Will my Kickstarter succeed? The answer is never a simple yes or no. There are multiple factors, and In this quick blog post, We’ll give you an overview.
The truth about digital PR: what is normal when it comes to links and coverage? Shannon McGuirk
Within the digital PR industry, we're seeing a bigger and bigger desire for virality over consistency when it comes to link building campaigns with huge hitters getting 1000+ links. These are amazing results, but the reality is in Aira's experience is that it doesn't happen all the time. Shannon will talk through Aira's recent 'State of Link Building' findings and explain what a good amount of links to a campaign is, whilst sharing tips on how to bounce back from a campaign fail given how saturated the media landscape is right now.
This document outlines the key steps to running a successful influencer marketing campaign, including finding influencers, developing campaign content, negotiating budgets, measuring success, and identifying warning signs. The main points covered are researching influencers to find the right fit, approaching influencers respectfully, developing ideas that sell a message rather than just a product, and establishing clear metrics like costs per engagement to measure the campaign's effectiveness.
This document outlines 7 sales hacks to help crush quotas, including connecting with relevant contacts on LinkedIn, outsourcing social selling activities to lower-cost resources, engaging in industry conversations online, hosting dinner events, tracking outbound activities, leveraging large industry conferences like Dreamforce, and offering two-year booking deals for price protection and additional seats. It also promotes the author's sales hack blog and patent for connecting with prospects.
The document provides tips for journalists on using social media and hashtags to grow an audience and engage with readers. It discusses how half of Twitter and Facebook users get their news on those sites but only 34% of Facebook users like news organizations. It then provides best practices for using hashtags including using popular local hashtags and those used by other local groups. Additional tips include creating valuable content, commenting on relevant topics, and developing relationships with readers.
Presentation in Vancouver on Social Media and why it is important for Non-Profits entitled "Why Social Media is Important and How Non-Profits Can Embrace It"
The C2C Power Panel: Crafting A Killer B2B Content StrategyG3 Communications
The document appears to be from a conference on content marketing and includes tweets from @juntajoe about the #B2BContentEvent. It references producing enough engaging content and that only 36% of businesses believe their content marketing is effective. Slides include questions about the problems with content and the content marketing mission.
Watch the recorded presentation: http://bit.ly/SBmHem
Everyone wants more butts in seats at their national conferences and events. Unfortunately sh*t happens and it’s difficult to get a consistent high volume of qualified attendees.
Join us for 29 minutes as Monica Nichele (Marketing Manager, IBM), Jason Tews (VP Marketing, Kelmscott Communications) and Heather Burhan (VP Customer Care, OnPath) share 9 tips you can use today for event marketing success. You’ll learn how to:
• Deliver your marketing message like a Rockstar
• Contact 10,000+ prospects by phone in just 4-6 weeks
• Slice and dice your marketing list to identify the best prospects
• Master the art of Location, Location, Location
• Hypnotize your audience with the right speakers
• Determine which event requires the Big Guns
• Plus much more
Watch the recorded presentation: http://bit.ly/SBmHem
The truth about digital PR: what is normal when it comes to links and coverage? Shannon McGuirk
Within the digital PR industry, we're seeing a bigger and bigger desire for virality over consistency when it comes to link building campaigns with huge hitters getting 1000+ links. These are amazing results, but the reality is in Aira's experience is that it doesn't happen all the time. Shannon will talk through Aira's recent 'State of Link Building' findings and explain what a good amount of links to a campaign is, whilst sharing tips on how to bounce back from a campaign fail given how saturated the media landscape is right now.
This document outlines the key steps to running a successful influencer marketing campaign, including finding influencers, developing campaign content, negotiating budgets, measuring success, and identifying warning signs. The main points covered are researching influencers to find the right fit, approaching influencers respectfully, developing ideas that sell a message rather than just a product, and establishing clear metrics like costs per engagement to measure the campaign's effectiveness.
This document outlines 7 sales hacks to help crush quotas, including connecting with relevant contacts on LinkedIn, outsourcing social selling activities to lower-cost resources, engaging in industry conversations online, hosting dinner events, tracking outbound activities, leveraging large industry conferences like Dreamforce, and offering two-year booking deals for price protection and additional seats. It also promotes the author's sales hack blog and patent for connecting with prospects.
