The document discusses developing a metrics-based online strategy for libraries. It describes how libraries have expanded online through tools like OPAC, blogs, podcasts and widgets. This has increased libraries' online presence but also made measuring use and understanding more complex. The document suggests taking an open question approach to metrics to learn about users, where they come from, their needs and satisfaction. It provides examples of internal traffic, survey, external traffic and social metrics libraries can track to help answer questions and inform strategy.
Interview met Haagse meesterportrettist Ilya van Marle.
Gepubliceerd in LEVEN # 14 . Maart 2012.
Journalist: Caroline Ludwig
Interview with the master portrait photographer Ilya van Marle.
March. 2012
Interview met Haagse meesterportrettist Ilya van Marle.
Gepubliceerd in LEVEN # 14 . Maart 2012.
Journalist: Caroline Ludwig
Interview with the master portrait photographer Ilya van Marle.
March. 2012
Presentazione progetto interattivo basato su Arduino.
Progetto portato al Salone del Mobile 2013.
Sel progetto si è parlato anche in un articolo de il sole24ore.com:
http://www.casa24.ilsole24ore.com/art/arredamento-casa/2013-04-12/tweet-cambi-citta-nuovi-135347.php
Netwerken doen we eigenlijk dagelijks. We doen het op de gekste plaatsen zoals de sportschool, het pompstation, via LinkedIn of Twitter.
Toch willen veel ondernemers zich nog binden aan een netwerk waar ze vooraf voor moeten betalen met geen garantie op succes. "Waarom?"
Door anders naar netwerken te kijken is WeConnect een jong en fris netwerk voor ondernemers geworden.
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Wij zorgen dat ondernemers verbonden worden voor samenwerkingen, om leads te genereren en om kennis te delen.
WeConect is hierdoor hét daadkrachtige netwerk in dé branche voor ondernemers geworden.
Nederland.
Op 10 december bestaat de Universele Verklaring van de Rechten van de Mens 60 jaar. Voor Amnesty International aanleiding om een grootscheepse campagne te voeren onder het motto ‘Vlammen voor de Vrijheid’. Met belangeloze medewerking van 13 bekende Nederlanders, worden mensen opgeroepen om op www.vlammenvoordevrijheid.nl hun vlam te ontsteken en daarmee hun solidariteit te betuigen met mensenrechtenvoorvechters in de hele wereld.
TerminalTux - Terminal Server Open Source 100%! - Confsl 2009Mirco Piccin
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Collective Intelligence
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- Collective Intelligence
- Creative Research Practices
- Why you should take the course
- Assignment 1
- Feedback
Opening Slides from ION Belfast by Chris Grundemann of the Internet Society. Introduces the Internet Society and the Deploy360 Programme that hosts the ION Conference Series.
Presentació duta a terme per Maria Isabel Gandia, cap de Comunicacions del CSUC dins la 27 edició de la reunió d'ESNOG celebrada el 16 de novembre de 2021.
Presentation by Beth Gordon (Pace University) and Kristina Hoeppner (Catalyst IT) at AAEEBL 2015 http://www.aaeebl.org/?page=2015annualconference on 30 July 2015.
Recording: http://youtu.be/0dCpENOL0co
Live slides: http://slides.com/anitsirk/crowdsourcing-your-way-to-a-better-eportfolio
Presentazione progetto interattivo basato su Arduino.
Progetto portato al Salone del Mobile 2013.
Sel progetto si è parlato anche in un articolo de il sole24ore.com:
http://www.casa24.ilsole24ore.com/art/arredamento-casa/2013-04-12/tweet-cambi-citta-nuovi-135347.php
Netwerken doen we eigenlijk dagelijks. We doen het op de gekste plaatsen zoals de sportschool, het pompstation, via LinkedIn of Twitter.
Toch willen veel ondernemers zich nog binden aan een netwerk waar ze vooraf voor moeten betalen met geen garantie op succes. "Waarom?"
Door anders naar netwerken te kijken is WeConnect een jong en fris netwerk voor ondernemers geworden.
We geven op aanvraag een training, coaching, brainstormsessie en/of zorgen voor concept realisatie en koppelen deze aan spraakmakende bijeenkomsten en deelnemers.
Wij zorgen dat ondernemers verbonden worden voor samenwerkingen, om leads te genereren en om kennis te delen.
WeConect is hierdoor hét daadkrachtige netwerk in dé branche voor ondernemers geworden.
