http://www.youtube.com/watch?v=6B4PXmCPoDg
http://www.twitter.com/lydiangwy
Social Media and Search Integration - SES Singapore 2011 - Search in a Social World
"Be congruent. Consumer journeys are not linear. Multi-platform consumption is on the rise, ensure your message is consistent."
Thanks @whytebate http://twitter.com/#!/whytebate
We must be relevant, congruent and searchable. Lydia Ng, Digital Marketing Search Lead explains why we need a new search model in the evolving social landscape.
1. The document discusses the 3 Rules of Epidemics: The Law of the Few, The Stickiness Factor, and The Power of Context.
2. The Law of the Few states that the success of any social epidemic depends heavily on a small number of influential people known as Connectors, Mavens, and Salespeople.
3. It also discusses how the context of ideas and behaviors spreading through mobile devices versus desktop computers can impact their transmission and engagement.
The Future is Social: What's Your Strategy?Kim Pittaway
The document summarizes strategies for two magazines' use of social media platforms. It discusses case studies of Outdoor Canada and Canadian House & Home using Twitter and Facebook to build followers and drive website traffic. It also introduces two new platforms, Pinterest and Google+, explaining how magazines can benefit from having a presence on them to connect with audiences and monitor competition. Key steps outlined include listening to where readers congregate online, connecting with target audiences, creating and sharing content, and promoting across multiple platforms.
How to grow your social media accounts when all you hear is crickets - Jeremy...TBEX
This document provides tips and best practices for growing social media accounts on Twitter, Facebook, and Pinterest. It analyzes metrics for posts on each platform and offers strategies for increasing engagement and followers. These include adopting consistent posting schedules, using hashtags and group boards, automating content, and focusing on visually appealing images and questions that spark user interaction. The document emphasizes testing different approaches to find the techniques that work best for each individual and their specific goals with social media.
The document discusses PADV's Teen Scene initiative to prevent teen dating violence through social media. It analyzes PADV and NCADV's social media presence and provides recommendations. PADV's social media has low engagement while NCADV has high reach. It recommends PADV increase posting, link channels, use geotagging and a social media calendar to better engage teens and promote its message.
The document provides tips and best practices for using Facebook for marketing. It discusses setting up a strong Facebook page foundation by choosing a custom URL and cover photo that reflects your business. It also recommends creating custom apps to engage customers and build your tribe or community. The document then gives suggestions for posting regularly while varying content types, asking questions to generate comments, and using photos to boost engagement. It concludes with tips for using promoted posts and ads to reach more people and case studies of top performing Facebook pages.
Review of some industry data and how it relates to the Lancaster nonprofit community. Also some examples of good emails and Facebook community building
1. The document discusses the 3 Rules of Epidemics: The Law of the Few, The Stickiness Factor, and The Power of Context.
2. The Law of the Few states that the success of any social epidemic depends heavily on a small number of influential people known as Connectors, Mavens, and Salespeople.
3. It also discusses how the context of ideas and behaviors spreading through mobile devices versus desktop computers can impact their transmission and engagement.
The Future is Social: What's Your Strategy?Kim Pittaway
The document summarizes strategies for two magazines' use of social media platforms. It discusses case studies of Outdoor Canada and Canadian House & Home using Twitter and Facebook to build followers and drive website traffic. It also introduces two new platforms, Pinterest and Google+, explaining how magazines can benefit from having a presence on them to connect with audiences and monitor competition. Key steps outlined include listening to where readers congregate online, connecting with target audiences, creating and sharing content, and promoting across multiple platforms.
How to grow your social media accounts when all you hear is crickets - Jeremy...TBEX
This document provides tips and best practices for growing social media accounts on Twitter, Facebook, and Pinterest. It analyzes metrics for posts on each platform and offers strategies for increasing engagement and followers. These include adopting consistent posting schedules, using hashtags and group boards, automating content, and focusing on visually appealing images and questions that spark user interaction. The document emphasizes testing different approaches to find the techniques that work best for each individual and their specific goals with social media.
The document discusses PADV's Teen Scene initiative to prevent teen dating violence through social media. It analyzes PADV and NCADV's social media presence and provides recommendations. PADV's social media has low engagement while NCADV has high reach. It recommends PADV increase posting, link channels, use geotagging and a social media calendar to better engage teens and promote its message.
The document provides tips and best practices for using Facebook for marketing. It discusses setting up a strong Facebook page foundation by choosing a custom URL and cover photo that reflects your business. It also recommends creating custom apps to engage customers and build your tribe or community. The document then gives suggestions for posting regularly while varying content types, asking questions to generate comments, and using photos to boost engagement. It concludes with tips for using promoted posts and ads to reach more people and case studies of top performing Facebook pages.
