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Sean f commercev2
The document discusses F-commerce, which is selling products to fans through a brand's Facebook page, usually in the form of an online "fan store." Some examples of brands using F-commerce include Burberry launching an exclusive fragrance on Facebook and Heinz offering a limited number of bottles of new ketchup flavors exclusively on Facebook. The document also notes emerging trends in F-commerce like streaming exclusive content and subscription-based models to engage fans regularly. It concludes by advising brands to treat F-commerce as "fan-commerce" and use it for retail events rather than just replicating standard e-commerce, and to experiment to learn from fans.
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Sean f commercev2
- 1. F-Commerce for DummiesSeanSingletonGroup Managing Partner@paulpinglesSean@skive.co.ukChinwag Facebook Marketing Conference
- 2. What is itF Commerce?
- 4. Selling to fansnotconsumers through Facebook
- 6. Usually in theform of a “fan store”
- 8. It can beselling ON Facebook or selling WITH Facebook
- 9.
- 10.
- 12. The new fragranceBurberry Body which was launched on a pop-up fan store on its Facebook page
- 13.
- 14. .When launching a new variety of Heinz Tomato Ketchup it initially offer the first 3,000 bottles exclusively onFacebook.
- 16. Old Spice isnow selling merchandise on Facebook from its award winning Old Spice Man advertising campaign.
- 17.
- 19. The latest DVDrelease of “The Big Lebowski” is available for rental on Facebook through a “social theater.” Facebook users will be able to rent the cult Coen Brothers film for 30 Facebook Credits.
- 21. Warner Brothers streamingexclusive content like Dark Knight via Facebook credits.
- 23. Burberry streamed theirSpring Summer 2012 Womenswear show in HD through Facebook and created a link for every single one of its 8 million+ fans to stream the show through their own personal Facebook pages
- 25. Currently f-commerce isgenerally a oneshot thing
- 26. So how canbrands get fans to return again and again?
- 27. Subscriptions are currentlyan emerging trend in e-commerce
- 29. Birchbox is aninteresting concept in the world of beauty. You pay $10 per month and receive 4-5 hand picked deluxe samples.
- 31. Candy Japan offersa subscription service where for 16.50€ per month you receive Japanese candy every two weeks..
- 32. These schemes fitperfectly with f-commerce and we’ll start to see them soon on Facebook
- 33.
- 34. 1.Replicating what youalready sell elsewhere
- 35. 1.Replicating what youalready sell elsewhere
- 36. Rather, use f-commercefor retail events
- 37. 2.“Treat f-commerce asfan-commerce”- Paul Marsden – Editor, Social Commerce Today
- 38.
- 39. 3.Experiment and exploreopportunities to learn from your fans
- 41.
Editor's Notes
- #5 Because in most cases they will have had to ‘liked’ the page first
- #18 Customers get customers via a viral loop
- #19 “The Big Lebowski” available for rental on Facebook through a “social theater.” Users of the social network will be able to rent the cult Coen Brothers film for 30 Facebook Credits (roughly $3) and watch it on the social network as many times as they wish within a 48-hour window. Because the film is rated R, only Facebook users above the age of 17 will be able to rent the film.Users will also be able to “like” and share certain quotations or scenes from the films, as well as particular actors or icons (think the Dude’s Richard Nixon bowling poster). To encourage sharing, users who rent the film will also be able to pass on a $1 discount coupon to five friends.
- #20 “The Big Lebowski” available for rental on Facebook through a “social theater.” Users of the social network will be able to rent the cult Coen Brothers film for 30 Facebook Credits (roughly $3) and watch it on the social network as many times as they wish within a 48-hour window. Because the film is rated R, only Facebook users above the age of 17 will be able to rent the film.Users will also be able to “like” and share certain quotations or scenes from the films, as well as particular actors or icons (think the Dude’s Richard Nixon bowling poster). To encourage sharing, users who rent the film will also be able to pass on a $1 discount coupon to five friends.
- #21 Warner Brothers streaming exclusive content via Facebook credits micropayments
- #22 Warner Brothers streaming exclusive content via Facebook credits micropayments
- #23 Burberry streamed their Prorsum Spring Summer 2012 Womenswear show in HD through Facebook and created a link for every single one of its 8 million+ fans to stream the show through their own personal Facebook pages; sharing with their friends, broadening the social experience and the show audience.
- #24 Burberry streamed their Prorsum Spring Summer 2012 Womenswear show in HD through Facebook and created a link for every single one of its 8 million+ fans to stream the show through their own personal Facebook pages; sharing with their friends, broadening the social experience and the show audience.
- #31 Subcriptions: (early days but an emerging trend)Candy Japan EUR 16.50€ per month and every two weeks you’ll receive surprise candy – direct from Japan, complete with cute and kooky packaging. Only a few months in and Candy Japan has around 120 subscribers that will bring in about $35K per annum.
- #32 Subcriptions: (early days but an emerging trend)Candy Japan EUR 16.50€ per month and every two weeks you’ll receive surprise candy – direct from Japan, complete with cute and kooky packaging. Only a few months in and Candy Japan has around 120 subscribers that will bring in about $35K per annum.
- #37 ... to drive trial and thus increase offline salesExclusivity, scarcity with an experience is a proven technique for stimulating word of mouth
- #38 Fans that have ‘liked’ you on Facebook, love your product and have given you the opportunity to broadcast to them so use Facebook to love them back.
- #40 These are the people that really do love what you do and are likely to be ahead of the curve. So use f-commerce to learn from them get a glimpse into the future
- #41 These are the people that really do love what you do and are likely to be ahead of the curve. So use f-commerce to learn from them get a glimpse into the future
- #42 These are the people that really do love what you do and are likely to be ahead of the curve. So use f-commerce to learn from them get a glimpse into the future