Sean Figueroa Digital Release Strategy
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Zø will engage fans and potential customers primarily through Instagram, Facebook, YouTube, email newsletters, and live shows. On these platforms, people will be directed to Zø's website where they can sign up for a newsletter with discount codes. The newsletter will then direct people to purchase Zø's music on his website, iTunes, or Amazon. Special promotional giveaways will include tickets to an Orlando show, a merch bundle on Instagram, and early access to purchase a single through the artist's website for email subscribers. Long term, Zø aims to expand into film and game music, perform at major EDM festivals, book bigger venue shows, and create a music video.
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The document summarizes a magazine advertisement for an artist's new album:
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Question 2
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G eazy website research
G-Eazy's website homepage utilizes a simple black and white design that reinforces his "bad boy" image. The homepage features G-Eazy's latest album prominently and provides links to his music, tour dates, merchandise store, and social media profiles. While concise, the site effectively promotes G-Eazy's brand and new content across different pages.
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Task 2
The promotional campaign for DJ Strio consisted of releasing a promotional video on YouTube and Vimeo and tagging it with relevant keywords. This helped the video appear in searches and direct fans to Strio's website and music. The website featured tour dates, social media links and information on purchasing the album. To promote the first single "A Game of Chess", tweets were encouraged using the hashtag #AGameOfChess to generate buzz. The music video on YouTube also helped promote the song. The single was made available on iTunes and other online stores to encourage downloads and listening.
Task 2
The promotional campaign for DJ Strio consisted of releasing a promotional video on YouTube and Vimeo and creating an official website and social media profiles to promote his new album. This directed fans to music streaming and purchase options. Research was done on similar EDM artists to guide designs of the album cover, website, and music video in establishing Strio's brand and image. Feedback on social media and YouTube showed the campaign was effectively attracting the target audience.
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Jake Bugg's website prominently features his logo and music videos to clearly showcase his work to viewers. It also includes links to social media, tour dates, videos on Vevo, and an online store to further promote Jake's music and merchandise. The central placement of the logo and videos draws the audience in, while the menu guides them to different areas to keep them interested in Jake's latest releases and performances.
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Sean Figueroa Digital Release Strategy
- 1. DIGITAL RELEASE STRATEGY FOR ZØ SEAN FIGUEROA
- 2. ‣ ZØ will engage his fans and potential customers primarily on Instagram (IG) but also on Facebook (FB) through updates, march giveaways, images and ads, Youtube (YT), email list newsletters, and live shows. ‣ Engagement will occur on these platforms, again, primarily on IG. Profile viewers will be directed to ZØ’s website home page where they can sign up for his newsletter. (Discount code for shop items) ‣ The Newsletter will send both potential and current customers to the website shop and/or distributors, such as iTunes or Amazon. On ZØ’s website, fans will be given the added incentive to purchase his music there through discounts and/or bonus tracks. The Sales Funnel Exposure Engage Sales
- 3. Special Promo Giveaways Orlando Show Tickets Merch Bundle Giveaway Exclusive Early Bird Access We will have 3 special promotional giveaways: on Facebook giveaway for 2 tickets to ZØ’s next Orlando show, on Instagram have a giveaway for a march bundle with an exclusive code to download the single, and on the email list we allow the subscribers early access to purchase the single though the artist website.
- 10. Future Opportunities ‣ As ZØ continues to grow and master is art, he wants to be able to expand into the realm of cinematic and game music and not just be bound to EDM. ‣ ZØ wants to aim to be able to one day perform at a big EDM festival such as EDC Orlando/Las Vegas or Sunset Music Festival ‣ As ZØ grows, we want to start looking at booking him bigger shows at bigger venues and potentially become a regular headliner at a club in Downtown Orlando ‣ After a handful of releases, he would like to make a music video for one of his songs.