincasa
The way financial services professionals drive new business opportunities has changed as cold calls and email blasts are an obsolete method in conducting business. There is now an easier and more efficient way for financial services professionals to leverage LinkedIn to develop new business opportunities, build relationships, and drive revenue.
Hear firsthand from one of our top performing regional financial services sales manager as she reveals how her team partners with organizations to drive success through Sales Navigator.
During this webinar, you'll learn:
• How to use Sales Navigator to find and engage with your decision-makers and track existing relationships
• How LinkedIn is partnering with Financial Services Organizations
• Advanced strategies to help deepen relationships with existing clients, uncover new prospect accounts and drive new revenue
• Best practices on how to use Sales Navigator day-to-day to prospect, manage accounts, drive and encourage adoption
A presentation on some of the most common marketing channels used by startups and how to leverage them effectively to scale beyond your core market.
Disclaimer: this content is taken from numerous sources on slideshare and may include some images I incorrectly credited. I do not claim any right on this and used it primarily to demonstrate how to best approach the development of a startup marketing plan. Contact me if you have any issue regarding copyright or image use.
About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here is some more info:
http://www.inmarketingwetrust.com.au/services/
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly KramerY'all Connect
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing and social media are the cornerstones of any inbound marketing (and integrated marketing) strategy. As brands and agencies rush to create branded content, they are often realizing that great content alone isn’t enough.
Some 76 percent of marketers who have strategic SEO campaigns in place also invest in the development of branded content as part of an inbound marketing strategy. Inbound marketing has been predicted to eclipse any other kind of marketing efforts by 2015 (and we think that sooner is probably a safe bet). So if you want to know more about using content marketing and a solid content strategy paired with the power of social media channels to get eyeballs to your content, this is the session for you.
Takeaways:
• Learn how high growth companies (large and small) are using inbound marketing to drive leads and sales in both B2B and B2C markets.
• The Power of Data: How to use analytics to drive your content and social strategies.
• Tactics for identifying your most effective corporate assets and strategies for using them.
• How to utilize your internal resources to help create effective content.
• Learn how to give your content legs (and make your team feel like they’re a bunch of superstars).
• Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward.
Break Through the Noise: Find Your Audience with Data-Driven Advertising4Cinsights
In this webinar, 4C's Aaron Goldman and LinkedIn's Ty Heath discuss why good data leads to great advertising. Watch the recording here: https://www.youtube.com/watch?v=zKhe9-tppms
Get Smart on B2B Marketing with our 7 Emerging Trends for 2017LinkedIn
Looking for the fresh ideas driving B2B marketing forward in 2017 and beyond? We've got you covered.
Join LinkedIn brand strategist, Peter Weinberg, as he shares the below seven trends to practice in 2017:
1. The True Value of Thought Leadership
2. The Sustainable Profitability of “Content Franchises”
3. The Growing Need for Touchpoint Consistency
4. The Promising Arrival of Everyone-As-A-Marketer
5. The Sudden Death of Hyper-targeting
6. The New Principles of Brand Investing
7. The Economic Case for Cost-Per-Connection
We'll also reveal how you can act on each of these seven trends in your work today.
28 inspiring quotes That is Shaping The Future of Social MediaSimplify360
Quotes from experts and business leaders on Social Media and its usage behavior. These are some of the bitter truths and visionary statement that has taken Social Media to newer height.
This is a presentation given by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the seminar of Hong Kong Retail Management Association on May 26, 2016.
LinkedIn: How 15 Minutes Can Majorly Impact Your BusinessAngela Leavitt
This presentation was given by Mojo Marketing's Founder & CEO Angela Leavitt at MicroCorp's One on One event on September 13, 2018 in Atlanta, GA. It covers LinkedIn strategy and tactics for growing thought leadership, prospecting and more.
Best Frenemies: Aligning Your Sales & Marketing Strategies for Maximum ResultsAngela Leavitt
Presentation given by Angela Leavitt, Founder & CEO of Mojo Marketing, at ITExpo 2019 in Fort Lauderdale, FL. How to achieve sales and marketing alignment within the telecom and IT industries.
