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It's Not Who They Are, It's What They Do

David Carroll's presentation on using analytics (statistics) to qualify your website visitors.

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It's Not Who They Are, It's What They Do

  1. 1. It’s Not Who They AreIt’s What They Do<br />Presented by:<br />David Carroll, Founder Dude (a.k.a CEO)<br />
  2. 2. Bridging the Gap with Technology?<br />
  3. 3. Bridging the Gap with Technology?<br />Conversion with Personal Interaction<br />
  4. 4. Bridging the Gap with Technology?<br />Conversion with Traditional Registration<br />
  5. 5. Bridging the Gap with Technology?<br />Conversion with Auto Registration<br />
  6. 6. Forced Registration Debate!@$#<br /><br />2 Websites Open vs Forced Registration<br />Avg 1,200 Unique Visitors Per Month<br />Open Registrations: 2<br />Forced Registrations: 49<br />
  7. 7. Forced Registration Debate!@$#<br /><br />Stats per Visit: <br />Open: 12.6 Pages Viewed / 8 min 41 sec / 35% Bounce<br />Forced: 10.1 / Pages Viewed / 5 min 56 sec / 44% Bounce<br />Good Activity with no Conversion on sites with 1,200 unique visitors. <br />
  8. 8. Analytics – Who Are You?<br />Speaker’s Session Analytics Experiment<br />How many people are here?<br />Each person is here for some reason.<br />Your commitment on my first session:<br />You must identify your:<br />Full Name<br />Phone Number<br />Email Address<br />
  9. 9. Analytics – What You Do<br />Speaker’s Session Analytics Experiment<br />From Atlanta, Chicago, SOCAL, Mid Florida<br />You are a Real Estate Agent or Broker<br />Your commitment on my first session:<br />ZERO COMMITMENT<br />Listen to my session for 35 minutes.<br />
  10. 10. Home Buyers: Who Are You?<br />What does this say about a Home Buyer?<br />Name<br />Email Address<br />Phone Number<br />IP Address<br />
  11. 11. Home Buyers: What Are You Doing?<br />What does this say about a Home Buyer?<br />Haven’t registered.<br />Visited 5 Times this Week.<br />Viewed the Same House 7 Times.<br />Searching by subdivision, school district, and price range.<br />
  12. 12. Actionable Stats to Increase Business<br />Actionable Statistics for Your Website<br />Actionable Statistics for Your IDX/Property Search<br />
  13. 13. Bounce Rate<br />Actionable Stats: Website<br />
  14. 14. Bounce Rate<br />Referrers<br />Wrong traffic<br />Message is bad?<br />Wrong ad word<br />Page Views<br />Bad Content<br />No call-to-action<br />Actionable Statistics: Website<br />
  15. 15. Traffic<br />Overall Traffic Tracking<br />Qualify marketing Campaigns<br />Actionable Statistics: Website<br />
  16. 16. Time on Site<br />Overall Time on Site Changes<br />Qualify New Content<br />Video<br />Blog <br />IDX<br />Actionable Statistics: Website<br />
  17. 17. Actionable Statistics: IDX<br />Visits<br />Individual<br />Qualify Individual Interest Level<br />Aggregate<br />Qualify marketing success <br />
  18. 18. Actionable Statistics: IDX<br />Visits<br />Site Level Performance<br />
  19. 19. Actionable Statistics: IDX<br />Attributes: What are they Searching On? <br />Qualify web leads based on:<br />Price<br />City<br />Type of Residence/Neighborhood<br />
  20. 20. Actionable Statistics: IDX<br />Attributes: Example of Site Level Price Ranges<br />
  21. 21. Actionable Statistics: IDX<br />Anonymous Website Visitor Stats<br />Very few of your website visitors register<br />Find out if these visitors are qualified leads or not<br />
  22. 22. Just Because I Love Comics<br />