This document outlines a marketing plan for an EP release by an artist. The plan includes promoting the EP before and after its release through various online platforms. It also describes promoting a live show to coincide with the EP release through local media, fliers, and merchandise sales. The merchandise will include physical copies of the EP, band merchandise, and download vouchers to be sold at the live show.

1. Marketing „Artifact‟
Bryan Mooney
Research for Music Industry Studies
October 14, 2011

2. Sound Recording Pre-
Release
Record EP
Promote on:
Crescent City Radio
Blogs, Newspapers, Magazine
Websites
Facebook
Myspace

3. Sound Recording Post-
Release
EP will be downloadable on:
Bandcamp
Vibedeck
Itunes, Spotify, Napster, etc. through a
digital aggregator like CDBaby

4. Sound Recording-
Streaming
The EP will be able to be streamed on
the artist’s:
Myspace
Purevolume
Soundcloud (Soundcloud
)

5. Live Show Promotion
Band T-shirts
Band Stickers
Crescent City Radio
Blogs
Local newspapers/magazines

6. CDBaby on Live Show
Promotion
“If you scheduled a release
party, plug it again by contacting any
local media and telling them you‟ll
add them to your guest list” (qtd.
CdBaby).
(CDBaby)

7. Live Show Promotion Cont.
Marketing EU
Fliers:
Forum
Danna Center
Residential Halls
Under dorm room doors

8. Websites
Official artist Wordpress
Facebook
Myspace
Soundcloud
Purevolume
Vibedeck
(Facebook Home
Bandcamp Page)

9. Music Video
Released before the EP and live show
as promotion
The video will be available on:
Youtube
Vimeo
The artist’s websites (see slide 8)

10. Merchandise
To be sold at Live Show:
Physical copies of the EP
Vouchers to download EP on Bandcamp
T-Shirts
Band stickers (additionally used as
promotion)
Autographed photographs

11. Possible Merchandise With
Estimated Quantity & Price
Product: Quantity: Price ($):
Physical EP 30 5
EP Voucher for 200 3
Digital Download
T-Shirt 30 15
Stickers 200 3 for $1 or 1 for
$.50
Small Autographed 15 4
Photograph
Large Autographed 15 10
Photograph

12. CDBaby on Selling Merch
at Live Shows
“Don’t be stubborn with price. If
you‟re charging $10 for a disc and a fan
only has $8, don‟t let that come
between you and the sale. The $2 you
lose that night will come back to you
when that fan tells their friends about
your music and how generous you were
for budging on the price when their
wallet was light”(qtd. CdBaby).

13. Bibliography
“Album Release Countdown: 1 Month Until Release.” The
DIY Musician. CDBaby. 21 January 2010. Web. 17
October 2011.
“CDBaby.” CDBaby. N.p., n.d. Web. 18 Oct. 2011.
<http://www.cdbaby.com>.
“CDBaby Tip: Selling More Merch At Your Shows” The DIY
Musician. CdBaby. 21 January 2010. Web. 18
October 2011.
Facebook Home Page. Facebook. N.P., 2011. Web. 18
Oct. 2011. <http://www.facebook.com>.
“Soundcloud.” Soundcloud. N.p., 2011. Web. 18 Oct.
2011. <http://www.soundcloud.com>.

14. Bryan Mooney
Group 3 Production Company, MIS
Loyola University, New Orleans
bamooney7@gmail.com
(301) 300-4243