Lecture to Emerge Memphis member companies about Internet Marketing, SEO and some of the different tools that are available to help succeed in marketing online.
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...Biznet Digital
The idea isn't really to outsmart Google but rather all of your competitors to achieve first page placement in search results. Nearly 90% of all search users never make i t past the first page. Make your site count. Get the traffic you deserve. Learn more in this educational presentation.
The Primer: Solutions in Social Media for HRDawn Yankeelov
These slides were prepared to address the Kentucky SHRM meeting in September 2009 by Founder Dawn Marie Yankeelov of Aspectx in Louisville. She speaks internationally on topics related to technology, marketing, and research.
How to Outsmart Google (How to earn a first page listing on Google, Yahoo!, B...Biznet Digital
The idea isn't really to outsmart Google but rather all of your competitors to achieve first page placement in search results. Nearly 90% of all search users never make i t past the first page. Make your site count. Get the traffic you deserve. Learn more in this educational presentation.
The Primer: Solutions in Social Media for HRDawn Yankeelov
These slides were prepared to address the Kentucky SHRM meeting in September 2009 by Founder Dawn Marie Yankeelov of Aspectx in Louisville. She speaks internationally on topics related to technology, marketing, and research.
Presenter: Chris Okroy, Integrated Digital Account Director, Add3
2018 has been a roller coaster for all things Paid Social. Facebook is making news every day, Instagram is still growing, Twitter is making a comeback and Snapchat is still trying to find its feet. Add in the debate on data and how it will be used and the landscape is more complicated than ever. In the session, we will discuss how the changes to the social landscape is impacting spend on the platforms and what steps can be taken at the advertiser level to comply and excel.
Give-Get Framework: Balancing Lead Generation With the Expectations of Techno...Frank Jurden
Effective lead-generation strategy begins with the task of defining
and managing user expectations. Offering clear information contact policies are equally important to increase opt-in.
How Social Media is Changing Bustiness CommunicationsPaul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives and marketers who can successfully reinvent themselves as content providers can bond with their customers in ways they could never before imagine.
Neustar Report on US research detailing their findings on how mobile phone users are using local searches on their smart phones to find local business's, underlining the importance of ensuring that a web site is set up correctly for local search results if the business provides a local service.
Google Analytics For Enhanced Marketing MeasurementDigital Vidya
Care about how to make 'Google Analytics For Enhanced Marketing Measurement' You will find this deck presented by Swapnil Sinha, Head of Conversions, Google India during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Think Politics With Google: Winning The Vote At The Online Moment Of Truth V4...pgreenberger
A presentation from the Think Politics series focused on online ads and persuasion. I delivered this preso to a roundtable of DC political consultants in May 2010.
Tools to Humanize Your Organization: Using Social Media in Attraction & Reten...Paul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives can bond with their customers constituents in ways they could never before imagine. Human resources professionals can reach out to prospective employees in a direct and cost-effective manner, without having to filter their message through media gatekeepers.
It’s an unprecedented opportunity, but it’s also a complex new world, with plenty of standards, practices and pitfalls that are foreign to most marketers.
Paul Gillin, an authority on the use of social media for marketing and customer relations, will provide strategic insight on how businesses can benefit from using these new tools to engage with their constituents.
1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join 1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join www.magicsubmitter.com/affiliate
Presenter: Chris Okroy, Integrated Digital Account Director, Add3
2018 has been a roller coaster for all things Paid Social. Facebook is making news every day, Instagram is still growing, Twitter is making a comeback and Snapchat is still trying to find its feet. Add in the debate on data and how it will be used and the landscape is more complicated than ever. In the session, we will discuss how the changes to the social landscape is impacting spend on the platforms and what steps can be taken at the advertiser level to comply and excel.
Give-Get Framework: Balancing Lead Generation With the Expectations of Techno...Frank Jurden
Effective lead-generation strategy begins with the task of defining
and managing user expectations. Offering clear information contact policies are equally important to increase opt-in.
How Social Media is Changing Bustiness CommunicationsPaul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives and marketers who can successfully reinvent themselves as content providers can bond with their customers in ways they could never before imagine.
Neustar Report on US research detailing their findings on how mobile phone users are using local searches on their smart phones to find local business's, underlining the importance of ensuring that a web site is set up correctly for local search results if the business provides a local service.
Google Analytics For Enhanced Marketing MeasurementDigital Vidya
Care about how to make 'Google Analytics For Enhanced Marketing Measurement' You will find this deck presented by Swapnil Sinha, Head of Conversions, Google India during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Think Politics With Google: Winning The Vote At The Online Moment Of Truth V4...pgreenberger
A presentation from the Think Politics series focused on online ads and persuasion. I delivered this preso to a roundtable of DC political consultants in May 2010.