Nederland.
Op 10 december bestaat de Universele Verklaring van de Rechten van de Mens 60 jaar. Voor Amnesty International aanleiding om een grootscheepse campagne te voeren onder het motto ‘Vlammen voor de Vrijheid’. Met belangeloze medewerking van 13 bekende Nederlanders, worden mensen opgeroepen om op www.vlammenvoordevrijheid.nl hun vlam te ontsteken en daarmee hun solidariteit te betuigen met mensenrechtenvoorvechters in de hele wereld.
TerminalTux - Terminal Server Open Source 100%! - Confsl 2009Mirco Piccin
Nell\'ambito della III Conferenza Italiana sul Software Libero, tenutasi a Bologna il 12 e 13/06/2009, abbiamo presentato la nostra soluzione Terminal Server 100% OpenSource!
Collective Intelligence
- Introduction
- Collective Intelligence
- Creative Research Practices
- Why you should take the course
- Assignment 1
- Feedback
Opening Slides from ION Belfast by Chris Grundemann of the Internet Society. Introduces the Internet Society and the Deploy360 Programme that hosts the ION Conference Series.
Presentació duta a terme per Maria Isabel Gandia, cap de Comunicacions del CSUC dins la 27 edició de la reunió d'ESNOG celebrada el 16 de novembre de 2021.
Presentation by Beth Gordon (Pace University) and Kristina Hoeppner (Catalyst IT) at AAEEBL 2015 http://www.aaeebl.org/?page=2015annualconference on 30 July 2015.
Recording: http://youtu.be/0dCpENOL0co
Live slides: http://slides.com/anitsirk/crowdsourcing-your-way-to-a-better-eportfolio
This presentation was originally delivered in three parts at the SharePoint Evolutions conference in London, 15th April 2013. It was designed for a business audience - project leads and decision makers responsible for delivering intranet projects
How to Personalize Content to Drive Customer ActionAcquia
Marketers understand the value of communicating with customers on a personal level. Offering targeted content can build loyalty, increase engagement and drive action. Creating inspiring experiences can be the difference between winning or losing marketing share.
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Migrating to Marketo: 3 Marketing Leaders who Made the SwitchMichael Tucker
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1. Developing a Metrics-based Online Strategy
Bridging Worlds Conference October 16 - 17, 2008
Joe Pagano
Library of Congress
Libraries are Changing
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
2. The New Library
Web OPAC
Podcasts
Widgets
Social bookmarking
Blogs
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
The Extended Library
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
3. Libraries’ online
options have
multiplied …
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
… and measuring
and understanding
those options have
become complex.
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
4. Basic Library Metrics
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
Basic Web Metrics
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
5. Advanced Web Metrics
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
Open Questions
• Provide
– An approach to structuring metrics
– Information to support strategies
• Should
– Focus on the user
– Be broad in nature
– Enable segmentation
– Generate strategically focused answers
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
6. Open Questions
• Who are your users?
• Where are your users coming from?
• What are your users’ needs?
• What did they accomplish on your site?
• How much time did it take?
• Were they satisfied?
• Would they recommend your site?
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
Categories of Web Metrics
• Internal site traffic
• Surveys and direct interaction
• External traffic and Web ecosystem
• Social Web
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
7. Types of Web Metrics
Behavior Perception
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
An open question
approach to metrics
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
8. OPEN QUESTIONS
Who? From where? Needs? Accomplished? Time spent? Satisfied? Recommend?
METRICS
CATEGORY
Internal traffic
Surveys
External Traffic
Social Web
Answer & Educational users are a primary audience.
conclusion
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
OPEN QUESTIONS
Who? From where? Needs? Accomplished? Time spent? Satisfied? Recommend?
METRICS
CATEGORY
Internal traffic
Surveys
External Traffic
Social Web
Answer & Read online reports related to better understand what audiences are using
conclusion which technologies. Podcast use is increasing, but it is not mainstream yet.
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
9. OPEN QUESTIONS
Who? From where? Needs? Accomplished? Time spent? Satisfied? Recommend?
METRICS
CATEGORY
Internal traffic
Surveys
External Traffic
Social Web
Answer & Users in the “Education - Reference” category are using the Public Library and
conclusion the National Library sites.
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
OPEN QUESTIONS
Who? From where? Needs? Accomplished? Time spent? Satisfied? Recommend?
