Here is a great presentation on all the major factors that you must check while doing SEO audit for a website!!

1. CREATED BY
JAHID HASAN
SEO Audit-Complete
Checklist

2. Site audit, simply, means finding
out what’s the current condition &
overview of an website and finding
out rooms for improvements!
What
Is SEO
Audit?

3. Why
You
Need to
do SEO
Audit
 Know the current health status of your
website
 Identify the issues/problems that
reduces your website’s online visibility
 Doing SEO in the right way through
optimizing your website for search
engines.
 Improve your sales, conversions, leads
 Increase the possibility of getting large
volume of targeted online traffic
 Find out if all your web pages can be
crawled and indexed by search engines.
 Learn about your competitors and how
to stay ahead of them!
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4. SEO Audit
 Start With Google: Do a “Site:Domain.com”
search in Google to find out:
• How many pages are returned in SERP
• Is the homepage showing up as the first result
• If the homepage isn’t showing up as the first result,
there could be issues, like a penalty or poor site
architecture/internal linking, affecting the site.

5. Contents Check List
 Title: Are your content’s titles catchy? Including keywords
in contents?
 Content Length: Contents need to be 400+ words.
 Keyword Targeted Content: Site’s contents are being
written targeting main keywords of your website?
 Keyword Density: Keywords density need to be with
1.5%-2%.
 User Friendly: Is the text broken down into easy to read
paragraphs?

6. Contents Check List
 Duplicate Contents: Are you copying contents from
others? Do you already have duplicate contents in your
website?
 You can use tools like SmallSEOtools.com or copyscape.com to check
plagiarism of your contents. Even you can check content’s uniqueness by
searching manually in Google!
 Internal Linking: Are you giving sufficient backlinks to
related contents of your website?
 External Linking:
 Is there any outbound links on your website?
 If so, do they pointed to relevant quality websites?

7. Meta Tags Check List
 Meta Title: Meta titles should include main keywords
and unique. Length need to be within 55-60 characters.
 Meta Description: Keywords must be included in
descriptions. Must be unique. Description length needs
to be within 155-160 characters.
 Meta Keyword: No longer a ranking factor. So not
necessary to use. Instead, this practice may reveal your
targeted KWs to your competitors.
 Heading Tags: Heading Tags are 6 types (H1, H2…H6).
For better result, use at least First 3 heading tags
(H1,H2,H3) in your targeted page.

8. Check List
 URL Structure:
 No excessive parameters or session ID’s
 URLs exposed to search engines should be static.
 Sitemap:
 Already has a XML sitemap?
 If yes, how well it has been optimized?
 Did you submitted the XML sitemap to Google Webmaster Tool?
 Robots:
 Do your website has a perfectly optimized robots.txt file?
 Has the entire site or important content been blocked via the
robots.txt?

9. Check List
 URL Canonicalization:
 Either WWW or Non-WWW version of site is specified in Google
Webmaster Tools
 In case if you don’t know how to fix canonicalization from cPanel:
http://www.htaccessbasics.com/force-www-nonwww-domain/
 Cannibalization: Refers to using the same title for all pages of a
website for better ranking. Also using the same anchor text while building
links for different pages.
 Make sure that each targeted pages have unique and different page
titles and descriptions.
 Image Alt Tags:
 Whether image tags have been used with all images
 Numerous tools are available for checking image alt tags of a
website like http://tools.seochat.com/tools/broken-links-images-
tool/

10. Off-Page Check List
 Loading Speed:
 Whether the website taking longer time to load (standard
loading time is around 2-3 seconds)
 Check loading speed by using tools like:
• https://developers.google.com/speed/pagespeed/insights/
• http://tools.pingdom.com/fpt/
 Backlinks Number & Source:
 Check the backlinks number and quality
 Whether backlinks are coming from relevant websites.
 Check anchor text variation
 You can use backlink checker tools like
 https://ahrefs.com/
 http://www.backlinkwatch.com/
 http://moz.com/researchtools/ose

11. Off-Page Check List
 Broken Links: Broken links are those which no longer work now.
Broken links usually create when the link pointing to a web page that
has been moved or deleted.
 Social Engagement:
 Check social engagement to measure popularity of that website
 You can use social engagement measuring tools like
http://www.seocentro.com/tools/search-engines/link-
popularity.html
 Site Audit Tools: There are some really great site audit tools with
which you can easily audit a website within minutes! Some tools are:
 http://seositecheckup.com/
 http://www.seoptimer.com/
 http://www.woorank.com/

12. Thanks for Reading This
Presentation!!!
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