Tools to Humanize Your Organization: Using Social Media in Attraction & Reten...Paul Gillin
Blogs, podcasts, social networks and online videos are creating new centers of influence. The emerging world of social media presents exciting new opportunities for businesses to communicate directly with key constituents in ways that were unimaginable just a few years ago. Intermediaries are no longer necessary. You can now take you message directly to your public with minimal cost and waste. Business executives can bond with their customers constituents in ways they could never before imagine. Human resources professionals can reach out to prospective employees in a direct and cost-effective manner, without having to filter their message through media gatekeepers.
It’s an unprecedented opportunity, but it’s also a complex new world, with plenty of standards, practices and pitfalls that are foreign to most marketers.
Paul Gillin, an authority on the use of social media for marketing and customer relations, will provide strategic insight on how businesses can benefit from using these new tools to engage with their constituents.
1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join 1 Product Of E-business & E-marketing : Submitters Category By Popularity And Gravity! The Power To Dominate Social Media And All Search Engines Affiliates Join www.magicsubmitter.com/affiliate
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
Joel Book presents "How Email has Revolutionized Direct Marketing" -
Tactics and Techniques to Drive Sales and Keep Customers Connected to Your Brand. This webinar was delivered on February 17th, 2009 with WorkSmart eMarketing for the eMarketing Techniques Webinar Series.
The New Marketing Paradigm: Moving from Push to PullBiznet Digital
Detroit, Michigan's Business Improvement Group (BIG) hosted this marketing seminar as part of the series "How to Attract and Retain Customers" on October 6th, 2010 at Automation Alley. Kevin Krason, CEO of Biznet Internet Solutions is the featured presenter.
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
Introduction to Digital Marketing (Interactive Marketing). Case Study in digital marketing outlines President Obama's successful use of social media marketing to garner support. Tips on effective Social Media Optimization for companies, brands and individuals.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
Today most small businesses continue to ignore the fact that establishing an online presence is an important part of their business development. Websites are perhaps the most overlooked vehicle of advertising for local, owner-operated businesses. Every retailer needs one. Every dentist, lawyer, accountant and minister needs one. Every café, restaurant, coffee shop and nightclub needs one. Every wholesale supply company needs one.
Small Businesses should at the very least have a presence on the web so that customers, potential employees, business partners and even investors can quickly and easily find out more about the business and the products or services they have to offer.
This presentation explains the importance and impact of an online presence to an American Small Business. It presents the following:
Internet statistics and trends
The benefits of having an e-business
E-marketing options
The Secret Power of Social Media Success for Real Estate Agents and Brokers. Learn how content marketing supercharged by Social media can help your Real Estate Business Grow! Learn about the long tailed search versus obvious search terms and why this can help a more qualified client find you!
Presentation slides from thinkLA Digital 101 Seminar. Event held on June 14, 2011. Presented by Marian Thomas, Horizontal Packaging & Sales Strategy, Yahoo!
Similar to Internet Marketing, SEO & Tools For Success (20)
Young Professionals! What you should know that no one is telling youJames Hutto
Presentation for Jonesboro Young Professionals Network May 6, 2016 by James Hutto @ValeoMarketing
A bit of a different topic here as I covered 5 points that I wish someone had told me when I was early in my career.
I went through the reason why you SHOULDN'T focus on creating a personal brand, and why I think social is overrated for the typical professional and a complete waste of time. Just focus on creating the best product you can - meaning yourself and your work output. The rest will follow naturally if you do that one thing... just like the example I gave about Evernote.
Then I went through my top tips for becoming a more persuasive writer, since *so much* of our communication today is written. Writing is a skill that needs to be practiced, just like playing the piano. And a lot of what we were all taught in school is NOT what you should do in a business environment if you want to maximize your effectiveness. Gave the tip to check out the Hemingway app (www.hemingwayapp.com) for a low LOE way to start editing yourself with my tips.
Becoming a better presenter was also covered, and a detailed discussion about salary negotiations and how you can turn the tables and take control in those situations.
I talked at length about salary negotiations, and I've updated those slides to include the most basic points I was trying to make on each (since you can't hear me talking through this deck, obviously).
I hope you find this helpful if you happen across it. Give me a like or a share if you do!
A Practical Guide to Selecting a Marketing Automation Platform and Mapping ou...James Hutto
Presented to the Jonesboro Chamber of Commerce "Tech Talks" luncheon on 11/17/15
OVERVIEW:
Unless you live under a rock, you’ve probably heard a lot lately about Marketing Automation software and all the wonderful things it will (supposedly) do for you. In this session, James Hutto will talk you through the differences in features and how that affects pricing. You’ll also get some practical examples for how you should plan your first campaigns BEFORE you purchase any software. Last, you’ll learn more about lead scoring and how evaluate an integration between your CRM and marketing automation platform.
Two Online Tools Your Lodging Property Should Implement in 2016: Retargeting ...James Hutto
Presentation on 11/2/15 to the Wisconsin Hotel & Lodging Association.
