The cover features Rihanna, whose provocative image stands out against a dark background. Text around the edges promotes articles inside and a barcode and details allow the issue to be sold. Rihanna's sexualized appearance and the quote appealing to both genders are intended to encourage purchases. Billboard targets music industry professionals and fans in the U.S. and U.K., with the goal of providing information about music business and appealing covers like this one featuring Rihanna.