Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

1. SEO Made Easy

2. Important Concepts
Website
It is set of hosted web pages which gets served in browser with a domain name.
Each website has its own unique name called domain name, and a hosting space on
hosting server to store the web pages. A website is the basic requirement before doing
SEO since we optimize websites for search engines.
Keyword
The search term/query we enter into the search engine for searching something is called
a keyword. Different keywords have different monthly search volume and competition.
Keyword Density
Keyword density is how many times a keyword appears in a article/content .e.g. if a
keyword appears 3 times in 100 word article then its density is 3%

3. Important Concepts
Blackhat SEO
SEO practices and tactics not done as per search engine guidelines to inflate the search
engine rankings. E.g. keyword stuffing, doorway pages, cloaking
The search engine result page (SERP) for any keyword/query displays list of websites,
where each entry of the list consists of title, url and meta description (or a piece of
content sometimes).

4. Step 1: Keyword Analysis/Research
Onpage SEO: Changes made on the website for the purpose of SEO
Go to Google Adwords and sign in with your Gmail ID

5. Click on “Tools” folowed by “Keyword Planner”

6. Under “Find New Keywords” select the first option “Search for new keywords…”

7. Fill out all sections accordingly; fill in generic keywords pertinet to your line of business add product categories/sub-categories, add/remove locations, then
click on “Get Ideas”

8. Select “Keyword Ideas” You can make changes/edits from these fields as well

9. Download

10. Select option accordingly and download

11. • Open the downloaded file
• select the column called “Average Monthly Searches”
• Sort if from largest to smallest
• Make sure you expand the selection and then Sort

12. Now you have the keywords with high average monthly searches and then you can go
ahead with selection of your keywords

13. Website Analysis: Visit http://trial.sitebeam.net/
Competition Analysis: Visit competitor website and follow the next steps
Right Click on an
empty space
and click on
view page
source or the
shortcut Ctrl + U

14. Press Ctrl + F to find
title/description/keyword
as shown in the
screenshot; this will give
you an idea of what
keywords/title/description
your competitors are using

15. Google Analytics
Sign in with your Gmail ID

16. You will see
this screen
if you are a
new user.
Just Click
on Sign Up

17. Fill out all fields accordingly and don’t forget to mention the website you want to track
Click here
when you
are done

18. Accept the
terms &
Conditions

19. Your
Tracking
Code is
generated!

20. This is the Account Name
This is the property under it
This is the Account Name
This is the property under it

21. For assigning
different roles
to different
users;
remember
page roles on
Facebook

22. Sign in with your Gmail
ID and enter the URL
of the digital property
(website) you want to
monitor and maintain
your site's presence in
Google Search results .
It helps you
understand how
Google views your site
and optimize its
performance in search
results.
Webmaster Tools is now Search Console

23. Verification Methods: Recommended & Alternate

24. Your post-
verification
screen
Click here

25. Your Search
Console
Dashboard with
all the
parameters
based on which
you can track
the
performance of
your website