This document outlines a marketing campaign proposal from radio station 99.1 WQIK to Chevrolet. The proposal includes takeover of the radio station's homepage for 24 hours with Chevrolet banner ads and links to social media. It also includes on-air promotions, contests to win tickets to a Florida Georgia Line concert and football game, inclusion on the station's website and email blast, and social media updates in return for providing tickets and approving images and logos. The total investment for Chevrolet is listed as $TBD.

1. Prepared for: Chevrolet
Prepared by: Jeff Jones

2. Homepage Takeover
(First time display when listeners log on)
Pushdown Banner Ad (Expanded) with link to Chevy’s Facebook Page
“Lockdown” - Prime Real Estate – Home Page for 24 Hours

3. Homepage Takeover
(First time display when listeners log on)
Pushdown Banner Ad (Collapsed) with link to Chevy’s Facebook Page
“Lockdown” - Prime Real Estate – Home Page for 24 Hours

4. Featured Promotions
Module
Chevy’s Road to
Florida Georgia Line
Enter here to WIN!

5. E-Blast Inclusion
WOW…
Reach over
14K email
subscribers

6. Social Media

7. Florida Georgia
Line
•Duo comprised of Tyler
Hubbard and Brian Kelley
•Debut album, Here’s to the
Good Times, reached platinum
in U.S. and gold in Canada
•Second artist in history to have
their first three singles hit #1
for multiple weeks each
•Cruise
•Get Your Shine On
•Round Here
•“Cruise” broke the record for
the longest #1 on Billboard’s
Hot Country Songs Chart

8. Florida Georgia
Game
•SEC college football rivalry between the University
of Florida Gators and University of Georgia Bulldogs
•Takes place November 1, 2014 @ EverBank Field
•Huge event in Jacksonville that
attracted more than 84,000 people
in 2013
•Nicknamed the “World’s Largest
Outdoor Cocktail Party”

9. Chevrolet Will Provide:
• One (1) pair of tickets to the Florida Georgia Line show 10/31/2014
@ The Shipyards in Jacksonville, FL
• One (1) pair of tickets to Florida Georgia Game 11/1/2014 @ EverBank Field
• Approved images and logos
• WQIK FM on site set up approval
99.1 WQIK Will Provide:
• On-air / online promotion
• A minimum of Forty (40) on-air promotional announcements
• On-air Giveaways M-F
• Text to win
• Website inclusion during promotional campaign
• Home Page Status
• Contest Page
• Events Page
• One (1) Email Blast to Loyal Listener email Database
• Social Media updates to online social network communities
• Promotion will include on-air from date event is announced to event date, plus
inclusion on main homepage of www.991wqik.com
Total Investment:
$

10. Chevrolet Will Provide:
• One (1) pair of tickets to the Florida Georgia Line show 10/31/2014
@ The Shipyards in Jacksonville, FL
• One (1) pair of tickets to Florida Georgia Game 11/1/2014 @ EverBank Field
• Approved images and logos
• WQIK FM on site set up approval
99.1 WQIK Will Provide:
• On-air / online promotion
• A minimum of Forty (40) on-air promotional announcements
• On-air Giveaways M-F
• Text to win
• Website inclusion during promotional campaign
• Home Page Status
• Contest Page
• Events Page
• One (1) Email Blast to Loyal Listener email Database
• Social Media updates to online social network communities
• Promotion will include on-air from date event is announced to event date, plus
inclusion on main homepage of www.991wqik.com
Total Investment:
$