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Using google analytics to optimize search engine marketing


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Using google analytics to optimize search engine marketing

  1. 1. Using Google Analytics To OptimizeSearch Engine Marketing Presentation By: Abhinav Sabharwal
  2. 2. • Go to•• Use your gmail id to log in
  3. 3. • If you don’t have a account just follow these steps to sign up
  4. 4. • 1)Enter your email id and password• You will then see a screen like this one
  5. 5. Click on sign up
  6. 6. Add the tracking code provided by the Google in web siteVerify by clicking on Check Status
  7. 7. • Once you have done all the steps wait for seven days• After seven days log in to Google analytics account and you will see a page like this
  8. 8. Executive Overview Report Different types of reports available Executive Overview Number of days for which data is available
  9. 9. Different types of reports • Lets see some examples • You can click on a module and a detail description of report is available online showing data trend and description of report/graph
  10. 10. Single Report underAll Reports Heading- Indicates subheading
  11. 11. Conversion Summary report
  12. 12. Marketing Summary report
  13. 13. Content Summary Report
  14. 14. Daily Visitors Report
  15. 15. Visits & Pageview Tracking report
  16. 16. Visitor Loyalty Report
  17. 17. New vs Returning Visitors
  18. 18. • Keywords To find out which keywords are searching your page type the url of your page in Google search box
  19. 19. First two are thekeywords that search your pageThese two lines arethe summary whichviewers can see onpage.These lines are thefirst two lines of texton mane pageThese are notdescription orkeywords line whichonly Google can see
  20. 20. • Once you have found the keywords go to the ftp server where your web page is hosted and download the index pageKeywords
  21. 21. • Open the index page in Microsoft front page • Click on the HTML tagKeywords
  22. 22. HTML Tag inMicrosoft front page
  23. 23. • After clicking the tab you will see source code which looks something like thisKeyword Optimization
  24. 24. <META name="verify-v1" content="IgyaOniSlCg148cDHI6QwsdgAciwuSNnF/qPdYyv3O0=" �/>•(This is a Google tracking code that needs to be put in website for Google analytics to work)<title>HR Align - A HRMS Software|HRMS Solution | HR Technology | HR Software | Payroll Systems | HR Consultancy </title>•(Title of the website Must contain the keyword)<meta name="keywords" content="Human Resource Management Software HRMS, HR software,HR Solution, ">•(Keywords= Words that define the content or the topic which your website represents)<meta name="description" content="-HR Align HRMS is a software that allows you to unleash the hidden potential and latent talentof your human capital, in an organized and efficient manner, by Linking People, Strategy and Performance.HR Align provides a highvalue Human Resource Management solution to organizations that depend on effective and efficient Human Resource businessprocesses, HRMS Software has been developed by Neterson Technologies Pvt.Ltd., a Mumbai based firm.">•(Description= A short summary of the text content of website, Should not be more then 200 words long)
  25. 25. • I have given you the different functions in source code (highlighted in red) and a description of what the code dose in black bullet pointsSource code
  26. 26. <Meta name = "robots" content= "ALL">•Tells Google to visit and index all pages of the website<Meta name = "revisit-after" content= "15 days">•Tell the Google to recheck the website after specified number of days<Meta name = "distribution" content= "global">•Tells Google to index the eb page for the whole world or specific country<Meta name = "rating" content= "general">•Do not mess around with this tag as Goggle automatically manages this tag
  27. 27. Keyword mapping• By now you must have understood what keyword your customer are searching and to which keywords your web page is responding to• Just type in the keyword you think your customer types in Google when searching for your product/Service
  28. 28. • Open the first 3 or so pages that Google throws up from the keyword • Go to view option of your browser • And click on “view source” option • Find out what keywords and description they are using and modify your keywords accordinglyKeyword mapping
  29. 29. Thank You