Brad Paisley, born on October 28, 1972, in West Virginia, is a renowned contemporary country singer/songwriter known for his musical talents from a young age and significant achievements, including multiple Grammy awards and induction into the Grand Ole Opry Hall of Fame. He has released several albums since his debut in 1999, with notable works in the country music genre. Paisley actively engages with his fans through social media and developed a smartphone app to enhance concert experiences, reflecting his commitment to connecting with his audience.

1. Brad Paisley
“So much cooler online!”

2. Into: Brad Paisley
Born October 28, 1972, in Glen Dale, West Virginia;
Contemporary country singer/songwriter
Given his first guitar at age eight
Delivered his first public performance at church two years later.
At the adolescent age of 12, Brad began writing his own music.
Released his first album ‘Who Needs Pictures’, in 1999. The album sold more than 1 million copies
inducted into the Grand Ole Opry's Hall of Fame.
Won numerous Grammy awards

3. Biography
 Brad Douglas Paisley
 Born October 28, 1972 in Glen Dale, West
Virginia
 Parents:
 Douglas Edward "Doug" Paisley
 Sandra Jean "Sandy” Paisley
 Love for country music stems from his maternal
grandfather, Warren Jarvis
 Wife (since 2003):
 Kimberly Williams-Paisley
 Children (2):
 William Huckleberry Paisley
 Jasper Warren Paisley

4. Albums
1.
1990s :
1.
2.
Who Needs Pictures (June 1st, 1999)
2000s :
1.
Part II (May 29, 2001)
2.
Mud on the Tires (July 22nd, 2003)
3.
Time Well Wasted (Aug. 16th, 2005)
4.
5th Gear (June 19th, 2007)
5.
Play (Nov. 4th, 2008)
6.
American Saturday Night (June 30th, 2009)
3.
2010s :
1.
This Is Country Music (May 23rd, 2011)
2.
Wheelhouse (April 9th, 2013)

5. Accomplishments
TOO many to list, multiple awards (some listed below):
2010: Entertainer of the Year
2007-11 : Top Male Vocalist
2008: Video of the year (‘Online)
2006: Album of the Year (‘Time Well Wasted’)
2005: Top New Male
2002,04, 05: Songwriter/Artist of the Year
2003, 05, 06: Musician of the Year
2002: Best Country Guitarist (Male)

6. Online/Social Media Presence
Like Brad Paisley says ‘so much cooler online’

Twitter (https://twitter.com/BradPaisley) :
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Facebook (https://www.facebook.com/bradpaisley) :
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All Brad’s music can be purchased through iTunes
Brad Paisley “light show” app, the app uses a phone's hardware to flash colors across its screen, bathing the crowd in
a vibrant and ever-changing glow
Band Website (https://www.bradpaisley.com)

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Listen and stream free Brad Paisley music
iTunes
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New / old music videos
MySpace (https://myspace.com/bradpaisley) :
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Tour dates
Pictures, etc.
YouTube
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Contact Brad Paisley directly
Stay up to date with photo, blogs, and tour dates
Merchandise, Apparel (hats, shirts, wrist bands, etc.)
Tour dates, and upcoming events
CMT (Country Music Television) (http://www.cmt.com/artists/brad-paisley/)

Bio, band information and important upcoming dates

7. Online Community
Associate around Brad…
Cowboy Boot
& hat
Country
Lifted
trucks &
4x4
Brad
Paisley
Nashville, TN
(country
music capital)
Plaid
Country singer, attracts people that enjoy country
music, and the backwoods country lifestyle

8. Find your Audience…?
Although Brad Paisley has 2.52 million followers on Twitter alone.
He has most certainly found his audience. With is humorous
demeanor, he attracts not only fun energetic country fans that
actively participate with him online, but also passionate country
fans from all age groups. Brad is simply a GREAT entertainer.

9. Post Meaningful, Sharable Content?
Brad Paisley actively communicates with his online
community through not just one social media source but a
variety. He frequently asks for fan input, questions invoking
conversation between himself and his audience. It is also
noticeable to see all of his replies back to following fans as
well.
Not only does Brad involve his fans through input, but he also
post sort video clips, pictures from previous concerts, as well
as some inside to his personal family life as well (nice to hear
about what goes on behind the scenes as well, not just the
spotlight all the time).

10. Engage Current Fans?
Brad not only actively participates through social media like
twitter, Facebook, and MySpace. But on Oct 02, 2013 Brad
introduced his ‘free’ smartphone app “light show” which lets
fans and their phones light the way during every concert. The
app also allows users to get everything they want to know
about Brad through their mobile device. The app itself has a
4/5 Rating. Brad (et al) actively respond to fans, and
continuously please and engage the current fan base as well
as attracting new fans on a daily basis.

11. In the Media

12. Continue the Social Push IRL. Hand out
Swag. Put up Flyers?
As it is apparent to see through Facebook, and Twitter. Brad (et al.) do a
tremendous job pushing the IRL. This is apparent through almost daily
photos posted on each account of the previous concert the night prior.
Fans are having fun, and actively posting on his social media from the
venue itself.

13. Post consistently?
Brad surprisingly does not take to twitter and other social media sites as
often as some of the other celebrities. But I feel that he actively
communicates in a sufficient manor (2 or 3 days). Its understandable, that
he has a life outside performing. Although he is not blogging, or posting
information frequently (daily). However, his band website
(https://www.bradpaisley.com) is constantly updated with band info, tour
dates, and memorabilia.

15. References
Images:
Clipart.com
www.google.com/imghp
Brad Paisley Information (Bio, etc.)
"Home | Brad Paisley." Home | Brad Paisley. Idea Den, n.d. Web. 12 Feb.
2014. <https://www.bradpaisley.com/home>.