Review of some industry data and how it relates to the Lancaster nonprofit community. Also some examples of good emails and Facebook community building
Digital Megaphone Pinterest Power Talks featuring Janet Helm, Weber ShandwickDigital Megaphone
1. Janet Helm will be one of today's speakers discussing Pinterest.
2. Pinterest is a visual social media platform where users can pin images, videos and other visual media to pinboards organized by topic. Users can also comment on, repin or like other users' pins.
3. Some key strategies for businesses using Pinterest include pinning from multiple sources rather than just your own site, engaging with other users by repinning their pins, and creating boards covering a variety of interests rather than just one topic.
The document provides tips for using Twitter effectively as a journalist. It recommends having a clear profile photo without other people or objects, including your full name and details about your publication. It also suggests ways to get noticed such as sharing high quality content selectively, using SEO, self-promoting, sharing others' posts, and utilizing built-in tools. Specific Twitter tips include using @ mentions, asking questions, tweeting on weekends, including images and hashtags, and regularly retweeting others. The overall message is that social media can be a useful tool for journalists if used correctly and strategically.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Amazing Content for Social Media: Guide to create engaging Content and beat t...Robert Seeger
Content is king. Content rules.
Yeah boring... because this only works if the content is really treated like a king.
For Social Media you need own content - the best possible content.
In this short guide you will learn more about the mysterious edge rank, post promotions and targeted updates.
See amazing examples for great engaging Social Media Content.
And have fun!
The document discusses online fundraising trends and strategies. It notes that online giving grew 35% from 2012 to $39 billion in the US. However, it dispels 3 common myths: that people will donate simply because a donation page exists; that like/share buttons equal social engagement; and that people want to give money away. Instead, it emphasizes that online fundraising must be easy, emotional, and engaging. This includes using viral loops, notifications, social proof like number of donors, and return visits through updates, recognition and a sense of belonging. The combination of easy, emotional and engaging elements leads to effective online fundraising.
Social Media: A Powerful Tool in your Toolboxghsgiving
If you're part of a healthcare organization's philanthropy department or foundation, how does social media fit into what you do? Check out this presentation, which covers social media from the planning stage to execution to successful follower and ROI tracking. This presentation was given by Dania Beck, annual giving manager of Greenville Hospital System University Medical Center, at the 2011 Association for Healthcare Philanthropy conference.
Seeing is Buying - Visual Social Media for Real Estate Mitch Miles
2014 Winston-Salem Regional Association of REALTORS Technology and Business Expo
"Seeing is Buying or Seeing is Believing"
Mitch Miles, The 26.2 Group
An overview of essential apps and tools such as Instagram and Pinterest that turn seeing is believing into seeing is buying.
This document discusses using social media in churches. It begins by outlining six major cultural shifts in the 21st century around authority, mobility, spirituality, structure, influence, and technology. It then discusses assumptions about social media and how it relates to these cultural shifts. The document outlines dangers and possibilities of social media use, defines common terms, and provides examples of effective usage and platform options for churches. It concludes by asking for questions.
Sacred and Substantial Social Media: Doing Ministry OnlineURLoved.com
This document discusses how social media has changed the way people relate and connect. It explores how technology and neuroplasticity have led people to expect instant gratification and constant connection. It then provides advice on using various social media platforms like Facebook, Twitter, YouTube, and Pinterest for ministry purposes. Recommendations include livestreaming services, engaging followers, promoting events, and using images to connect with people in a visual culture. The document emphasizes that an active social media presence is important for churches to remain relevant and connected to their communities.
1) How to Fail at Social Media
a) How to fail when you’re just starting out
b) How to fail while doing social media
c) How to fail when responding in social media
d) Summary & questions
***BREAK***
2) Fine-Tuning Facebook
a) Why Facebook matters to libraries
b) Profiles versus pages
c) Facebook profile tweaks
d) Facebook features
e) Facebook Timeline and options
f) Facebook strategies that work
g) Facebook strategies that don’t work
h) Working with Facebook Insights
i) Examples of the good, the bad and the ugly
j) Summary & questions
***BREAK***
3) Tweaking Twitter
a) Twitter stats you actually should know
b) Things to stop doing on Twitter
c) Ways to do Twitter right
d) Tweet makeovers
e) Summary & questions
***BREAK***
4) Putting It All Together
a) Social media myths
b) Social capital
c) Measuring stuff
d) Interactive: rewriting of Tweets
e) Summary & questions
Southern Ontario Library Service: Doing Social Media Like You Mean ItLaura Solomon
The document provides guidance on using social media effectively for libraries. It begins with an overview of common ways libraries can fail at social media, such as not having clear goals or metrics to measure success. It then discusses how to avoid these pitfalls by planning strategically with SMART goals that are specific, measurable, achievable, realistic and timed. Both quantitative and qualitative metrics are important to track, including engagement, reach and sentiment. The document emphasizes measuring the right metrics and not solely focusing on numbers. It also provides examples of effective social media goals and policies from other libraries.
