The document presents market share data for major search engines by region and country for the first quarter of 2015. It shows that Google has the largest overall worldwide market share at 89.76%, followed by Yahoo, Bing, Baidu and others. By region, Google leads in market share in Asia, Oceania, North America, Africa and South America, while Baidu has the largest share in China. The data also breaks out market share for individual countries within each region.

1. Pure
Figures
Series
Top
Search
Engines
as
of
end
1st
Qtr
2015
May
2015

2. • Google
Market
Share
• Bing
Market
Share
• Yahoo
Market
Share
• Top
Search
Engines
Worldwide
• Top
Search
Engines
Asia
• Top
Search
Engines
Oceania
• Top
Search
Engines
North
America
• Top
Search
Engines
Europe
• Top
Search
Engines
Africa
• Top
Search
Engines
South
America
Content

4. 93.10%
91.97%
93.65%
81.94%
94.75%
92.47%
Africa
Asia
Oceania
North
America
South
America
Europe
Google
Market
Share
as
of
end
1st
Qtr
2015:
Region

5. 4.30%
96.61%
79.40%
52.40%
94.86%
93.77%
China
India
USA
Russia
Brazil
Australia
Google
Market
Share
as
of
end
1st
Qtr
2015:
Countries
with
largest
populaSon

7. 2.45%
1.17%
3.81%
8.61%
2.04%
2.66%
Africa
Asia
Oceania
North
America
South
America
Europe
Bing
Market
Share
as
of
end
1st
Qtr
2015:
Region

8. 2.54%
0.95%
9.80%
1.56%
2.23%
3.82%
China
India
USA
Russia
Brazil
Australia
Bing
Market
Share
as
of
end
1st
Qtr
2015:
Countries
with
largest
populaSon

10. 2.35%
1.17%
1.51%
7.99%
2.20%
2.21%
Africa
Asia
Oceania
North
America
South
America
Europe
Yahoo
Market
Share
as
of
end
1st
Qtr
2015:
Region

11. 0.04%
1.60%
9.24%
1.24%
2.22%
1.41%
China
India
USA
Russia
Brazil
Australia
Yahoo
Market
Share
as
of
end
1st
Qtr
2015:
Countries
with
largest
populaSon

13. 89.76%
3.85%
3.60%
0.61%
0.52%
1.66%
Google
Yahoo
Bing
Baidu
Ask
Jeeves
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Worldwide

14. Asia

15. 91.97%
2.63%
1.55%
1.17%
0.84%
1.84%
Google
Yahoo
Baidu
Bing
Yandex
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Asia

16. 72.47%
12.12%
9.47%
2.28%
2.25%
1.41%
Baidu
Haosou
Soguo
Search
Bing
Google
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
China

17. 75.39%
23.19%
0.90%
0.22%
0.18%
0.12%
Baidu
Yahoo
Bing
Ask
Jeeves
Baidu
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Taiwan

18. 75.12%
21.48%
2.02%
0.82%
0.19%
0.37%
Google
Yahoo!
Bing
Baidu
Ask
Jeeves
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Hong
Kong

19. 58.80%
38.12%
2.51%
0.24%
0.15%
0.18%
Google
Yahoo!
Bing
Baidu
Ask
Jeeves
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Japan

20. 58.23%
34.91%
2.44%
2.04%
1.75%
0.63%
Google
Naver
Bing
Yahoo
Daum
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
South
Korea

21. 96.67%
1.67%
0.89%
0.63%
0.06%
0.09%
Google
Yahoo!
Bing
Ask
Jeeves
Webcrawler
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
India

22. 95.32%
1.97%
1.42%
1.08%
0.04%
0.18%
Google
Yahoo
Ask
Jeeves
Bing
Webcrawler
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Indonesia

23. 93.90%
3.16%
1.40%
1.07%
0.14%
0.34%
Google
Yahoo
Bing
Ask
Jeeves
Baidu
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Malaysia

24. 90.18%
6.59%
1.46%
1.42%
0.12%
0.23%
Google
Bing
Ask
Jeeves
Bing
Webcrawler
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Philippines

25. 92.17%
5.39%
1.54%
0.22%
0.22%
0.46%
Google
Yahoo
Bing
Ask
Jeeves
Earthlink
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Singapore

26. 96.56%
1.57%
0.85%
0.48%
0.42%
0.12%
Google
Baidu
Yahoo
Ask
Jeeves
Bing
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Thailand

27. 92.97%
3.06%
2.83%
0.66%
0.11%
0.38%
Google
Bing
Yahoo
Ask
Jeeves
Baidu
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Vietnam

