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Transact: eCommerce strategies & tactics to drive sales

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Transact: eCommerce strategies & tactics to drive sales

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eCommerce is predicted to hit $4.8 trillion by 2021 and continues to be a key strategy for product and service companies alike. Winning at eCommerce requires the combination of a smart go-to-market strategy, powerful platform, integrated demand generation, and constant optimization.

eCommerce is predicted to hit $4.8 trillion by 2021 and continues to be a key strategy for product and service companies alike. Winning at eCommerce requires the combination of a smart go-to-market strategy, powerful platform, integrated demand generation, and constant optimization.

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Transact: eCommerce strategies & tactics to drive sales

  1. 1. By 2021, 18% of all retail sales will be online and over 65% of that will be on mobile phones. http://transaction.agency Transact: eCommerce Strategies & Tactics to Drive Sales
  2. 2. In 2019, US food and beverage ecommerce sales will grow to $19.89 billion. By 2021, food & beverage ecommerce will reach $38.16 billion. https://transaction.agencyTransact E-Commerce Strategies
  3. 3. The US is actually lagging behind in online food purchases. China sold over $51 billion in 2018 and is set to quadruple that by 2023. https://transaction.agencyTransact E-Commerce Strategies
  4. 4. Millennials are spearheading online grocery shopping. 55% of 25 to 34-year-olds considered themselves very likely to purchase groceries online. 45% of respondents ages 35 to 44, and 35% of those 45 to 54 said the same. https://transaction.agencyTransact E-Commerce Strategies
  5. 5. What is driving online buying? https://transaction.agencyTransact E-Commerce Strategies CONVENIENCE ACCESS TO UNIQUE OR VARIETY ITEMS PRICEINFORMATION
  6. 6. We are in a time where any grower or maker can reach audiences directly - anywhere in the world at any time. https://transaction.agencyTransact E-Commerce Strategies Easier Maker Execution Growing Consumer Demand
  7. 7. Your strategy and approach to selling will significantly impact your success. http://transaction.agency Channels & Models
  8. 8. https://transaction.agencyTransact E-Commerce Strategies Opportunity Size of the market. Demand Level of desire. Competition Number of alternatives. Model Strategy & approach to selling. Uniqueness Difference from alternatives. Marketing Strategy and approach to finding the audience.
  9. 9. https://transaction.agencyTransact E-Commerce Strategies Large Teddy Bears Teddy Bears Stuffed Animals Teddy Bear Pillows Smaller audiences, less competition, greater differentiation. Larger audiences, high competition, less differentiation. Stuffed Characters Kids Toys
  10. 10. Distributed Selling Thousands of platforms now exist to list products for sale. - Instant Audiences - Focused Audiences - Turnkey Platforms https://transaction.agencyTransact E-Commerce Strategies YOUR PRODUCT + BRAND AMAZON EBAY ALIBABA
  11. 11. https://transaction.agencyTransact E-Commerce Strategies Direct Selling Build your own platform. - Build An Audience - Control Everything
  12. 12. https://transaction.agencyTransact E-Commerce Strategies Subscriptions Expand direct selling into recurring sales. - Constant Revenue More than half of online shoppers (54%) say they subscribe to a subscription box service.
  13. 13. https://transaction.agencyTransact E-Commerce Strategies Partnerships Find complementary products to bundle with. - Shared Audiences - Increased Value - Expanded Marketing
  14. 14. https://transaction.agencyTransact E-Commerce Strategies White Labeled Allow others to use your products under their brand. - Focus on the product and production. Private label sales have grown 15 billion in the last 4 years.
  15. 15. Reach, engage, convert, and retain customers. http://transaction.agency Buildin , Marketin & Sellin
  16. 16. Taking an agile approach - leverage turn-key technology first. Take smaller, simpler steps and learn fast to iterate for constant evolution. https://transaction.agencyTransact E-Commerce Strategies BUILD LEARN BUILD LEARN BUILD LEARN BUILD LEARN BUILD LEARN BUILD BUILD LEARN
  17. 17. Build an audience first. The audience-first approach has minted a lot of billion dollar companies that found their customers first. https://transaction.agencyTransact E-Commerce Strategies
  18. 18. Direct Selling Platforms https://transaction.agencyTransact E-Commerce Strategies Turnkey Platforms Mid-tier Platforms Enterprise Platforms And literally thousands more.
  19. 19. Marketing can be more important than the platform. A great product and an easy to buy experience do not alone drive sales. https://transaction.agencyTransact E-Commerce Strategies
  20. 20. Every step in the process is a chance to either win or lose a customer. https://transaction.agencyTransact E-Commerce Strategies
  21. 21. https://transaction.agencyTransact E-Commerce Strategies
  22. 22. https://transaction.agencyTransact E-Commerce Strategies The future is about stories and reaching consumers multiple times.
  23. 23. https://transaction.agencyTransact E-Commerce Strategies The real power is the ability to test.
  24. 24. https://transaction.agencyTransact E-Commerce Strategies With remarketing we can bring likely buyers back and stay in front of them.
  25. 25. https://transaction.agencyTransact E-Commerce Strategies INDIVIDUALIZATION ALLOWS YOU TO BE SPECIFIC TO A SINGLE PERSON
  26. 26. Reviews have become the #1 reason people shop online. https://transaction.agencyTransact E-Commerce Strategies
  27. 27. Influencers This kid made 22 million dollars in 2018 as a YouTube influencer. Why? Because they have huge audiences. https://transaction.agencyTransact E-Commerce Strategies
  28. 28. https://transaction.agencyTransact E-Commerce Strategies Gifting A growing trend is buying product for others. - Gift Cards - Gift Purchases
  29. 29. https://transaction.agencyTransact E-Commerce Strategies Building Unique Experiences Interactive build your own to special services. - Tools - Apps - APIs - Games
  30. 30. Only a few examples of what others are doing. http://transaction.agency Interestin Case Studies
  31. 31. https://transaction.agencyTransact E-Commerce Strategies
  32. 32. https://transaction.agencyTransact E-Commerce Strategies
  33. 33. https://transaction.agencyTransact E-Commerce Strategies
  34. 34. https://transaction.agencyTransact E-Commerce Strategies
  35. 35. https://transaction.agencyTransact E-Commerce Strategies
  36. 36. THINK SMART. ACT BOLD. A GROWTH CONSULTANCY Market Research Customer, competitor & market insight. Growth Consulting Culture, brand, sales & marketing strategies. Digital Enablement Web design, eCommerce & interactive. Demand Generation SEO, advertising, social, eMail & automation. Conversion Optimization Measure, test & improve results.

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