The document provides tips for journalists on using social media and hashtags to grow an audience and engage with readers. It discusses how half of Twitter and Facebook users get their news on those sites but only 34% of Facebook users like news organizations. It then provides best practices for using hashtags including using popular local hashtags and those used by other local groups. Additional tips include creating valuable content, commenting on relevant topics, and developing relationships with readers.
Presentation in Vancouver on Social Media and why it is important for Non-Profits entitled "Why Social Media is Important and How Non-Profits Can Embrace It"
The C2C Power Panel: Crafting A Killer B2B Content StrategyG3 Communications
The document appears to be from a conference on content marketing and includes tweets from @juntajoe about the #B2BContentEvent. It references producing enough engaging content and that only 36% of businesses believe their content marketing is effective. Slides include questions about the problems with content and the content marketing mission.
Watch the recorded presentation: http://bit.ly/SBmHem
Everyone wants more butts in seats at their national conferences and events. Unfortunately sh*t happens and it’s difficult to get a consistent high volume of qualified attendees.
Join us for 29 minutes as Monica Nichele (Marketing Manager, IBM), Jason Tews (VP Marketing, Kelmscott Communications) and Heather Burhan (VP Customer Care, OnPath) share 9 tips you can use today for event marketing success. You’ll learn how to:
• Deliver your marketing message like a Rockstar
• Contact 10,000+ prospects by phone in just 4-6 weeks
• Slice and dice your marketing list to identify the best prospects
• Master the art of Location, Location, Location
• Hypnotize your audience with the right speakers
• Determine which event requires the Big Guns
• Plus much more
Watch the recorded presentation: http://bit.ly/SBmHem
The webinar discussed how to identify compelling brand stories for businesses. It covered understanding the audience, what makes a great story, where to find stories within a company, tips for effective video content, sharing stories online and via social media, and measuring the impact of stories. The webinar provided steps and examples to help businesses discover and tell the real human stories that can help promote their products or services in an engaging way.
Social Media & SEO: Separating Myth from FactDFWSEM
The document discusses the impact of social media on search engine optimization. It notes that while Google confirmed in 2010 that social media links were used in rankings, Google stated in 2014 that social media is no longer directly used as a ranking factor. However, social media activity can indirectly influence rankings if it drives links and engagement that are ranking factors. The document also explores Google's challenges with comprehensively indexing social media content and profiles due to access restrictions and verification difficulties.
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
Influence – How To Get It and Use It For Business in 2018 & BeyondConductor
Cheryl Snapp Conner gives a presentation on influence and how to get it, keep it, and use it for business success. She discusses how reputation, content marketing, and PR are blending together. Original research is presented showing how educational articles can increase consumer willingness to buy a company's products by over 100% and boost trust and positive associations. Examples are provided of how companies like Instructure and Char-Broil have achieved revenue growth through influence and thought leadership strategies using content on sites like LinkedIn. Tips are shared on what types of content is most likely to go viral.
How Content Marketing + PR Earns You Backlinks, Media Coverage & Brand AwarenessFractl
When you create data-focused reports, studies, and surveys and send personalized pitches to writers, you can earn unparalleled backlinks and brand recognition by appearing in the web's top media publications.
King of the Brand | The Art & Science of Brand/Community Building With VisualsDFWSEM
Visual content like photos and infographics perform better on social media and get more engagement. They increase page views and the likelihood that content will be shared. Visuals are consumed much faster than text. Brands need to build communities through social platforms and leverage user-generated visual content. They should create visual content based on audience needs and goals like sparking conversations. Live video through platforms like Instagram Stories can help expand brands and engage communities. Branding works best when visual content feels authentic and builds a community that supports and defends the brand.
Evolve or Die: How to Survive and Thrive in the Changing Sales Landscape - AA...Jeff Perkins
I gave this presentation at the AA-ISP Leadership Summit in April 2014. The talk was about how sales professionals have to evolve to the changing landscape in order to be successful.
Brighton seo-september-jen-macdonald-glass-digitalGlass Digital
The document discusses how awareness days can be used for link building. It notes that there is an awareness day for almost everything that can be utilized to create unique content. Some benefits of using awareness days for link building include getting involved in trending topics, giving stories more context, reaching a wider audience, and allowing links from other industry experts. The document provides tips for using awareness days like relating them to a client and including specific details in the content.