Non-United States traffic - www.loc.gov
METRICS
CATEGORY
Internal traffic
Surveys
External Traffic
Social Web
Answer & There is high international traffic to the Web site.
conclusion
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
10. OPEN QUESTIONS
Who? From where? Needs? Accomplished? Time spent? Satisfied? Recommend?
METRICS Review
CATEGORY
Internal traffic
referrals from
Surveys course
External Traffic
Social Web
management
software
Answer & Schools are incorporating our content into their curricula.
conclusion
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
OPEN QUESTIONS
Who? From where? Needs? Accomplished? Time spent? Satisfied? Recommend?
METRICS
CATEGORY
Internal traffic
Surveys
External Traffic
Social Web
Answer & Most users are successfully finding content. We need to better understand the
conclusion users who are not finding what they need.
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
11. OPEN QUESTIONS
Who? From where? Needs? Accomplished? Time spent? Satisfied? Recommend?
METRICS We can track partner
CATEGORY content in the same
Internal traffic way that we track our
Surveys own content, as in this
External Traffic Chronicling America
Social Web example.
Answer & Partners are a type of customer also, and it is useful to track their content
conclusion contributions.
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
OPEN QUESTIONS
Who? From where? Needs? Accomplished? Time spent? Satisfied? Recommend?
METRICS
Review broad content use:
CATEGORY Individual image files
Internal traffic Topic categories
Surveys
Web pages
External Traffic
Social Web
Answer & Content can be found and used in different ways. We track a variety of
conclusion content parameters.
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
12. OPEN QUESTIONS
Who? From where? Needs? Accomplished? Time spent? Satisfied? Recommend?
METRICS
CATEGORY
Internal traffic
Surveys
External Traffic
Social Web
Answer & Changes to sections of the site have increased the amount of time spent on the
conclusion site.
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
OPEN QUESTIONS
Who? From where? Needs? Accomplished? Time spent? Satisfied? Recommend?
“Thank you for working to
make this page as well as the
METRICS many others like it. As a
CATEGORY teacher this is and will
Internal traffic continue to be long after I am
Surveys gone an amazing resource.”
External Traffic 09/09/2008 11:18 PM
Social Web
Answer & We are doing some things right!
conclusion
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
13. OPEN QUESTIONS
Who? From where? Needs? Accomplished? Time spent? Satisfied? Recommend?
METRICS
CATEGORY
Internal traffic
Surveys
External Traffic
Social Web
Answer & By improving our navigation, we can increase our overall satisfaction.
conclusion
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
OPEN QUESTIONS
Who? From where? Needs? Accomplished? Time spent? Satisfied? Recommend?
METRICS
CATEGORY
Internal traffic
Surveys
External Traffic
Social Web
Answer & Users associate items in the collection with holidays; perhaps we can make
conclusion connections between the collection and cultural relevance.
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
14. Four Areas to Look for Trends
• User traffic
• Content use
• Technologies
• Internet trends
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
Trending Matrix: Content
Quantity Quality
Input How much How well did we
service did we deliver it?
deliver?
Output How much What quality of
change or effect effect or change
did we produce? did we produce?
Source: Gartner
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
15. Trending Matrix: Users
Quantity Quality
First How long did What impression
visit they stay the did the first visit
first time? make on them?
Life How many How does their
time times did they view of the
come back? organization
change over time?
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
Other Metrics Frameworks
• NISO
• Project Counter
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
16. Categories of Web Metrics
• Libraries are changing
• Open questions can support strategic
direction
• Correlations refine and improve answers
• Trends add an important meaningful
dimension to numbers
• Metrics-based approach will insure online
success
“Developing a Metrics-based Online Strategy” / Joe Pagano
Bridging Worlds 2008 Conference / 16-17 October 2008 / Singapore
Joe Pagano
jpag@loc.gov
202-707-2488
Bridge Drawing from the Library of Congress Prints and Photographs Collection.
In 1894, the South Park Commission, administrator of Chicago's south side park system,
retained the Boston-area landscape architecture firm of Olmstead, Olmstead and Eliot to
refurbish Jackson Park, a lagoon-studded preserve on Lake Michigan. As befit its highly visible
location near the park's perimeter, the structure delivered a polished Beaux Arts statement, its
spandrels clad in dressed ashlar limestone accented by sculpted heads of exotic animals.
Note: Any data presented here are examples only and
do not represent official Library of Congress statistics.