The goal of this session is to give you more leverage - the ability to do more with less effort. Have you seen the banner ads that “follow” you around the Internet? If you’ve ever wondered how that works, or how it can work for your business, then you won’t want to miss this session. Especially considering that retargeting ads can improve your conversion rates up to 600%.
We’ll also cover the difference between email marketing and email nurturing, and why you need to re-think the way you do email messaging to your audiences. Email nurturing can be highly automated, and the goal is to send the right information to the right person, at the right time.
AMA Nonprofit Conference Presentation: Your Nonprofit is Using the Internet ...James Hutto
Presentation to the American Marketing Association Nonprofit conference in Washington, D.C. - July 15th, 2013 #AMANP
A 3-hour workshop titled "Your Nonprofit is Using the Internet Wrong (and what to do about it)"
We started with a analysis of each attendees' digital marketing efforts and outline some basic goals for the workshop.
Then we dug into an analysis of each nonprofit website:
- Calls to Action
- Funnels
- Conversion rate
- Blog
We did a complete SEO site audit of all sites and walked through those with attendees, and then we spent a good bit of time talking about email marketing best practices and answering questions.
Finally, as I started to run out of time, we talked about retargeting ad campaigns and then went back to the original "grade" from the beginning of the class and I had everyone develop an action plan for the priorities that they need to focus on for their site.
Helen Brett Show, presentation on Facebook MarketingJames Hutto
Presentation on 4/20/13 for the Helen Brett Jewelry and Gift show in Memphis, TN.
I decided to stay away from "setting up a Facebook" for this audience, and instead went over the best ways for small businesses with an existing Facebook presence to better utilize it.
Get moving: Presentation on Mobile technology for Tennessee Publishing Associ...James Hutto
Increasingly, newspapers are looking to mobile devices as a way not only to build readership, but also to generate subscription revenue. Mobile applications for iPhones, Android-based phones, and BlackBerrys are becoming more common, as are mobile-optimized websites. But what are the costs involved with building and maintaining a mobile presence? Can smaller papers afford the cost and time to build a mobile presence?
Social News: Presentation on Social Media & Newspapers for Tennessee Publishi...James Hutto
A look at how newspapers are using social media to build readership and extend their brands. In a constantly changing online environment, newspapers need to understand how best to use Facebook, Twitter and other social media outlets to build traffic, follow stories, and reach readers and sources they otherwise wouldn’t find.
Facebook Tips and Tricks for Business Users, presented to Emerge Memphis on 3...James Hutto
Presentation to Emerge Memphis on Facebook Tips and Tricks for Business Users. We covered some of the tips and tricks to help you better utilize Facebook for your business. We covered separating personal and professional, recent changes to the Fan Pages and how that will impact Page Managers, and more.
I was asked to give a quick talk to a marketing agency in Jonesboro and one of their clients (a hospital) on what's next in technology, marketing, etc.
The P.L.E.T. method to understanding and successfully using social media mark...James Hutto
Let’s face it, there is a LOT of buzz about social media, but how can it really benefit the average business that may not have a team of geeks to throw at it?
Social media has tremendous potential if you understand how to harness it, so this 4-step strategy will teach you the concepts to effectively use these cost-effective new tools that cost you nothing but time. Build influence for your organization and effectively spreading your message where enormous audiences are spending billions of minutes online every day.
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March ...James Hutto
Presentation on March 5, 2010 to NPA Worldwide, the global organization for Recruiters and Personnel Professionals. This seminar covered my PLET method for successfully using social media for business.
The PLET method for understanding and successfully using TwitterJames Hutto
Workshop for the Sales & Marketing Society of the Midsouth on January 27, 2010 titled "The PLET method for understanding and successfully using Twitter"
This workshop covered everything from tips on setting up a Twitter profile to how to post and lingo, to the more intermediate areas of listening effectively to filter through the chatter, and tracking with analytics and URLs.
The Word of Web: using social media to create 'WOW' for fundraising and cause...James Hutto
Presentation to the Memphis Association for Fundraising Professionals (AFP) on January 14, 2010 discussing how to use social media tools to create Word-of-Web "WOW" for cause marketing and fundraising.
Day 4 of our Social Media Crash Course for Business - Facebook 102!
We covered the differences between Groups & Fan pages, a good method for properly using your fan page, as well as some examples of what other brands are doing effectively.
We also talked about Facebook advertising: some of the rules for success, as well as the 11 different factors that you can use to target your ads.
Day 3 of our Social Media Crash Course for Business was an intro to Facebook. We covered how to separate your personal and professional life by using lists and security settings.
Day 2 of our Social Media Crash Course for Business.
We covered the more advanced topics of Twitter, finishing up our P.L.E.T. strategy for success. We also covered RSS and how that can turn you into a "river of content" in social media.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.