This document discusses lead generation strategies in WordPress. It introduces the author as an experienced WordPress developer and consultant. Lead generation is defined as generating interest in a business's products or services. The document recommends using forms, social media, blogging, lead magnets, and landing pages as lead generation techniques and stresses the importance of execution to successfully generate leads. It provides links to Gravity Forms, OptinMonster, and MailChimp as tools to help with lead generation.

1. LEAD
GENERATION
IN WORDPRESS
Gravity Forms, OptinMonster and More!
By: Thomas Griffin
Twitter: @jthomasgriffin
Website: https://thomasgriffin.io

2. WHO AM I?
CTO and Partner at Awesome Motive, Inc.
I’ve built many things in WordPress, including:
OptinMonster, Soliloquy, Envira Gallery, TGM
Plugin Activation and more. I’ve contributed to
WordPress core and the Genesis Framework.
As for success in WordPress: a 6-figure
consulting business, 7-figure product business
and lots of happy customers!
2

3. WHAT IS LEAD
GENERATION?
Lead generation can be loosely defined as
“generating consumer interest or inquiries into
the products or services of your business.”
3

4. WHY DOES
IT MATTER?
You need leads to grow your business!
Whether you sell products or services, you
can’t “sell” without people! You need a
consistent lead generation strategy to drive
leads into your sales funnel.
4

5. LEAD
GENERATION
STRATEGIES
How do I get started?
5

6. Gravity Forms - Contact Forms Made Easy
6
Link: http://bit.ly/griffinjt_gravityforms

7. 7

8. 8

9. OptinMonster - Visitors to Subscribers
9
Link: http://bit.ly/griffinjt-optinmonster

10. 10

11. MailChimp - Easy Email Marketing
11
Link: http://bit.ly/griffinjt_mailchimp

12. SOCIAL MEDIA
Are you driving leads with Facebook/Twitter/
YouTube/LinkedIn/{insert_social_network_here}?
12
Social platforms allow you to share and
elevate your status in your industry - and
eventually bring you leads!

13. TECHNIQUES
Ways to enhance lead generation efforts
13

14. BLOG POSTS AND
COMMENTING
Inbound marketing + visitor engagement
14
Inbound marketing vastly increases the size of
your funnel. Commenting and engagement
narrows focus. Engaged visitors are easier to
convert into leads and sales.

15. FORMS
The best lead generation method available.
15
Every type of form: contact, registration,
comment, signup, user-submitted content, etc.

16. LEAD MAGNET
Value based lead generation
16
Offer something of immediate value to your
visitors to encourage them to optin to your
lead generation funnel.

17. 17

18. LANDING PAGES
Specific action pages
18
Create a page with one goal in mind: getting
the visitor to convert into a lead!

19. EXECUTION
If you can’t execute, nothing else matters.
19
Are you executing on the things that matter?

20. THE END
Here’s to more leads with WordPress!
By: Thomas Griffin
Twitter: @jthomasgriffin
Website: https://thomasgriffin.io
Slides: https://thomasgriffin.io/lead-
generation-wordpress/