Have you taken analytics as far as it can go? For some marketers, the basic Google Analytics configuration is not enough. What other data can you learn about your website visitors? This session is designed for advanced Google Analytics users, and will explore the underused features of GA and other digital analytics tools, including person-level tracking, click mapping, and tag management. Get better data to make better decisions.

1. @chrisprender | #TrendigitalSF
Better"
Analytics

2. Why are"
we here?

3. “Given that Click Rain has so many
Google Analytics experts, perhaps
more on that topic.”
“Google Analytics tips and tricks.”
“A class for more in-depth analytics
would be interesting.”

4. Welcome
nerds!

5. Fix Broken Data
Find New Opportunities
Move Beyond Google

6. Fix Broken Data

7. Self-referrals are broken.

8. Self-referrals are broken.

9. Referral Report

10. Secondary: Landing Page

11. Direct traffic is broken.

12. Direct traffic is broken.

13. Google URL Builder

14. http://clickrain.com/?utm_source=keloland&
utm_medium=banner&utm_campaign=trendigital

15. Email is the worst offender.

17. What about traditional?

22. Missing data is broken data.

23. Missing data is broken data.

24. Events fill in the blanks.

25. Events fill in the blanks.

26. Events fill in the blanks.
via Justin Cutroni

27. Find New
Opportunities

28. Get in your audience’s head.

29. Your visitors are trying"
to tell you something.

30. Site Search Report

31. Search Terms

32. Secondary: Start Page

33. Find hidden data.

34. Hour vs. Day of Week

35. Hour vs. Day of Week

36. Content Efficiency Report
via Avinash Kaushik

37. Revenue per Visitor

38. Custom Dimensions are
the most under-utilized
feature of Google
Analytics.

39. Blog Author

40. Newsletter Subscriber

41. Customer Loyalty

42. via Lunametrics

43. Move Beyond
Google

44. GA makes page connections.

45. Heatmapping tracks"
human interactions.

47. GA sees everyone the same.

48. Person-level tools tell you “who”.

51. How do you decide?

52. Putting it All
Together

53. Javascript everywhere.

54. Javascript everywhere.

55. Use a tag manager.

56. Use a tag manager.

57. Use a tag manager.

58. Use a tag manager.

59. Fix Broken Data
Find New Opportunities
Move Beyond Google

60. Better data makes
for better decisions.

61. @chrisprender | chris@clickrain.com
Better"
Analytics