Social Selling: How to Unlock Competitive Advantage - Mike Derezin, VP, Sales...LinkedIn Sales Solutions
Featured at Sales Connect London - Social Selling: How to Unlock Competitive Advantage - Mike Derezin, VP, Sales Solutions, LinkedIn. The Sales profession is evolving. Discover how social selling can become a competitive advantage for you and your company. Learn the formula for success that your industry peers are using today, and seize this opportunity.
Selling in today’s competitive environment has never been fiercer. With the explosion of easily accessible data on competition, pricing, and reviews, buyers are incredibly informed. And while the tools to arm sales professionals have improved and grown in number, it’s becoming increasingly difficult to make sense of the crowded sales technology market.
In this webinar, Marcus Murphy, Global Partner Development Manager at Infusionsoft, discusses the key components in building a sales stack that is tuned for today’s social selling environment.
You'll learn:
-The key components of a modern sales stack
-Why social selling is mission critical to your stack
-How an efficient sales stack can increase sales and revenue
Social Selling Roadshow, Dublin Part 1 of 2 - How to Unlock Competitive Advan...LinkedIn Sales Solutions
The Sales profession is evolving. Discover how social selling can become a competitive advantage for you and your company. Learn the formula for success that your industry peers are using today, and seize this opportunity.
Getting Your First 100 Customers On The Cheap - Startup Scaling Up SeriesIn Marketing We Trust
Part of Manly Entrepreneurs Meetup Scaling up Series
Freddy Chanut presented, MD at In Marketing We Trust presented a few fundamental elements on how to target and acquire your core target users.
We cover:
* Customer segmentation and problem definition,
* Messaging
* Tips and tricks to reach out your core user group
Wisdom by Noah Kagan, Seth Godin, Ash Maurya, Copyhackers
Hacks & Ideas from : Tim Ferris, Noah Kagan, Atlassian boys, Hiten Shah and Freddy Chanut
Now, go! Do something amazing
The Beginner's Guide to Conversion Rate OptimizationMWI
If you want your marketing efforts to get reflected in your revenue, take a look at these 12 ways Conversion Rate Optimization can turn traffic into leads and sales.
Annie Pettit's AI presentation at the 2018 annual Travel and Tourism Research Association (TTRA) conference in Miami. Sharing results from a Sklar Wilton white paper on Canadian perceptions of AI, plus applications of AI in marketing research.
Links to videos I showed:
@SklarWilton #AI white paper on what Canadians think about #AI, #VoiceAssistants, and #Chatbots.
https://www.sklarwilton.com/wp-content/uploads/2017/12/Sklar-Wilton-Canadian-Artificial-Intelligence-Paper-2017.pdf
Joy Buolamwini of M.I.T.’s Media Lab shows how facial recognition technology has trouble recognizing dark faces.
https://www.youtube.com/watch?v=TWWsW1w-BVo
Google can now make #AI phone calls that are virtually indistinguishable from human beings.
https://ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.html
#AI can write newspaper articles about anything.
http://articlecreator.fullcontentrss.com/index.php
#AI can create humour that people actually laugh at.
https://www.youtube.com/watch?v=Vhe-JOP7PCs
#AI can read your mind.
https://www.youtube.com/watch?v=RuUSc53Xpeg
mindread
#AI, #Chatbots, and #VoiceAssistants are already running #questionnaires.
https://www.messenger.com/t/202671200242510/?messaging_source=source%3Apages%3Amessage_shortlink
Talent professionals worldwide agree that employee referrals are the best source of quality hires, yet most companies struggle to get employees on board. Our newest product, LinkedIn Referrals, overcomes this challenge by providing employees a tool that works for them.
Learn more about why employee referrals are an exceptional source of hire: http://bit.ly/1roc4Nc
How Financial Services Professionals can Leverage LinkedIn Sales NavigatorJennifer Benincasa
The way financial services professionals drive new business opportunities has changed as cold calls and email blasts are an obsolete method in conducting business. There is now an easier and more efficient way for financial services professionals to leverage LinkedIn to develop new business opportunities, build relationships, and drive revenue.