Pubcon Vegas 2012: Social Media Signals for Search Engines -10-04-12Eric Enge
This document discusses how social media signals, such as likes, shares, comments, and mentions on platforms like Facebook, Twitter, and Google+, are beginning to be used by search engines like Google and Bing in their ranking algorithms. It provides an overview of which signals each search engine can currently see and examples of how they are displayed in search results. The document emphasizes that social signals can help indicate relevance, authority, and trustworthiness but must be interpreted carefully on their own. It also shares a case study example of how one company successfully built backlinks through influencer marketing and social sharing.
This document provides guidance on how churches can use social media platforms like Facebook, Twitter, YouTube and Pinterest to connect with their congregations and communities. It recommends that churches use photos and videos to engage people more than just text or links. Examples are given of how churches have used each platform successfully, such as creating Advent calendars on Pinterest or producing video series for YouTube. Tips are provided on growing followers and engagement, including listening to conversations, responding to others, sharing content regularly and maintaining relationships over time.
There are 2.3 billion active social media users in the world. The number of users has risen by 176 million in the last year. Whether you just set up your Facebook profile or you’re a Snapchat expert, having a good social media strategy will help your church reach out to your community and the world!
Maximizing Conversations:Creating a Simple Social Media Campaign for Your Chu...John Deisher
Special days in the church, such as Easter and Christmas, mean reaching your community in new and unique ways. Having a social media plan can enhance the effectiveness of these outreach programs, helping you remaining faithful to "preach the Gospel". This interactive session will present an outline for preparing and implementing a social media campaign, regardless of past technology experience. Strengths and weakness of social sites will be discussed, along with tools and resources to implement the campaign.
Presented at the All Church Ministries Conference (Southwestern Assemblies of God University), March 1, 2014
How to Use Influencer Marketing To Promote Your Book Gerris
The document discusses how authors can use influencer marketing to promote their books through social media. It recommends identifying relevant online influencers and bloggers, then treating them well by being responsive, providing review copies of books, and spending time with them. While top media sites are competitive, authors should also seek influencers in niche communities to build their brand. Outreach can be done cheaply using tools like spreadsheets or paid services that help track influencers. The key is engaging wherever potential influencers spend time online.
Ways to enhance your social media for nonprofitsSuna Gurol
This document summarizes a presentation on enhancing social media PR. The presentation covered various social media strategies and best practices, including having conversations on social media, developing a strategy and content plan, creating and sharing quality content, using design principles for different social media platforms, analyzing social media analytics, promoting content across mobile platforms, and where to find journalists online. The presenter provided tips and examples for effectively using platforms like Facebook, Twitter, YouTube, blogs and Pinterest for organizations.
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...Gerris
This is a presentation I am giving to the Elements of Communications Planning class at Georgetown a fun-filled presentation about earned media influencer marketing.
The document summarizes best practices for Twitter marketing based on what the world's most effective businesses are doing. It discusses attracting a targeted, engaged following; building community with actual business impact; sourcing leads and nurturing relationships; and developing relationships with media and influencers. The key recommendations are to provide value to others without focusing on self-promotion, build community by defining target personas and sharing relevant content, listen and engage supportively to source leads and nurture relationships, and develop relationships with influential media figures.
Digital Megaphone Pinterest Power Talks featuring Janet Helm, Weber ShandwickDigital Megaphone
1. Janet Helm will be one of today's speakers discussing Pinterest.
2. Pinterest is a visual social media platform where users can pin images, videos and other visual media to pinboards organized by topic. Users can also comment on, repin or like other users' pins.
3. Some key strategies for businesses using Pinterest include pinning from multiple sources rather than just your own site, engaging with other users by repinning their pins, and creating boards covering a variety of interests rather than just one topic.
The document provides tips for using Twitter effectively as a journalist. It recommends having a clear profile photo without other people or objects, including your full name and details about your publication. It also suggests ways to get noticed such as sharing high quality content selectively, using SEO, self-promoting, sharing others' posts, and utilizing built-in tools. Specific Twitter tips include using @ mentions, asking questions, tweeting on weekends, including images and hashtags, and regularly retweeting others. The overall message is that social media can be a useful tool for journalists if used correctly and strategically.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Amazing Content for Social Media: Guide to create engaging Content and beat t...Robert Seeger
Content is king. Content rules.
Yeah boring... because this only works if the content is really treated like a king.
For Social Media you need own content - the best possible content.
In this short guide you will learn more about the mysterious edge rank, post promotions and targeted updates.
See amazing examples for great engaging Social Media Content.
And have fun!
The document discusses online fundraising trends and strategies. It notes that online giving grew 35% from 2012 to $39 billion in the US. However, it dispels 3 common myths: that people will donate simply because a donation page exists; that like/share buttons equal social engagement; and that people want to give money away. Instead, it emphasizes that online fundraising must be easy, emotional, and engaging. This includes using viral loops, notifications, social proof like number of donors, and return visits through updates, recognition and a sense of belonging. The combination of easy, emotional and engaging elements leads to effective online fundraising.