28. Oceania

29. 93.65%
3.81%
1.51%
0.32%
0.18%
0.53%
Google
Bing
Yahoo
Ask
Jeeves
Baidu
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Oceania

30. 93.60%
4.18%
1.27%
0.28%
0.25%
0.42%
Google
Bing
Yahoo
Baidu
Ask
Jeeves
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Australia

31. 93.67%
3.77%
1.39%
0.45%
0.19%
0.52%
Google
Bing
Yahoo
Ask
Jeeves
DuckDuckGo
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
New
Zealand

32. N.
America

33. 81.94%
8.61%
7.99%
0.43%
0.40%
0.64%
Google
Bing
Yahoo
Ask
Jeeves
Baidu
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
N.
America

34. 78.79%
9.95%
9.62%
0.48%
0.36%
0.79%
Google
Yahoo
Bing
AOL
Ask
Jeeves
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
USA

35. 87.92%
5.72%
5.51%
0.24%
0.21%
0.39%
Google
Bing
Yahoo
Ask
Jeeves
DuckDuckGo
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Canada

36. Europe

37. 92.47%
2.66%
2.21%
1.13%
0.44%
1.08%
Google
Bing
Yahoo
Yandex
RU
Ask
Jeeves
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Europe

38. 89.57%
5.62%
3.87%
0.31%
0.18%
0.45%
Google
Bing
Yahoo
Ask
Jeeves
AOL
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
UK

39. 92.09%
2.94%
2.02%
1.20%
0.59%
1.16%
Google
Bing
Yahoo
t-­‐online
MSN
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Germany

40. 93.35%
3.21%
2.98%
0.20%
0.10%
0.17%
Google
Yahoo
Bing
Ask
Jeeves
DuckDuckGO
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
France

41. 93.91%
2.65%
1.57%
1.12%
0.33%
0.42%
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Netherlands

42. 49.52%
40.97%
5.74%
2.13%
1.36%
0.30%
Google
Yandex
RU
Mail.ru
Bing
Yahoo
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Russia

43. 94.81%
2.45%
1.99%
0.24%
0.18%
0.33%
Google
Bing
Yahoo
Ask
Jeeves
DuckDuckGo
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Switzerland

44. Africa

45. 93.10%
2.45%
2.35%
1.70%
0.18%
0.22%
Google
Bing
Yahoo
Ask
Jeeves
Baidu
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Africa

46. 96.22%
1.51%
1.19%
0.91%
0.08%
0.10%
Google
Yahoo
Ask
Jeeves
Bing
Webcrawler
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Egypt

47. 90.40%
3.86%
3.04%
2.19%
0.23%
0.27%
Google
Yahoo
Bing
Ask
Jeeves
Webcrawler
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Ghana

48. 88.87%
3.79%
3.25%
3.14%
0.71%
0.24%
Google
Yahoo
Ask
Jeeves
Bing
Webcrawler
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Kenya

49. 88.87%
3.79%
3.25%
3.14%
0.71%
0.24%
Google
Yahoo
Ask
Jeeves
Bing
Webcrawler
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Kenya

50. 95.36%
1.74%
1.33%
1.30%
0.15%
0.12%
Google
Yahoo
Bing
Ask
Jeeves
Webcrawler
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Morocco

51. 89.94%
5.12%
3.17%
1.53%
0.09%
0.16%
Google
Bing
Yahoo
Ask
Jeeves
Webcrawler
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Nigeria

52. 92.47%
5.13%
1.58%
0.60%
0.04%
0.18%
Google
Bing
Yahoo
Ask
Jeeves
DuckDuckGo
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
South
Africa

53. S.
America

54. 94.75%
2.20%
2.04%
0.72%
0.08%
0.20%
Google
Yahoo
Bing
Ask
Jeeves
Snap.do
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
S.
America

55. 94.24%
2.76%
1.94%
0.89%
0.03%
0.15%
Google
Yahoo
Bing
Ask
Jeeves
AVG
Search
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
ArgenSna

56. 94.25%
2.49%
2.30%
0.52%
0.33%
0.12%
Google
Yahoo
Bing
Ask
Jeeves
Baidu
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Brazil

57. 95.50%
2.17%
1.47%
0.67%
0.04%
0.14%
Google
Yahoo
Bing
Ask
Jeeves
Earthlink
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Chile

58. 95.23%
2.00%
1.68%
0.97%
0.02%
0.09%
Google
Bing
Yahoo
Ask
Jeeves
Earthlink
Other
Top
Search
Engine
as
of
end
1st
Qtr
2015:
Peru

59. End