Hear firsthand from one of our top performing regional financial services sales manager as she reveals how her team partners with organizations to drive success through Sales Navigator.
During this webinar, you'll learn:
• How to use Sales Navigator to find and engage with your decision-makers and track existing relationships
• How LinkedIn is partnering with Financial Services Organizations
• Advanced strategies to help deepen relationships with existing clients, uncover new prospect accounts and drive new revenue
• Best practices on how to use Sales Navigator day-to-day to prospect, manage accounts, drive and encourage adoption
A presentation on some of the most common marketing channels used by startups and how to leverage them effectively to scale beyond your core market.
Disclaimer: this content is taken from numerous sources on slideshare and may include some images I incorrectly credited. I do not claim any right on this and used it primarily to demonstrate how to best approach the development of a startup marketing plan. Contact me if you have any issue regarding copyright or image use.
About us: we are a digital agency based in Manly, Sydney's iconic surf spot. We are out of the closets geeks, love the startup world and we built our company to scratch our own itch as we could not find a decent agency doing SEO and CRO, so we built it ourselves.
If you are interested to know what we do, here is some more info:
http://www.inmarketingwetrust.com.au/services/
How to Focus on Inbound Marketing Using Content + Social Media, by Shelly KramerY'all Connect
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing and social media are the cornerstones of any inbound marketing (and integrated marketing) strategy. As brands and agencies rush to create branded content, they are often realizing that great content alone isn’t enough.
Some 76 percent of marketers who have strategic SEO campaigns in place also invest in the development of branded content as part of an inbound marketing strategy. Inbound marketing has been predicted to eclipse any other kind of marketing efforts by 2015 (and we think that sooner is probably a safe bet). So if you want to know more about using content marketing and a solid content strategy paired with the power of social media channels to get eyeballs to your content, this is the session for you.
Takeaways:
• Learn how high growth companies (large and small) are using inbound marketing to drive leads and sales in both B2B and B2C markets.
• The Power of Data: How to use analytics to drive your content and social strategies.
• Tactics for identifying your most effective corporate assets and strategies for using them.
• How to utilize your internal resources to help create effective content.
• Learn how to give your content legs (and make your team feel like they’re a bunch of superstars).
• Tracking and Measurement. Data is a critical component of the social and content marketing efforts. Learn how to create monthly reports that will help you monitor and track the effectiveness of your efforts and use this data to guide your strategy moving forward.
Break Through the Noise: Find Your Audience with Data-Driven Advertising4Cinsights
In this webinar, 4C's Aaron Goldman and LinkedIn's Ty Heath discuss why good data leads to great advertising. Watch the recording here: https://www.youtube.com/watch?v=zKhe9-tppms
Get Smart on B2B Marketing with our 7 Emerging Trends for 2017LinkedIn
Looking for the fresh ideas driving B2B marketing forward in 2017 and beyond? We've got you covered.
Join LinkedIn brand strategist, Peter Weinberg, as he shares the below seven trends to practice in 2017:
1. The True Value of Thought Leadership
2. The Sustainable Profitability of “Content Franchises”
3. The Growing Need for Touchpoint Consistency
4. The Promising Arrival of Everyone-As-A-Marketer
5. The Sudden Death of Hyper-targeting
6. The New Principles of Brand Investing
7. The Economic Case for Cost-Per-Connection
We'll also reveal how you can act on each of these seven trends in your work today.
28 inspiring quotes That is Shaping The Future of Social MediaSimplify360
Quotes from experts and business leaders on Social Media and its usage behavior. These are some of the bitter truths and visionary statement that has taken Social Media to newer height.
This is a presentation given by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the seminar of Hong Kong Retail Management Association on May 26, 2016.
LinkedIn: How 15 Minutes Can Majorly Impact Your BusinessAngela Leavitt
This presentation was given by Mojo Marketing's Founder & CEO Angela Leavitt at MicroCorp's One on One event on September 13, 2018 in Atlanta, GA. It covers LinkedIn strategy and tactics for growing thought leadership, prospecting and more.
