This document is a mini brand report for BMW SUVs that summarizes key social media metrics and audience data from July 1-31, 2014. It finds that BMW SUVs were mentioned 178 times, had a 57% share of voice and 5% positive sentiment. Demographic data shows the brand's largest audiences are males ages 25-34 in Russia, Canada, and Germany.

1. Mini Brand Report
Brand: BMW
Category: Luxury SUV
Locations: UK, Germany, Russia, China, Ireland,
Canada, UAE
Period: 1 – 8 July 2014
Sections:
1. CEO Dashboard
2. Metrics & KPIs
3. Audience Measurement
Click here for the BMW SUV Social Media Metrics
Dashboard in Google Docs
Report Author: AllFamous Digital
87%
Accuracy
Score

2. Power
5.0%
Positive Sentiment
CEO DASHBOARD
Period: 1-31 July 2014
Rank #1
1.
You were mentioned 178 times!
LOW Crisis Risk
2.0%
Target
LOW
Risk
>
Handling LOW
Risk
Efficiency LOW
Risk
Safety LOW
Risk
>
Comfort LOW
Risk
Luxury LOW
Risk
1.3%
Negative Sentiment
0.3%
Target
2.
3.
4.
Share
of
voice
46%
43%
6%
6%
8.1%
Positive
3.1%
You
>
2.3%
Negative
1.0%
You
>
13.8%
Positive
8.8%
You
>
2.3%
Negative
1.0%
You
>
8.5%
Positive
3.5%
You
>
7.8%
Negative
6.5%
You
>
Brand Metrics
Competitors
CEO Dashboard
Metrics & KPIs
Audience
Measurement

3. Metric KPI Week
1 Week
2 Week
3 This
Week
Men5ons 250/week 244 267 322 178
Share
of
Voice 50% 52% 54% 57% 53%
Posi5ve
Sen5ment 3% 4.5% 3.2% 3.4% 5%
Nega5ve
Sen5ment 1% 1.3% 1.4% 1.4% 1.3%
Crisis
Score 20 20 20 20 20
Nega3ve
Men3ons
by
Brand
Metric Week
1 Week
2 Week
3 This
Week
Comfort 2 3 5 3
Efficiency 1 5 4 5
Power 2 7 3 2
Luxury 3 6 3 2
Safety 2 2 4 3
Handling 3 5 2 1
TOTAL 13 28 21 16
CEO Dashboard
Metrics & KPIs
Audience
Measurement
Key Social Media Metrics
What are people saying about the various aspects of your product?

4. Demographics By Country
Age Group Male Female
21-24 13% 6%
25-34 43% 27%
35-44 29% 40%
45-54 16% 27%
Total 67.3% 32.7%
Channels
Channel Share
Twitter 53.6%
Forum Replies 24.2%
Blogs 9.1%
Forums 6.3%
Mainstream News 4.4%
Comments 1.1%
Videos 0.3%
Country Mentions Male Female
Russia 2,156 61.2% 38.8%
Canada 1,517 68.2% 31.8%
Germany 1,385 64.8% 35.2%
UK 1,071 67.3% 32.7%
China 609 67.4% 32.6%
UAE 429 48.4% 51.6%
Ireland 107 90.9% 9.1%
Most Commonly Used Hashtags
Hashtag Mentions Hashtag Mentions
#bmw 74 #essex 14
#carads 35 #suv 12
#x5 26 #luxury 9
#auto 21 #automotive 8
#autotrader 21 #brampton 8
#freeads 21 #bumpers 8
#autotrade 14 #german 7
CEO Dashboard
Metrics & KPIs
Audience
Measurement

5. Get this report sent to you weekly!
Every week we will send you an email with your key statistics, a Mini Brand Report, and an export of
all your negative mentions.
CEO Dashboard
Key Metrics & KPIs
Audience Measurement
Weekly Mini-Brand
Report and Tracking
$650* /per month
Inclusions:
• Weekly status email
• Weekly Negative Mentions Report
• Weekly Mini Brand Report
• Google Doc Tracker updated weekly
* Minimum 12 months

6. Need more detail?
If you need more detail and analysis, our “in-depth” report is a more detailed analysis.
In-Depth Brand Report
$1,250
$1,205 /per report
/per report
OR
$12,000
for 12 reports
Just ask us.

7. Mini Brand Report
Thank you!
Report Author: AllFamous Digital
87%
Accuracy
Score