A survey was conducted of 200 Indonesian males regarding their personal care behaviors. Key findings include: - 84% of respondents were aged 18-29 years old. - The top three provinces respondents lived in were West Java, DKI Jakarta, and East Java. - The most commonly used personal care products were shampoo, body wash, and perfume. - Most respondents (82.93%) chose their own personal care products. - Over half of respondents (55.28%) budget specifically for personal care costs.

1. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 1/27
Men Personal Care Behaviour
Respondent Demographic
1. GENDER
Total Respondents : 200
JakPat App
Leading mobile market research in indonesia
# Option Total Answer Percentage
1 Male 200 100 %
2 Female 0 0 %
Male (100%)
Female (0%)

2. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 2/27
2. AGE
Total Respondents : 200
# Option Total Answer Percentage
1 18-29 168 84 %
2 30-39 32 16 %
18-29 (84%)
30-39 (16%)

3. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 3/27
3. SOCIOECONOMIC STATUS (SES)
Total Respondents : 200
Middle 1 (32.5%)
Upper 2 (26.5%)
Upper 1 (17.5%)
Middle 2 (16%)
Lower 1 (6.5%)
Lower 2 (1%)

4. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 4/27
4. CURRENT LOCATION (PROVINCE)
Total Respondents : 200
# Option Total Answer Percentage
1 Middle 1 65 32.5 %
2 Upper 2 53 26.5 %
3 Upper 1 35 17.5 %
4 Middle 2 32 16 %
5 Lower 1 13 6.5 %
6 Lower 2 2 1 %
Jawa Barat (19.5%)
DKI Jakarta (13.5%)
Jawa Timur (13%)
Sumatera Utara (10%)

5. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 5/27
Bali (9%)
DI Yogyakarta (9%)
Jawa Tengah (9%)
Sulawesi Selatan (5%)
Kalimantan Timur (4.5%)
Sumatera Selatan (4.5%)
Banten (3%)
Riau (0%)
Maluku (0%)
Nusa Tenggara Timur (0%)
Kalimantan Selatan (0%)
Lampung (0%)
Sulawesi Barat (0%)
Kalimantan Tengah (0%)
Gorontalo (0%)
Jambi (0%)
Papua (0%)
Kalimantan Utara (0%)
Sulawesi Utara (0%)
Nanggroe Aceh Darussalam (0%)
Sumatera Barat (0%)
Nusa Tenggara Barat (0%)
Kepulauan Bangka Belitung (0%)
Kepulauan Riau (0%)
Sulawesi Tenggara (0%)
Papua Barat (0%)
Maluku Utara (0%)
Sulawesi Tengah (0%)
Kalimantan Barat (0%)
Bengkulu (0%)

6. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 6/27
# Option Total Answer Percentage
1 Jawa Barat 39 19.5 %
2 DKI Jakarta 27 13.5 %
3 Jawa Timur 26 13 %
4 Sumatera Utara 20 10 %
5 Bali 18 9 %
6 DI Yogyakarta 18 9 %
7 Jawa Tengah 18 9 %
8 Sulawesi Selatan 10 5 %
9 Kalimantan Timur 9 4.5 %
10 Sumatera Selatan 9 4.5 %
11 Banten 6 3 %
12 Riau 0 0 %
13 Maluku 0 0 %
14 Nusa Tenggara Timur 0 0 %
15 Kalimantan Selatan 0 0 %
16 Lampung 0 0 %
17 Sulawesi Barat 0 0 %
18 Kalimantan Tengah 0 0 %
19 Gorontalo 0 0 %
20 Jambi 0 0 %

7. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 7/27
5. MONTHLY SPENDING (EXCLUDE MORTGAGE, CREDIT, LEASING AND INSURANCE PAYMENT)
Total Respondents : 200
21 Papua 0 0 %
22 Kalimantan Utara 0 0 %
23 Sulawesi Utara 0 0 %
24 Nanggroe Aceh Darussalam 0 0 %
25 Sumatera Barat 0 0 %
26 Nusa Tenggara Barat 0 0 %
27 Kepulauan Bangka Belitung 0 0 %
28 Kepulauan Riau 0 0 %
29 Sulawesi Tenggara 0 0 %
30 Papua Barat 0 0 %
31 Maluku Utara 0 0 %
32 Sulawesi Tengah 0 0 %
33 Kalimantan Barat 0 0 %
34 Bengkulu 0 0 %

8. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 8/27
USD 101 - 200 (36%)
< USD 100 (29.5%)
USD 201 - 300 (16.5%)
USD 301 - 500 (10.5%)
USD 501 - 750 (4%)
> USD 750 (3.5%)

9. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 9/27
# Option Total Answer Percentage
1 USD 101 - 200 72 36 %
2 < USD 100 59 29.5 %
3 USD 201 - 300 33 16.5 %
4 USD 301 - 500 21 10.5 %
5 USD 501 - 750 8 4 %
6 > USD 750 7 3.5 %

10. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 10/27
Survey Result
1. APAKAH ANDA PEDULI DENGAN PENAMPILAN ANDA?
Single Answer, Total Respondents : 200
# Option Total Answer Percentage
1 Ya 181 90.5 %
2 Tidak 19 9.5 %
Ya (90.5%)
Tidak (9.5%)

11. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 11/27
2. APAKAH ANDA RUTIN MERAWAT DIRI UNTUK MENUNJANG PENAMPILAN?
Single Answer, Total Respondents : 200
# Option Total Answer Percentage
1 Ya 123 61.5 %
2 Tidak 77 38.5 %
Ya (61.5%)
Tidak (38.5%)

12. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 12/27
3. PRODUK APA SAJA YANG RUTIN ANDA GUNAKAN UNTUK MERAWAT DIRI?
Multiple Answer, Total Respondents : 123
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

13. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 13/27
0 % 20 % 40 % 60 % 80 % 100 %
Shampoo (87.8%)
Sabun mandi (85.37%)
Parfum (78.05%)
Face wash/face scrub (75.61%)
Deodorant (62.6%)
Body lotion (43.09%)
Body scrub (13.82%)
Conditioner (13.82%)
Moisturizer/Pelembab/Tabir Surya (10.57%)
Skin care khusus dari dokter atau pusat perawatan kulit (5.69%)
After shave (5.69%)
Lipbalm/lipgloss (4.07%)
Other option (1.63%)
Hand cream (0%)
Eye cream (0%)

14. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 14/27
# Option Total Answer Percentage
1 Shampoo 108 87.8 %
2 Sabun mandi 105 85.37 %
3 Parfum 96 78.05 %
4 Face wash/face scrub 93 75.61 %
5 Deodorant 77 62.6 %
6 Body lotion 53 43.09 %
7 Body scrub 17 13.82 %
8 Conditioner 17 13.82 %
9 Moisturizer/Pelembab/Tabir Surya 13 10.57 %
10 Skin care khusus dari dokter atau pusat perawatan kulit 7 5.69 %
11 After shave 7 5.69 %
12 Lipbalm/lipgloss 5 4.07 %
13 Other option 2 1.63 %
14 Hand cream 0 0 %
15 Eye cream 0 0 %
Other Option
# Answer Total Answer Percentage
1 Gel rambut 1 0.81 %
2 lulur 1 0.81 %

15. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 15/27
4. SIAPA YANG MEMILIHKAN PRODUK PERAWATAN TERSEBUT?
Single Answer, Total Respondents : 123
# Option Total Answer Percentage
1 Saya sendiri 102 82.93 %
2 Pasangan 10 8.13 %
3 Rekomendasi teman 6 4.88 %
4 Orangtua 4 3.25 %
5 Dokter kulit 1 0.81 %
Saya sendiri (82.93%)
Pasangan (8.13%)
Rekomendasi teman (4.88%)
Orangtua (3.25%)
Dokter kulit (0.81%)

16. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 16/27
5. APAKAH ANDA MENYIAPKAN BUDGET KHUSUS UNTUK KEBUTUHAN PERSONAL CARE TERSEBUT?
Single Answer, Total Respondents : 123
6. BERAPA BESAR BUDGET YANG ANDA HABISKAN UNTUK KEBUTUHAN PERSONAL CARE DALAM
SEBULAN?
Single Answer, Total Respondents : 68
# Option Total Answer Percentage
1 Ya 68 55.28 %
2 Tidak 55 44.72 %
Ya (55.28%)
Tidak (44.72%)

17. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 17/27
Rp 50.000,00 - Rp 150.000,00 (57.35%)
< Rp 50.000,00 (13.24%)
Rp 150.000,00 - Rp 250.000,00 (13.24%)
Rp 250.000,00 - Rp 350.000,00 (8.82%)
> Rp 500.000,00 (4.41%)
Rp 350.000,00 - Rp 500.000,00 (2.94%)

18. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 18/27
7. DI ANTARA KONDISI BERIKUT, MANA SAJA YANG MENURUT ANDA MENGKHAWATIRKAN? (BOLEH
PILIH LEBIH DARI SATU)
Multiple Answer, Total Respondents : 55
# Option Total Answer Percentage
1 Rp 50.000,00 - Rp 150.000,00 39 57.35 %
2 < Rp 50.000,00 9 13.24 %
3 Rp 150.000,00 - Rp 250.000,00 9 13.24 %
4 Rp 250.000,00 - Rp 350.000,00 6 8.82 %
5 > Rp 500.000,00 3 4.41 %
6 Rp 350.000,00 - Rp 500.000,00 2 2.94 %
0 % 20 % 40 % 60 % 80 % 100 %
1
2
3
4
5
Jerawat (78.18%)
Gejala kebotakan (50.91%)

19. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 19/27
8. BERAPA LAMA WAKTU YANG ANDA PERLUKAN UNTUK MEMPERSIAPKAN DIRI SEBELUM
BERAKTIVITAS?
Single Answer, Total Respondents : 123
# Option Total Answer Percentage
1 Jerawat 43 78.18 %
2 Gejala kebotakan 28 50.91 %
3 Noda hitam di wajah 22 40 %
4 Lingkaran hitam di bawah mata 17 30.91 %
5 Kerutan tanda penuaan 17 30.91 %
Noda hitam di wajah (40%)
Lingkaran hitam di bawah mata (30.91%)
Kerutan tanda penuaan (30.91%)
5 - 10 menit (36.59%)
10 - 15 menit (28.46%)

20. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 20/27
15 - 30 menit (21.14%)
< 5 menit (12.2%)
30 - 60 menit (1.63%)
> 1 jam (0%)

21. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 21/27
9. KAPAN ANDA MULAI MERAWAT DIRI?
Single Answer, Total Respondents : 123
# Option Total Answer Percentage
1 5 - 10 menit 45 36.59 %
2 10 - 15 menit 35 28.46 %
3 15 - 30 menit 26 21.14 %
4 < 5 menit 15 12.2 %
5 30 - 60 menit 2 1.63 %
6 > 1 jam 0 0 %
Saat mulai masuk kuliah (53.66%)
Saat mulai bekerja (20.33%)
Saat bertambah usia (16.26%)
Saat sedang berada dalam hubungan (in relationship) (8.94%)

22. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 22/27
10. APAKAH ANDA SERING MENGGANTI BRAND UNTUK PRODUK PERSONAL CARE YANG ANDA
GUNAKAN?
Single Answer, Total Respondents : 123
# Option Total Answer Percentage
1 Saat mulai masuk kuliah 66 53.66 %
2 Saat mulai bekerja 25 20.33 %
3 Saat bertambah usia 20 16.26 %
4 Saat sedang berada dalam hubungan (in relationship) 11 8.94 %
5 Other option 1 0.81 %
Other Option
# Answer Total Answer Percentage
1 habis mandi 1 0.81 %
Other option (0.81%)

23. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 23/27
11. FAKTOR APA YANG PALING MEMENGARUHI KEPUTUSAN ANDA DALAM MEMILIH PRODUK PERSONAL
CARE?
Single Answer, Total Respondents : 123
# Option Total Answer Percentage
1 Tidak 64 52.03 %
2 Ya 59 47.97 %
Tidak (52.03%)
Ya (47.97%)
Kandungan bahan (38.21%)
Brand (24.39%)
Harga (23.58%)
Rekomendasi teman (10.57%)
Other option (3.25%)

24. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 24/27
12. BAGAIMANA PENDAPAT ANDA TENTANG PRIA YANG MERAWAT DIRI DI PUSAT PERAWATAN
(SKIN&BEAUTY CARE)?
Single Answer, Total Respondents : 123
# Option Total Answer Percentage
1 Kandungan bahan 47 38.21 %
2 Brand 30 24.39 %
3 Harga 29 23.58 %
4 Rekomendasi teman 13 10.57 %
5 Other option 4 3.25 %
Other Option
# Answer Total Answer Percentage
1 coba sampai cocok 1 0.81 %
2 Manfaat 1 0.81 %
3 pasangan 1 0.81 %
4 Fungsionalitas 1 0.81 %

25. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 25/27
13. APAKAH ANDA INGIN MENGUNJUNGI PUSAT PERAWATAN (SKIN&BEAUTY CARE) DAN
MENGGUNAKAN PRODUK PERAWATAN KULIT KHUSUS PRIA YANG DISEDIAKAN?
Single Answer, Total Respondents : 123
# Option Total Answer Percentage
1 Biasa saja 50 40.65 %
2 Wajar 43 34.96 %
3 Aneh 30 24.39 %
Biasa saja (40.65%)
Wajar (34.96%)
Aneh (24.39%)
Ya (55.28%)

26. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 26/27
# Option Total Answer Percentage
1 Ya 68 55.28 %
2 Tidak 55 44.72 %
Tidak (44.72%)

27. 10/21/2015 Survey Result by JakPat ­ Leading mobile market research in indonesia
http://jakpat.net/surveyorproject/2984/print 27/27