Content & Social Marketing for SMBs (Connected Women #PWIB13)Christel Quek
FEATURED SLIDESHARE OF THE DAY (11 December 2013): Thank you!! https://twitter.com/SlideShareToday/status/410502548672372736
Welcome to the new rules of engagement - and social media marketing + content marketing should be approached from different ways for Small & Medium Businesses
What's covered in this presentation:
- Using Content Marketing & Social Media Platforms to address key challenges faced by SMBs : Value Proposition, Growing Customers, Revenue, & Scaling the Business
- One Size Does not Fit All : Using different social media platforms (Facebook, Twitter, YouTube, LinkedIn, Slideshare) in a targeted fashion that is different from how big brands approach digital strategy
- Resources for SMBs to scale and operationalise their content and social media marketing efforts
- Writing a Simple Social Media Action Plan: Goals, Target Audience, Measurement, Brand Voice & Personality, KPIs, & designing an Overall Content Plan
- The last word on Community: Communities are built on Relationships, not Technology
This presentation was a joint effort by Jamshed Wadia (@JamshedWadia) & Christel Quek (@ladyxtel) for the inaugural Connected Women - Powering Women in Business conference in Singapore, which is supported by Microsoft, StarHub, and Athena Network Singapore & Asia-Pacific.
Part3 national paid advertising by stuart draper founder owner getfoundfirstIWMM
This document discusses online advertising and marketing strategies. It provides tips on how to effectively use Google ads as well as how to optimize landing pages. Additional topics covered include remarketing, product listing ads, and creating relevant ads, landing pages, and value propositions. The document emphasizes testing strategies and focusing on what actions to drive rather than specific technical knowledge.
PR Tactics to Help You Build Better Links During a Global PandemicJames Brockbank
James' session from PubCon Cyber Week 2020 took a deep dive into ideation for digital PR campaigns that can deliver results even in the midst of a global pandemic...
Get That Bread: Leverage Influence with Affiliate MarketingAffiliate Summit
Affiliate marketing can be used to leverage influence and earn money by promoting other companies' products and services. Marketers should search for affiliate programs relevant to their audience and connect with affiliate managers. It is important to authentically engage followers by learning what they like rather than buying followers, and to properly disclose affiliate relationships through promotions to build trust and avoid issues with regulators. Contact information is provided for two affiliate marketing managers.
A powerpoint presentation about the features of Pinterest that big business uses daily. Includes a list of major corporations that are using Pinterest. Are you there?
The document discusses different types of content on a spectrum from good to superb. It identifies traits of good, bad, ugly, and superb content. Good content is informative, shareable, and of proper length while bad content is vague, self-serving, and lacks focus. Ugly content is overly promotional and lacks purpose. Superb content helps others, moves metrics, and is shareable. Tips for creating superb content include knowing your audience, measuring performance, being prepared to fail, and reviewing/refining content.
Facial Coding: The Missing Piece to Your Content Marketing StrategyYared Akalou
Before your team launches a marketing campaign, they need to truly understand what drivers motivate people to act. Launching campaigns only to realize the messaging failed to connect with intended audience can, in an instant, reverse brand perception and loyalty. So you want to connect with your customers at the right time with the right message?
Facial coding is the missing piece to your content marketing strategy.
Key takeaways:
Understand the science behind facial coding and expression analysis
How to measure emotions to learn what your customers truly feel about your messaging before campaign launches
How to deliver content that elicits the right emotions which drives customer action
BrightonSEO July 2021 - Convincing clients to try new outreach tacticsGlass Digital
Here I talk about how to convince clients to try a new outreach tactic to help with link-building. These tips are transferable across a range of digital marketing practices.
This document appears to be a slide deck from a presentation on social media tactics. The presentation discusses understanding the purpose of social media as relationship and engagement building rather than direct selling. It provides many specific tactics for platforms like Facebook, Twitter, LinkedIn, and others, and recommends tools to help with automation, analytics, and content discovery. The overall message is that successful social media involves helping others and building relationships rather than just self-promotion.
