Oriflame achieved 20,000 application installations in six months by focusing on customer-centric planning for Facebook commerce. This approach leverages social interactions to drive e-commerce traffic and increase sales through enhanced user engagement and word-of-mouth recommendations. The document outlines the opportunities and strategies for integrating commerce within the social media platform, emphasizing the importance of understanding customer needs.

1. SIMPLIFYING FACEBOOK COMMERCE
HOW ORIFLAME ACHIEVED 20,000 APPLICATION INSTALLATIONS IN ONLY 6 MONTHS

2. Putting the customer
at the heart of
planning and the
tools and techniques
that enable
F-Commerce

3. AGENDA
WHO AM I?
ORIFLAME
WHY FACEBOOK COMMERCE?
CUSTOMER CENTRIC PLANNING
MEASUREMENT
THINGS I HAVEN’T COVERED

4. GLOBAL MUSCLE
– LOCAL BRAINS
Global
$100 M
1500 EMPLOYEES
18 OFFICES
8 COUNTRIES

5. ORIFLAME

6. ORIFLAME
€1,316M
FOUNDED 1967
60 COUNTRIES
UK SINCE 1970
3M CONSULTANTS

7. ORIFLAME BEAUTY STORE
HTTP://APPS.FACEBOOK.COM/ORIFLAMESTORE
CONCEPT TO DELIVERY
REGISTERED CONSULTANT STORES
DIRECT SALES TO NETWORK
CUSTOMER NEED
PILOT LAUNCH

8. WHY FACEBOOK COMMERCE?

9. Facebook Commerce
is eCommerce with
opportunities
magnified by social
leverage

10. FACEBOOK ACTIVE USER TIMELINE

11. WEB BRANDS BILLIONS OF USER MINUTES (U.S.)

12. 30 MILLION
ACTIVE USERS
IN THE UK
SOURCE: WWW.SOCIALBAKERS.COM

13. $34 BILLION
SOURCE: WWW.SOCIALCOMMERCETODAY.COM

14. 20 MILLION APP INSTALLATIONS PER DAY
350 MILLION MOBILE USERS
130 FRIENDS
SOURCE: FACEBOOK

15. SOURCE: ME

16. 117% ADDITIONAL AMOUNT A FAN WILL SPEND
“LIKE” 51% INCREASED CHANCE OF PURCHASE
30%-200% COMPANY REGISTRATION INCREASE
SOURCE: ECONSULTANCY, SOCIALCOMMERCETODAY

18. DRIVES
E-COMMERCE
TRAFFIC
GROWTH

19. LOCATION WHERE
CUSTOMERS
SPEND A LOT OF
TIME

20. DRIVES LOYALTY
SALES

21. INCREASES
PROBABILITY
OF “WORD OF
MOUTH” SALES

22. F-COMMERCE
INDUSTRY
ADOPTION IS
ACCELERATING

23. MOBILE
ADOPTION OF
FACEBOOK IS
INCREASING

24. CUSTOMER CENTRIC PLANNING

25. Implementing
services which
make sense in a
social platform
setting

26. STORE THE ONLY OPTION?
R&D
CUSTOMER SERVICE
MARKETING

27. CONCEPT GENERATION

28. INSPECT AND ADAPT

29. COMPONENTS
STORES OPEN GRAPH
DEALS LIKE
CREDITS OPEN GRAPH API
CHECK IN ADVERTISING
LOGIN MARKETING

30. MEASUREMENT

31. KEY PERFORMANCE INDICATORS

34. THINGS I HAVEN’T COVERED

35. BUT YOU STILL NEED TO CONSIDER…
PRODUCT SELECTION
HOSTING
PAYMENT
F8 (HTTP://WWW.FACEBOOK.COM/F8)

36. QUESTIONS

37. VISIT FACEBOOK.COM/VALTECHUK
JONATHAN.COOK@VALTECH.CO.UK
EXHIBITING AT STAND 201