Social Media: A Powerful Tool in your Toolboxghsgiving
If you're part of a healthcare organization's philanthropy department or foundation, how does social media fit into what you do? Check out this presentation, which covers social media from the planning stage to execution to successful follower and ROI tracking. This presentation was given by Dania Beck, annual giving manager of Greenville Hospital System University Medical Center, at the 2011 Association for Healthcare Philanthropy conference.
Seeing is Buying - Visual Social Media for Real Estate Mitch Miles
2014 Winston-Salem Regional Association of REALTORS Technology and Business Expo
"Seeing is Buying or Seeing is Believing"
Mitch Miles, The 26.2 Group
An overview of essential apps and tools such as Instagram and Pinterest that turn seeing is believing into seeing is buying.
This document discusses using social media in churches. It begins by outlining six major cultural shifts in the 21st century around authority, mobility, spirituality, structure, influence, and technology. It then discusses assumptions about social media and how it relates to these cultural shifts. The document outlines dangers and possibilities of social media use, defines common terms, and provides examples of effective usage and platform options for churches. It concludes by asking for questions.
Sacred and Substantial Social Media: Doing Ministry OnlineURLoved.com
This document discusses how social media has changed the way people relate and connect. It explores how technology and neuroplasticity have led people to expect instant gratification and constant connection. It then provides advice on using various social media platforms like Facebook, Twitter, YouTube, and Pinterest for ministry purposes. Recommendations include livestreaming services, engaging followers, promoting events, and using images to connect with people in a visual culture. The document emphasizes that an active social media presence is important for churches to remain relevant and connected to their communities.
1) How to Fail at Social Media
a) How to fail when you’re just starting out
b) How to fail while doing social media
c) How to fail when responding in social media
d) Summary & questions
***BREAK***
2) Fine-Tuning Facebook
a) Why Facebook matters to libraries
b) Profiles versus pages
c) Facebook profile tweaks
d) Facebook features
e) Facebook Timeline and options
f) Facebook strategies that work
g) Facebook strategies that don’t work
h) Working with Facebook Insights
i) Examples of the good, the bad and the ugly
j) Summary & questions
***BREAK***
3) Tweaking Twitter
a) Twitter stats you actually should know
b) Things to stop doing on Twitter
c) Ways to do Twitter right
d) Tweet makeovers
e) Summary & questions
***BREAK***
4) Putting It All Together
a) Social media myths
b) Social capital
c) Measuring stuff
d) Interactive: rewriting of Tweets
e) Summary & questions
Southern Ontario Library Service: Doing Social Media Like You Mean ItLaura Solomon
The document provides guidance on using social media effectively for libraries. It begins with an overview of common ways libraries can fail at social media, such as not having clear goals or metrics to measure success. It then discusses how to avoid these pitfalls by planning strategically with SMART goals that are specific, measurable, achievable, realistic and timed. Both quantitative and qualitative metrics are important to track, including engagement, reach and sentiment. The document emphasizes measuring the right metrics and not solely focusing on numbers. It also provides examples of effective social media goals and policies from other libraries.
Pubcon Vegas 2012: Social Media Signals for Search Engines -10-04-12Eric Enge
This document discusses how social media signals, such as likes, shares, comments, and mentions on platforms like Facebook, Twitter, and Google+, are beginning to be used by search engines like Google and Bing in their ranking algorithms. It provides an overview of which signals each search engine can currently see and examples of how they are displayed in search results. The document emphasizes that social signals can help indicate relevance, authority, and trustworthiness but must be interpreted carefully on their own. It also shares a case study example of how one company successfully built backlinks through influencer marketing and social sharing.
This document provides guidance on how churches can use social media platforms like Facebook, Twitter, YouTube and Pinterest to connect with their congregations and communities. It recommends that churches use photos and videos to engage people more than just text or links. Examples are given of how churches have used each platform successfully, such as creating Advent calendars on Pinterest or producing video series for YouTube. Tips are provided on growing followers and engagement, including listening to conversations, responding to others, sharing content regularly and maintaining relationships over time.
There are 2.3 billion active social media users in the world. The number of users has risen by 176 million in the last year. Whether you just set up your Facebook profile or you’re a Snapchat expert, having a good social media strategy will help your church reach out to your community and the world!
Maximizing Conversations:Creating a Simple Social Media Campaign for Your Chu...John Deisher
Special days in the church, such as Easter and Christmas, mean reaching your community in new and unique ways. Having a social media plan can enhance the effectiveness of these outreach programs, helping you remaining faithful to "preach the Gospel". This interactive session will present an outline for preparing and implementing a social media campaign, regardless of past technology experience. Strengths and weakness of social sites will be discussed, along with tools and resources to implement the campaign.