Launching a new initiative in a noisy world is a daunting task. With limited real estate available in peoples’ minds, how do you earn attention when starting at zero? How do you avoid a failed launch? This talk covers both long-standing principles as well as new techniques that modernize how we introduce ideas to an attention-starved world.
www.nativedigital.com
The webinar discussed how to identify compelling brand stories for businesses. It covered understanding the audience, what makes a great story, where to find stories within a company, tips for effective video content, sharing stories online and via social media, and measuring the impact of stories. The webinar provided steps and examples to help businesses discover and tell the real human stories that can help promote their products or services in an engaging way.
Social Media & SEO: Separating Myth from FactDFWSEM
The document discusses the impact of social media on search engine optimization. It notes that while Google confirmed in 2010 that social media links were used in rankings, Google stated in 2014 that social media is no longer directly used as a ranking factor. However, social media activity can indirectly influence rankings if it drives links and engagement that are ranking factors. The document also explores Google's challenges with comprehensively indexing social media content and profiles due to access restrictions and verification difficulties.
How to get your search, brand, PR and social efforts to work together - Steph...Rise at Seven
Link building can improve our SEO performance, but digital PR is about so much more than links - here's a look at what business results we can achieve by combining our digital marketing channels.
Influence – How To Get It and Use It For Business in 2018 & BeyondConductor
Cheryl Snapp Conner gives a presentation on influence and how to get it, keep it, and use it for business success. She discusses how reputation, content marketing, and PR are blending together. Original research is presented showing how educational articles can increase consumer willingness to buy a company's products by over 100% and boost trust and positive associations. Examples are provided of how companies like Instructure and Char-Broil have achieved revenue growth through influence and thought leadership strategies using content on sites like LinkedIn. Tips are shared on what types of content is most likely to go viral.
How Content Marketing + PR Earns You Backlinks, Media Coverage & Brand AwarenessFractl
When you create data-focused reports, studies, and surveys and send personalized pitches to writers, you can earn unparalleled backlinks and brand recognition by appearing in the web's top media publications.
King of the Brand | The Art & Science of Brand/Community Building With VisualsDFWSEM
Visual content like photos and infographics perform better on social media and get more engagement. They increase page views and the likelihood that content will be shared. Visuals are consumed much faster than text. Brands need to build communities through social platforms and leverage user-generated visual content. They should create visual content based on audience needs and goals like sparking conversations. Live video through platforms like Instagram Stories can help expand brands and engage communities. Branding works best when visual content feels authentic and builds a community that supports and defends the brand.
Evolve or Die: How to Survive and Thrive in the Changing Sales Landscape - AA...Jeff Perkins
I gave this presentation at the AA-ISP Leadership Summit in April 2014. The talk was about how sales professionals have to evolve to the changing landscape in order to be successful.
Brighton seo-september-jen-macdonald-glass-digitalGlass Digital
The document discusses how awareness days can be used for link building. It notes that there is an awareness day for almost everything that can be utilized to create unique content. Some benefits of using awareness days for link building include getting involved in trending topics, giving stories more context, reaching a wider audience, and allowing links from other industry experts. The document provides tips for using awareness days like relating them to a client and including specific details in the content.
Content & Social Marketing for SMBs (Connected Women #PWIB13)Christel Quek
FEATURED SLIDESHARE OF THE DAY (11 December 2013): Thank you!! https://twitter.com/SlideShareToday/status/410502548672372736
Welcome to the new rules of engagement - and social media marketing + content marketing should be approached from different ways for Small & Medium Businesses
What's covered in this presentation:
- Using Content Marketing & Social Media Platforms to address key challenges faced by SMBs : Value Proposition, Growing Customers, Revenue, & Scaling the Business
- One Size Does not Fit All : Using different social media platforms (Facebook, Twitter, YouTube, LinkedIn, Slideshare) in a targeted fashion that is different from how big brands approach digital strategy
- Resources for SMBs to scale and operationalise their content and social media marketing efforts
- Writing a Simple Social Media Action Plan: Goals, Target Audience, Measurement, Brand Voice & Personality, KPIs, & designing an Overall Content Plan
- The last word on Community: Communities are built on Relationships, not Technology
This presentation was a joint effort by Jamshed Wadia (@JamshedWadia) & Christel Quek (@ladyxtel) for the inaugural Connected Women - Powering Women in Business conference in Singapore, which is supported by Microsoft, StarHub, and Athena Network Singapore & Asia-Pacific.