Best Frenemies: Aligning Your Sales & Marketing Strategies for Maximum ResultsAngela Leavitt
Presentation given by Angela Leavitt, Founder & CEO of Mojo Marketing, at ITExpo 2019 in Fort Lauderdale, FL. How to achieve sales and marketing alignment within the telecom and IT industries.
The Evolution of Marketing for Telecom, IT and Cloud CompaniesAngela Leavitt
Delivered by Angela Leavitt of Mojo Marketing at ITExpo and MicroCorp Partner Event in January 2016. This presentation covers connection economy marketing, inbound marketing, web marketing and how telecom, IT and cloud companies can best leverage these strategies.
Angela Leavitt of Mojo Marketing presented a webinar for Barracuda partners on January 25, 2018. This presentation covers planning for buyer personas, lead generation, content, social media and more. Included is a link to free downloads, including a marketing plan and budget template.
How To Generate Leads for Telecom, IT & Cloud CompaniesAngela Leavitt
Angela Leavitt of Mojo Marketing delivered this presentation at Telegration's Next Event on July 26, 2017 in Traverse City, FL. This is a step-by-step guide on how to generate and nurture leads for the telecom and IT industries.
Presentation given at MSP World 2019 in Las Vegas, NV by Angela Leavitt from Mojo Marketing. Reviews 5 marketing trends that will effect MSP marketing, complete with statistics and implementation examples.
Zombies in Your Inbox: Email Marketing is Not DeadAngela Leavitt
Delivered at ITExpo 2018, this presentation goes into many aspects of email marketing, including list building, marketing automation tools, and best practices for email campaigns.
From Stranger to Customer: How to Drive More Leads and Close More SalesAngela Leavitt
This was a 2-hour seminar presented at ITExpo 2018 and covers key marking foundational elements like branding, messaging and personas, as well as two proven methods for effective lead generation.
[Best Practices Webinar] The NEW Clear and Complete Guide to Account Based Ma...Engagio
Have your ABM strategies evolved since you first put them into action?
In this presentation with Engagio & Demand Gen Report, Jon Miller, CEO and Co-Founder of Engagio, shares the evolution of ABM and recommends new best practices to ensure success.
In this presentation you'll discover how to:
- Get awesome tips for every ABM stage to help Sales act on account insights
- Use account data to analyze Sales and Marketing effectiveness by region
- Allocate the proper budget, time and resources to ABM with account entitlements
- Access new vetted criteria and recommendations for selecting an ABM Platform
Download the NEW Clear and Complete Guide to Account Based Marketing (Second Edition) here: https://info.engagio.com/clear-and-complete-guide-to-account-based-marketing.html
Bringing ABM to the 21st Century: JDA unlocks the power of ABM at scaleEngagio
ABM is the hot topic on every marketer’s mind. But most companies have been doing ABM for years. What’s different now? Join Heidi Bullock, the CMO of Engagio, as she speaks with Cristan Hutto, JDA’s Director of Marketing Operations on how they redefined ABM for today’s world to close more deals and increase pipeline by $2 million.
In this case study, you’ll learn:
Best practices for an enterprise ABM roll out
The most impactful metrics for an entire revenue team
Ideas on how to keep building upon your initial ABM success
How to Capture more IT Business from HHS in 2018immixGroup
Health and Human Services (HHS) is the largest non-defense federal agency. At $13.8 billion, HHS’s top line IT budget is several times bigger than other large non-defense agencies. And although most of that money goes straight out the door in the form of grants to state and local agencies, the remainder still makes HHS the largest non-defense IT agency in government.
So how exactly is that money being spent and how can industry get their share? Get a sneak peek at my slides. View my webinar to get more details: https://immixgroup.com/partners/resources/type/webcasts/
Mind the Gap 2: Marketing Operations in Age of DisruptionAprimo
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities. The key to success is matching an organization’s situation and requirements to the right execution model.
In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will define the organizational choices for executing marketing operations responsibilities and the advantages and risks associated with each choice, addressing the topics such as organizational model and responsibilities and technology platform.
All About Marketing Automation - What It Is & Why It WorksMarketo
As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggers, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!
Top B2B Telecom + IT Marketing Predictions for 2023Angela Leavitt
A global pandemic. Evolving buyer behavior. Stiffer competition. M&A’s galore.