Presented at the All Church Ministries Conference (Southwestern Assemblies of God University), March 1, 2014
How to Use Influencer Marketing To Promote Your Book Gerris
The document discusses how authors can use influencer marketing to promote their books through social media. It recommends identifying relevant online influencers and bloggers, then treating them well by being responsive, providing review copies of books, and spending time with them. While top media sites are competitive, authors should also seek influencers in niche communities to build their brand. Outreach can be done cheaply using tools like spreadsheets or paid services that help track influencers. The key is engaging wherever potential influencers spend time online.
Ways to enhance your social media for nonprofitsSuna Gurol
This document summarizes a presentation on enhancing social media PR. The presentation covered various social media strategies and best practices, including having conversations on social media, developing a strategy and content plan, creating and sharing quality content, using design principles for different social media platforms, analyzing social media analytics, promoting content across mobile platforms, and where to find journalists online. The presenter provided tips and examples for effectively using platforms like Facebook, Twitter, YouTube, blogs and Pinterest for organizations.
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...Gerris
This is a presentation I am giving to the Elements of Communications Planning class at Georgetown a fun-filled presentation about earned media influencer marketing.
The document summarizes best practices for Twitter marketing based on what the world's most effective businesses are doing. It discusses attracting a targeted, engaged following; building community with actual business impact; sourcing leads and nurturing relationships; and developing relationships with media and influencers. The key recommendations are to provide value to others without focusing on self-promotion, build community by defining target personas and sharing relevant content, listen and engage supportively to source leads and nurture relationships, and develop relationships with influential media figures.
Lean prototyping al servizio del designerLuca Scarpa
Slide sul lean prototyping ed esercizi per fa emergere il valore della prototipazione e la facilità di realizzazione di uno strumento per ottenere feedback sprecando poco.
Marketing e usabilità: alcuni consigli per i manager (e non)Alberto Mucignat
Presentata all'ignite organizzato presso il Forum della Comunicazione Digitale tenutosi a Milano il 16/02/2011.
Qui il mio post sull'argomento: http://www.mucignat.com/blog/archives/2271-marketing-e-usabilita-le-mie-slide-al-forum-della-comunicazione-digitale.html
What Are They Saying and What Do I Do Now?InnoTech
The document discusses social listening and follow up. It describes social listening as identifying and assessing what is being said about a company, brand, or product on the internet. It then provides an example workflow for how social mentions could be funneled internally at a company to the appropriate teams like sales, support, or product for response or action. Key internal roles mentioned are a social media manager, sales rep, support rep, and director of product.
The document summarizes tips for journalists on using social media, particularly Twitter. It provides statistics on social media usage, with over 70% of online adults using Facebook. It then gives details on journalists' Twitter use and the benefits of social media for promoting work. The rest of the document outlines best practices for Twitter, including basics like handles and hashtags, as well as how to engage audiences and gain followers by posting valuable content and crafting compelling tweets.
How to Excel at Event Marketing with Social MediaHubSpot
1) The document provides tips on how to excel at event marketing through social media and other promotional channels.
2) It discusses challenges with getting people to respond to and attend events and how to identify what attendees want.
3) The tips include creating compelling content for different social media platforms, building a registration page, writing blog posts and press releases, and using hashtags and live updates during events.
This document provides an overview of social media and how businesses can utilize various social media platforms. It defines social media as the use of web and mobile technologies to facilitate interactive communication. The document then discusses major social media platforms like Facebook, Twitter, and LinkedIn. It also outlines the benefits of using these channels for branding, recruiting, engagement, and influencing. Tips are provided on how businesses can effectively use social media to connect with customers and drive their business.
It's all about Timing; Best Practices for Optimizing your Social Media Publis...Jennifer MacDonald
SocialFlow and Engage121 recently teamed up to write a blog series explaining the Top 8 Best Practices in Social Media Optimization.
We presented and discussed those top 8 practices in depth in a recent webinar (http://youtu.be/tzWrZzJIfbY).
With the help of SocialFlow's Head of R&D, Gilad Lotan, we delved into the power and intricacies of timing in social media optimization.
Betsy Emmons has a background in public relations, healthcare consulting, political campaigns, and marketing. She is now an assistant professor who researches social media, particularly Twitter. Her presentation covers how businesses can use social media like Twitter to build relationships and engage customers. She discusses aligning social media strategies with business goals and provides examples of effective Twitter tactics like sharing useful information, curating content, and acknowledging trending topics. Mobile usage and visual content are growing in importance for social media strategies.
Insights that power decision making.
Our presentation from our Lunch and Learn on 12/15 in San Francisco about how deep social listening can impact a brand's decision on products, services, audience segmentation, and creative marketing approaches.
I'm always updating my popular deck on creating content that works for social media. There are a lot of things to take into consideration in your content marketing efforts. These tips will give you a leg up.
