“Developing a Metrics-based Online Strategy”

The document discusses developing a metrics-based online strategy for libraries. It describes how libraries have expanded online through tools like OPAC, blogs, podcasts and widgets. This has increased libraries' online presence but also made measuring use and understanding more complex. The document suggests taking an open question approach to metrics to learn about users, where they come from, their needs and satisfaction. It provides examples of internal traffic, survey, external traffic and social metrics libraries can track to help answer questions and inform strategy.