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Insivia Seminar Series: Mobile Marketing


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Insivia Seminar Series: Mobile Marketing

  1. 1. A Strategic Marketing & Sales AgencyMobile Marketing
  2. 2. Any marketing activity conducted through aubiquitous network to which consumers areconstantly connected using a personalmobile device.- Andreas KaplanMarketing Professor“”
  3. 3. Mobile phones willovertake PCs as themost common webaccess deviceworldwide by 2013
  4. 4. Engagement per medium
  5. 5. How can you benefitfrom mobile marketing?
  6. 6. Source: Marin Software
  7. 7. Elements of MobileMarketing●Mobile website●SMS Marketing●MMS●Apps●Coupons●Push notifications●In-game mobile marketing●QR codes●Location-based services●User-controlled media
  8. 8. Strategy is always first
  9. 9. Mobile tactics,where do you start?
  10. 10. Mobile vs. Responsive
  11. 11. Creating the right Mobile experience
  12. 12. In December2011, 47% ofthe total mobileaudience in theU.S. Used apps
  13. 13. Monitor Your Current Traffic
  14. 14.
  15. 15. Create a Unique Mobile ExperienceEasy to NavigateMake “Calls to Action” Standout
  16. 16. Send Optimized Trafficto your Mobile Marketing Channels
  17. 17. Q&ATitle:insivia-logo.epsCreator:Adobe Illustrator(R) 16.0CreationDate:1/24/13LanguageLevel:2