This document provides an overview of social media platforms and best practices for libraries. It defines key terms for Facebook, Twitter, Instagram and Pinterest. Statistics are presented on growth of social media usage. The document recommends focusing posts on entertaining, educating and creating experiences for audiences. Photos, videos and engaging content are emphasized as effective on Facebook. Pinterest is highlighted as essential for libraries. Instagram focuses on high quality photos while Twitter is for news and commentary. Sources for social media content are also listed.
Advanced Social Media by LightBox Collaborativepcgak
The document discusses using social media tools for organizational engagement and goals. It provides an agenda that covers measurement and goals, listening, content, teams and tools, and conversation. The agenda items discuss identifying goals and audiences, finding influencers, creating content calendars, and measuring engagement. Tools mentioned include Facebook, Twitter, HootSuite, and Muckrack for listening and measuring engagement. The document emphasizes establishing goals, finding the right voice and teams, and focusing on listening, sharing content, and conversing over solely broadcasting messages.
Learn how to take event marketing programs to the next level, leveraging social media to maximize the impact of all event efforts--from planning and promotion, to execution and follow-up. This presentation from Constant Contact and HubSpot explores:
• Where to promote events to increase registration
• How to inject social media marketing into events
• How to brand an event for maximum exposure
• What to include in the event follow-up
This presentation provides a framework on to build and maximize a social selling program. Topics include recommendations on tools, getting started, listening and engagement and overall best practices to sell with social media.
Khaled El Ahmad is a social media consultant and trainer. He maintains active presences on Twitter, Facebook, LinkedIn, and has a blog. His social media handles and email contact information are provided.
The keys to twitter success – influence and measurementJonny Bentwood
The document discusses how to identify influential people on Twitter called "idea starters, amplifiers, and curators" who can spread ideas and keep conversations going. It introduces tools called BlogLevel and TweetLevel that can analyze influence on any topic across blogs and Twitter to help brands with social media planning and measurement. The tools help identify influential people for specific topics and provide detailed analysis of influential bloggers and tweeters.
How To Grow Business and Thrive with Social MediaCA Nimsoft
Companies that ‘get’ social media are growing rapidly and effectively stealing market share from those that are slow to adapt. But marketers are only now beginning to separate fact from fiction.
In this presentation, we walk through the steps required to build a social strategy and share examples of how Nimsoft has grown its audience, increased engagement, and helped drive demand generation using social media.
For more information, visit: http://www.nimsoft.com.
Using Storytelling in Your Social MediaGraham Todd
Social media storytelling is an effective branding strategy. Stories should be shared in a way that adds value and entertainment for the audience so they feel motivated to share it themselves. Brands should aim to be like the "wise man" of old who told stories that spread organically. Rather than advertising directly, brands should share content through stories that define them and help nourish relationships with their audience. Integrating social media storytelling across all marketing efforts can help engage audiences and grow a brand's reach beyond those actively consuming traditional media.
Social Media Workshop at Jordan UniversityDigiArabs
The document provides information about social media platforms and best practices for using them. It discusses major platforms like Facebook, Twitter, LinkedIn and Pinterest. For each platform, it provides key statistics on user numbers and growth. It also offers tips for businesses on how to engage audiences and create effective content for each channel, such as posting at peak hours, using questions to generate discussion, and focusing on stories and visual content for Pinterest.
This document summarizes a Twitter 101 brown bag session hosted by NPower Northwest. It introduces Twitter and how it differs from Facebook, provides statistics on Twitter usage demographics and by nonprofits, and gives the presenters' top five Twitter tips which include fully branding your presence, being human, building relationships, making tweets re-tweetable, and listening and engaging on Twitter. The document also includes an agenda, information on how nonprofits are using Twitter, and resources for learning more about using Twitter.
Similar to Search in a social world lydiangwy, SES Singapore (20)
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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9. The Rise of Social
Source: Nielsen Data
The
Rise
of
Social
Leave me a note on Twitter @lydiangwy.
All photos courtesy of Ernest Lew
10. Majority of people have read or discussed
about brands on social networks
Source: Nielsen Data
63
• Singaporeans less inclined to post comments about brands.
• But large % of them are interested in other people’s comments
about the same.
• Your customers are talking and forming opinions about you from their friends
• Digital word of mouth effect is strong on social media
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All photos courtesy of Ernest Lew
12. MORE time spent on Social networks
MORE impatient
MORE vocal
MORE clutter and information
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photos courtesy of Ernest Lew
13. So now what do we
do?
Search marketers
should quit and get
Social jobs! (yeah right)
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All photos courtesy of Ernest Lew
16. Multi-Screen environment
Content watched and read across
multiple devices CONCURRENTLY
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photos courtesy of Ernest Lew
17. In their own words… Source: Google Insights
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photos courtesy of Ernest Lew
18. Search is a strong Validation tool
Source: GroupM study
4 out of 10
Searchers use Social Media
5 out of 10
Social Media users turn back to Search
#1 reason – more information
7 out of 10 say Search + Social make them more confident in
the decision they made.
