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Revenue Mapping


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Creating a great marketing strategy is as important as executing that strategy. This presentation walks through how to look at the big picture of marketing and then samples how to utilize personas, inbound marketing and conversion optimization to drive revenue.

Published in: Business
  • Andy:

    Your presentation Saturday was extremely knowledgeable his experience came through in his presentation.By doing the correct steps and procedures
    is extremely important in the quest to get and keep good customers. Andy brought that out in his presentation.He made it extremely clear by using using a sales funnel and having a clear description of you goals can give you fighting chance for success.He did not leave out exception of your plan by
    using revenue maps and target your audience.Andy is a great resource and I am glad I had the opportunity to learn more to make my business grow.

    Thank you
    Peter Kaighin
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Revenue Mapping

  1. 1. Drive more leads and sales. Andy Halko |
  2. 2. Drive leads and sales.
  3. 3. Prospects Leads Customers Sell Engage The marketing funnel Market
  4. 4. SEO PPC Mobile Traditional Email Social Content How do all of the following fit into your strategy?
  5. 5. Businesses with a written description of their future had: 30% 25% 50% Greater Company Size More Owner Compensation Faster Growth
  6. 6. Revenue Mapping
  7. 7. Create Goals First And how you will measure them.
  8. 8. Next, Know Your Audience Go deep and don’t guess.
  9. 9. Target, Target, Target. It’s not “Marketing”, It’s “Micro Targeting”.
  10. 10. Create A Map Per Target
  11. 11. Converting Leads Tactical Experiential
  12. 12. Interesting
  13. 13. Interesting
  14. 14. Buy – Beg – Bug  Earn Shouting your message out, and hoping your customers hear it. Creating something that draws the customer to you. The shift from outbound to inbound
  15. 15. Content PROVIDE VALUE! It’s not your job to sell me anymore, instead... Tell me a story Teach me something new Help me solve a problem Show me something I’ve never seen before Make me laugh, or cry, or cheer
  16. 16. Persona Based Value If it doesn’t fit their need, it is a huge hole in your funnel.
  17. 17. Driving Prospects The best place to hide a dead body is page 2 of search results
  18. 18. Integrated, But Strategic Test, measure and optimize.
  19. 19. Closing Sales
  20. 20. Nurture Leads Recycle people back into your sales funnel. Lead nur tur ing emails get 4-10 times the r es pons e r ate of s tandalone email blas ts . 50% of leads are qualified but are not ready to buy
  21. 21. Automation Stay top of mind while nurturing down the funnel
  22. 22. Doesn’t Your Website Deserve Better?