Part3 national paid advertising by stuart draper founder owner getfoundfirstIWMM
This document discusses online advertising and marketing strategies. It provides tips on how to effectively use Google ads as well as how to optimize landing pages. Additional topics covered include remarketing, product listing ads, and creating relevant ads, landing pages, and value propositions. The document emphasizes testing strategies and focusing on what actions to drive rather than specific technical knowledge.
PR Tactics to Help You Build Better Links During a Global PandemicJames Brockbank
James' session from PubCon Cyber Week 2020 took a deep dive into ideation for digital PR campaigns that can deliver results even in the midst of a global pandemic...
Get That Bread: Leverage Influence with Affiliate MarketingAffiliate Summit
Affiliate marketing can be used to leverage influence and earn money by promoting other companies' products and services. Marketers should search for affiliate programs relevant to their audience and connect with affiliate managers. It is important to authentically engage followers by learning what they like rather than buying followers, and to properly disclose affiliate relationships through promotions to build trust and avoid issues with regulators. Contact information is provided for two affiliate marketing managers.
A powerpoint presentation about the features of Pinterest that big business uses daily. Includes a list of major corporations that are using Pinterest. Are you there?
The document discusses different types of content on a spectrum from good to superb. It identifies traits of good, bad, ugly, and superb content. Good content is informative, shareable, and of proper length while bad content is vague, self-serving, and lacks focus. Ugly content is overly promotional and lacks purpose. Superb content helps others, moves metrics, and is shareable. Tips for creating superb content include knowing your audience, measuring performance, being prepared to fail, and reviewing/refining content.
Facial Coding: The Missing Piece to Your Content Marketing StrategyYared Akalou
Before your team launches a marketing campaign, they need to truly understand what drivers motivate people to act. Launching campaigns only to realize the messaging failed to connect with intended audience can, in an instant, reverse brand perception and loyalty. So you want to connect with your customers at the right time with the right message?
Facial coding is the missing piece to your content marketing strategy.
Key takeaways:
Understand the science behind facial coding and expression analysis
How to measure emotions to learn what your customers truly feel about your messaging before campaign launches
How to deliver content that elicits the right emotions which drives customer action
BrightonSEO July 2021 - Convincing clients to try new outreach tacticsGlass Digital
Here I talk about how to convince clients to try a new outreach tactic to help with link-building. These tips are transferable across a range of digital marketing practices.
This document appears to be a slide deck from a presentation on social media tactics. The presentation discusses understanding the purpose of social media as relationship and engagement building rather than direct selling. It provides many specific tactics for platforms like Facebook, Twitter, LinkedIn, and others, and recommends tools to help with automation, analytics, and content discovery. The overall message is that successful social media involves helping others and building relationships rather than just self-promotion.
Launching a new initiative in a noisy world is a daunting task. With limited real estate available in peoples’ minds, how do you earn attention when starting at zero? How do you avoid a failed launch? This talk covers both long-standing principles as well as new techniques that modernize how we introduce ideas to an attention-starved world.
www.nativedigital.com
Landing pages can be powerful tools when used to build customer growth funnels. They support A|B testing, flow metrics and rapid deployment. I shared my landing page insights at Lean Startup Machine Singapore
PitchSkills Business Presentation Template - MarketingPitchSkills
The document outlines key factors that differentiate great content marketers, including embracing storytelling, having a deep understanding of technology's role, willingness to challenge best practices, and commitment to unlocking distribution channels. It also shows growth in social media consumption over time and closes by emphasizing the importance of storytelling.
This document provides a checklist of over 20 pay-per-click campaign types that startups should consider running to build an "instant paid traffic switch." It recommends setting up campaigns on Google, YouTube, Gmail ads, and remarketing to quickly acquire targeted traffic. Additionally, it suggests considering "lateral thinking" to identify related keywords and audiences beyond a company's main keywords. The goal is to diversify traffic sources for testing and learning while avoiding overreliance on any single channel.
The Tactics and Strategy of Growth by Tyler WillisTheFamily
We had the pleasure to welcome Tyler Willis & John Ramey at our last Growth Hacking Paris meetup. Join the next event : http://www.meetup.com/GrowthHackingParis
This document provides guidance on building a business using WordPress. It discusses various business models like affiliate marketing, lead generation, and e-commerce. It recommends starting with a hobby or passion and generating value locally. It also provides lists of plugins and tools to support different aspects of a WordPress business, as well as influencers to follow for inspiration and advice. The overall message is that WordPress offers a free and flexible platform to create many types of online businesses.
Crowdfunding for social enterprises - By Retired Not Outgothip
The highlights from the slides we shared last night as we discussed how social enterprises can raise funding, especially via crowdfunding in Hong Kong.
Disclaimer: The views expressed in this document are the authors own and don't claim to be those of anyone else. The document may be open to interpretation. The author is not liable for any actions / mis-actions taken as a result of the content of this document.
20 tangible tips for your social media marketingLori Young
One thing that is clear when it comes to your business is that social media marketing isn't going ANYWHERE! These tips will help you build an effective social media plan.
12 Step Community Led Growth Playbook - Lloyed LoboTraction Conf
The document discusses building communities and provides 12 rules for creating an engaging community. It begins by recommending starting with either a practice community for learning a field or a product community for users to discuss a product. It stresses the importance of having a clear purpose, vision, mission and values that members can align around. It also recommends focusing on serving one audience exceptionally well and setting aggressive growth goals once product-market fit is achieved.
12 Step Community Led Growth Playbook - Lloyed LoboBoast Capital
Community-led growth is taking center stage at organizations across all industries. With traditional marketing techniques reaching a saturation point and product features appearing to differ very little, a thriving community can become your single greatest asset by acting as a force multiplier for your business and also enabling you to stand out in a fragmented market.
However, building and nurturing a community takes time - relationships cannot be an afterthought. When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, and retention lever.
In this session, Lloyed Lobo, Cofounder of Boast.AI shares how they were able to bootstrap to 8 figures in revenue by building a community of +100k people called Traction and the key lessons learned along the way.
Specifically, Lloyed covers:
- Audience vs community, what is the difference
- Getting your community started, bringing people together, and seeding it at the beginning
- How to ensure your community sticks and sustains for the long haul
- The most impactful way to add new members
- Unique strategies and tactics to keep the community engaged and drive interpersonal connections between members
- The key metrics for community success
- Tools to manage the community
Bio below
Lloyed is the Co-founder of Boast.AI fintech platform that automates access to billions in R&D tax credits and government funding to help innovative companies fuel their growth. Boast.AI was bootstrapped to 8 figures in revenue before it raised a $30 CAD Series A and launched a $100M debt fund to finance R&D.
Lloyed also runs Traction, a community of +100k innovators where leaders from the fastest growing companies share learnings on building, growing, and scaling companies via weekly webinars, regular meetups, and conferences.
Lloyed has been covered in Forbes, TechCrunch, Fox Business, SF Biz Journals, and VentureBeat. He has also been a speaker at top conferences and podcasts including SaaStr, Entrepreneurs on Fire, Mixergy, 1Mby1M, and Marketing School.
- LinkedIn: https://www.linkedin.com/in/lloyedlobo/
- Website: https://tractionconf.io
- YouTube: https://www.youtube.com/c/TractionConf/videos.
- Spotify: https://open.spotify.com/show/6twRL8X8D4CQq9yaazkvuM
- Apple: https://podcasts.apple.com/us/podcast/traction/id1595806788
This document discusses working like a network. It suggests that working like a network means working faster than one is comfortable with and embracing failure as a learning opportunity. Networks enable bridging media, gaining feedback, iterating messages, and building relationships. The document advocates being action-oriented, defaulting to openness, focusing on users, cultivating curiosity, having autonomous aligned teams, and distributed decision making. Diversity in networks opens perspectives and creates opportunities.
4 Deadly Mistakes Most Startups Make When They LaunchRoss Simmonds
Wondering how to launch your startup? The first step to having a successful startup launch is understanding the mistakes that most startups make so you can avoid them. In this presentation, you're going to learn the most popular mistakes that startups make and how you can avoid them.
This document appears to be a curriculum vitae or resume for a person named Mark Bridger. It includes sections on his education history at the University of Nottingham where he studied psychology, work experience including marketing internships at various companies, and skills in areas such as social media, analytics, and content management systems. It also provides samples of work he performed for a client called Roundtable on a "Manuary" marketing campaign to increase membership.
Evolution from Digital Marketer to a Growth Hacker - An Entrepreneur GuideGokul Alex
My Session on #DigitalMarketing #GrowthHacking #BrandLoyalty #ContentHacking #StartUpMetrics #AARRR #MarketingAutomation at Kerala Entrepreneurship Summit 2018 #KEYSummit2018 in Trivandrum.
Modern B2B Marketer lunch & learn - LinkedIn / BrainstationChristine Li
This document discusses the career of Christine Li in B2B marketing and outlines key aspects of what a career in the field looks like. It covers her educational background in sociology and law and society, first job in media relations, experience founding a non-profit, and corporate marketing roles at Bell and LinkedIn. It also addresses topics like why B2B marketing is a massive puzzle due to complex buyer journeys, the importance of content marketing, and key metrics like ROI, CPL, LVR, SOV, and churn rate that B2B marketers focus on.
This document discusses community management strategies for crypto startups. It defines what a community is and how an engaged community can add value to a business. It then outlines some common problems crypto startups face in community management, such as having investors who are not product users and a lack of an existing product. The document provides tips for effective community management, including strategizing goals, understanding your industry, recruiting qualified community managers from within the community, engaging both online and offline, being responsive, listening to feedback, measuring results, and educating oneself on best practices. It discusses how ICORating and GITA implement these strategies in their own communities.
12 Rules for Community Led Growth - Lloyed Lobo, TractionTraction Conf
This document outlines 12 rules for building an engaging community. The rules include starting with one type of community focused on learning or a product, having a clear purpose, vision, and values, serving a specific audience exceptionally well, setting aggressive growth goals, prioritizing one community channel, providing value from the first interaction, rewarding champions, making the community sticky through continued engagement, showing up consistently, and measuring growth, engagement, retention, and monetization. The overall message is that intentional community building following these rules can help create "raving fans" and iconic brands.
181120 HIØ What is inbound marketing.pptxSpring Agency
The document provides an introduction to inbound marketing. It defines inbound marketing as a holistic, data-driven approach to marketing that attracts individuals to a brand through valuable content and converts them into loyal customers. The document outlines the key steps of the inbound method as attracting strangers to digital channels through blogs and social media, converting visitors into leads through content offers and landing pages, turning leads into customers through nurturing workflows and blog notifications, and turning customers into ambassadors by making sharing easy and engaging on social media with smart content.
Socks For Lansing - Integrated Marketing Campaign 2014Diana Steele
As team Data Analyst, I led our research by conducting primary research and gathering and analyzing secondary research to steer our integrated marketing campaign for our client, a local non-profit, Socks For Lansing.
Similar to Will My Kickstarter Succeed? THINGS YOU NEED TO KNOW (20)
How to Write Effective Facebook Ad Copy that Converts & Sells [6 Steps]Samit Patel
Keep these six Incredible Facebook Ads copywriting tips in mind to create Facebook Ads copy that will convert and sells. https://www.samitpatel.net/writing-facebook-ads-copy/
With our combined experience in equity crowdfunding & rewards-based crowdfunding, we can help you decide which crowdfunding model to follow on Fundable.
We are Seedrs crowdfunding marketing agency, our services, & experts supporting startups funding with investors who help your vision. https://joopio.com/seedrs-crowdfunding-agency/
We are a StartEngine crowdfunding marketing agency. Our experts & consultants supporting startups to secure funding with investors who help your vision. https://joopio.com/startengine-crowdfunding-marketing-agency/
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Will My Kickstarter Succeed? THINGS YOU NEED TO KNOW
1. W I L L M Y K I C K S T A R T E R
S U C C E E D ? T H I N G S Y O U
N E E D T O K N O W
S A M I T P A T E L
2. I run a Facebook group for crowdfunding success
and one of the most common questions that get
asked is, ‘Will my Kickstarter succeed?’ The answer
is never a simple yes or no. There are multiple
factors you have to look into when launching a
campaign on Kickstarter.
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3. In this quick PRESENTATION, I’ll give you an
overview of the things you need to tick off for your
project to even qualify for Kickstarter.
Ready?
Let’s dig in.
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C R E A T I N G Y O U R D I G I T A L A S S E T S
It’s not enough to have a Kickstarter page to
succeed. You need to create digital assets such as
your website, landing page, and online platforms to
get support from across the spectrum.
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The email list is the most crucial factor to
crowdfunding success. Without a strong email list,
forget you can even reach your goal target – let
alone exceed it.
S A M I T P A T E L