Andrew McGlinchey, a Product Manager for Google Southeast Asia, will present a talk titled "Search Engine 101: Crawling, Ranking, Coverage and Freshness". The presentation is intended for those interested in how people discover information online through search engines. It will cover the basics of how search engines work by crawling and indexing the internet. It will also examine factors that affect search result rankings and tools that can assess search engine coverage, understand how sites are seen, identify problems, and improve freshness and completeness of inclusion in search results.