The document discusses various online marketing strategies and tools for small businesses. It emphasizes getting to know customers through analytics to target specific deals. It also highlights using social media to start conversations, using hashtags to join relevant discussions, and adjusting to changing technology like mobile-responsive design. Finally, it notes the importance of targeting customers through their demographics, interests, and location for paid online marketing.

1. Small Business
Online Marketing
7th June 2017

2. The solution
The more you learn about your
customers, the better you can relate
to them, and target them with
specific deals or offers

3. “Place”

4. Analytics.google.com
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5. Google.com.ar/Business
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“Google Business”
Feeds Google Maps

6. “Place”
Which
Social Media?

7. Seeing in “real time” what your customers want

8. Ranking

9. Analytics.google.com
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10. Analytics.google.com
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11. Search Ranking

12. Ranking

13. Ranking

14. “Organic” rankings
(Not paid)

15. Collecting email addresses
1. Send promotional emails
2. Track how many were opened
3. Track if the customer clicked links in the email
4. Free

16. “Promotion”
Two way Communication

17. Analytics.google.com
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“Start a
conversation”

18. 80/20 rule on Social Media
20% Promotion/Selling
80% providing useful information/ advice/ Blog/ videos

20. Hashtags #
“Jump on the bandwagon!!!!”
#FoodFestBA

21. Technology constantly changing

22. Changing technology
Mobile is everything: Apps vs Mobile responsive websites.

23. Paid online marketing

24. Target customers
1. Age
2. Gender
3. Location
4. Interests
5. $$$$$$$$$$$$$$$$$......