Digital marketing is an umbrella term for targeted measurable interactive marketing of products and services using digital technology to reach and convert leads into customers.
Objective for Real Estate Projects:
Generate Sales & Conversions
Generate Quality Enquiries and Leads
Bring Targeted Audience to Project Website
Advertise & Reach Local, Pan India and Global Audience for the Project
Create Branding & Awareness
Digital Strategy Develpments:
1: Development of Digital Assets & contents ie, website which is optimised for objectives, Creating Landing Pages & Communication, Social Medias etc on which Digital Advertising / Marketing can be created.
2: Target audience on both Paid and Free platforms, thru prudent selection of channels for Search Engine Marketing, Display Marketing, Database Marketing, Social Media Marketing, with the objective of Creating awareness, Getting traffic on Project Website & Generating Enquiries.
3. An enquiry is just the first step towards a sale, They have to be nurtured by engaging prospects with smart & intelligent engagement systems .
Increase the interest level of a prospect in the Project with state of art tracking & scoring systems we bring marketing and sales team to work in unison. This enable higher conversions /sales and bring down cost / sales
2. Best Real Estate Agency Website Award
Winner of CNBC Asia Pacific Awards for
“Best Real Estate Agency Website”.
First to use the power of Online Marketing in
Real Estate.
Highly experienced in-house team of
Programmers, Web developers, Graphic
Designers, Google Certified & Facebook
experts, Content Writers, SEO & SEM
experts and an experience of over a
decade.
A 360 degree synchronized platform for
Online and Direct Marketing, and Sales.
3. Higher Traffic to Website builds brand,
generates Enquiries and Sales.
Internet influences and aids Home
Buyers Decisions, With over 90%
home buyer using internet, it has
become imperative for developer to
use this medium.
Digital Marketing is overall Strategy of
Advertising and Sales through Internet.
Achieve Higher sales through Online & Direct Marketing
Why Digital Marketing :
4. Website Management
Use website as a medium for
enquiry generation & drive traffic
towards business goals by Creating
engaging UI (User Interface).
Digital Marketing with Holistic Approach
Social Media
Use the power of Social Media to boost
brand image and engage clients and
enquiries.
5. Targeted Advertising
Reach buyers Efficiently and Effectively.
Get 15000 – 50000 unique targeted visitors
visiting your project site every month. Control
geo-location targeting and reach the NRI
Diaspora better without expensive Expos.
Online Advertising
Direct E Mail to Database
+ Profiled Databases
+ USPs, Design & Content
+ Delivery & Tracking Systems
+ Call For Actions and Goals
Pay per Click
Pay per click or PPC is a transparent and
verifiable system in which you pay only upon
the person visiting your site, which is verifiable
through analytics & reports, rather than pay per
impression which is an unverified third party
statement.
6. Online Advertising
+ Flexible budget + Location Targeting
+ Remarketing + In-depth Analytics
With use of advanced Technology & Methodology along with cookies &
data collected we reach targeted population, which is highly effective &
efficient, lowering cost per enquiry.
7. Q : With our project banner on a popular Portal, we are already present on the
internet. Why should we do anything else?
A : Any popular portal gets only a fraction of the home buyers on Internet. So it is
important to develop a comprehensive Digital Marketing Program which can reach
nearly all Home Buyers.
Q: My Portal Claims they have 100,000 visitors PM on their Kolkata Page, which
look quite good !
A: These claims are usually hyped, even assuming they are true, 70-80% visitors
are rentals , resellers, brokers, repeat etc.
Digital Marketing FAQ
Over 10,000 Keywords developed over years
to reach anyone- anywhere searching for Property in Kolkata
8. Q What can we expect from a Good Digital Marketing Program?
A: Our Digital Marketing program for Real Estate can INCREASE your ROI by 10X in
measureable terms.
Q: Why Axiom for Digital Marketing of our Residential Project.
A: We work on ROI basis with Developers. Our Digital Marketing team includes Google
Certified Professional and experts in Medias like Facebook, Youtube, Twitter, Emails, &
competent support staff.
We administer digital media spend of Over a Million US Dollars every year.
Digital Marketing FAQ
Over 10,000 Keywords developed over years
to reach anyone- anywhere searching for Property in Kolkata
9. Digital Marketing FAQ
Important Factors
Builder's
in-house
Marketing Team
Other Digital
Marketing
Companies
Axiom
Experts Team on Multi Channels of Online Marketing Poor Fair - Good Good
Multi Channels Team with Real Estate Experience None Poor Good
Availability of Remarketing Databases & Networks None None Good
Media Performance Comparison Data for Real Estate None None Good
360^ Sales & Return Oriented Strategy None None Yes
10. Leverage Axiom’s Experience of over a decade for
Strategy Building - Management - Execution
Sample Ads
Featuring in maximum property related searches on the web
Google Adwords Campaigns
11. Samples of Axiom Estates Emailers
Leverage Axiom’s Experience of over a decade for
Strategy Building - Management - Execution
Sample Ads
Direct mailer to over 100,000 profiled database
12. Samples of Axiom Estates Facebook Campaigns
Leverage Axiom’s Experience of over a decade for
Strategy Building - Management - Execution
Sample Ads
Executing successful Facebook campaigns
13. Leverage Axiom’s Experience of over a decade for
Strategy Building - Management - Execution
Sample Ads
Reaching Urbana to target audience (Bengali Diaspora) across the world on You Tube
14. Leverage Axiom’s Experience of over a decade for
Strategy Building - Management - Execution
Sample Ads
100’s of popular websites Displays Banners 24 x 7