Sound familiar? After a few years of uncertainty, B2B telecom and IT companies are eager to grow in 2023.
Yet, many are stuck and don’t know why. This webinar is for you if you’re experiencing…
- A lack of a predictable 'growth engine'
- Not enough sales opportunities
- Poor ROI on marketing initiatives
- Customer churn
Leveraging 15+ years of helping MSPs, VARs, telecom carriers and agents, this webinar will cover 2023’s top 10 trends and best practices on how to:
- Create a simple, effective growth strategy
- Understand B2B telecom and IT buyer behavior
- Drive sales and marketing ROI
- Differentiate and stay ahead of your competition
- Implement effective technologies to measure results
This webinar was presented by Angela Leavitt, founder + CEO of Mojenta. Angela founded Mojenta (formerly known as Mojo Marketing) in 2010, a full-service marketing agency that has served more than 200 telecom and IT companies. An accomplished public speaker, Angela has been a regular presenter at ITExpo, COMPTEL, Channel Partners, and Cloud Partners conferences, as well as numerous corporate meetings and events.
With 16 years of experience in sales and marketing, Angela creates targeted and effective marketing strategies for companies of all sizes in the B2B tech space, especially the telecom, IT, and cloud industries.
[Sneak Peek] The Clear & Complete Guide to ABM AnalyticsEngagio
Measurement and metrics are critical in any facet of marketing, and ABM is no different. However, things have changed, and if you don't keep up, you'll be left behind by your competition. As B2B marketers transition from a lead-based world to an account-based world, the metrics and models used to analyze your marketing efforts have changed. Traditional demand-gen metrics aren’t enough. Account-based strategies call for account-based metrics and analytics.
In this presentation by Jon Miller, CEO, and Cofounder of Engagio, you'll get a sneak peek of his new book, The Clear and Complete Guide to ABM Analytics.
In this webinar, you'll discover:
–The core components to establish your ABM foundation
–5 new account metrics and how to measure them
–A framework for mapping account journeys in B2B marketing
–How to prove the ROI of your ABM efforts
–3 steps to getting started with the new ABM analytics
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Easy Marketing Hacks for Channel Partners (Like You!) Part 2: How to Win on t...Angela Leavitt
Telecom agents, IT VARs and MSPs: learn everything you need to know for a killer website, from web design, messaging SEO, calls to action (CTAs) and more. Presented by Angela Leavitt and Justine Dolorfino of Mojo Marketing.
Increase Marketing ROI by Connecting People, Process & TechnologyRachel Wandishin
Marketers are struggling - they're overloaded with tools and technology that's supposed to help them create, deliver, and analyze great customer experiences. It adds up to a disconnected mess that needs some magical marketing enablement capability to help create customer journeys that can acquire, convert, serve and grow customers at a rapid pace, with less time and effort.
Join this webinar, co-hosted by GeekHive and Acquia, to see a demo showing how GeekHive harnesses Acquia Journey and Acquia’s real-time customer journey orchestration solution, to provide martech enablement for organizations to convert and sell to more customers, faster, in real-time, and deliver connected experiences that pay off quickly.
Attend this webinar to learn more about:
- Overcoming the challenges organizations face connecting martech and customer data
- How to make organizational change happen to enable connected customer experiences
- How to build customer journey maps and connect the dots of the customer journey
- How GeekHive uses Acquia Journey as a marketing enablement solution for it's clients to make real-time, journey-based engagement possible
Target Markets & Buyers: Account-Based Marketing | Jon Miller, CEO of EngagioEngagio
You’ve heard the hype — Account Based Marketing (ABM) is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM as well as WHAT works, and doesn’t. In this presentation, Jon reveals live examples of how Engagio uses proven ABM techniques to quickly go from 0 to 36+% of pipeline and increase account engagement by 4X.
In this presentation, you'll discover how to:
— Build a tiered ABM program with the right level of personalization for each type of account
— Implement a multi-channel prospecting play that orchestrates account-based advertising, social, direct mail, email, phone
— Understand ABM benchmarks and measure the right success metrics
– – –
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand