GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with Social
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Stephanie Heffernan, a senior ecommerce marketing manager, and Neal Boornazian, an executive vice president, presented on driving success on social media. They discussed integrating multiple channels like direct mail, email, Facebook ads, and paid search. They also covered best practices for social media marketing like making the most of video and testing different creative elements, like buttons and color changes, to improve conversion rates and cost per acquisition.
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By now, we hope you have notepad’s full of ideas and new thoughts. If for some reason you have not hit your new things to try quota, don’t worry, our closing session will take you over the top featuring first-hand learnings from Life360's non-stop product experimentation engine.
Andreas Gross, Founding Team / Product @ Life360
MAU Vegas 2016 — Conceptualizing and Implementing a Cross-Channel Segmentatio...
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Thursday, May 5
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The blessing and the curse of retention talks is that we could have the exact same title for every session and still have different content materialize, because while certain things hold true across businesses, every individual company is different. Helping to contribute to your knowledge base is iBotta, sharing how they built their messaging strategy and team to support a fully segmented, cross channel approach.
Cody Ryan, Senior Manager, User Retention @ Ibotta
MAU Vegas 2016 — How-To: Create Long-Term Engagement
This document discusses strategies for growing and retaining mobile game users. It argues that retention is key to growth, as growth depends on acquisition and retention of users. Engagement is also important as it drives retention. The document recommends focusing on core loop design, content cadence, and social interactions to improve engagement. It also emphasizes the importance of network effects, and provides examples of how mobile games can increase social density and connections between players to strengthen retention.
MAU Vegas 2016 — Retention is Every App's Game to Lose
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:40am - 11:00am
75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption.
Zac Aghion, Director of Product @ Localytics
Rainer Leeb, Senior Director of Growth @ SoundHound
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Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
MAU Vegas 2016 — How to Build an Internal Growth Culture
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Thursday, May 5
Acquisition Breakout Session — 3:55pm - 4:15pm
Last but certainly not least, we continue with practical and tactical insights from innovators at scale. Rounding out an amazing Day 2, come learn how SoundCloud built a best in class growth team – the people, the process, and how growth is woven into the fabric of the organization.
Sridharan Ravichandran, Senior Product Manager, Growth @ SoundCloud
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Thursday, May 5
Acquisition Breakout Session — 3:35pm - 3:55pm
Offering a product everyone uses doesn’t necessarily guarantee a business that everyone will use. Yet, that is what Expedia Worldwide has managed — during both the rise of the internet and the mobile revolution. We are excited to have Jon Guljord, Senior Director of Mobile Marketing at Expedia on stage to showcase practical, first hand experiences from their push to expand their growth, specifically globally.
Jon Guljord, Senior Director, Mobile Marketing @ Expedia
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Acquisition Breakout Session — 2:30pm - 2:50pm
Mobile marketers today have the unique challenge of dealing with not only a myriad of ad channels, but the technical limitations and reporting inefficiencies that come with it. In this session, you will learn valuable tips on how to architect a state-of-the-art user acquisition infrastructure to report and optimize around the metrics that matter most to you. You'll learn best practices on how to apply for the right type of workflow automation to enable the right foundation for user acquisition at scale, and to free up precious time to focus on time-sensitive decisions.
James Peng, Head of Mobile App Acquisition @ Match
Susan Kuo, COO / Co-Founder @ Singular
MAU Vegas 2016 — Taking AIM: Top 10 App Install Marketing Trends
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Acquisition Breakout Session — 11:20am - 11:40am
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
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Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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Importance | Need of Digital Marketing (Online Promotions) :
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With Regards
Gokila digital marketer
Coimbatore
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