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photos courtesy of Ernest Lew
19. SG users go to Search engines right after
Social experience
Source: Hitwise Data
The validation effect of Search
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All photos courtesy of Ernest Lew
20. Search is a trusted source of news
Source: Edelman Trust Barometer
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photos courtesy of Ernest Lew
21. Don’t abuse that trust
Source: online chatter
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photos courtesy of Ernest Lew
22. Social conversions in SG are assisted
by Search
57%
21,000 online transactions
transactions For conversion made were
with Facebook path >1, assisted
as last click through
Search
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All photos courtesy of Ernest Lew
23. Social makes a lot of noise
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photos courtesy of Ernest Lew
24. Can we teach an old (Search) dog
new tricks?
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photos courtesy of Ernest Lew
25. A new Search model
OLD: Silo-ed
• Traditional buying and
planning methods
NEW: Integrated
• Sociable Search
• Searchable Social
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photos courtesy of Ernest Lew
26. Leave me a note on Twitter @lydiangwy.
All photos courtesy of Ernest Lew
27. Keep up with the times!
Leave me a note on Twitter @lydiangwy.
All photos courtesy of Ernest Lew
28. Be Relevant
• BECAUSE
– Paid media spends decreasing, Earned media
investments increasing
– We live in an ever-increasing social world
– People are increasingly vocal
– Search impacts conversions on Social
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All photos courtesy of Ernest Lew
29. Be Relevant
• Buzz monitoring
• Buzz clustering: hot topics
• Listen and act
– Keyword expansion
• Complementary products
– Ad message testing
– Landing page optimization
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photos courtesy of Ernest Lew
30. Buzz clusters Source: Politilines.periscopic.com
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photos courtesy of Ernest Lew
31. Improved CTR and CPC results when we listen and then action
Examples
Source: MEC
Laptop A: Creative Copy Optimization
Listen = Insight Optimize = Action Result = Winner
Audiences talked about Optimized creative copy Result:
wanting a design that looks from a thin and light to a CTR improved by 95%
like a Mac style and design focus CPC reduced by 11%
Laptop A: Keyword Optimization
Listen = Insights Optimize = Action Result = Winner
Laptop A comparison was Focused competitive Result:
always with Apple keywords to Apple keywords CTR improved by 100%
only CPC reduced by 16%
Netbook: Creative Optimization
Listen = Insights Optimize = Action Result = Winner
People were talking about Focused copy from small & Result:
wanting an easy to type portable to comfortable CTR improved by 15%
keyboard in their netbook and keyword and internet CPC reduced by 33%
how they use netbooks connectivity capability
(emailing, internet surfing)
32. Create continuity across platforms
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photos courtesy of Ernest Lew
33. Be Congruent
• BECAUSE
– Customer journey is not a linear path
– Information overload!
– Everyone shouting for attention
– Multi-screens
– If our message is fragmented, easily lost in the
clutter
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All photos courtesy of Ernest Lew
34. Repeat your message in Search + Social
Most
conversions
People who when
searched for Facebook ad
keyword on title and the
Google and searched
keyword
Ran Facebook viewed a matched
and Search similar
ads Facebook ad
title converted
concurrently
Increase Your Conversion and CT Rates:
• CTR for consumers exposed to search ANDnote on Twitter @lydiangwy. by a brand increase by 94%.
Leave me a social media influenced
• Having a consistent message across Search and SocialErnest Lew action
All photos courtesy of leads to
35. Repeat, Repeat, Repeat
Source: Edelman Trust Barometer
Repeat a Consistent
message
Keywords, Search ads,
Facebook ads with the
same headlines to
reinforce a consistent
message takeaway
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photos courtesy of Ernest Lew
36. Re:peat the Positive
Most number of Ad Copies
positives on tweaked to
Sentiment
Excellent include
monitoring on
Service and ‘excellent
brand terms
service’ and
location ‘location’
Service and location rated the
most positive for this brand.
Incorporate positives into
brand ad copies.
5 Star Hotel Singapore
Excellent service & a great stay -
Superb location, stay w/ us today!
Reinforce the Positive
Pick important keywords from your Search me a note on Twitterweb Analytics. Monitor chatter. Group chatter
Leave campaigns and @lydiangwy.
using Keyword grouping/ word cloud tools. photos courtesy of Ernestto either reinforce positives.
All
Adapt ad message Lew
37. Leave me a note on Twitter @lydiangwy.
All photos courtesy of Ernest Lew
38. The New Pink Martini CD Create sentiment
newcd.pinkmartini.com/fall2011
Feat. previously unreleased material Hear what others are raving about!
Launching Search ads
with the same message
as Social, creating a cycle
of chatter and search
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All photos courtesy of Ernest Lew
39. Refute Negative Sentiment
Monitored Most number Retweak Ad
selected of negative Copies to
brand terms comments on change
for negative ‘value for decision
chatter money’ making
Value for money rated the
most negative for the brand.
