Dave Boyce 3 Myths & Musts of Social Fundraising
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The document discusses online fundraising trends and strategies. It notes that online giving grew 35% from 2012 to $39 billion in the US. However, it dispels 3 common myths: that people will donate simply because a donation page exists; that like/share buttons equal social engagement; and that people want to give money away. Instead, it emphasizes that online fundraising must be easy, emotional, and engaging. This includes using viral loops, notifications, social proof like number of donors, and return visits through updates, recognition and a sense of belonging. The combination of easy, emotional and engaging elements leads to effective online fundraising.
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Dave Boyce 3 Myths & Musts of Social Fundraising
- 1. Online Fundraising: 3 Myths 3 Musts
- 2. US Giving 35% growth $ 39B online $300B individual giving
- 3. in 2012 online = social
- 4. Myth #1: If you build it, they will come
- 5. Myth #2: Like + Share Buttons = Social
- 6. Myth #3: People Want to Give You Their Money
- 9. Must #3: Engaging Photo/Video Gallery Messages Videos Photos
- 10. Consider viral loops Actions • 50% to goal • New picture Notifications • Friend followed • Email • Comment • Facebook • 2 days left • SMS • Etc. • App • Twitter Social Reach • Followers Return Trips • Donors • Information • Friends • Recognition • “Likely” • Belonging • Fun
- 11. Easy + Emotional + Engaging = Effective
- 12. Questions?
Editor's Notes
- Key online subsectors:Run / walk / ride: $4BSchools: $4BUniversities: $4BPolitics: $3BReligious giving: $1BGreek System: $1B