Emphasize what the price
premium gives in return:
Luxury Hotel Singapore
Award-Winning Floral Spa treatment
5Michelin Star buffet w/ yr stay!
Negative Sentiments can be used in ad copy too
Similar to positive sentiment monitoring, pick a note on Twitter @lydiangwy. monitor and creatively adapt ad
Leave me important keywords to
All photos courtesy of Ernest Lew
message to refute negatives.
40. Create Searchable Social Content
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photos courtesy of Ernest Lew
41. Be Searchable
• BECAUSE
– Social content has a short shelf life
– Posts die down within the first few hours
– The best way to irritate your users is by spamming
their walls
– Everyone shouting for attention
– Easily lost in the clutter
Leave me a note on Twitter @lydiangwy.
All photos courtesy of Ernest Lew
42. SEO for Youtube
• Extended ‘air-time’
– Video viral effect
can go on for
years… if they can
find you easily
– No other channel
can give you this
leverage
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photos courtesy of Ernest Lew
43. Title
Title
Popular keyword phrases
Description
Again, popular keywords
and keywords variations.
Include your site URL
link at the start of the
description.
Description
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photos courtesy of Ernest Lew
44. Tags
Popular search terms.
Associates your video
with related videos (your
video will be shown after
related videos are
watched)
Keep each tag between
1-3 words. Most people
search using less than 3
words.
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photos courtesy of Ernest Lew
45. Inbound Links
Post video responses on
related videos.
Promote your video to
blogs or other sites
featuring similar content
to get them to link to
you or embed your video
in their site.
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photos courtesy of Ernest Lew
46. Tools
• Youtube Insight
• Google Insight
• Brandtology/ Radian6/ Meltwater/ Brandkarma
• Socialmention/ Twitter Search
• Google Keyword Tool
• Google Analytics/ WebTrends/ Omniture
• Wordle.net
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photos courtesy of Ernest Lew
47. What we learnt today…
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photos courtesy of Ernest Lew
48. Search is relevant and important in the user journey
Leave me a note on Twitter @lydiangwy.
All photos courtesy of Ernest Lew
49. Traditional Search methods are dead
Leave me a note on Twitter @lydiangwy.
All photos courtesy of Ernest Lew
50. A new Search model
OLD: Silo-ed
• Traditional buying and
planning methods
NEW: Integrated
• Sociable Search
• Searchable Social
Tweet your questions to @lydiangwy. All
photos courtesy of Ernest Lew
52. Thank You for Listening!
Search: "lydiangwy" on Google
Email: lydiang@singtel.com
Twitter: @lydiangwy
Photo Credit: Ernest Lew
Leave me a note on Twitter @lydiangwy.
All photos courtesy of Ernest Lew
Editor's Notes
This is in line with Nielsen study that one out of five people visit search engines after being on social networks. Key Takeaways:This validates the power of search in influencing the most influential digital platform, social media.Search useful in assisting Social to convert indecisive customers, those who are still in consideration phase and need more validation.There are opportunities in Social/Search -- What can we do on Search to help engage and influence Social media users to convert?When Social Network is listed as the last site before conversion, that could mean they came from: Your ads on Social NetworksWallposts and links to your offer from Facebook pageOther users posting your offer on blogs, forums
Realise that this is ‘marketer speak’; do consumers really need search and social to be integrated? Picture of person sitting in front of tv, using his iphone, and laptop
Realise that this is ‘marketer speak’; do consumers really need search and social to be integrated? Picture of person sitting in front of tv, using his iphone, and laptop
Realise that this is ‘marketer speak’; do consumers really need search and social to be integrated? Picture of person sitting in front of tv, using his iphone, and laptop
The title should contain a good keyword phrase (it needs to be short because YouTube limits the length). The description can be longer, 2-3 sentences or more is fine, and it should also contain keywords and variations of keywords. Including a URL link at the start of the description is a good idea, since the description is mostly hidden by default, but your link will still be visible and clickable if it is at the beginning. To include a link in the description, just add a full URL (including http://) at the start of your description.
This is in line with Nielsen study that one out of five people visit search engines after being on social networks. Key Takeaways:This validates the power of search in influencing the most influential digital platform, social media.Search useful in assisting Social to convert indecisive customers, those who are still in consideration phase and need more validation.There are opportunities in Social/Search -- What can we do on Search to help engage and influence Social media users to convert?When Social Network is listed as the last site before conversion, that could mean they came from: Your ads on Social NetworksWallposts and links to your offer from Facebook pageOther users posting your offer on blogs, forums
Realise that this is ‘marketer speak’; do consumers really need search and social to be integrated? Picture of person sitting in front of tv, using his iphone, and laptop
Realise that this is ‘marketer speak’; do consumers really need search and social to be integrated?